El Burrito

What El Burrito does

El Burrito Mexican Food Products Corporation is a California-based plant-based food company that specializes in soy-based meat alternatives replicating traditional Latin flavors. Its core products include the flagship Soyrizo® — a plant-based chorizo made from Non-GMO soybeans with 65% fewer calories, 82% less fat, and zero cholesterol versus traditional animal chorizo — alongside an extended line of SoyTaco™, Soy Longaniza™, SoyGround™, Soy Pepperoni™, and SOYYUM™ soy crumbles (Plain, Beef Flavored, and Chorizo Flavored). Supporting fiesta-side products include guacamole and pickled carrot-jalapeño medleys. All soy products carry Non-GMO, Kosher, and Gluten-Free certifications, with select SKUs USDA Organic certified.

The company sells through a dual-channel model: branded Consumer Packaged Goods (CPG) distribution via major U.S. retail grocery chains — Walmart, Whole Foods, Safeway, Ralphs, Albertsons, Sprouts, Vallarta, Erewhon, and others — and a B2B foodservice division supplying bulk products to restaurants and commercial kitchens. Pricing is determined at retail; the company does not publicly disclose prices. Consumer engagement is driven by a recipe-content marketing engine (25+ recipes on the website, Instagram, Facebook, email newsletter) positioning the brand around its 'pioneer of Soyrizo' narrative.

El Burrito operates as a brand under House Foods Holding USA Inc., part of a larger Japanese-American food conglomerate. The company has 11–50 employees, was founded in 1990 (with one source citing 1980), and reports no disclosed revenue, funding history, or management-team information in the available data. No AI/ML capabilities, M&A activity, or recent leadership changes are documented.

Name

El Burrito

Legal name

El Burrito Mexican Food Products Corporation

Website

https://elburrito.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

El Burrito Mexican Food Products is a California-based, plant-based CPG brand (founded ~1990) under House Foods Holding USA Inc., specializing in non-GMO soy-based meat alternatives — notably its signature Soyrizo® chorizo — distributed nationwide through major U.S. retailers and a B2B foodservice division.

Ownership category

akta.pro rank

Product category

Plant-based packaged foods

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

akta.pro secondary industries

Plant Protein Ingredients (Soy, Pea, Wheat/Gluten, Rice, Oat, Potato) (AFAJAHAA), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Plant-based meat alternatives
• Soy protein products
• Vegan chorizo
• Hispanic foods manufacturing
• Foodservice soy products

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods (CPG) Retail Sales: El Burrito generates revenue through the sale of packaged plant-based food products sold through major retail grocery chains and natural food stores nationwide. Products include Soyrizo, SoyYum crumbles, soy-based taco and breakfast products, and fiesta sides like guacamole and pickled vegetables.
2. Foodservice/B2B Sales: The company operates a foodservice division selling bulk products to restaurants, commercial kitchens, and food service operators. Products offered include ground soysage, organic soyrizo varieties, soy crumbles, gourmet salsas, chile purees, and cajeta de leche.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels3 records

Core offering

El Burrito manufactures and sells plant-based soy protein food products, most notably Soyrizo® (a meatless chorizo alternative), along with Soy Longaniza™, SoyTaco™, and the SOYYUM soy crumbles line. Products are sold to consumers through major U.S. retail grocery chains and to commercial buyers through a dedicated foodservice division. Complementary fiesta sides (Guacamole, Carrots & Jalapenos) round out the portfolio.

Product overview

El Burrito is a plant-based food company specializing in soy-based meat alternatives that replicate traditional Latin flavors. The core product line consists of the Soyrizo® family (Organic Soyrizo® and Non-GMO Soyrizo®), Soy Longaniza™, and SoyTaco™ — all soy crumble-based products seasoned with authentic vegan spices. Supporting these are the SOYYUM soy crumbles line (Plain, Beef Flavored, and Chorizo Flavored varieties) that serve as versatile protein bases for various cuisines. Complementing the soy proteins are prepared fiesta sides including Guacamole and Carrots & Jalapenos. All products are positioned as meatless, plant-based alternatives with non-GMO, kosher, vegan, and gluten-free certifications, targeting consumers seeking authentic Mexican/Latin flavors without animal products.

Differentiator

Problem solved

Functional benefit

Brands

• Soyrizo®: The company's flagship plant-based chorizo alternative made from soy, pioneering the meatless chorizo category.
• SoyYum™
• SoyTaco™
• Soy Longaniza™
• SoyGround™
• Soy Pepperoni™

Products and services

• Organic Soyrizo® USDA Organic, Non-GMO plant-based chorizo alternative made from organic soy crumbles seasoned with smoky vegan chorizo spices. Sold as a best-seller product for health-conscious consumers seeking organic plant-based protein.
• Non-GMO Soyrizo® Plant-based chorizo alternative made with Non-GMO dehydrated soy crumbles and authentic vegan chorizo seasoning, delivering smoky and spicy flavor without meat. The flagship product targeted at consumers seeking Non-GMO certified plant-based protein.
• Non-GMO Soy Longaniza™ Plant-powered reimagining of traditional longaniza featuring spicy, garlicky flavor in a vegan form, made with Non-GMO soy crumbles and smoky longaniza seasoning.
• Non-GMO SoyTaco™ Ready-to-cook soy crumbles blended with zesty vegan taco seasoning, Non-GMO and protein-packed for tacos, bowls, and Tex-Mex dishes.
• SOYYUM Beef Flavored Soy Crumbles Hydrated soy crumbles infused with beef flavor, providing protein-rich texture suitable for tacos, bowls, pastas, and other savory dishes.
• SOYYUM Plain Soy Crumbles Versatile neutral-flavored soy protein crumbles that serve as a blank slate for culinary expression, fully hydrated and ready to absorb any seasoning.
• SOYYUM Chorizo Flavored Soy Crumbles Soy crumbles infused with authentic chorizo seasoning, delivering smoky, zesty south-of-the-border flavor to tacos, scrambles, bowls, and more.
• Guacamole Ready-to-eat guacamole made with ripe avocados, lime, and spices, suitable as a dip, spread, or side for parties and family meals.
• Carrots & Jalapenos Pickled vegetable medley featuring sweet carrots and fiery jalapeños in a zesty vinegar brine, serving as a flavor sidekick for tacos and snack boards.
• Foodservice Division (Bulk B2B Supply) B2B foodservice division offering bulk plant-based products — including ground soysage, organic soyrizo varieties, soy crumbles, gourmet salsas, chile purees, and cajeta de leche — to restaurants, commercial kitchens, and food-service operators through dedicated sales outreach.

Quantifiable outcome

• 65% fewer calories than traditional animal-based chorizo
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• House Foods Holding USA Inc.coreOthersHouse Foods Holding USA Inc. is the parent company of the El Burrito brand. El Burrito operates as a brand under this parent company's portfolio, which also includes House Foods (tofu shirataki products referenced in recipe suggestions on the website).

Scale indicators2 records

Expansion highlights4 records

Emerging players

• Field Roast (Greenleaf Foods): Plant-based meat and cheese brand with sausages, grounds, and roasts in natural and mainstream retail — comparable plant-protein positioning and channel footprint.
• Abbot's Butcher: Clean-label plant-based meat maker with a specific chorizo alternative SKU — most direct sub-category peer to Soyrizo, focused on the Latin/Mexican plant-based protein niche.
• Tofurky: Plant-based protein maker specializing in tofu, tempeh, and meat alternatives with natural food channel strength — closely comparable to El Burrito's soy-based heritage positioning.

Others

• House Foods America (Tofu): Parent company's U.S. arm producing tofu and shirataki products; while El Burrito operates as a sibling brand under the same parent, House Foods' tofu line represents an adjacent soy-based protein portfolio sharing distribution overlap.

Direct peers

• Lightlife (Maple Leaf Foods): Plant-based meat brand offering burgers, grounds, sausages, and tempeh across mainstream grocery — direct competitor in the refrigerated plant-based meat set that contains Soyrizo.
• Impossible Foods: Major plant-based meat brand competing in retail and foodservice with burgers, sausage, and chicken alternatives — comparable GTM through grocery and restaurant channels and overlapping target consumer.
• Beyond Meat: Largest U.S. plant-based meat alternative brand with broad retail and foodservice distribution across burgers, grounds, and sausage formats — directly competes for the same plant-based protein shopper and shelf space as El Burrito's Soyrizo.
• Yves Veggie Cuisine: Plant-based meat alternative brand offering deli slices, grounds, and sausages across Canadian and U.S. retail — comparable soy-and-vegetable-protein product mix and channel strategy.
• Sweet Earth Foods: Plant-based brand with strong Mexican/Latin-inspired product range including chik'n, grounds, and breakfast items — overlapping heritage flavors and use cases in taco, burrito, and bowl occasions.

Broad incumbents

• MorningStar Farms (Kellogg's): Long-established mainstream plant-based brand owned by a major CPG (Kellogg's), with broad frozen/refrigerated portfolio of burgers, grounds, and chik'n products — competes for the same plant-based shopper across conventional retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elburritosoyfoods
• Instagraminstagram.com/elburrito.foods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Burrito