So Money

Non-bank mortgage lendingsomoney.com.au

So Money is an Australian non-bank mortgage manager and lender (trading as Lingqing Capital Pty Ltd) offering residential and commercial loan products tailored for self-employed Australians, expats, NDIS investors, SMSF trustees, and low-credit borrowers, distributed primarily via mortgage brokers.

Company typePrivate
Founded-
HeadquartersNorth Sydney, Australia
Headcount1–10
GTM typeB2C
OfferingServices

What So Money does

So Money is an Australian non-bank mortgage manager and lender operating under trading name Lingqing Capital Pty Ltd (ABN 53 623 538 894, Australian Credit Licence 504917), headquartered at Level 17, 1 Denison, North Sydney. The company originates residential, commercial, construction, NDIS, SMSF, expat, non-resident, and alt-doc loan products targeted primarily at self-employed Australians and adjacent underserved borrower niches (sole traders, contractors, freelancers, NDIS investors, SMSF trustees, expatriates, and low-credit applicants) who struggle to qualify under traditional bank income-verification regimes. Product features include Full Doc loans up to 95% LVR (with 85% no-LMI for owner-occupiers), Lite Doc loans accepting only 6 months of ABN activity, Commercial loans up to 80% LVR over 30-year terms, and an evolving Vivid and Prime line (variable and fixed) formalized in TMD documents dated June 2025.

The business operates a broker-led distribution model: loan origination flows primarily through licensed mortgage brokers across Australia supported by a proprietary broker portal — the ALL IN ONE CRM, built on Lead Connector — which provides lead capture, automated follow-up campaigns, appointment scheduling, pipeline management, and AI-assisted content/social media tools for partner brokers. Program management and broker network relationships are handled by Columbus Capital Pty Ltd (trading as Origin Mortgage Management Services), while trust arrangements sit with Perpetual Corporate Trust Limited. So Money's revenue model is transaction-fee based, comprising mortgage lending interest and loan origination fees, with credit bureau integrations (Equifax, Experian, Illion) underwriting the assessment layer. The company is privately held, has 1–10 employees, and does not disclose revenue, funding, or loan book size in available materials.

So Money firmographics

Firmographics

Name: So Money
Legal name: Lingqing Capital Pty Ltd
Website: https://somoney.com.au
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: So Money is an Australian non-bank mortgage manager and lender (trading as Lingqing Capital Pty Ltd) offering residential and commercial loan products tailored for self-employed Australians, expats, NDIS investors, SMSF trustees, and low-credit borrowers, distributed primarily via mortgage brokers.
Ownership category
akta.pro rank

So Money industry classification

Industry

Product category: Non-bank mortgage lending
NAICS: Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (52231)
SIC: Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
akta.pro primary industry: Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

Keywords

Non-bank mortgage lending
Self-employed home loans
Alternative documentation loans
Residential mortgage services
Commercial property financing

Where So Money is headquartered

Location

Headquarters

HQ city: North Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

So Money business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Mortgage Lending Interest: Revenue generated from interest on residential, commercial, construction, and specialty loans including Full Doc, Lite Doc, Commercial, Construction, Expat, NDIS, SMSF Investment, Bridging, and Refinancing products.
Loan Origination Fees: Fees charged during the loan origination process for processing and establishing new mortgage facilities.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Full Doc Loan - Up to 95% LVR
Other	Pay-as-you-go	Lite Doc Loan - 6 months ABN
Other	Pay-as-you-go	Commercial Loan - Up to 80% LVR, 30 years

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

So Money product offering

Product offering

Core offering

So Money is a non-bank mortgage lender that provides residential, commercial, construction, and specialty property loans tailored for self-employed Australians, expats, non-residents, NDIS investors, and SMSF trustees. Its product suite spans Full Doc, Lite Doc, Alt Doc, Commercial, Construction, Off-the-Plan, NDIS, SMSF, and Low Credit home loan solutions, distributed primarily through a national mortgage broker network under Australian Credit Licence 504917.

Product overview

So Money is a non-bank mortgage manager offering a comprehensive suite of residential and commercial lending solutions tailored for self-employed Australians, expats, non-residents, and borrowers with complex income scenarios. The product portfolio includes Full Doc and Lite Doc home loans, Commercial Loans, Construction loans, NDIS Housing Solutions, SMSF Investment Solutions, Off-the-Plan Property Loans, and specialized refinance products (Simple Refi, Rapid Refi). Their Vivid and Prime product lines offer variable and fixed rate options across SMSF, residential, NDIS, expat, and non-resident categories. The company also provides an internal ALL IN ONE CRM platform for broker partners. So Money positions itself as an alternative to traditional banks, considering factors beyond credit score and offering flexible income verification including alt doc options with just 6 months ABN activity.

Differentiator

Problem solved

Functional benefit

Products and services

Full Doc Home Loan

Quantifiable outcome

Approval rates exceeding expectations for self-employed borrowers

Companies that use So Money

Customer profile

Segments5 records

Ideal customer profiles1 record

So Money technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

So Money partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

Columbus Capital Pty Limited (Origin Mortgage Management Services)coreChannel Partner/ Reseller/ DistributorProgram manager trading as Origin Mortgage Management Services, ACN 119 531 252. Manages So Money's mortgage programs and broker network relationships.
Equifax Pty LtdcoreTechnology or IntegrationCredit reporting body providing credit history and score data for borrower assessment and lending decisions.
Experian Australia Credit Services Pty LtdcoreTechnology or IntegrationCredit reporting body providing credit information services for borrower creditworthiness evaluation.
IllioncoreTechnology or IntegrationCredit reporting body (formerly Dun & Bradstreet Australia) providing commercial credit data and business information services.
Lingqing Capital Pty LtdcoreOthersLegal entity operating as So Money (ACN 53 623 538 894), acts as the mortgage manager for the lending program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

So Money competitors and assessment

Company assessment

Broad incumbents

Mortgage Choice (REA Group): Major Australian mortgage broker aggregation group. Relevant because So Money's products are placed through similar broker networks and aggregators.
AFG (Australian Finance Group): Largest mortgage broker aggregator in Australia. Provides one of the primary distribution channels through which So Money's products reach self-employed borrowers.

Emerging players

Tic:Toc: Fintech mortgage lender offering rapid online approvals through brokers. Adjacent competitor with a tech-led approach to borrower experience and processing speed.
Athena Home Loans: Australian digital mortgage lender competing for self-employed borrowers with online application and faster approval, partly overlapping with So Money's target market.

Direct peers

Resimac: Non-bank lender specializing in prime and non-conforming residential mortgages distributed through mortgage brokers. Direct peer given shared broker channel and alt-doc product overlap.
La Trobe Financial: Non-bank lender offering investment loans, residential mortgages, and SMSF lending through brokers and direct channels. Comparable to So Money in alt-doc and SMSF product lines.
Pepper Money: Leading Australian non-bank lender specializing in residential, commercial, and asset finance for self-employed, non-conforming, and prime borrowers. Directly competes with So Money across alt-doc and specialist lending niches.
Bluestone Mortgages: Non-conforming mortgage specialist distributing through brokers. Overlaps with So Money's low-credit, alt-doc, and self-employed borrower focus.
Liberty Financial: Major non-bank lender offering residential, commercial, and SMSF loans via broker channels. Closely comparable to So Money in distribution model and target borrower segments.

Others

Prospa: Australian online lender to small businesses. Adjacent comparison given So Money's self-employed / small business borrower overlap, though Prospa focuses on unsecured business credit rather than mortgages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

So Money financial estimates

Financial estimate

Revenue estimate

Valuation estimate

So Money leadership team

Management profile

Number of profiles

So Money funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

So Money M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Money

What does So Money do?

Is So Money a public or private company?

So Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was So Money founded?

So Money was founded in -1. It employs 1 to 10 people.

Where is So Money based?

So Money is headquartered in North Sydney, Australia, in the Oceania region.

How does So Money make money?

Two revenue lines are on record. Mortgage Lending Interest is the primary driver. The others are loan Origination Fees.

Who are So Money's main competitors?

Broad incumbents on record are Mortgage Choice (REA Group) and AFG (Australian Finance Group). Emerging players are Tic:Toc and Athena Home Loans. Direct peers are Resimac, La Trobe Financial, Pepper Money, Bluestone Mortgages and Liberty Financial. Prospa is listed as an others.

Does So Money have an API?

No public API is recorded for So Money.

What industry is So Money in?

So Money's product category is Non-bank mortgage lending. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 5222 and its SIC code is 6162.