Metz Consumer Electronics

What Metz Consumer Electronics does

Metz Consumer Electronics GmbH is a privately held German manufacturer of premium televisions headquartered in Zirndorf, Franconia. Founded in 1938 by Paul Metz as Transformatoren- und Apparatefabrik Metz, the company develops and produces its entire TV portfolio at its Zirndorf facility, with screen sizes ranging from 32 to 77 inches across OLED and Direct-LED display technologies. Its product family spans the PRIMUS OLED flagship, Lunis, Aurus (and Aurus silverline special editions), Taris (Full HD), Cubus and Cubus compact (UHD), and CALEA compact, complemented by audio accessories including the KH-BT 04 Bluetooth headphones, subwoofers, stands, and wall mounts. Underlying the hardware are proprietary technologies: MetzVision image processing, MetzSoundPro multi-amplifier audio, the Tri-Star operating system, the SX8 Quad Core processor, the Metz Media System for home-network streaming, and the MetzRemote iOS/Android app. Metz complements the premium German-made line with the METZ blue sub-brand, a global smart TV line launched in 2018.

The company operates a focused go-to-market: TVs are sold exclusively through authorized specialist dealers (Fachhändler) in Germany and Austria, supported by a dedicated Fachhändlerportal. Revenue is generated through one-time hardware purchases via this dealer channel plus accessory sales, with pricing not publicly disclosed and customers directed to dealers for quotes. Metz has been owned since 2015 by Skyworth, a Chinese TV manufacturer, which provides global supply-chain scale while Metz retains German R&D and manufacturing identity. In 2023, the company expanded into photovoltaic (solar energy) systems as a new business vertical. The firm is managed by four Managing Directors and employs 101–250 people. Metz has won the PLUS X AWARD "Best Brand of the Year" multiple times (2016, 2017, 2023, 2025, 2026) and has been named "Specialist Retail Brand of the Year" for eight consecutive years as of 2026.

Name

Metz Consumer Electronics

Legal name

Metz Consumer Electronics GmbH

Website

https://metz-ce.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Metz Consumer Electronics is a German premium TV manufacturer founded in 1938, designing and producing OLED and Direct-LED televisions in Zirndorf and selling them exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand extending reach into global smart TVs.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Premium Televisions)

NAICS

Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

akta.pro secondary industries

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Consumer electronics manufacturing
• Premium television sets
• OLED display technology
• Smart TV brands
• Home entertainment hardware

Headquarters

HQ city

Zirndorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Hardware Sales: Sale of premium television sets (OLED and Direct-LED) in various screen sizes and model families. Revenue is generated through one-time hardware purchases made via authorized specialist dealers.
2. Audio and Accessory Sales: Sale of complementary accessories including headphones (KH-BT 04 Bluetooth headphones), subwoofers, stand racks, metal bases, wall mounts, and VESA adapter bolts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Metz Consumer Electronics designs, develops, and manufactures premium television sets (OLED and Direct-LED, in sizes from 32" to 77") and complementary audio accessories, all made in Germany at its Zirndorf facility. The portfolio spans the PRIMUS, Lunis, Aurus, Taris, Cubus, and CALEA product families, with special-edition lines (Aurus silverline, Cubus blackline/edition/pro) offering extended warranties. Audio accessories include the KH-BT 04 Bluetooth headphones, subwoofers, stand racks, metal bases, and wall mounts. Sales are made exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand serving global smart-TV markets.

Product overview

Metz Consumer Electronics is a German premium TV manufacturer offering a portfolio of distinct product lines and audio accessories. The core TV range includes OLED flagship models (PRIMUS, Lunis, Aurus), Full HD (Taris), and UHD (Cubus, CALEA) television lines, with special edition models (Aurus silverline, Cubus blackline, Cubus edition, Cubus pro) providing extended warranties and exclusive designs. Audio accessories include Bluetooth headphones (KH-BT 04), subwoofers, and stands. Software features include the proprietary Tri-Star operating system, Metz Media System for multimedia, MetzRemote app for smartphone control, MetzSoundPro audio processing, and MetzVision image technology. The METZ blue sub-brand extends smart TV capabilities to additional price segments. Products are sold exclusively through authorized specialist dealers and manufactured entirely in Germany at the Zirndorf facility.

Differentiator

Problem solved

Functional benefit

Brands

• METZ blue: Global smart TV brand launched in 2018, focusing on connected features and smart functionality at various price points.
• METZ Classic

Products and services

• PRIMUS OLED flagship television line manufactured in Germany, available up to 77-inch screen size, featuring comprehensive HDR support (Dolby Vision, HDR10+) and MetzVision processing. Targeted at premium home entertainment consumers.
• Lunis Premium OLED television line, including the first 42-inch OLED Made in Germany. Combines OLED picture quality with Metz's signature sound and comprehensive tuner options for premium home viewers.
• Aurus Premium OLED television positioned as Metz's introduction model into the OLED segment, combining distinctive character with comprehensive premium features for home viewers.
• Aurus silverline Limited-edition OLED special edition series featuring premium materials, unique design, and precise German craftsmanship, including World Cup 2026 (48") and anniversary (55") variants backed by an exclusive 5-year warranty.
• Taris Full HD television line aimed at smaller screen diagonals and standard viewing distances, capable of displaying UHD signals via DVB-S2 for entry-level home viewing.
• Cubus Energy-efficient UHD entry-level television combining MetzVision picture quality with MetzSound and comprehensive tuner/interface features, Made in Germany.
• Cubus compact Compact premium television in 32" and 40" screen sizes with high-end features, filling the gap left by market withdrawal of compact premium TVs.
• Cubus blackline Exclusive limited special-edition television with elegant Blackline design, strictly limited production, 5-year factory warranty (excluding panel), and a focus on sustainable materials.
• Cubus edition Limited-edition 85th anniversary commemorative television offering an 85-month (7 years, 1 month) warranty and a highly sustainable design presented at IFA Berlin 2023.
• Cubus pro Limited-edition 43-inch special television inspired by top athletes, combining high-quality materials with exclusive premium features and an extended 5-year warranty.
• CALEA compact 40 Compact Full HD television that rounds off the CALEA family of compact premium TVs Made in Germany, presented at IFA 2023.
• METZ blue Global smart-TV sub-brand launched in 2018 targeting smart-functionality consumers at a broader price segment, complementing the classic Metz premium TV portfolio.
• KH-BT 04 Bluetooth Headphones Premium Bluetooth headphones featuring Hybrid Active Noise Cancellation, durable craftsmanship, and Metz quality standards for long-lasting wireless listening.
• Subwoofer Audio accessory that complements Metz TV sound systems with enhanced bass performance for home entertainment.
• Stand Rack Furniture-style stand rack for Metz televisions providing an elegant placement solution.
• Metal Base (Metallfuß) Metallic base providing stable and durable support for Metz televisions.
• Wall Holder with VESA Adapter Bolts Wall mounting solutions including Metz wall-mount sets for rigid mounting and VESA adapter bolts for use with commercially available pivoting wall holders.

Quantifiable outcome

• Metz has been awarded 'Best Brand of the Year' multiple times (2016, 2017, 2023, 2025, 2026)
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• SkyworthcoreStrategic or Co-development Partner · 1 January 2015In early 2015, Metz's TV business division was acquired by Skyworth, a global electronics giant and major player in the global TV business. The combination of Metz's 80 years of German technology experience with Skyworth's global scale created significant strategic potential. Skyworth became the parent company of Metz Consumer Electronics while Metz retained its German development and manufacturing identity. The partnership enabled Metz to withstand competitive pressure from the increasingly globalized electronics market while maintaining its 'Made in Germany' production commitment.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• TCL: Global fast-growing smart-TV maker directly competing against the METZ blue sub-brand at the value-smart-TV tier. Relevant peer for Skyworth/METZ blue strategic positioning, though not direct Metz Classic competitor.
• Hisense: Top-tier global TV manufacturer expanding in premium OLED/ULED X lines. Competitor at scale in the European market and a relevant peer for Metz Classic pricing dynamics in premium TV.

Broad incumbents

• Samsung: World's largest TV maker with premium OLED and Mini-LED lines, smart-TV platform (Tizen), and vertically integrated panel production. Direct competitor in the global premium-TV category and a benchmark on scale/R&D cost structure.
• Panasonic: Premium Japanese TV maker with strong OLED position in Europe and aligned 'manufacturing quality' brand narrative. Comparable to Metz on premium engineering reputation and European specialist-dealer presence, though at global scale.
• Sony: Global premium TV maker (Bravia XR OLED/Mini-LED) and audio brand (Sony Pictures, PlayStation ecosystem). Significant overlap with Metz on OLED premium positioning and audiophile-leaning feature sets, but at much larger scale and global reach.
• Philips (TP Vision): European-headquartered TV brand (licensed to TP Vision) with strong German/Austrian retail presence and premium OLED/Mini-LED lines. Direct competitor in Metz's primary DACH market via similar specialist-dealer channels.
• LG Electronics: Pioneer of OLED TV panels (LG Display) and a top-3 global TV maker. Competes head-to-head with Metz in the OLED premium segment across Germany and Europe, and is a critical OLED panel supplier to many premium brands including Metz-adjacent OEMs.

Direct peers

• Loewe: German premium TV manufacturer (Kronach, Germany) with similar positioning: high-end OLED/LCD TVs sold via specialist dealers, Made-in-Germany engineering, premium ASPs. Most direct competitor to Metz in the German premium-TV niche.
• Bang & Olufsen: Danish premium audio-visual brand selling high-end TVs and speakers through branded stores and select dealers. Comparable to Metz on premium positioning, design-led premium pricing, and integrated audio/TV product strategy, though smaller TV unit volume.
• Grundig: Heritage German consumer electronics brand (now owned by Arçelik/Vestel). Competes with Metz in the German TV market across mass-market and value-premium tiers, with overlapping Fachhändler channel and similar brand heritage cues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6YTZ1hNI_NA6jJa41sCmvg
• Facebookfacebook.com/metz.consumer.electronics
• Instagraminstagram.com/metz_ce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metz Consumer Electronics