Fred Victor
- Company typePrivate
- Founded1894
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
Fred Victor firmographics
Firmographics- Name
- Fred Victor
- Legal name
- Fred Victor
- Website
- https://fredvictor.org
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Fred Victor industry classification
Industry- Product category
- Social Services / Homelessness and Poverty Support
- NAICS
- Community Housing Services (62422), Temporary Shelters (624221), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Employment & Job Readiness Support Services (BPAGAEAJ), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Fred Victor is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fred Victor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual and Corporate Donations: Fred Victor relies on charitable donations from individuals and corporations to fund its programs and services. The organization offers various giving options including one-time donations, monthly giving (Fred's Friends), tribute giving, tax smart giving (gifts of stocks and securities), and corporate partnerships.
- Government Funding: Fred Victor receives government funding from the Province of Ontario through Employment Ontario to operate its Employment and Training Services program.
- Social Enterprise Revenue: Fred Victor operates social enterprises including Fred's Kitchen catering and Women's Bakery, which generate revenue while providing employment training to participants.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fred Victor product offering
Product offeringCore offering
Fred Victor is a Toronto-based registered charity that delivers an integrated suite of programs addressing homelessness and poverty, including emergency and transitional shelter, affordable housing, harm reduction/supervised injection, food and meal programs, mental health and addiction support, and employment training through programs such as Employment & Training Services, Fred's Kitchen (catering), and Women's Bakery. All services are delivered free of charge across 25+ locations in Toronto.
Product overview
Fred Victor is a social service charitable organization offering an integrated suite of programs and services to address homelessness and poverty in Toronto. The organization operates a multi-faceted approach including emergency shelter and housing (Housing & Shelter), healthcare and food security (Health & Food Services), and employment training (Income and Training). Key programs include the Women's Bakery and Fred's Kitchen (social enterprises providing culinary training and employment), Employment & Training Services (job search support), Supervised Injection Site (harm reduction), and various housing programs including Birchmount Green Supported Housing, Mary Sheffield House, Fatima House, and Women's Transition to Housing. The organization also operates Shop for Good, a virtual donation catalogue, and provides mental health services through programs like Concurrent Disorders Support Services and Mental Health and Justice. All programs are delivered across 25+ locations in Toronto and are designed to help people rebuild their lives through a Housing First approach.
Differentiator
Problem solved
Functional benefit
Brands
- Fred's Kitchen: Fred's Kitchen is Fred Victor's social purpose enterprise - a catering company that provides on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers. It also prepares and delivers nutritious meals to shelters and community spaces across Toronto.
- Women's Bakery
Products and services
- Housing & Shelter Provides housing and shelter for men, women, and children who live in extreme poverty, are marginally housed, or are homeless, including emergency, transitional, and affordable housing options.
- Health & Food Services Connects community members to food security, healthcare services, mental health and addiction support, harm reduction, and community meal programs across Toronto.
- Income and Training Offers a variety of training programs for people seeking sustainable and meaningful employment, including job coaching, social enterprise training, and credential support.
- Women's Bakery A transformative training and employment program for women and gender-diverse people seeking empowering training and employment opportunities in baking, providing hands-on training, paid placements, and employment pathways.
- Fred's Kitchen A social purpose enterprise providing on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers, while also preparing and delivering nutritious meals to shelters and community spaces.
- Employment & Training Services Free program providing practical support to help people in Toronto find meaningful and sustainable work, including one-on-one job coaching, resume and interview preparation, employer connections, and up to one year of follow-up support.
- Supervised Injection Site Full-service harm reduction site including sterile injection supplies, education on overdose prevention, intervention health counselling, and referrals to services such as drug treatment, housing, and income support.
- Birchmount Green Supported Housing Family housing initiative designed for parents with children, as well as singles and couples with physical disabilities, offering essential resources to help residents stabilize their housing and access support services.
- Mary Sheffield House Transitional housing for women aged 55+, providing accessibility-focused housing and 24/7 staff support.
- Fatima House Pet-friendly shelter providing a temporary home for up to 50 women, offering meals, counselling, healthcare services, and housing support in a safe and supportive environment.
- Women's 24/7 Drop-In A safe, trauma-informed space for women who cannot use traditional shelters, offering basic needs, harm reduction, and social support.
- Women's Transition to Housing Rapid rehousing program that prevents one-time shelter users from becoming chronically homeless.
- Hostel Outreach Program (HOP) Mental health support program helping women move from homelessness to stable housing, supporting 270 women each year.
- Concurrent Disorders Support Services High-support program for people with both substance use issues and other mental health challenges; Fred Victor is the lead agency in this city-wide referral network.
- Emergency Respite Centre Provides emergency safe shelter for individuals experiencing homelessness.
- Mental Health and Justice Program helping people in crisis avoid the criminal justice system through short-term support such as help accessing ID, food, shelter, legal aid, and health care.
Quantifiable outcome
- 339 lives saved by reversing overdoses through supervised injection site
- +3 more outcomes
Companies that use Fred Victor
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fred Victor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fred Victor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Toronto Alliance to End Homelessness (TAEH)coreFred Victor is a member of the Toronto Alliance to End Homelessness, a community-based collective impact initiative that launched the ZERO TO campaign in May 2018 to end chronic homelessness in Toronto by 2025. The campaign is based on the international Build For Zero model.
- The Daniels Corporation and Toronto Community Housing CorporationmajorFred Victor was selected as the affordable housing partner in the Regent Park redevelopment project, working with The Daniels Corporation and Toronto Community Housing Corporation to provide housing services in the community.
- Employment OntariocoreFred Victor's Employment and Training Services are funded by the Province of Ontario through Employment Ontario, a provincial program committed to helping Ontarians access meaningful employment.
- Imagine CanadacoreFred Victor is accredited under Imagine Canada's national Standards Program, demonstrating commitment to excellence in nonprofit governance, financial accountability, and transparency.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fred Victor competitors and assessment
Company assessmentDirect peers
- YWCA Toronto: Toronto nonprofit providing women-focused housing, shelter, and employment programs. Comparable to Fred Victor's women's-specific programs including emergency shelter and transition-to-housing services.
- Good Shepherd Ministries: Toronto-based nonprofit offering emergency shelter, drop-in services, and housing support for people experiencing homelessness and poverty. Directly comparable in service mix, geography, and target population to Fred Victor.
- St. Michael's Homes: Toronto nonprofit providing supportive housing and addiction recovery services. Comparable in housing-focused service model serving marginalized populations in Toronto.
- Eva's Initiatives for Homeless Youth: Toronto nonprofit providing housing, employment training, and skills programs for youth experiencing homelessness. Comparable integrated housing-plus-employment model with a narrower youth focus.
- Mainstay Housing (formerly Toronto Non-Profit Housing): Toronto nonprofit housing provider operating transitional and supportive housing. Comparable in affordable/supportive housing model and Toronto geography.
- Covenant House Toronto: Toronto nonprofit providing shelter, housing, and wraparound supports for youth experiencing homelessness and trafficking. Comparable in operating model (housing + employment training + health services) and city footprint.
- Dixon Hall: Toronto social services agency providing housing, employment, newcomer settlement, and community programs. Directly comparable in integrated service delivery model and East/Central Toronto footprint.
Broad incumbents
- Salvation Army Toronto: Large incumbent faith-based nonprofit operating shelters, addiction recovery, and social services across Toronto and Canada. Overlaps Fred Victor's shelter and harm reduction services but at national scale with broader portfolio.
- YMCA Greater Toronto: Large incumbent offering housing, employment, newcomer, and youth services across the GTA. Comparable in shelter/transitional housing and employment training; broader portfolio including fitness and child care.
Regional players
- Calgary Drop-In & Rehab Centre: Major Western Canadian shelter and social services organization offering housing, addiction support, and employment programs. Comparable operational scale and integrated services model but in Calgary rather than Toronto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fred Victor social profiles
Digital presenceFred Victor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fred Victor leadership team
Management profileNumber of profiles
Profiles2 records
Fred Victor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fred Victor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fred Victor
What does Fred Victor do?
Fred Victor is a Toronto-based registered charity that delivers an integrated suite of programs addressing homelessness and poverty, including emergency and transitional shelter, affordable housing, harm reduction/supervised injection, food and meal programs, mental health and addiction support, and employment training through programs such as Employment & Training Services, Fred's Kitchen (catering), and Women's Bakery. All services are delivered free of charge across 25+ locations in Toronto.
Is Fred Victor a public or private company?
Fred Victor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fred Victor founded?
Fred Victor was founded in 1894. It employs 251 to 500 people.
Where is Fred Victor based?
Fred Victor is headquartered in Toronto, Canada, in the North America region.
How does Fred Victor make money?
Three revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are government Funding and social Enterprise Revenue.
Who are Fred Victor's main competitors?
Direct peers on record are YWCA Toronto, Good Shepherd Ministries, St. Michael's Homes, Eva's Initiatives for Homeless Youth, Mainstay Housing (formerly Toronto Non-Profit Housing), Covenant House Toronto and Dixon Hall. Broad incumbents are Salvation Army Toronto and YMCA Greater Toronto. Calgary Drop-In & Rehab Centre is listed as a regional player.
Does Fred Victor have an API?
No public API is recorded for Fred Victor.
What industry is Fred Victor in?
Fred Victor's product category is Social Services / Homelessness and Poverty Support. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422 and its SIC code is 8300.