Golden Artist Colors
Golden Artist Colors, Inc. is a privately held US manufacturer founded in 1980 that produces professional artist paints across multiple brands, including acrylics, oils, watercolors, and pastels, sold through international distribution partners and retail art stores serving professional artists.
- Company typePrivate
- Founded1980
- HeadquartersNew Berlin, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Golden Artist Colors does
Golden Artist Colors, Inc., founded in 1980 and headquartered in New Berlin, New York, is a privately held US manufacturer of professional artist paints. The company produces a multi-brand portfolio spanning acrylics (Golden Artist Acrylics), oils (Williamsburg Artist Oil Colors), watercolors (QoR Artist Watercolors), pastels (PanPastel Artist Pastels), and decorative coatings (Golden Paintworks). Its core technology centers on proprietary acrylic paint formulations across specialized viscosity and drying profiles, including Heavy Body, OPEN slow-drying, SoFlat matte, Fluid, High Flow, Fluorescent/Phosphorescent, and Interference/Iridescent lines, complemented by a full system of compatible mediums, additives, gesso, varnishes, and top coats.
The company generates revenue through wholesale and retail distribution of its paint products. It operates a two-tier distribution model using US and international distribution partners plus independent retail art stores, supported by a Liferay-based B2B Marketplace portal that provides partners with product imagery, merchandising materials, and store locator management. Marketing is content-driven, anchored by the JustPaint.org technical resource library and product video content, positioning the company as a technical authority in professional artist materials.
Golden Artist Colors serves primarily professional artists and serious hobbyists requiring consistent, high-quality paints with specific working properties for techniques such as color field, graphic, fabric, and fine detail painting. The company employs 101-250 people, maintains no parent company or external PE/VC investors in disclosed records, and continues to extend its product surface through sub-brand launches and digital tools such as an online paint mixer.
Golden Artist Colors firmographics
Firmographics- Name
- Golden Artist Colors
- Legal name
- Golden Artist Colors, Inc.
- Website
- https://goldenpaints.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Golden Artist Colors, Inc. is a privately held US manufacturer founded in 1980 that produces professional artist paints across multiple brands, including acrylics, oils, watercolors, and pastels, sold through international distribution partners and retail art stores serving professional artists.
- Ownership category
- akta.pro rank
Golden Artist Colors industry classification
Industry- Product category
- Professional Artist Paints
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Golden Artist Colors is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Markets served
Golden Artist Colors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Art Materials Sales: Golden Artist Colors generates revenue through the sale of professional art materials including acrylic paints, oil colors, watercolors, pastels, and related mediums and additives. Products are sold through distribution partners, retail art stores, and direct marketplace channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Golden Artist Colors product offering
Product offeringCore offering
Golden Artist Colors manufactures and sells professional artist paints and related mediums, including multiple lines of acrylic paints (Heavy Body, OPEN Slow-Drying, SoFlat Matte, Fluid, High Flow, Fluorescent/Phosphorescent, Interference/Iridescent), plus complementary additives, mediums, gesso, varnishes, and sets. The company also markets sub-brands of oil paints, watercolors, and pastels under the Golden Artist Colors portfolio.
Product overview
Golden Artist Colors is a manufacturer of professional artist paints offering a portfolio of acrylic paint product lines including Heavy Body, OPEN Slow-Drying, SoFlat Matte, Fluid, High Flow, Fluorescent & Phosphorescent, and Interference & Iridescent colors, plus complementary additives, mediums (Fluid and Gel/Paste), Gesso & Grounds, and Varnishes & Top Coats. The company operates as a multi-brand portfolio under Golden Artist Acrylics alongside sub-brands Williamsburg Artist Oil Colors, QoR Artist Watercolors, PanPastel Artist Pastels, and Golden Paintworks. A B2B Marketplace platform provides retail and distribution partners with resources including product images, merchandising materials, and store locator management.
Differentiator
Problem solved
Functional benefit
Brands
- Golden Artist Acrylics: Professional acrylic paints including Heavy Body, Fluid, OPEN Slow-Drying, SoFlat Matte, High Flow, and specialty colors
- Williamsburg Artist Oil Colors
- QoR Artist Watercolors
- PanPastel Artist Pastels
- Golden Paintworks
Products and services
- Heavy Body Acrylics The original GOLDEN acrylic paint line known for intense color and exceptionally smooth, rich consistency, formulated without fillers or matting agents so sheen varies by pigment. Intended for professional artists.
- OPEN Slow-Drying Acrylics
Companies that use Golden Artist Colors
Customer profileSegments1 record
Ideal customer profiles3 records
Golden Artist Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Golden Artist Colors partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
Golden Artist Colors competitors and assessment
Company assessmentOthers
- Blick Art Materials: Blick is the largest US art-supply retailer and also a major private-label manufacturer of artist paints, comparable to Golden as both a channel partner and a vertically integrated competitor.
Broad incumbents
- Royal Talens: Royal Talens is a large Dutch art-materials conglomerate owning Rembrandt, Amsterdam, Talens, and Van Gogh artist paint lines — broader portfolio but directly overlapping with Golden in the professional acrylic category.
- Daler-Rowney: Daler-Rowney is a UK-based broad-line art-materials manufacturer offering System 3, Georgian, and Artists' acrylics and oils — overlapping with Golden across price tiers and channels.
Direct peers
- Liquitex: Liquitex is a specialist professional acrylic paint brand (Heavy Body, Soft Body, ink lines), the closest direct competitor to Golden's core Heavy Body, Fluid, and High Flow acrylic lines.
- Winsor & Newton: Winsor & Newton is a long-established British manufacturer of professional artist paints (oils, watercolors, acrylics), directly comparable to Golden across professional acrylics and complementary media.
- Daniel Smith: Daniel Smith manufactures professional artist watercolors and oils, competing with Golden in the watercolor category (QoR) and premium fine-art channel via independent art supply retailers.
- Chroma (Jo Sonja's / Archival): Chroma is a US-based specialty paint manufacturer focused on professional and decorative acrylics, comparable to Golden in the artist and decorative craft paint categories.
- M. Graham & Co. M. Graham is a US-based independent manufacturer of professional artist oils and watercolors with a strong reputation among fine artists, comparable in scale and channel approach to Golden's Williamsburg and QoR lines.
- Schmincke: Schmincke is a German manufacturer of premium professional artist paints (Mussini oils, Horadam watercolors, Akademie acrylics), comparable to Golden in artist-grade positioning and specialty formulation philosophy.
- Holbein Artist Materials: Holbein is a Japanese manufacturer of professional artist paints (oils, watercolors, acrylics, gouache) with comparable premium positioning and global distribution to Golden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Golden Artist Colors social profiles
Digital presenceGolden Artist Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golden Artist Colors leadership team
Management profileNumber of profiles
Profiles2 records
Golden Artist Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golden Artist Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golden Artist Colors
What does Golden Artist Colors do?
Golden Artist Colors manufactures and sells professional artist paints and related mediums, including multiple lines of acrylic paints (Heavy Body, OPEN Slow-Drying, SoFlat Matte, Fluid, High Flow, Fluorescent/Phosphorescent, Interference/Iridescent), plus complementary additives, mediums, gesso, varnishes, and sets. The company also markets sub-brands of oil paints, watercolors, and pastels under the Golden Artist Colors portfolio.
Is Golden Artist Colors a public or private company?
Golden Artist Colors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golden Artist Colors founded?
Golden Artist Colors was founded in 1980. It employs 101 to 250 people.
Where is Golden Artist Colors based?
Golden Artist Colors is headquartered in New Berlin, United States, in the North America region.
How does Golden Artist Colors make money?
One revenue line is on record: art Materials Sales.
Who are Golden Artist Colors's main competitors?
Blick Art Materials is listed as an others. Broad incumbents are Royal Talens and Daler-Rowney. Direct peers are Liquitex, Winsor & Newton, Daniel Smith, Chroma (Jo Sonja's / Archival), M. Graham & Co., Schmincke and Holbein Artist Materials.
Does Golden Artist Colors have an API?
No public API is recorded for Golden Artist Colors.
What industry is Golden Artist Colors in?
Golden Artist Colors's product category is Professional Artist Paints. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 325510 and its SIC code is 3950.