Aeroplane Basmati Rice

What Aeroplane Basmati Rice does

Amir Chand Jagdish Kumar (Exports) Limited, operating the Aeroplane Basmati Rice brand, is one of India's first five producers and exporters of basmati rice with 40+ years of operational history and a presence in more than 37 countries across Asia, the Middle East, Europe, and Africa. The company's core business is producing, processing, packaging, and distributing premium basmati rice varieties — including raw, steam, sella, golden sella, and 1121 extra-long-grain rice — under multiple sub-brands (Aeroplane La Taste, Aeroplane Classic, Aeroplane Brown Rice, plus a diabetic-friendly rice line). Core processing technology centers on state-of-the-art cleaning, sorting, aging, and packaging facilities operating to international quality standards, with a proprietary "Advanced Hydration Technique" applied to the La Taste line that is claimed to preserve grain length and aroma through extended cooking.

The business model is hybrid: domestic India is served through a distributor network spanning all major metro, tier 1, and tier 2 cities, complemented by modern trade, institutional sales (hotels, restaurants, catering), and an owned direct-to-consumer e-commerce storefront (shop.aeroplanerice.com) offering pack sizes from 1kg to 30kg with a subscription option delivering 5-10% discounts. Internationally, revenue is generated through export distribution to 37+ countries. The company is preparing to list on BSE and NSE via a ₹440 crore IPO in March 2026 and is deploying proceeds to diversify into FMCG staples (atta, maida, sooji, besan, sugar, salt) and to establish a wholly owned Singapore subsidiary for global sourcing and specialty rice distribution, signaling a deliberate shift from a pure-play basmati exporter to a broader branded staples platform.

Name

Aeroplane Basmati Rice

Legal name

Amir Chand Jagdish Kumar (Exports) Limited

Website

https://aeroplanerice.com

Company type

Private

Founded year

1985

Operating status

Ipo

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Basmati Rice

NAICS

Rice Milling (311212)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

Keywords

• Basmati rice production
• Premium rice export
• FMCG staples
• Rice distribution
• Specialty rice brands

Headquarters

HQ city

Alipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Basmati Rice Export: Primary revenue stream from exporting premium basmati rice to international markets across Asia, Middle East, Europe, and Africa. The company is among the first five producers and exporters of basmati rice in India, with over 40 years of experience in the business.
2. Domestic Rice Sales: Sales to domestic Indian market through distributor network covering metro cities, tier 1 and tier 2 cities. Includes retail and modern trade channels.
3. FMCG Products: Diversification into Fast-Moving Consumer Goods (FMCG) sector focusing on staples and kitchen essentials including flour, salt, sugar, sooji, maida, and besan. Part of IPO-funded expansion strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Aeroplane Basmati Rice produces, processes, packages, and exports premium basmati rice varieties under multiple sub-brands (La Taste, Classic, Brown Rice) and packs ranging from 1kg to 30kg, serving both domestic retail consumers and international distributors across 37+ countries. The company has recently expanded into FMCG staples including atta, maida, sooji, besan, sugar, and salt, leveraging its established Aeroplane brand and distribution network.

Product overview

Aeroplane Basmati Rice is a well-established producer and exporter of basmati rice, among the first five producers and exporters in India, with over 40 years of experience. The core product portfolio centers on the Aeroplane Basmati Rice brand with multiple sub-brands including Aeroplane La Taste (premium treated rice), Aeroplane Classic, and Aeroplane Brown Rice (health-focused instant brown rice). The company has recently diversified into FMCG staples including Atta, Maida, Besan, Sooji, Sugar, and Salt under the Aeroplane FMCG line. The product range spans various basmati rice varieties including 1121 extra long grain, Tibar styles (everyday, daily, regular), sella/golden sella, and regional specialty rices like Wada KOLAM and Sona Masoori. Products are sold in pack sizes from 1kg to 30kg across domestic retail, modern trade, and export channels to over 37 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Aeroplane La Taste: Premium basmati rice brand featuring varieties like Raw La Taste, Sella, and Golden Sella basmati rice
• Aeroplane Classic
• Aeroplane Brown Rice
• FMCG

Products and services

• Aeroplane Basmati Rice (Core Brand) Flagship line of premium basmati rice offering extra-long-grain aromatic varieties in raw, steam, sella, and golden sella formats, including 1121 Extra Long Grain, Rozana, Gold, Super, Royal, Metro, World Cup, Jet, Season Long Grain, Jirasar, Wada KOLAM, Sona Masoori, and Spl Mongra variants. Pack sizes span 1kg to 30kg. Sold to Indian households via distributors, modern trade, and shop.aeroplanerice.com, and exported to 37+ countries across Asia, Middle East, Europe, and Africa.
• Aeroplane La Taste Basmati Rice Premium basmati rice sub-brand treated through the proprietary Advanced Hydration Technique, which preserves signature basmati aroma and grain length while producing more servings than competing products. Includes Raw La-Taste, La-Taste Sella, and La-Taste Golden Sella variants in pack sizes from 1kg to 20kg. Designed for consumers and chefs seeking consistent fluffiness and length during long cooking durations.
• Aeroplane Classic Basmati Rice Traditional basmati rice sub-brand within the Aeroplane portfolio, offering classic aromatic long-grain rice variants targeted at consumers seeking everyday basmati with consistent quality.
• Aeroplane Brown Rice Health-focused brown rice sub-brand offering instant brown rice with zero cholesterol, high fiber, and diabetic-friendly properties including low glycemic index variants for hyperglycemic individuals. Targeted at health-conscious consumers and diabetic households.
• Aeroplane FMCG Staples FMCG staples line under the Aeroplane brand covering Shudh Chakki Atta (whole wheat flour), Maida (refined wheat flour), Besan (chickpea flour), Sooji (semolina), sulphur-free white crystal Sugar, and Iodized Salt. Marketed to Indian households seeking trusted brand quality in everyday kitchen essentials, leveraging Aeroplane's existing distribution network.
• Aeroplane Festival Rice Combo Pack Gift combo pack bundling multiple Aeroplane basmati rice varieties (1121 Steam, La-Taste, Gold) for festive occasions and gifting, sold through the company's own e-commerce store.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Singapore Subsidiary (Wholly Owned)coreOthers · 10 April 2026Aeroplane Rice announced plans to establish a wholly owned subsidiary in Singapore to enhance global sourcing and distribution of specialty rice varieties. The new subsidiary aims to strengthen supply chain integration with rice producers in Southeast Asia and expand the company's international trade operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amira Nature Foods: India-headquartered basmati rice and specialty food company with strong export orientation across the Middle East, Africa, Europe, and the Americas. Closely comparable to Aeroplane in export-led basmati business model.
• KRBL Limited (India Gate): India's largest basmati rice exporter and the market leader under the India Gate brand. Direct competitor to Aeroplane in branded basmati across domestic and export channels with overlapping product portfolio (1121, traditional, sella variants).
• Chaman Lal Setia Exports: Indian basmati rice miller and exporter with branded and bulk basmati offerings across global markets. Smaller in scale than Aeroplane but directly comparable in mill-to-export business model and product mix.
• LT Foods (Daawat): Listed Indian basmati rice major behind Daawat and Royal brands. Competes head-to-head with Aeroplane in domestic retail, modern trade, and global exports, with similar multi-country distribution footprint.
• Kohinoor Foods Limited: Indian basmati and specialty rice brand with established presence in India and overseas markets. Comparable in branded basmati positioning, international distribution, and rice-based product portfolio to Aeroplane.

Emerging players

• Lakshmi Energy and Foods Limited: Indian rice and food company engaged in basmati processing and branded rice sales. Comparable mid-tier player in branded basmati with growing export footprint, though smaller in scale and brand recognition than Aeroplane.

Regional players

• Tilda Rice: UK-based premium basmati and specialty rice brand with strong European and diaspora retail presence. Comparable in premium basmati branding and aged rice positioning, though primarily serving UK/European markets rather than Aeroplane's India-centric footprint.

Broad incumbents

• Adani Wilmar (Fortune): Major Indian FMCG-food company with a wide portfolio including basmati rice, atta, sugar, salt, and edible oils. Overlaps with both Aeroplane's core basmati business and its planned FMCG expansion into staples.
• ITC Limited (Aashirvaad): Large Indian conglomerate whose Aashirvaad brand dominates the Indian atta, sooji, and basmati segments. Direct competitive threat to Aeroplane's FMCG expansion into staples, and a broader incumbent in packaged rice retail.
• Cargill India: Global agribusiness and food ingredients major with rice milling and sourcing operations in India. Comparable as a large-scale rice processor and exporter, though operates across broader commodity categories rather than branded basmati specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RiceAeroplane
• Facebookfacebook.com/aeroplanericeacjk
• LinkedInlinkedin.com/company/aeroplane-basmati-rice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeroplane Basmati Rice