What MANNING & NAPIER does

Manning & Napier is a U.S. wealth and asset management firm founded in 1970 in Rochester, NY by Bill Manning and Bill Napier. The firm operates through two primary divisions: Wealth Management, which delivers integrated financial planning, investment management, tax management, estate planning, trust administration, and retirement planning to individuals, families, business owners, and non-profit organizations; and Asset Management, which provides separately managed accounts, mutual funds, collective investment trusts, and alternative investments to licensed financial professionals and consultants. The firm also serves Taft-Hartley plans through dedicated service teams and operates Exeter Trust Company for trust and custodial services. Headquartered in Fairport, NY with a Midwest regional office in Dublin, OH, Manning & Napier manages approximately $18 billion in assets under management for roughly 3,400 clients, supported by ~220 employees and a leadership team averaging nearly 20 years of tenure.

The firm was acquired by Callodine Group in 2022, becoming part of a broader asset management platform while retaining its independent brand identity. In March 2026, Abacus Global Management acquired an approximately $53 million minority equity stake and entered a strategic alliance that integrates the LifeARC AI-powered lifespan modeling platform into Manning & Napier's wealth advisory services, adds bi-directional referrals of ~10,000 customer leads per month, and enables distribution of Abacus ETFs and longevity funds to Manning & Napier's client base. The firm's underlying technology is centered on team-based active investment management with flagship strategies carrying track records of up to five decades, supplemented by the externally-sourced LifeARC AI platform for personalized retirement and estate planning.

Manning & Napier's revenue model is fee-based and recurring across both divisions, with wealth management fees tied to comprehensive planning and advisory services for end clients and asset management fees generated through intermediary distribution to financial professionals. Pricing is customized based on asset levels, service scope, and investment approach, with detailed fee schedules available in Form ADV Part 2A disclosure documents rather than published publicly. Distribution operates across direct sales (financial consultants for wealth management; RFP-driven institutional engagement for non-profits), intermediary channels (licensed advisors, RIAs, Taft-Hartley consultants), and partnership channels (Abacus strategic alliance).

Name

MANNING & NAPIER

Legal name

Manning & Napier Advisors, LLC

Website

https://manning-napier.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Manning & Napier is a Fairport, NY-based wealth and asset management firm managing approximately $18 billion in AUM for ~3,400 clients across individuals, families, non-profits, and licensed financial professionals, with operations as a Callodine Group subsidiary.

Ownership category

akta.pro rank

Product category

Asset & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Open-End Investment Funds (525910), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Private Banking & UHNW Wealth Advisory (FSAEABAC), Taft-Hartley / Labor Union & Public Sector Retirement Systems (FSAAAGAK)

Keywords

• Wealth management services
• Asset management
• Investment advisory
• Portfolio management
• Financial planning services

Headquarters

HQ city

Fairport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Fees: Fees for comprehensive wealth management services including financial planning and investment management for individuals, families, business owners, and non-profit organizations. Services include tax management, estate planning, trust administration, retirement planning, and business planning.
2. Asset Management Fees: Fees from managing investment solutions for financial professionals and consultants, including separately managed accounts, mutual funds, collective investment trusts, and alternative investments. Flagship strategies carry track records of up to five decades.
3. Longevity-Linked Product Distribution: Through the Abacus strategic alliance, distribution of Abacus investment products including ETFs and longevity funds to Manning & Napier's approximately 3,400 clients and $18 billion AUM.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Manning & Napier provides comprehensive wealth management (financial planning, investment management, tax, estate, retirement, and trust services) for individuals, families, business owners, and non-profits, alongside asset management products (separately managed accounts, mutual funds, collective investment trusts, and alternative investments) distributed through licensed financial professionals and institutions. The firm also delivers specialized investment management for Taft-Hartley plans and institutional clients, including endowments, foundations, and union retirement plans.

Product overview

Manning & Napier is a diversified wealth and asset management firm offering a platform-plus-modules architecture. The core offerings include Wealth Management (comprehensive financial planning and investment management for individuals, families, businesses, and non-profits) and Asset Management (investment solutions for financial professionals including separately managed accounts, mutual funds, collective investment trusts, and alternatives). The firm, founded in 1970 and backed by Callodine Group since 2022, manages approximately $18 billion in assets under management. The product portfolio includes specialized offerings such as Taft-Hartley plan services, trust administration through Exeter Trust Company, proprietary branded strategies (Manning Yield, Pro-Blend, Pro-Mix, Glide Range), and practice management resources. Through the 2026 strategic alliance with Abacus Global Management, the platform now incorporates the LifeARC AI-powered lifespan modeling platform, enabling personalized retirement and estate planning for over 3,400 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive financial planning and investment management services for individuals, families, business owners, and mission-driven organizations, integrating financial planning, tax management, estate planning, retirement planning, and investment management.
• Asset Management Investment solutions for licensed financial professionals and consultants, including separately managed accounts, mutual funds, collective investment trusts, and alternative investments, with flagship strategies carrying track records of up to five decades.
• Separately Managed Accounts Individualized investment accounts managed separately for each client, providing customized investment strategies tailored to specific client objectives and preferences.
• Mutual Funds Open-end management investment company offering separate series with distinct investment objectives and policies, managed by Manning & Napier Advisors, LLC with distribution through Manning & Napier Investor Services, Inc.
• Collective Investment Trusts Pooled investment vehicles offering institutional investors access to diversified investment strategies with enhanced flexibility and potentially lower costs than mutual funds.
• Alternative Investments Specialized investment solutions including quantitative and alternative investment strategies designed to round out advisor portfolios and provide diversification beyond traditional asset classes.
• Taft-Hartley Plan Investment Management Specialized investment management solutions for Taft-Hartley plans, combining decades of experience with dedicated service teams focused on union clients and skilled trades, including trustee, consultant, and advisor partnerships.
• Exeter Trust Company Trust administration and custodial services offered through an affiliated entity, providing trust services to support comprehensive wealth management.
• Practice Management Resources Specialized practice management resources and tools designed to help financial professionals grow their practice and effectively communicate with clients and prospects.
• Manning Yield A proprietary investment approach or strategy focused on yield generation, offered as part of Manning & Napier's product lineup.
• Pro-Blend A blended investment strategy product offering diversified portfolio construction, marketed as part of the firm's mutual fund lineup.
• Pro-Mix A mixed-asset investment strategy product offered as part of the firm's mutual fund lineup.
• Glide Range A proprietary wealth management tool or strategy offering, trademarked as part of the firm's product ecosystem.
• Personal Financial Advisor @ Work Workplace financial planning and advisory services designed for employers to offer their employees as part of the firm's wealth planning offering.

Quantifiable outcome

• Approximately $18 billion in assets under management
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Abacus Global ManagementcoreStrategic or Co-development Partner · 12 March 2026Abacus Global Management acquired an approximately $53 million minority equity stake in Manning & Napier. The strategic alliance includes: (1) integration of Abacus's longevity-focused LifeARC platform into Manning & Napier's wealth advisory services; (2) bi-directional referrals with Abacus directing approximately 10,000 customer leads per month to Manning & Napier; (3) Manning & Napier distributing Abacus investment products including ETFs and longevity funds; (4) joint product development for lifespan-based financial planning products. The investment was expected to close in Q2 2026.
• Hunter AllenminorOthers · 11 December 2025Callodine Group announced hiring of Hunter Allen as Head of Intermediary Distribution at Manning & Napier to expand investment channel reach across financial advisory channels with private, public, and multi-asset class solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carson Group: Independent wealth management firm and RIA platform supporting financial advisors with practice management, investment solutions, and back-office services. Comparable in advisor-channel focus and integrated wealth/asset management capabilities.
• Homrich Berg: Independent, employee-owned RIA offering comprehensive wealth management and investment advisory services to HNW individuals, families, and institutions. Closely comparable in business model, scale, and service offering to Manning & Napier's Wealth Management segment.
• Commonwealth Financial Network: Independent RIA/broker-dealer supporting financial advisors with practice management, investment solutions, and wealth planning resources. Directly comparable to Manning & Napier's practice management and intermediary distribution model.
• F.L. Putnam Securities: Mid-size wealth management and investment advisory firm offering financial planning, portfolio management, and institutional services to individuals, families, and institutions. Similar scale and fiduciary positioning to Manning & Napier.
• Janney Montgomery Scott: Private, regional wealth management and investment banking firm with comparable size, advisor-led model, and emphasis on financial planning/investment management for individuals and institutions. Operates with similar GTM to Manning & Napier's Wealth Management division.
• Cambridge Investment Research: Mid-size RIA/wealth platform serving financial professionals with separately managed accounts, mutual funds, and advisory services. Closely comparable in target market (licensed financial advisors) and product mix to Manning & Napier's Asset Management division.

Broad incumbents

• Cetera Financial Group: Independent broker-dealer and RIA platform supporting financial professionals with asset management products (mutual funds, SMAs, CITs). Directly comparable to Manning & Napier's intermediary distribution channel and product breadth.
• Focus Financial Partners: Aggregator of independent wealth management firms; comparable to the Callodine/Manning & Napier platform model in providing scale and distribution while preserving subsidiary autonomy. Operates a much larger RIA network with similar GTM motion.
• Affiliated Managers Group (AMG): Multi-affiliate asset management holding company model; structurally similar to Callodine Group's relationship with Manning & Napier. Owns stakes in multiple boutique investment managers with diversified strategies.
• LPL Financial: Largest independent broker-dealer in the U.S., offering wealth management and asset management solutions to advisors. Overlaps significantly with Manning & Napier's intermediary channel and wealth management service set, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANNING & NAPIER