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Fred Victor

Full company profile

uuid0021yq4

Namestring
Fred Victor
Legal namestring
Fred Victor
Websiteurl
fredvictor.org
Company typeenum
Private
Founded yearint
1894
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
homeless shelter services, affordable housing programs, harm reduction services, employment training programs, food security programs
Industry4 codes
1Housing Assistance & Homeless Services
CodeBPAGAEABPrimaryYes
2Homelessness Prevention, Shelter & Supportive Housing Services
CodeBPAIANACPrimaryNo
3Employment & Job Readiness Support Services
CodeBPAGAEAJPrimaryNo
4Substance Use Recovery & Harm Reduction Support Services
CodeBPAGAEAOPrimaryNo
NAICS code4 codes
  • Community Housing Services62422
  • Temporary Shelters624221
  • Community Food Services624210
  • Community Food and Housing, and Emergency and Other Relief Services6242
SIC code1 code
  • Services-Social Services8300
Product category
Social Services / Homelessness and Poverty Support
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Individual and Corporate Donations
TypeGrants Donations
Description

Fred Victor relies on charitable donations from individuals and corporations to fund its programs and services. The organization offers various giving options including one-time donations, monthly giving (Fred's Friends), tribute giving, tax smart giving (gifts of stocks and securities), and corporate partnerships.

fredvictor.org
2Government Funding
TypeOthers
Description

Fred Victor receives government funding from the Province of Ontario through Employment Ontario to operate its Employment and Training Services program.

fredvictor.org
3Social Enterprise Revenue
TypeProfessional Services
Description

Fred Victor operates social enterprises including Fred's Kitchen catering and Women's Bakery, which generate revenue while providing employment training to participants.

fredvictor.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1Fred's Kitchen
Description

Fred's Kitchen is Fred Victor's social purpose enterprise - a catering company that provides on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers. It also prepares and delivers nutritious meals to shelters and community spaces across Toronto.

fredvictor.org
+1 more record
Core offering1 text field

Fred Victor is a Toronto-based registered charity that delivers an integrated suite of programs addressing homelessness and poverty, including emergency and transitional shelter, affordable housing, harm reduction/supervised injection, food and meal programs, mental health and addiction support, and employment training through programs such as Employment & Training Services, Fred's Kitchen (catering), and Women's Bakery. All services are delivered free of charge across 25+ locations in Toronto.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 339 lives saved by reversing overdoses through supervised injection site
+3 more records
Product overview1 text field

Fred Victor is a social service charitable organization offering an integrated suite of programs and services to address homelessness and poverty in Toronto. The organization operates a multi-faceted approach including emergency shelter and housing (Housing & Shelter), healthcare and food security (Health & Food Services), and employment training (Income and Training). Key programs include the Women's Bakery and Fred's Kitchen (social enterprises providing culinary training and employment), Employment & Training Services (job search support), Supervised Injection Site (harm reduction), and various housing programs including Birchmount Green Supported Housing, Mary Sheffield House, Fatima House, and Women's Transition to Housing. The organization also operates Shop for Good, a virtual donation catalogue, and provides mental health services through programs like Concurrent Disorders Support Services and Mental Health and Justice. All programs are delivered across 25+ locations in Toronto and are designed to help people rebuild their lives through a Housing First approach.

Product and service16 records
1Housing & Shelter
Categorycore service
Description

Provides housing and shelter for men, women, and children who live in extreme poverty, are marginally housed, or are homeless, including emergency, transitional, and affordable housing options.

2Health & Food Services
Categorycore service
Description

Connects community members to food security, healthcare services, mental health and addiction support, harm reduction, and community meal programs across Toronto.

3Income and Training
Categorycore service
Description

Offers a variety of training programs for people seeking sustainable and meaningful employment, including job coaching, social enterprise training, and credential support.

4Women's Bakery
Categoryprogram
Description

A transformative training and employment program for women and gender-diverse people seeking empowering training and employment opportunities in baking, providing hands-on training, paid placements, and employment pathways.

5Fred's Kitchen
Categorysocial enterprise
Description

A social purpose enterprise providing on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers, while also preparing and delivering nutritious meals to shelters and community spaces.

6Employment & Training Services
Categoryprogram
Description

Free program providing practical support to help people in Toronto find meaningful and sustainable work, including one-on-one job coaching, resume and interview preparation, employer connections, and up to one year of follow-up support.

7Supervised Injection Site
Categoryhealth service
Description

Full-service harm reduction site including sterile injection supplies, education on overdose prevention, intervention health counselling, and referrals to services such as drug treatment, housing, and income support.

8Birchmount Green Supported Housing
Categoryhousing program
Description

Family housing initiative designed for parents with children, as well as singles and couples with physical disabilities, offering essential resources to help residents stabilize their housing and access support services.

9Mary Sheffield House
Categoryhousing program
Description

Transitional housing for women aged 55+, providing accessibility-focused housing and 24/7 staff support.

10Fatima House
Categoryhousing program
Description

Pet-friendly shelter providing a temporary home for up to 50 women, offering meals, counselling, healthcare services, and housing support in a safe and supportive environment.

11Women's 24/7 Drop-In
Categoryprogram
Description

A safe, trauma-informed space for women who cannot use traditional shelters, offering basic needs, harm reduction, and social support.

12Women's Transition to Housing
Categoryhousing program
Description

Rapid rehousing program that prevents one-time shelter users from becoming chronically homeless.

13Hostel Outreach Program (HOP)
Categorysupport program
Description

Mental health support program helping women move from homelessness to stable housing, supporting 270 women each year.

14Concurrent Disorders Support Services
Categoryhealth service
Description

High-support program for people with both substance use issues and other mental health challenges; Fred Victor is the lead agency in this city-wide referral network.

15Emergency Respite Centre
Categoryshelter service
Description

Provides emergency safe shelter for individuals experiencing homelessness.

16Mental Health and Justice
Categorysupport program
Description

Program helping people in crisis avoid the criminal justice system through short-term support such as help accessing ID, food, shelter, legal aid, and health care.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Fred Victor is a member of the Toronto Alliance to End Homelessness, a community-based collective impact initiative that launched the ZERO TO campaign in May 2018 to end chronic homelessness in Toronto by 2025. The campaign is based on the international Build For Zero model.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Fred Victor was selected as the affordable housing partner in the Regent Park redevelopment project, working with The Daniels Corporation and Toronto Community Housing Corporation to provide housing services in the community.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Fred Victor's Employment and Training Services are funded by the Province of Ontario through Employment Ontario, a provincial program committed to helping Ontarians access meaningful employment.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Fred Victor is accredited under Imagine Canada's national Standards Program, demonstrating commitment to excellence in nonprofit governance, financial accountability, and transparency.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Toronto nonprofit providing women-focused housing, shelter, and employment programs. Comparable to Fred Victor's women's-specific programs including emergency shelter and transition-to-housing services.

TypeDirect peer
Description

Toronto-based nonprofit offering emergency shelter, drop-in services, and housing support for people experiencing homelessness and poverty. Directly comparable in service mix, geography, and target population to Fred Victor.

TypeBroad incumbent
Description

Large incumbent faith-based nonprofit operating shelters, addiction recovery, and social services across Toronto and Canada. Overlaps Fred Victor's shelter and harm reduction services but at national scale with broader portfolio.

TypeDirect peer
Description

Toronto nonprofit providing supportive housing and addiction recovery services. Comparable in housing-focused service model serving marginalized populations in Toronto.

TypeDirect peer
Description

Toronto nonprofit providing housing, employment training, and skills programs for youth experiencing homelessness. Comparable integrated housing-plus-employment model with a narrower youth focus.

TypeDirect peer
Description

Toronto nonprofit housing provider operating transitional and supportive housing. Comparable in affordable/supportive housing model and Toronto geography.

TypeDirect peer
Description

Toronto nonprofit providing shelter, housing, and wraparound supports for youth experiencing homelessness and trafficking. Comparable in operating model (housing + employment training + health services) and city footprint.

TypeDirect peer
Description

Toronto social services agency providing housing, employment, newcomer settlement, and community programs. Directly comparable in integrated service delivery model and East/Central Toronto footprint.

TypeRegional player
Description

Major Western Canadian shelter and social services organization offering housing, addiction support, and employment programs. Comparable operational scale and integrated services model but in Calgary rather than Toronto.

TypeBroad incumbent
Description

Large incumbent offering housing, employment, newcomer, and youth services across the GTA. Comparable in shelter/transitional housing and employment training; broader portfolio including fitness and child care.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fred Victor

Social Services / Homelessness and Poverty Supportfredvictor.org

Fred Victor firmographics

Firmographics
Name
Fred Victor
Legal name
Fred Victor
Website
https://fredvictor.org
Company type
Private
Founded year
1894
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Fred Victor industry classification

Industry
Product category
Social Services / Homelessness and Poverty Support
NAICS
Community Housing Services (62422), Temporary Shelters (624221), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)
SIC
Services-Social Services (8300)
akta.pro primary industry
Housing Assistance & Homeless Services (BPAGAEAB)
akta.pro secondary industries
Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Employment & Job Readiness Support Services (BPAGAEAJ), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

  • Homeless shelter services
  • Affordable housing programs
  • Harm reduction services
  • Employment training programs
  • Food security programs

Where Fred Victor is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Fred Victor business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Individual and Corporate Donations: Fred Victor relies on charitable donations from individuals and corporations to fund its programs and services. The organization offers various giving options including one-time donations, monthly giving (Fred's Friends), tribute giving, tax smart giving (gifts of stocks and securities), and corporate partnerships.
  2. Government Funding: Fred Victor receives government funding from the Province of Ontario through Employment Ontario to operate its Employment and Training Services program.
  3. Social Enterprise Revenue: Fred Victor operates social enterprises including Fred's Kitchen catering and Women's Bakery, which generate revenue while providing employment training to participants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Fred Victor product offering

Product offering

Core offering

Fred Victor is a Toronto-based registered charity that delivers an integrated suite of programs addressing homelessness and poverty, including emergency and transitional shelter, affordable housing, harm reduction/supervised injection, food and meal programs, mental health and addiction support, and employment training through programs such as Employment & Training Services, Fred's Kitchen (catering), and Women's Bakery. All services are delivered free of charge across 25+ locations in Toronto.

Product overview

Fred Victor is a social service charitable organization offering an integrated suite of programs and services to address homelessness and poverty in Toronto. The organization operates a multi-faceted approach including emergency shelter and housing (Housing & Shelter), healthcare and food security (Health & Food Services), and employment training (Income and Training). Key programs include the Women's Bakery and Fred's Kitchen (social enterprises providing culinary training and employment), Employment & Training Services (job search support), Supervised Injection Site (harm reduction), and various housing programs including Birchmount Green Supported Housing, Mary Sheffield House, Fatima House, and Women's Transition to Housing. The organization also operates Shop for Good, a virtual donation catalogue, and provides mental health services through programs like Concurrent Disorders Support Services and Mental Health and Justice. All programs are delivered across 25+ locations in Toronto and are designed to help people rebuild their lives through a Housing First approach.

Differentiator

Problem solved

Functional benefit

Brands

  • Fred's Kitchen: Fred's Kitchen is Fred Victor's social purpose enterprise - a catering company that provides on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers. It also prepares and delivers nutritious meals to shelters and community spaces across Toronto.
  • Women's Bakery

Products and services

  • Housing & Shelter Provides housing and shelter for men, women, and children who live in extreme poverty, are marginally housed, or are homeless, including emergency, transitional, and affordable housing options.
  • Health & Food Services Connects community members to food security, healthcare services, mental health and addiction support, harm reduction, and community meal programs across Toronto.
  • Income and Training Offers a variety of training programs for people seeking sustainable and meaningful employment, including job coaching, social enterprise training, and credential support.
  • Women's Bakery A transformative training and employment program for women and gender-diverse people seeking empowering training and employment opportunities in baking, providing hands-on training, paid placements, and employment pathways.
  • Fred's Kitchen A social purpose enterprise providing on-the-job culinary training and employment opportunities to people at risk of homelessness, newcomers, and those facing barriers, while also preparing and delivering nutritious meals to shelters and community spaces.
  • Employment & Training Services Free program providing practical support to help people in Toronto find meaningful and sustainable work, including one-on-one job coaching, resume and interview preparation, employer connections, and up to one year of follow-up support.
  • Supervised Injection Site Full-service harm reduction site including sterile injection supplies, education on overdose prevention, intervention health counselling, and referrals to services such as drug treatment, housing, and income support.
  • Birchmount Green Supported Housing Family housing initiative designed for parents with children, as well as singles and couples with physical disabilities, offering essential resources to help residents stabilize their housing and access support services.
  • Mary Sheffield House Transitional housing for women aged 55+, providing accessibility-focused housing and 24/7 staff support.
  • Fatima House Pet-friendly shelter providing a temporary home for up to 50 women, offering meals, counselling, healthcare services, and housing support in a safe and supportive environment.
  • Women's 24/7 Drop-In A safe, trauma-informed space for women who cannot use traditional shelters, offering basic needs, harm reduction, and social support.
  • Women's Transition to Housing Rapid rehousing program that prevents one-time shelter users from becoming chronically homeless.
  • Hostel Outreach Program (HOP) Mental health support program helping women move from homelessness to stable housing, supporting 270 women each year.
  • Concurrent Disorders Support Services High-support program for people with both substance use issues and other mental health challenges; Fred Victor is the lead agency in this city-wide referral network.
  • Emergency Respite Centre Provides emergency safe shelter for individuals experiencing homelessness.
  • Mental Health and Justice Program helping people in crisis avoid the criminal justice system through short-term support such as help accessing ID, food, shelter, legal aid, and health care.

Quantifiable outcome

  • 339 lives saved by reversing overdoses through supervised injection site
  • +3 more outcomes

Companies that use Fred Victor

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Fred Victor technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Fred Victor partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and major.

  • Toronto Alliance to End Homelessness (TAEH)coreStrategic or Co-development PartnerFred Victor is a member of the Toronto Alliance to End Homelessness, a community-based collective impact initiative that launched the ZERO TO campaign in May 2018 to end chronic homelessness in Toronto by 2025. The campaign is based on the international Build For Zero model.
  • The Daniels Corporation and Toronto Community Housing CorporationmajorStrategic or Co-development PartnerFred Victor was selected as the affordable housing partner in the Regent Park redevelopment project, working with The Daniels Corporation and Toronto Community Housing Corporation to provide housing services in the community.
  • Employment OntariocoreStrategic or Co-development PartnerFred Victor's Employment and Training Services are funded by the Province of Ontario through Employment Ontario, a provincial program committed to helping Ontarians access meaningful employment.
  • Imagine CanadacoreStrategic or Co-development PartnerFred Victor is accredited under Imagine Canada's national Standards Program, demonstrating commitment to excellence in nonprofit governance, financial accountability, and transparency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Fred Victor competitors and assessment

Company assessment

Direct peers

  • YWCA Toronto: Toronto nonprofit providing women-focused housing, shelter, and employment programs. Comparable to Fred Victor's women's-specific programs including emergency shelter and transition-to-housing services.
  • Good Shepherd Ministries: Toronto-based nonprofit offering emergency shelter, drop-in services, and housing support for people experiencing homelessness and poverty. Directly comparable in service mix, geography, and target population to Fred Victor.
  • St. Michael's Homes: Toronto nonprofit providing supportive housing and addiction recovery services. Comparable in housing-focused service model serving marginalized populations in Toronto.
  • Eva's Initiatives for Homeless Youth: Toronto nonprofit providing housing, employment training, and skills programs for youth experiencing homelessness. Comparable integrated housing-plus-employment model with a narrower youth focus.
  • Mainstay Housing (formerly Toronto Non-Profit Housing): Toronto nonprofit housing provider operating transitional and supportive housing. Comparable in affordable/supportive housing model and Toronto geography.
  • Covenant House Toronto: Toronto nonprofit providing shelter, housing, and wraparound supports for youth experiencing homelessness and trafficking. Comparable in operating model (housing + employment training + health services) and city footprint.
  • Dixon Hall: Toronto social services agency providing housing, employment, newcomer settlement, and community programs. Directly comparable in integrated service delivery model and East/Central Toronto footprint.

Broad incumbents

  • Salvation Army Toronto: Large incumbent faith-based nonprofit operating shelters, addiction recovery, and social services across Toronto and Canada. Overlaps Fred Victor's shelter and harm reduction services but at national scale with broader portfolio.
  • YMCA Greater Toronto: Large incumbent offering housing, employment, newcomer, and youth services across the GTA. Comparable in shelter/transitional housing and employment training; broader portfolio including fitness and child care.

Regional players

  • Calgary Drop-In & Rehab Centre: Major Western Canadian shelter and social services organization offering housing, addiction support, and employment programs. Comparable operational scale and integrated services model but in Calgary rather than Toronto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Fred Victor social profiles

Digital presence

Fred Victor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fred Victor leadership team

Management profile

Number of profiles

Profiles2 records

Fred Victor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fred Victor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fred Victor

What does Fred Victor do?

Fred Victor is a Toronto-based registered charity that delivers an integrated suite of programs addressing homelessness and poverty, including emergency and transitional shelter, affordable housing, harm reduction/supervised injection, food and meal programs, mental health and addiction support, and employment training through programs such as Employment & Training Services, Fred's Kitchen (catering), and Women's Bakery. All services are delivered free of charge across 25+ locations in Toronto.

Is Fred Victor a public or private company?

Fred Victor is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Fred Victor founded?

Fred Victor was founded in 1894. It employs 251 to 500 people.

Where is Fred Victor based?

Fred Victor is headquartered in Toronto, Canada, in the North America region.

How does Fred Victor make money?

Three revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are government Funding and social Enterprise Revenue.

Who are Fred Victor's main competitors?

Direct peers on record are YWCA Toronto, Good Shepherd Ministries, St. Michael's Homes, Eva's Initiatives for Homeless Youth, Mainstay Housing (formerly Toronto Non-Profit Housing), Covenant House Toronto and Dixon Hall. Broad incumbents are Salvation Army Toronto and YMCA Greater Toronto. Calgary Drop-In & Rehab Centre is listed as a regional player.

Does Fred Victor have an API?

No public API is recorded for Fred Victor.

What industry is Fred Victor in?

Fred Victor's product category is Social Services / Homelessness and Poverty Support. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422 and its SIC code is 8300.

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