Graeme Hayes Real Estate

What Graeme Hayes Real Estate does

Graeme Hayes Real Estate is a privately held, regional real estate agency headquartered at 69 Wellington Street, Kerang, Victoria, Australia, with a second office at 34 McCallum Street, Swan Hill. Founded in 2005, the firm serves the Kerang and Swan Hill regions and surrounding rural communities in northern Victoria, extending into nearby localities such as Koondrook, Cannie, Lake Boga, and Balranald. The agency's service portfolio spans residential sales, residential and commercial rentals, rural and agricultural property transactions, commercial sales and leasing, water entitlement trading, and clearing sales for farm machinery and equipment.

The business operates on the Eagle Software third-party property management and listing platform, which underpins its public website (ghrealestate.com.au), property search, rental management workflow, and buyer/rental alert system. There is no proprietary technology disclosed; the platform is used as a standard industry tool for listings and client interactions, supplemented by a Facebook page, an Instagram account, and an email newsletter for marketing.

Graeme Hayes Real Estate earns revenue through four streams: sales commissions on residential, rural, and commercial property transactions (transaction-fee model); recurring property management fees on managed rentals (subscription/recurring); transaction fees from clearing sales and farm machinery auctions; and transaction-based fees on water entitlement trading and advisory services for farmers. The firm is sales-led, with five named agents handling direct client engagement across both offices. The customer base is a long tail of individual buyers, sellers, tenants, and rural landowners, with no disclosed enterprise accounts.

Name

Graeme Hayes Real Estate

Legal name

Graeme Hayes Real Estate

Website

https://ghrealestate.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Graeme Hayes Real Estate is a privately held regional real estate agency founded in 2005, serving the Kerang, Swan Hill, and surrounding northern Victorian communities with residential, rural, and commercial sales, rentals, clearing sales, and water entitlement trading.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYFSAEAJAN

Property Management Advisory & Leasing Administration

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAJAL

Real Estate Auction Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Rural real estate
• Water entitlement trading

Headquarters

HQ city

Kerang

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential, rural, and commercial property sales
2. Property Management: Ongoing rental management fees for residential and commercial properties
3. Clearing Sales/Auctions: Farm machinery and property auction services
4. Water Sales: Water entitlement trading and advisory services for farmers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Graeme Hayes Real Estate is a regional real estate agency that brokers the sale, lease, and management of residential, commercial, rural, and vacant land properties across the Kerang and Swan Hill regions of Victoria, Australia. In addition to standard sales and rentals, the firm offers specialised rural services including farm machinery clearing sales (auctions) and water entitlement trading/advisory for farmers.

Product overview

Graeme Hayes Real Estate operates a unified real estate platform offering property listing, sales, rental management, and specialized rural services. The core platform enables property browsing and transactions across residential, commercial, rural, and land categories. Additional modules include Market Appraisal (leveraging property valuation expertise), Clearing Sales (farm machinery trading), and Water Sales (water allocation trading). The company specializes in the Kerang and Swan Hill regions of Victoria, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing and Sales Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ray White Rural: Part of the Ray White network covering rural, residential, and commercial real estate across Australia. Comparable because both serve rural and residential buyers/sellers; Ray White is a much larger franchised incumbent with overlapping buyer/seller services.
• Century 21 Australia: Global real estate franchise operating extensively in regional Australia. Provides residential sales, rentals, and rural property services; comparable traditional full-service model though reliant on standardised franchise systems.
• Stockdale & Leggo: Established Australian real estate group with residential, commercial, and rural services and presence in regional Victoria. Comparable business model of traditional full-service agency, but with broader geographic coverage.
• LJ Hooker: Major national Australian real estate franchise with residential, rural, and commercial property services. Comparable on traditional brokerage and property management; broader geographic reach across regional Victoria including areas near Kerang.
• Raine & Horne: Large Australian real estate network offering residential, commercial, rural, and property management services. Comparable on diversified product mix and regional office footprint, though significantly larger and more franchised.
• Harcourts Victoria: National real estate franchise with offices throughout Victoria including regional markets. Overlaps with Graeme Hayes on residential sales, property management, and rural offerings, though operates at significantly broader scale.
• Belle Property: Premium Australian real estate brand with offices across regional and metropolitan markets. Comparable in offering sales, rentals, and property management though focused on higher-end segments.

Direct peers

• Elders Real Estate: Australian real estate agency with strong rural and agricultural property focus, including farm sales and rural property management. Directly comparable to Graeme Hayes on the rural brokerage, clearing sales, and farm machinery expertise.
• Nutrien Harcourts (Nutrien Ag Solutions): Large agribusiness that bundles rural property sales, water trading, and farm machinery clearing services with agronomic advice. Highly comparable to Graeme Hayes on the integrated rural + water + clearing sales model that few traditional agencies match.

Regional players

• McGrath Estate Agents: Australian residential real estate agency with a strong Sydney-metro footprint and growing regional Victoria presence. Comparable on traditional residential sales and management, though concentrated in higher-density markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ghrealestate.com.au
• Instagraminstagram.com/graemehayesrealestate
• LinkedInlinkedin.com/company/mgillies-and-co-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graeme Hayes Real Estate