Hedding Law Firm

What Hedding Law Firm does

Hedding Law Firm is a privately held, family-operated criminal defense law firm based in Los Angeles, California, founded in the 1990s by Ronald Daniel Hedding after prior service as a Deputy District Attorney in the Los Angeles County District Attorney's Office (East L.A.) and as a Research Attorney for a Superior Court Judge in Burbank. The firm is co-led with his father, Ronald William Hedding, an attorney practicing since the 1970s, yielding a claimed 50-75+ years of combined experience across the two principals. It provides criminal defense representation across a broad spectrum of matters — DUI, drug crimes, violent crimes, sex crimes, theft, domestic violence, federal offenses, juvenile charges, bench warrants, expungements, and pre-filing intervention — serving individuals (including a Spanish-speaking segment) charged with misdemeanors or felonies in California state and federal courts. The firm operates two offices (Encino at 16000 Ventura Blvd Suite 1208, near the Van Nuys Courthouse; and Los Angeles at 2049 Century Park E #2525) and lists dedicated coverage for 35+ courthouses across seven Southern California counties.

The firm has no proprietary technology platform and operates as a traditional professional services practice. Its primary technology asset is a content-heavy website (la-criminaldefense.com) with SEO-optimized, location- and practice-specific pages that function as the top-of-funnel acquisition channel, complemented by Avvo and other legal directory listings, over 400 online client reviews, and a free in-person consultation used as the bottom-of-funnel conversion mechanism. Distribution is exclusively direct: clients initiate contact via phone or web form, attorneys conduct face-to-face consultations, and representation is delivered personally by the named attorneys.

The revenue model is professional services billing — hourly or flat-fee legal representation, with fees discussed only after the initial free consultation once case type, courthouse, and criminal history are known. The firm positions itself as 'best priced' relative to less-experienced competitors while emphasizing the experience premium over public defenders and cheap alternatives. The go-to-market motion is sales-led: cold-start prospects arrive via organic search, attorney directory listings, peer referrals, and direct outreach, and are converted through free consultations into case-by-case engagements. The firm holds an AV rating from Martindale-Hubbell (top 5% of U.S. attorneys), membership in the Bar Registry of Preeminent Lawyers, and Ronald D. Hedding has tried over 200 jury trials and authored 'The Art of the Perfect Defense.'

Name

Hedding Law Firm

Legal name

Hedding Law Firm

Website

https://la-criminaldefense.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Hedding Law Firm is a privately held, family-operated criminal defense law firm in Los Angeles serving individuals charged with misdemeanors and felonies across seven Southern California counties, led by father-and-son attorneys with 50-75+ years of combined experience.

Ownership category

akta.pro rank

Product category

Criminal Defense Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

Keywords

• Criminal defense services
• DUI defense representation
• Drug crimes defense
• Federal crime defense
• Domestic violence defense

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Representation Services: Hourly or flat-rate legal fees for criminal defense representation. Pricing discussed after initial consultation when case details, type of case, courthouse, and criminal history are assessed. The firm emphasizes affordability combined with experience, positioning against public defenders and cheaper but less experienced attorneys.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hedding Law Firm provides criminal defense legal representation for individuals accused of misdemeanors and felonies across Southern California. Services span the full lifecycle of a criminal matter, including free initial case evaluations, pre-filing intervention to avoid charges, plea negotiations, courtroom defense, trial representation, bench warrant resolution, probation violation defense, and post-conviction expungement. The firm is organized around specialized practice areas such as DUI, drug crimes, federal crimes, sex crimes, domestic violence, theft crimes, violent crimes, and juvenile defense, and maintains offices in Encino and Los Angeles.

Product overview

Hedding Law Firm is a criminal defense law firm providing comprehensive legal representation services primarily in Los Angeles County. The firm operates as a single, unified legal service practice rather than a platform with separate modules. The core offering is criminal defense representation organized by practice areas, including DUI Defense, Drug Crimes, Federal Crimes, Sex Crimes, Domestic Violence, Theft Crimes, Violent Crimes, and Juvenile Crimes. Additional services include pre-filing intervention to prevent charges, expungement of records, and free initial consultations. The firm is led by father-and-son attorneys Ronald D. Hedding and Ronald W. Hedding, with offices in Encino and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Services Comprehensive legal representation for individuals facing criminal charges in Los Angeles County, including misdemeanors, felonies, and wobbler crimes, covering case evaluation, courtroom defense, plea negotiations, and trial representation.
• DUI Defense Legal defense for driving under the influence charges including first-time DUI, DUI causing injury, vehicular manslaughter, and DMV hearings.
• Drug Crimes Defense Defense representation for drug possession, drug sales, drug manufacturing, drug transportation, marijuana cultivation, methamphetamine charges, and prescription fraud cases.
• Federal Crimes Defense Legal representation for federal offenses including wire fraud, mail fraud, bank fraud, healthcare fraud, federal drug offenses, insider trading, and RICO charges.
• Sex Crimes Defense Defense for sex crimes including sexual battery, rape, statutory rape, child pornography, indecent exposure, lewd acts with a minor, and sex offender registration issues.
• Domestic Violence Defense Legal representation for domestic battery, corporal injury to spouse, criminal threats, child abuse, elder abuse, stalking, and restraining order violations.
• Theft Crimes Defense Defense for burglary, robbery, grand theft, petty theft, embezzlement, credit card fraud, identity theft, shoplifting, and receiving stolen property.
• Violent Crimes Defense Legal representation for assault with deadly weapon, murder, attempted murder, voluntary manslaughter, kidnapping, carjacking, and firearm offenses.
• Juvenile Crimes Defense Specialized defense for minors facing criminal charges, focusing on protecting the minor's record and achieving case dismissals or favorable outcomes.
• Bench Warrants and Probation Violation Defense Services to clear outstanding bench warrants and defend against probation violation charges.
• Hit and Run Defense Legal defense for hit and run charges including cases involving injury or death.
• Pre-Filing Intervention Service to intervene before formal criminal charges are filed, potentially avoiding the formal filing of charges through negotiation with prosecutors.
• Expungement Services Legal process to seal and destroy arrest records and criminal convictions to allow clients to move forward without a criminal record.

Quantifiable outcome

• Over 200 jury trials won or resolved favorably for clients
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Martindale-HubbellminorOthersThe firm maintains an AV rating and listing with Martindale-Hubbell, a legal directory and rating service. This provides third-party credibility verification for prospective clients seeking to assess attorney quality.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Others

• Avvo: Legal directory and attorney rating platform. Others/enabling: Hedding Law Firm maintains its presence and reviews on Avvo, making it a channel partner rather than a competitor; it is how prospective clients discover and vet LA criminal defense attorneys.
• Martindale-Hubbell: Legal peer-review rating service where Hedding Law Firm holds its AV rating. Others/enabling: a third-party credibility layer used by the firm to signal quality to prospective clients, not a direct competitor.

Direct peers

• Werksman Jackson & Quinn LLP: Los Angeles criminal defense boutique with former-prosecutor attorneys. Direct peer: similar boutique model, LA County focus, comparable mix of state and federal criminal defense work.
• Kraut Law Group Criminal & DUI Lawyers: LA-based criminal defense and DUI law firm serving clients throughout Southern California. Direct peer: comparable size and scope, overlapping practice areas (DUI, drug crimes, violent crimes), and similar content-marketing-driven GTM motion.
• McConnell & Mann LLP: Los Angeles criminal defense firm with former-prosecutor backgrounds. Direct peer: similar boutique size, former-insider positioning, and same Southern California court coverage.
• The Law Offices of Steven R. Kinard: LA criminal defense attorney covering state and federal cases across Southern California. Direct peer: comparable boutique solo-practitioner model with similar content/SEO-led acquisition.
• The Law Offices of Robert M. Helfend: Los Angeles criminal defense firm focusing on state and federal charges. Direct peer: similar solo-practitioner model, geographic overlap, and comparable review-driven acquisition strategy.
• Kestenbaum Fiskin & Nyuli LLP: LA-based criminal defense and DUI boutique with multiple former prosecutors. Direct peer: comparable boutique size, overlapping criminal/DUI practice, and similar LA County court coverage.
• The Law Office of Jeremia R. Seckler: LA criminal defense attorney handling state and federal cases across Southern California. Direct peer: solo/small boutique practitioner competing for the same client segment with similar content-marketing presence.
• Eisner Gorin LLP: Los Angeles criminal defense firm specializing in state and federal criminal cases. Direct peer: same geography, same client base (individuals facing criminal charges in Southern California), and similar boutique practice model focused on criminal defense.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heddinglaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedding Law Firm