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1st National Bank

Full company profile

uuid0021ybe

Namestring
1st National Bank
Legal namestring
1st National Bank
Websiteurl
bankwith1st.com
Company typeenum
Private
Founded yearint
1853
Descriptiontext

1st National Bank is an FDIC-insured, nationally chartered community bank headquartered in Lebanon, Ohio, serving consumers, small-to-mid-size businesses, and homebuyers across Southwestern Ohio — primarily the Warren County corridor and the greater Cincinnati/Dayton metropolitan area. Founded in 1853 and privately held, the bank operates six physical banking centers (Centerville, Lebanon, Liberty Township, Mason, Maineville, Morrow) plus a digital channel stack comprising an iOS/Android mobile app, a personal and business online banking platform, a self-serve mortgage application portal, and a 24/7 telephone banking line.

The product portfolio is anchored in deposit gathering (consumer and business checking tiers, savings, money market, CDs, HSAs) and a diversified residential mortgage book spanning conventional, FHA, VA, USDA, HomePossible, and the proprietary Affordable Rate Program, alongside auto, personal, and home-equity loans. On the consumer credit side, the bank distributes Rewards Platinum, Cash Rewards Platinum, and Visa Signature cards through TCM Bank. Business banking is a growing vertical delivered through a modular cash-management stack (Positive Pay, Remote Deposit Capture, ACH, eZBusiness commercial card management, CelerCommerce merchant processing, and Sage-integrated payroll).

Revenue is generated primarily through net interest income on the loan-to-deposit spread, supplemented by deposit account fees, mortgage origination income, interchange and credit-card fees, and treasury-management service charges. The go-to-market model is community-led (relationship banking, local decision-making, school partnerships, and earned-media coverage including Forbes Best-In-State Banks 2024) overlaid with a sales-led motion for mortgage and commercial lending via dedicated mortgage bankers and commercial lenders. The bank does not disclose revenue, total assets, or deposit figures publicly; operations appear funded entirely through deposits and retained earnings with no disclosed equity capital raises or institutional investors.

Short descriptiontext

1st National Bank is a privately held, FDIC-insured community bank in Lebanon, Ohio, operating six branches across Southwestern Ohio to deliver deposit accounts, residential mortgages, consumer credit cards, and small-business banking to households, SMBs, and homebuyers in the Cincinnati–Dayton corridor.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLebanon, United States
HQ citystring
Lebanon
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail banking services, community banking, mortgage lending, business banking services, consumer lending
Industry1 code
1Mass-Market Consumer Deposit Banking (Checking/Savings)
CodeFSABAAAAPrimaryYes
NAICS code2 codes
  • Commercial Banking52211
  • Depository Credit Intermediation5221
SIC code1 code
  • National Commercial Banks6021
Product category
Retail Banking
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Net Interest Income
TypeSubscription Recurring
Description

Primary revenue stream from the spread between interest earned on loans (mortgages, auto loans, personal loans, business loans) and interest paid on deposits (checking, savings, money market, CDs)

bankwith1st.com
2Deposit Account Fees
TypeTransaction Fee
Description

Monthly maintenance fees on checking and savings accounts, overdraft fees, ATM fees, wire transfer fees, and stop payment fees

bankwith1st.com
3Mortgage Banking
TypeTransaction Fee
Description

Origination and servicing of mortgage loans including conventional, FHA, VA, USDA, and specialized programs like HomePossible and Affordable Rate Program

bankwith1st.com
4Business Banking Services
TypeTransaction Fee
Description

Cash management services, credit card processing, ACH transfers, payroll processing, and business credit cards generating transaction and processing fees

bankwith1st.com
5Credit Card Operations
TypeTransaction Fee
Description

Interchange revenue from credit card transactions plus annual fees, late fees, and interest charges on revolving balances

bankwith1st.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details13 tiers
1Secure Checking - $6.95/month with bundled benefits including IDProtect, cell phone protection, and shopping rewards
ModelSubscriptionBilling cadenceMonthly
Notes

$6.95 monthly maintenance fee. Overdraft fee: $36 paid / $40 returned. Paper statement fee: $5. Minimum opening deposit: $5.

bankwith1st.com
21st Checking - $5/month with interest
ModelSubscriptionBilling cadenceMonthly
Notes

$5 monthly maintenance fee (waived with $500 minimum balance). Overdraft fee: $38 paid / $42 returned. Requires $1,000 minimum average balance to earn disclosed APY.

bankwith1st.com
3Simple Checking - No monthly fee
ModelSubscriptionBilling cadenceMonthly
Notes

No monthly maintenance fee. E-statements only. Paper statement fee: $5. Minimum opening deposit: $5.

bankwith1st.com
4Student Checking - No monthly fee
ModelSubscriptionBilling cadenceMonthly
Notes

No monthly maintenance fee for students. E-statements only. Joint ownership with parent/guardian required for minors.

bankwith1st.com
5Simple Savings - $1/month
ModelSubscriptionBilling cadenceMonthly
Notes

$1 monthly maintenance fee (waived with $500 minimum balance). $2 fee per withdrawal after 5 free monthly withdrawals. APY: 0.05% - 0.50% based on balance tier.

bankwith1st.com
6Money Market Savings - $12/month
ModelSubscriptionBilling cadenceMonthly
Notes

$12 monthly fee (waived with $2,500 minimum balance). Limited to 6 transactions per month. APY: 0.05% - 2.75% based on balance tier.

bankwith1st.com
7Certificate of Deposit (CD) - Terms from 5 to 11 months
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

11-month CD: 3.40% APY / 3.35% rate with relationship pricing. 5-month CD: 3.35% APY / 3.30% rate with relationship pricing. $1,000 minimum opening deposit. Penalty for early withdrawal.

bankwith1st.com
8Ohio Homebuyer Plus Savings - High-yield savings account
ModelSubscriptionBilling cadenceMonthly
Notes

6.00% APY on deposits $500 - $25,000 (5.83% interest rate). 4.97% APY for $25,000-$100,000 balance. $500 minimum to open. Maximum contribution: $100,000. 5-year account duration. Administered by Ohio Treasurer's Office.

bankwith1st.com
9Business Checking - $15/month
ModelSubscriptionBilling cadenceMonthly
Notes

$15 monthly fee (waived with $500 minimum balance). 200 free item charges included. $0.20 per item thereafter. Includes earnings credits to offset fees based on average balance.

bankwith1st.com
10Business Online Banking - Basic $9.95/month, Premium $14.95/month
ModelSubscriptionBilling cadenceMonthly
Notes

Basic tier at $9.95/month. Premium tier at $14.95/month. Includes ACH, wire transfers, and additional business services.

bankwith1st.com
11Secure Checking Premium Benefits
ModelSubscriptionBilling cadenceMonthly
Notes

Includes AD&D insurance up to $10,000, cell phone protection up to $300, IDProtect identity theft monitoring, debit advantage with extended warranties, retail shopping rewards, travel discounts, healthcare savings network.

bankwith1st.com
12Affordable Rate Program (ARP) - Below market interest rates
ModelOtherBilling cadenceMonthly
Notes

Rates up to 2% below current market levels. Income must be ≤80% of Area Median Income. Primary residence only. Sample 30-year rate: 4.50% (5.045% APR) on $261,250 loan at $275,000 purchase price with 5% down.

bankwith1st.com
13HOMEPOSSIBLE Program - 3% down payment
ModelOtherBilling cadenceMonthly
Notes

As little as 3% down payment. Up to $2,500 towards down payment or closing costs. Lower interest rates. Income restricted based on county median limits.

bankwith1st.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

1st National Bank is a community bank providing personal and business deposit accounts (checking, savings, money market, CDs, HSAs), consumer and commercial lending (fixed-rate, FHA, VA, USDA, HomePossible and Affordable Rate mortgages, home equity, auto, personal, business lines of credit, equipment, construction), and credit cards, delivered through six Southwestern Ohio branches plus online and mobile banking channels. Customers also access cash management services including Positive Pay, Remote Deposit Capture, ACH, payroll, and merchant credit card processing.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 6.00% APY available on Ohio Homebuyer Plus savings for balances $500-$25,000
+4 more records
Product overview1 text field

1st National Bank is a community bank serving Southwestern Ohio, offering a comprehensive suite of personal and business banking products through both traditional branch services and digital channels. The core product portfolio centers on deposit accounts (checking, savings, CDs, HSAs), credit cards (Rewards Platinum Visa, Cash Rewards Platinum Visa, Visa Signature), and lending products (mortgages including FHA, VA, USDA, HOMEPOSSIBLE, and Affordable Rate Program; auto loans; personal loans; home equity). Business banking includes specialized checking accounts with tiered features, cash management services (Positive Pay, Remote Deposit Capture, ACH, Payroll Processing), and merchant services. The bank also offers proprietary programs like Ohio Homebuyer Plus Savings (6% APY) and FHLB Welcome Home grants. Digital access is provided via Business Online Banking platform and mobile applications.

Product and service27 records
1Personal Checking Accounts (Secure Checking, 1st Checking, Simple Checking, Student Checking, Senior Checking)
CategoryPersonal deposit accounts
Description

Tiered personal checking accounts for individuals and families, including Secure Checking with bundled IDProtect, cell phone protection, rewards and AD&D coverage, and basic options such as Simple Checking with no monthly fee.

2Personal Savings Accounts (Simple Savings, Money Market Savings, Health Savings Account)
CategoryPersonal deposit accounts
Description

Interest-bearing personal savings products including a Money Market savings account with tiered APY up to 2.75%, and a tax-advantaged HSA for healthcare expenses.

3Certificates of Deposit (CD)
CategoryPersonal deposit accounts
Description

Fixed-term CDs including 5-month and 11-month terms at 3.35%-3.40% APY with relationship pricing and $1,000 minimum opening deposit.

4Ohio Homebuyer Plus Savings
CategorySpecialty savings product
Description

High-yield savings account offering 6.00% APY on balances $500-$25,000 and 4.97% APY on $25,000-$100,000, designed to help Ohio residents save for home purchases within 5 years.

5Personal Credit Cards (Rewards Platinum Visa, Cash Rewards Platinum Visa, Visa Signature)
CategoryPersonal lending / credit cards
Description

Consumer credit cards including rewards, cash back, and travel benefit options issued through TCM Bank.

6Fixed-Rate Mortgage and Mortgage Refinance
CategoryResidential mortgage lending
Description

Traditional fixed-rate residential mortgages with 15- or 30-year terms, plus refinance options.

7FHA Loan
CategoryResidential mortgage lending
Description

Government-backed mortgage requiring as little as 3.5% down with flexible credit requirements and DTI up to 43%, serving low-to-moderate income borrowers.

8VA Loan
CategoryResidential mortgage lending
Description

Zero-down-payment government-backed mortgage for eligible veterans, active-duty service members, and surviving spouses with no PMI and flexible credit terms.

9USDA Mortgage
CategoryResidential mortgage lending
Description

Zero-down-payment rural mortgage with flexible credit requirements and income limits at 115% of area median, serving low- and moderate-income rural and suburban buyers.

10HomePossible Program (Freddie Mac)
CategoryResidential mortgage lending
Description

Conventional mortgage allowing 3% down payment, up to $2,500 toward closing costs, and reduced interest rates for income-restricted eligible borrowers.

11Affordable Rate Program (ARP)
CategoryResidential mortgage lending
Description

Special mortgage offering rates up to 2% below current market levels for households earning 80% or less of Area Median Income, on primary residences.

12Platinum Preapproval Program
CategoryResidential mortgage lending
Description

Mortgage pre-approval program helping buyers obtain a conditional loan commitment before house hunting.

13Home Equity Loans
CategoryConsumer lending
Description

Secured loans that use home equity as collateral for various consumer financial needs.

14Auto Loans
CategoryConsumer lending
Description

Vehicle financing with low rates, flexible terms, and pre-approval and refinance options.

15Personal Loans
CategoryConsumer lending
Description

Unsecured personal loans for debt consolidation, medical expenses, home improvements, and other consumer needs.

16Business Deposit Accounts (Business Checking, Simple Business Checking, Business Interest Checking, Non-Profit Business Checking, Business Savings)
CategoryBusiness banking
Description

Tiered business checking accounts with earnings credits to offset fees, plus non-profit and interest-bearing options and a Business Savings product.

17Business Credit Cards
CategoryBusiness banking
Description

Credit cards issued for business customers to manage corporate spending and earn rewards.

18Commercial Lending (Real Estate, Equipment Purchase & Refinance, Business Construction & Development, Business Lines of Credit)
CategoryCommercial lending
Description

Commercial loans for real estate, equipment, construction/development financing, and revolving lines of credit for businesses.

19Business Online Banking (Basic and Premium tiers)
CategoryBusiness cash management
Description

Online cash management platform for businesses with Basic ($9.95/month) and Premium ($14.95/month) tiers that include ACH, wire transfers, alerts, and 24/7 access.

20Remote Deposit Capture (RDC)
CategoryBusiness cash management
Description

Service allowing businesses to deposit checks remotely by scanning and transmitting check images electronically.

21ACH Services (Magic Wrighter)
CategoryBusiness cash management
Description

Automated Clearing House service for batch electronic payments and fund transfers for business customers.

22Payroll Processing
CategoryBusiness cash management
Description

Business payroll processing service integrated with Sage payroll solutions for managing employee pay.

23Credit Card Processing (Merchant Services)
CategoryBusiness cash management
Description

Merchant services for processing customer credit and debit card payments via the CelerCommerce third-party platform.

24Positive Pay (Check and ACH Fraud Prevention)
CategoryBusiness cash management
Description

Fraud prevention service that matches checks and ACH transactions against issued payments for business accounts.

25eZBusiness Commercial Card Management
CategoryBusiness cash management
Description

Card management platform for administering business debit and credit cards and controlling employee card usage.

261st National Bank Mobile App
CategoryDigital banking platform
Description

Mobile banking application for iOS and Android providing 24/7 account access, transfers, mobile check deposit, and account monitoring for personal and business customers.

27FHLB Welcome Home Program (Down Payment Assistance Grants)
CategoryResidential mortgage lending
Description

Down payment assistance grant program offering up to $25,000 for veterans and surviving spouses and up to $20,000 for other homebuyers, accessed through the bank's FHLB Cincinnati membership.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

1st National Bank partners with the Ohio Treasurer's Office to administer the Ohio Homebuyer Plus savings program. This partnership allows the bank to offer high-yield savings accounts (6.00% APY) to Ohio residents saving for home purchases. The program is tax-advantaged and allows funds to be used within 5 years for qualified home purchases.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

1st National Bank collaborates with Mason High School Marketing students to help them develop real-world marketing skills. Students work on relevant financial topics like smart spending and distinguishing needs vs. wants, providing practical business experience while supporting financial education in the community.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2024-01-01
Description

1st National Bank offers the Freddie Mac HomePossible mortgage program, providing eligible borrowers with access to conventional mortgages featuring low 3% down payments, competitive interest rates, and down payment/closing cost assistance up to $2,500. This partnership enables the bank to serve low-to-moderate income borrowers with more flexible conventional financing options.

Strategic tierCoreTypeTechnology or Integration
Description

1st National Bank offers FHA-insured mortgage loans, which are government-backed loans designed to help middle to low-income families and those with limited savings or credit qualify for homeownership. FHA backing reduces lender risk, enabling more flexible qualification terms including lower down payments (as low as 3.5%) and credit score requirements.

Strategic tierCoreTypeTechnology or Integration
Description

1st National Bank offers VA home loans for eligible veterans, active-duty service members, and surviving spouses. These government-backed loans feature competitive rates, no down payment requirements, no PMI, and flexible credit terms. The bank's lenders assist customers in obtaining Certificates of Eligibility (COE) from the VA.

Strategic tierCoreTypeTechnology or Integration
Description

1st National Bank participates in the USDA Section 502 Guaranteed Loan Program, offering zero-down-payment mortgage options for eligible buyers in rural and suburban areas. The program serves low- and moderate-income borrowers with flexible credit requirements and competitive interest rates.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Huntington Bancshares is a Columbus, Ohio-based regional bank with extensive retail, mortgage, commercial, and small-business banking operations across Ohio and the Midwest. It overlaps heavily with 1st National Bank's product suite and customer segments at much greater scale.

TypeDirect peer
Description

Peoples Bancorp is a Marietta, Ohio-based community bank holding company serving Ohio, Kentucky, and West Virginia with comparable retail banking, mortgage origination, and commercial lending capabilities. Similar scale and operating geography make it a relevant comparator.

TypeRegional player
Description

Wright-Patt Credit Union is a Dayton, Ohio-based member-owned financial institution serving the same Southwestern Ohio market with overlapping checking, savings, mortgage, and consumer lending products. Comparable as a competitor within the same regional footprint rather than as a stock-community bank peer.

TypeBroad incumbent
Description

Fifth Third Bank is a major Cincinnati, Ohio-headquartered regional bank with a full retail, mortgage, commercial, and wealth management platform. It competes with 1st National Bank across the same Cincinnati/Dayton market as a much larger incumbent with overlapping products and broader digital capabilities.

TypeDirect peer
Description

WesBanco is a multi-state community bank holding company (Wheeling, WV) offering comparable retail deposit, mortgage, business banking, and cash management products across Ohio, West Virginia, and Pennsylvania. Similar scale, community-bank operating model, and product breadth.

TypeDirect peer
Description

Stock Yards Bank is a Louisville, KY-based community bank with overlapping presence in Kentucky, Indiana, and Ohio, offering similar deposit, mortgage, wealth, and cash management products to consumer and SMB customers. Comparable as a growth-oriented regional community bank.

TypeDirect peer
Description

S&T Bancorp is an Indiana, Pennsylvania-based community bank holding company offering deposit, mortgage, commercial lending, and wealth products comparable to 1st National Bank's offerings. Similar size, community-banking philosophy, and product breadth make it a meaningful comparator.

TypeDirect peer
Description

First Financial Bank is a Cincinnati, Ohio-based community banking franchise with overlapping deposit, mortgage, and small-business banking operations in the same Southwestern Ohio territory. Directly comparable in market geography and product set.

TypeDirect peer
Description

LCNB Corp (LCNB National Bank) is headquartered in Lebanon, Ohio — the same city as 1st National Bank — operating as a community bank with comparable deposit-gathering, mortgage, and commercial lending focus in the Cincinnati/Dayton market. The geographic overlap and product similarity make it the most directly comparable peer.

TypeDirect peer
Description

Park National is an Ohio-headquartered community bank holding company (Newark, OH) operating a similar personal/business banking and mortgage-focused model with strong community-banking orientation across Ohio markets. Comparable to 1st National Bank in product mix, scale, and community-bank strategy.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

1st National Bank

Retail Bankingbankwith1st.com

1st National Bank is a privately held, FDIC-insured community bank in Lebanon, Ohio, operating six branches across Southwestern Ohio to deliver deposit accounts, residential mortgages, consumer credit cards, and small-business banking to households, SMBs, and homebuyers in the Cincinnati–Dayton corridor.

What 1st National Bank does

1st National Bank is an FDIC-insured, nationally chartered community bank headquartered in Lebanon, Ohio, serving consumers, small-to-mid-size businesses, and homebuyers across Southwestern Ohio — primarily the Warren County corridor and the greater Cincinnati/Dayton metropolitan area. Founded in 1853 and privately held, the bank operates six physical banking centers (Centerville, Lebanon, Liberty Township, Mason, Maineville, Morrow) plus a digital channel stack comprising an iOS/Android mobile app, a personal and business online banking platform, a self-serve mortgage application portal, and a 24/7 telephone banking line.

The product portfolio is anchored in deposit gathering (consumer and business checking tiers, savings, money market, CDs, HSAs) and a diversified residential mortgage book spanning conventional, FHA, VA, USDA, HomePossible, and the proprietary Affordable Rate Program, alongside auto, personal, and home-equity loans. On the consumer credit side, the bank distributes Rewards Platinum, Cash Rewards Platinum, and Visa Signature cards through TCM Bank. Business banking is a growing vertical delivered through a modular cash-management stack (Positive Pay, Remote Deposit Capture, ACH, eZBusiness commercial card management, CelerCommerce merchant processing, and Sage-integrated payroll).

Revenue is generated primarily through net interest income on the loan-to-deposit spread, supplemented by deposit account fees, mortgage origination income, interchange and credit-card fees, and treasury-management service charges. The go-to-market model is community-led (relationship banking, local decision-making, school partnerships, and earned-media coverage including Forbes Best-In-State Banks 2024) overlaid with a sales-led motion for mortgage and commercial lending via dedicated mortgage bankers and commercial lenders. The bank does not disclose revenue, total assets, or deposit figures publicly; operations appear funded entirely through deposits and retained earnings with no disclosed equity capital raises or institutional investors.

1st National Bank firmographics

Firmographics
Name
1st National Bank
Legal name
1st National Bank
Website
https://bankwith1st.com
Company type
Private
Founded year
1853
Operating status
Operating
Headcount range
11–50 employees
Short description
1st National Bank is a privately held, FDIC-insured community bank in Lebanon, Ohio, operating six branches across Southwestern Ohio to deliver deposit accounts, residential mortgages, consumer credit cards, and small-business banking to households, SMBs, and homebuyers in the Cincinnati–Dayton corridor.
Ownership category
akta.pro rank

1st National Bank industry classification

Industry
Product category
Retail Banking
NAICS
Commercial Banking (52211), Depository Credit Intermediation (5221)
SIC
National Commercial Banks (6021)
akta.pro primary industry
Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

  • Retail banking services
  • Community banking
  • Mortgage lending
  • Business banking services
  • Consumer lending

Where 1st National Bank is headquartered

Location

Headquarters

HQ city
Lebanon
HQ country
United States
HQ region
North America

Offices7 records

Markets served

1st National Bank business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Net Interest Income: Primary revenue stream from the spread between interest earned on loans (mortgages, auto loans, personal loans, business loans) and interest paid on deposits (checking, savings, money market, CDs)
  2. Deposit Account Fees: Monthly maintenance fees on checking and savings accounts, overdraft fees, ATM fees, wire transfer fees, and stop payment fees
  3. Mortgage Banking: Origination and servicing of mortgage loans including conventional, FHA, VA, USDA, and specialized programs like HomePossible and Affordable Rate Program
  4. Business Banking Services: Cash management services, credit card processing, ACH transfers, payroll processing, and business credit cards generating transaction and processing fees
  5. Credit Card Operations: Interchange revenue from credit card transactions plus annual fees, late fees, and interest charges on revolving balances

Pricing tiers

ModelBillingPrice
SubscriptionMonthlySecure Checking - $6.95/month with bundled benefits including IDProtect, cell phone protection, and shopping rewards
SubscriptionMonthly1st Checking - $5/month with interest
SubscriptionMonthlySimple Checking - No monthly fee
SubscriptionMonthlyStudent Checking - No monthly fee
SubscriptionMonthlySimple Savings - $1/month
SubscriptionMonthlyMoney Market Savings - $12/month
One time/ perpetual licensePay-as-you-goCertificate of Deposit (CD) - Terms from 5 to 11 months
SubscriptionMonthlyOhio Homebuyer Plus Savings - High-yield savings account
SubscriptionMonthlyBusiness Checking - $15/month
SubscriptionMonthlyBusiness Online Banking - Basic $9.95/month, Premium $14.95/month
SubscriptionMonthlySecure Checking Premium Benefits
OtherMonthlyAffordable Rate Program (ARP) - Below market interest rates
OtherMonthlyHOMEPOSSIBLE Program - 3% down payment

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

1st National Bank product offering

Product offering

Core offering

1st National Bank is a community bank providing personal and business deposit accounts (checking, savings, money market, CDs, HSAs), consumer and commercial lending (fixed-rate, FHA, VA, USDA, HomePossible and Affordable Rate mortgages, home equity, auto, personal, business lines of credit, equipment, construction), and credit cards, delivered through six Southwestern Ohio branches plus online and mobile banking channels. Customers also access cash management services including Positive Pay, Remote Deposit Capture, ACH, payroll, and merchant credit card processing.

Product overview

1st National Bank is a community bank serving Southwestern Ohio, offering a comprehensive suite of personal and business banking products through both traditional branch services and digital channels. The core product portfolio centers on deposit accounts (checking, savings, CDs, HSAs), credit cards (Rewards Platinum Visa, Cash Rewards Platinum Visa, Visa Signature), and lending products (mortgages including FHA, VA, USDA, HOMEPOSSIBLE, and Affordable Rate Program; auto loans; personal loans; home equity). Business banking includes specialized checking accounts with tiered features, cash management services (Positive Pay, Remote Deposit Capture, ACH, Payroll Processing), and merchant services. The bank also offers proprietary programs like Ohio Homebuyer Plus Savings (6% APY) and FHLB Welcome Home grants. Digital access is provided via Business Online Banking platform and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Checking Accounts (Secure Checking, 1st Checking, Simple Checking, Student Checking, Senior Checking) Tiered personal checking accounts for individuals and families, including Secure Checking with bundled IDProtect, cell phone protection, rewards and AD&D coverage, and basic options such as Simple Checking with no monthly fee.
  • Personal Savings Accounts (Simple Savings, Money Market Savings, Health Savings Account) Interest-bearing personal savings products including a Money Market savings account with tiered APY up to 2.75%, and a tax-advantaged HSA for healthcare expenses.
  • Certificates of Deposit (CD) Fixed-term CDs including 5-month and 11-month terms at 3.35%-3.40% APY with relationship pricing and $1,000 minimum opening deposit.
  • Ohio Homebuyer Plus Savings High-yield savings account offering 6.00% APY on balances $500-$25,000 and 4.97% APY on $25,000-$100,000, designed to help Ohio residents save for home purchases within 5 years.
  • Personal Credit Cards (Rewards Platinum Visa, Cash Rewards Platinum Visa, Visa Signature) Consumer credit cards including rewards, cash back, and travel benefit options issued through TCM Bank.
  • Fixed-Rate Mortgage and Mortgage Refinance Traditional fixed-rate residential mortgages with 15- or 30-year terms, plus refinance options.
  • FHA Loan Government-backed mortgage requiring as little as 3.5% down with flexible credit requirements and DTI up to 43%, serving low-to-moderate income borrowers.
  • VA Loan Zero-down-payment government-backed mortgage for eligible veterans, active-duty service members, and surviving spouses with no PMI and flexible credit terms.
  • USDA Mortgage Zero-down-payment rural mortgage with flexible credit requirements and income limits at 115% of area median, serving low- and moderate-income rural and suburban buyers.
  • HomePossible Program (Freddie Mac) Conventional mortgage allowing 3% down payment, up to $2,500 toward closing costs, and reduced interest rates for income-restricted eligible borrowers.
  • Affordable Rate Program (ARP) Special mortgage offering rates up to 2% below current market levels for households earning 80% or less of Area Median Income, on primary residences.
  • Platinum Preapproval Program Mortgage pre-approval program helping buyers obtain a conditional loan commitment before house hunting.
  • Home Equity Loans Secured loans that use home equity as collateral for various consumer financial needs.
  • Auto Loans Vehicle financing with low rates, flexible terms, and pre-approval and refinance options.
  • Personal Loans Unsecured personal loans for debt consolidation, medical expenses, home improvements, and other consumer needs.
  • Business Deposit Accounts (Business Checking, Simple Business Checking, Business Interest Checking, Non-Profit Business Checking, Business Savings) Tiered business checking accounts with earnings credits to offset fees, plus non-profit and interest-bearing options and a Business Savings product.
  • Business Credit Cards Credit cards issued for business customers to manage corporate spending and earn rewards.
  • Commercial Lending (Real Estate, Equipment Purchase & Refinance, Business Construction & Development, Business Lines of Credit) Commercial loans for real estate, equipment, construction/development financing, and revolving lines of credit for businesses.
  • Business Online Banking (Basic and Premium tiers) Online cash management platform for businesses with Basic ($9.95/month) and Premium ($14.95/month) tiers that include ACH, wire transfers, alerts, and 24/7 access.
  • Remote Deposit Capture (RDC) Service allowing businesses to deposit checks remotely by scanning and transmitting check images electronically.
  • ACH Services (Magic Wrighter) Automated Clearing House service for batch electronic payments and fund transfers for business customers.
  • Payroll Processing Business payroll processing service integrated with Sage payroll solutions for managing employee pay.
  • Credit Card Processing (Merchant Services) Merchant services for processing customer credit and debit card payments via the CelerCommerce third-party platform.
  • Positive Pay (Check and ACH Fraud Prevention) Fraud prevention service that matches checks and ACH transactions against issued payments for business accounts.
  • eZBusiness Commercial Card Management Card management platform for administering business debit and credit cards and controlling employee card usage.
  • 1st National Bank Mobile App Mobile banking application for iOS and Android providing 24/7 account access, transfers, mobile check deposit, and account monitoring for personal and business customers.
  • FHLB Welcome Home Program (Down Payment Assistance Grants) Down payment assistance grant program offering up to $25,000 for veterans and surviving spouses and up to $20,000 for other homebuyers, accessed through the bank's FHLB Cincinnati membership.

Quantifiable outcome

  • 6.00% APY available on Ohio Homebuyer Plus savings for balances $500-$25,000
  • +4 more outcomes

Companies that use 1st National Bank

Customer profile

Segments4 records

Ideal customer profiles3 records

1st National Bank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
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Core technology

AI maturity

App detail

Integration5 records

Feature5 records

1st National Bank partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • Ohio Treasurer's OfficecoreStrategic or Co-development Partner · 1 January 20251st National Bank partners with the Ohio Treasurer's Office to administer the Ohio Homebuyer Plus savings program. This partnership allows the bank to offer high-yield savings accounts (6.00% APY) to Ohio residents saving for home purchases. The program is tax-advantaged and allows funds to be used within 5 years for qualified home purchases.
  • Mason High SchoolminorStrategic or Co-development Partner · 1 January 20251st National Bank collaborates with Mason High School Marketing students to help them develop real-world marketing skills. Students work on relevant financial topics like smart spending and distinguishing needs vs. wants, providing practical business experience while supporting financial education in the community.
  • Freddie MaccoreTechnology or Integration · 1 January 20241st National Bank offers the Freddie Mac HomePossible mortgage program, providing eligible borrowers with access to conventional mortgages featuring low 3% down payments, competitive interest rates, and down payment/closing cost assistance up to $2,500. This partnership enables the bank to serve low-to-moderate income borrowers with more flexible conventional financing options.
  • Federal Housing Administration (FHA)coreTechnology or Integration1st National Bank offers FHA-insured mortgage loans, which are government-backed loans designed to help middle to low-income families and those with limited savings or credit qualify for homeownership. FHA backing reduces lender risk, enabling more flexible qualification terms including lower down payments (as low as 3.5%) and credit score requirements.
  • U.S. Department of Veterans Affairs (VA)coreTechnology or Integration1st National Bank offers VA home loans for eligible veterans, active-duty service members, and surviving spouses. These government-backed loans feature competitive rates, no down payment requirements, no PMI, and flexible credit terms. The bank's lenders assist customers in obtaining Certificates of Eligibility (COE) from the VA.
  • U.S. Department of Agriculture (USDA)coreTechnology or Integration1st National Bank participates in the USDA Section 502 Guaranteed Loan Program, offering zero-down-payment mortgage options for eligible buyers in rural and suburban areas. The program serves low- and moderate-income borrowers with flexible credit requirements and competitive interest rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

1st National Bank competitors and assessment

Company assessment

Broad incumbents

  • Huntington Bancshares: Huntington Bancshares is a Columbus, Ohio-based regional bank with extensive retail, mortgage, commercial, and small-business banking operations across Ohio and the Midwest. It overlaps heavily with 1st National Bank's product suite and customer segments at much greater scale.
  • Fifth Third Bancorp: Fifth Third Bank is a major Cincinnati, Ohio-headquartered regional bank with a full retail, mortgage, commercial, and wealth management platform. It competes with 1st National Bank across the same Cincinnati/Dayton market as a much larger incumbent with overlapping products and broader digital capabilities.

Direct peers

  • Peoples Bancorp Inc. Peoples Bancorp is a Marietta, Ohio-based community bank holding company serving Ohio, Kentucky, and West Virginia with comparable retail banking, mortgage origination, and commercial lending capabilities. Similar scale and operating geography make it a relevant comparator.
  • WesBanco Inc. WesBanco is a multi-state community bank holding company (Wheeling, WV) offering comparable retail deposit, mortgage, business banking, and cash management products across Ohio, West Virginia, and Pennsylvania. Similar scale, community-bank operating model, and product breadth.
  • Stock Yards Bancorp: Stock Yards Bank is a Louisville, KY-based community bank with overlapping presence in Kentucky, Indiana, and Ohio, offering similar deposit, mortgage, wealth, and cash management products to consumer and SMB customers. Comparable as a growth-oriented regional community bank.
  • S&T Bancorp: S&T Bancorp is an Indiana, Pennsylvania-based community bank holding company offering deposit, mortgage, commercial lending, and wealth products comparable to 1st National Bank's offerings. Similar size, community-banking philosophy, and product breadth make it a meaningful comparator.
  • First Financial Bancorp: First Financial Bank is a Cincinnati, Ohio-based community banking franchise with overlapping deposit, mortgage, and small-business banking operations in the same Southwestern Ohio territory. Directly comparable in market geography and product set.
  • LCNB Corp: LCNB Corp (LCNB National Bank) is headquartered in Lebanon, Ohio — the same city as 1st National Bank — operating as a community bank with comparable deposit-gathering, mortgage, and commercial lending focus in the Cincinnati/Dayton market. The geographic overlap and product similarity make it the most directly comparable peer.
  • Park National Corporation: Park National is an Ohio-headquartered community bank holding company (Newark, OH) operating a similar personal/business banking and mortgage-focused model with strong community-banking orientation across Ohio markets. Comparable to 1st National Bank in product mix, scale, and community-bank strategy.

Regional players

  • Wright-Patt Credit Union: Wright-Patt Credit Union is a Dayton, Ohio-based member-owned financial institution serving the same Southwestern Ohio market with overlapping checking, savings, mortgage, and consumer lending products. Comparable as a competitor within the same regional footprint rather than as a stock-community bank peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

1st National Bank social profiles

Digital presence

1st National Bank compliance and trust

Trust signal

Compliance2 records

1st National Bank financial estimates

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1st National Bank leadership team

Management profile

Number of profiles

Profiles1 record

1st National Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1st National Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st National Bank

What does 1st National Bank do?

1st National Bank is a community bank providing personal and business deposit accounts (checking, savings, money market, CDs, HSAs), consumer and commercial lending (fixed-rate, FHA, VA, USDA, HomePossible and Affordable Rate mortgages, home equity, auto, personal, business lines of credit, equipment, construction), and credit cards, delivered through six Southwestern Ohio branches plus online and mobile banking channels. Customers also access cash management services including Positive Pay, Remote Deposit Capture, ACH, payroll, and merchant credit card processing.

Is 1st National Bank a public or private company?

1st National Bank is a private company. It is classified as unknown and is currently operating.

When was 1st National Bank founded?

1st National Bank was founded in 1853. It employs 11 to 50 people.

Where is 1st National Bank based?

1st National Bank is headquartered in Lebanon, United States, in the North America region.

How does 1st National Bank make money?

Five revenue lines are on record. Net Interest Income is the primary driver. The others are deposit Account Fees, mortgage Banking, business Banking Services and credit Card Operations.

Who are 1st National Bank's main competitors?

Broad incumbents on record are Huntington Bancshares and Fifth Third Bancorp. Direct peers are Peoples Bancorp Inc., WesBanco Inc., Stock Yards Bancorp, S&T Bancorp, First Financial Bancorp, LCNB Corp and Park National Corporation. Wright-Patt Credit Union is listed as a regional player.

Does 1st National Bank have an API?

No public API is recorded for 1st National Bank.

What industry is 1st National Bank in?

1st National Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6021.

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