Custom Wine Cellars
Custom Wine Cellars is a privately held, founder-operated firm founded in 1995 that designs, builds, and services custom residential and commercial wine cellars for homeowners and hospitality clients in the New York tri-state area.
- Company typePrivate
- Founded1995
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Custom Wine Cellars does
Custom Wine Cellars is a privately held, founder-operated design and construction firm founded in 1995 and headquartered at 10 Knapp Lane in New City, New York. The company designs and builds custom residential and commercial wine cellars for clients in the New York tri-state area (New York, New Jersey, and Connecticut), and additionally services and repairs wine cellar cooling systems as a recurring aftermarket offering. Its core technical work spans site assessment, custom racking design, closed-cell spray foam insulation and vapor barrier installation, electrical and finishing trades, and integration of multiple cooling unit types including through-the-wall, ductless split, self-contained, and split air handler systems; one referenced four-room project accommodated 8,000 bottles with custom moldings, hidden cooling, and automated controls.
The business is led by two owners, Robert Silverman and Chris Kravitz, who collectively bring over 40 years of wine cellar construction experience and personally handle consultation, design, project management, and installation for each engagement — the firm does not use subcontractors. Project economics disclosed publicly include construction costs of $300–$600 per square foot, custom racking at $4–$12 per bottle, cooling units priced from $1,500 to $15,000+, and an average project value near $40,000; typical end-to-end timelines run 10–12 weeks with 3–5 day installations.
The go-to-market model is sales-led and consultative: owners conduct in-home consultations, and over 90% of new projects originate from existing client referrals. Marketing channels include an educational blog, a Houzz profile, a project gallery, customer testimonials, and earned media placements in The New York Times, Wall Street Journal, Architectural Digest, and Terroirist. The firm has completed over 200 projects across nearly three decades of operation and discloses no funding, M&A, or external ownership activity.
Custom Wine Cellars firmographics
Firmographics- Name
- Custom Wine Cellars
- Legal name
- Custom Wine Cellars
- Website
- https://custom-wine-cellars.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Wine Cellars is a privately held, founder-operated firm founded in 1995 that designs, builds, and services custom residential and commercial wine cellars for homeowners and hospitality clients in the New York tri-state area.
- Ownership category
- akta.pro rank
Where Custom Wine Cellars is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Wine Cellars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Wine Cellar Construction: One-time project-based revenue from designing and constructing custom wine cellars for residential and commercial clients. Projects include consultation, design, material selection, construction, and installation.
- Wine Cellar Cooling Service & Repair: Ongoing maintenance and repair services for wine cellar cooling systems including inspection, cleaning, and component replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Cabinets - Small to Medium Collections |
| Unit Pricing | Pay-as-you-go | Underfloor Wine Cellars |
| Unit Pricing | Pay-as-you-go | Basement Wine Cellars |
| Unit Pricing | Pay-as-you-go | Self-Contained Cooling Units |
| Unit Pricing | Pay-as-you-go | Ducted and Split Cooling Systems |
| Unit Pricing | Pay-as-you-go | Custom Racking |
| Unit Pricing | Pay-as-you-go | Tasting Room Additions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Custom Wine Cellars product offering
Product offeringCore offering
Custom Wine Cellars designs, builds, and services custom wine cellars for residential and commercial clients in the New York tri-state area. The company provides end-to-end services including on-site consultation, custom design with 3D renderings, full construction (framing, insulation, vapor barriers, refrigeration, electrical, flooring, and finishing), and ongoing cooling system maintenance and repair.
Product overview
Custom Wine Cellars is a full-service wine cellar design and construction company operating since 1995. The company offers three integrated service areas: Wine Cellar Design & Consultants (custom design, 3D renderings, and consultation), Wine Cellar Construction (complete build services including insulation, refrigeration, electrical, flooring, and finishing), and Wine Cellar Cooling Service & Repair (installation and maintenance of cooling systems). They serve both residential and commercial clients in the New York tri-state area.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Cellar Design & Consultants Custom wine cellar design service including phone and email consultation, on-site visits by the owners, 3D renderings, and blueprints. The design team works with residential and commercial clients to create personalized wine cellar layouts that fit their space, aesthetic preferences, and collection size.
- Wine Cellar Construction Full-service wine cellar construction and installation including framing, insulation, vapor barrier installation, refrigeration setup, electrical work, flooring, wall finishes, lighting, and door installation. Available for both residential and commercial wine cellar builds, with average installation taking 3-5 days and racking delivered about 6 weeks after design finalization.
- Wine Cellar Cooling Service & Repair Cooling system installation, repair, and maintenance services for wine cellars. Services multiple cooling unit types including through-the-wall units, ductless split systems, self-contained air handlers, and split air handlers, with ongoing maintenance plans available to protect wine collections.
Quantifiable outcome
- Over 90% of new business comes from referrals
- +3 more outcomes
Companies that use Custom Wine Cellars
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Custom Wine Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Custom Wine Cellars partnerships and signals
Strategic signalScale indicators9 records
Recent moves4 records
Expansion highlights4 records
Custom Wine Cellars competitors and assessment
Company assessmentEmerging players
- Wine-Mate: Manufacturer of wine cellar cooling systems. Comparable on the cooling-system side of the business, representing both a potential supplier and a competing installation channel.
- WhisperKOOL: Specialty manufacturer of wine cellar cooling systems. Comparable as a technology supplier-partner or substitute that installers might use, intersecting with the cooling installation/repair revenue line.
- VintageView: Modern label-forward wine racking systems brand. Comparable for the racking component of custom cellars, offering a stylized alternative to traditional wood racking.
Broad incumbents
- Wine Enthusiast: Large wine lifestyle retailer and media brand that also offers wine cellars and cooling units. Comparable because it competes in the same product category, though as part of a much broader portfolio.
- Wine Racks America: Major US wine racking manufacturer with standardized and custom rack offerings. Comparable for the custom racking component of the company's offering, though it operates more as a product/manufacturing brand.
Direct peers
- Wine Cellar Innovations: Custom wine cellar design and construction firm serving residential and commercial clients. Directly comparable as a specialty contractor competing for similar affluent homeowners in the same product category.
- Vinotemp: Designs and manufactures wine cellars and cooling units, with a custom build division. Comparable because it offers both cellar construction and cooling systems, overlapping with Custom Wine Cellars' core offering.
- Coastal Wine Cellars: Custom wine cellar builder serving residential and commercial clients. Directly comparable in craft, project-based business model, and target customer.
- Cellar Masters: Custom wine cellar design, fabrication, and installation firm. Comparable as a specialty builder operating in the same niche with overlapping racking and cooling capabilities.
- Apex Wine Cellars: Custom wine cellar design and construction company. Comparable specialty contractor serving affluent homeowners with similar end-to-end project delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Wine Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Wine Cellars leadership team
Management profileNumber of profiles
Profiles2 records
Custom Wine Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Wine Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Wine Cellars
What does Custom Wine Cellars do?
Custom Wine Cellars designs, builds, and services custom wine cellars for residential and commercial clients in the New York tri-state area. The company provides end-to-end services including on-site consultation, custom design with 3D renderings, full construction (framing, insulation, vapor barriers, refrigeration, electrical, flooring, and finishing), and ongoing cooling system maintenance and repair.
Is Custom Wine Cellars a public or private company?
Custom Wine Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Wine Cellars founded?
Custom Wine Cellars was founded in 1995. It employs 1 to 10 people.
Where is Custom Wine Cellars based?
Custom Wine Cellars is headquartered in New City, United States, in the North America region.
How does Custom Wine Cellars make money?
Two revenue lines are on record. Custom Wine Cellar Construction is the primary driver. The others are wine Cellar Cooling Service & Repair.
Who are Custom Wine Cellars's main competitors?
Emerging players on record are Wine-Mate, WhisperKOOL and VintageView. Broad incumbents are Wine Enthusiast and Wine Racks America. Direct peers are Wine Cellar Innovations, Vinotemp, Coastal Wine Cellars, Cellar Masters and Apex Wine Cellars.
Does Custom Wine Cellars have an API?
No public API is recorded for Custom Wine Cellars.