p3 mediaworks
p3 mediaworks is a media production agency that provides development, pre-production, and post-production services.
- Company typePrivate
- Founded2003
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What p3 mediaworks does
p3 mediaworks is a Chicago-based creative video agency founded in 2003 by brothers Corey and Curtis Gilbert. The firm specializes in 'Why' videos — purpose-driven storytelling designed to reveal the human impact behind organizations, missions, cultures, events, and individuals — and serves enterprise employer-brand marketing teams and nonprofit organizations through three primary service lines: Culture Videos, Event Videos, and Nonprofit Videos. Client work emphasizes employer brand, recruitment, culture/onboarding, mission storytelling, and event recap content, with named customers spanning CareerBuilder, The Salvation Army, Sun Communities, INAP, La-Z-Boy, Randstad, Penske, Option Care Health, Restaurant365, and SkinCure Oncology.
The agency's core technology is a full-service video production stack spanning creative development, pre-production, production, and post-production, executed by an integrated in-house team. In 2024 the firm productized part of its workflow via p3 AI Studio, an AI-powered video creation pipeline that uses generative AI tools for visualization, prompt engineering, cinematic generation, and editing, with publicly tiered pricing of $1,000–$15,000+ depending on video length (15–90 seconds). The agency has also built a proprietary 'Why Video' methodology, a structured Discovery Call-led sales process, and a content library recognized by 50+ Telly Awards and a 2019 Midwest Emmy Award.
The business model is professional services / project-based revenue: AI video work is unit-priced and sold direct, custom production is quote-based following a free 30-minute discovery call and proposal process, and longer-term client partnerships (e.g., Sun Communities' 10-year relationship) provide recurring but project-driven work. Distribution is consultative and direct, via discovery calls, a Calendly-integrated website, industry events (SHRM), and earned media. The firm remains privately held, bootstrapped, and intentionally small (1–10 employees), completing a 20-month restructuring and rebrand in 2023 to reposition around purpose-driven storytelling and lean operations.
p3 mediaworks firmographics
Firmographics- Name
- p3 mediaworks
- Legal name
- p3 mediaworks, Inc.
- Website
- https://p3mediaworks.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- p3 mediaworks is a media production agency that provides development, pre-production, and post-production services.
- Ownership category
- akta.pro rank
p3 mediaworks industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
Keywords
Where p3 mediaworks is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
p3 mediaworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Video Production: Project-based AI video production services with tiered pricing based on video length (15, 30, 60, 90 seconds). Pricing ranges from $1,000-$2,000 for 15-second videos up to $8,000-$15,000 for 90-second videos. Additional costs based on number of scenes, shots, dialogue complexity, and technical factors.
- Custom Video Production: Project-based custom video production services including culture videos, event videos, nonprofit videos, and recruitment videos. Discovery call determines pricing with samples and estimate ranges provided based on project requirements.
- Ongoing Client Partnerships: Long-term client relationships with organizations like Sun Communities (10-year partnership) producing multiple video projects including recurring biennial event coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 15 Second AI Video |
| Unit Pricing | Multi-year contract | 30 Second AI Video |
| Unit Pricing | Multi-year contract | 60 Second AI Video |
| Unit Pricing | Multi-year contract | 90 Second AI Video |
| Others | Multi-year contract | Custom Production Projects |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
p3 mediaworks product offering
Product offeringCore offering
p3 mediaworks is a full-service creative video agency that produces culture/employer brand videos, event videos, nonprofit mission videos, and AI-generated videos for organizations. The agency operates a four-stage process (Discovery, Strategy, Creation, Distribution) and is known for its proprietary "Why" video storytelling approach that reveals the human impact and purpose behind a company's mission, culture, event, or people. AI-powered production is delivered through the p3 AI Studio workflow with publicly disclosed tiered pricing by video length.
Product overview
p3 mediaworks is a creative video agency that helps organizations share their 'Why' with the world. The company offers a comprehensive suite of video production services organized around four core offerings: Culture Videos (for employer branding and recruitment), Event Videos (for corporate events and conferences), Nonprofit Videos (for mission-driven organizations), and AI Videos (using the p3 AI Studio for AI-generated content). The company specializes in 'Why' Videos—a signature storytelling approach that reveals the human impact and purpose behind organizations, missions, cultures, events, and individuals. Services follow a four-stage process: Discovery, Strategy, Creation, and Distribution. The agency has developed AI video production capabilities through p3 AI Studio, offering base pricing from $1,000-$2,000+ for 15-second videos up to $8,000-$15,000+ for 90-second videos.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Videos Employer brand video services for HR, talent acquisition, and employer branding teams, including employer brand videos, recruitment videos, job description videos, and employee profile videos designed to attract candidates and engage employees.
- Event Videos Comprehensive event video services for conferences, trade shows, and corporate events, including event recaps, testimonials, event opens, session videos, screen graphics, product launch videos, and speaker recaps.
- Nonprofit Videos Mission-driven video production services for nonprofits and NGOs, including mission videos in documentary, animated, and narrative styles, profile videos, capital campaign videos, and groundbreaking videos to support awareness, fundraising, and donor engagement.
- AI Videos AI-powered video production using the p3 AI Studio workflow for organic and paid social content, brand videos, event content, and culture videos. Provides end-to-end production from creative development through post-production with publicly disclosed tiered pricing by video length.
- 'Why' Video The agency's signature video concept that reveals the human impact and purpose behind a company, mission, culture, event, or person, producing videos designed to be felt and remembered rather than just seen and heard.
Quantifiable outcome
- Up to 30 video deliverables from a single production (as demonstrated with Restaurant365 project)
- +2 more outcomes
Companies that use p3 mediaworks
Customer profileNamed customers13 records
Segments5 records
p3 mediaworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
p3 mediaworks partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
p3 mediaworks competitors and assessment
Company assessmentDirect peers
- Lemonlight: On-demand video production agency serving brands and enterprises with custom video content at tiered, transparent pricing. Closely comparable to p3 in business model — project-based video production for mid-market and enterprise buyers — with a similar focus on scalable, multi-deliverable video output.
- Demo Duck: Boutique creative agency specializing in explainer videos, brand stories, and corporate video content for B2B and nonprofit clients. Comparable to p3 in scale, client mix, and narrative-driven storytelling approach, though with more emphasis on animated explainers.
- Kasra Design: Corporate video production studio serving enterprise clients with brand, culture, and explainer video content. Similar boutique scale and end-to-end production model to p3, with comparable B2B employer brand and tech-sector client overlap.
- Studio B Films: Boutique corporate video production company producing brand, culture, and documentary-style content for enterprise clients. Shares p3's narrative-driven, purpose-led approach and similarly sized boutique footprint.
- Penumbra Foundation: Creative agency producing purpose-driven brand and nonprofit video content. Comparable to p3 in mission-aligned storytelling and mid-market/enterprise client mix, though with a stronger B-roll and documentary emphasis.
- Epipheo: Studio specializing in animated explainer and brand storytelling videos for B2B and enterprise clients. Comparable to p3 in storytelling-centric value proposition and corporate buyer focus, but skews more heavily toward animation.
Broad incumbents
- Citizen Group: Purpose-driven creative agency focused on social impact, nonprofit storytelling, and brand campaigns. Comparable to p3 in its 'purpose/why' storytelling orientation and nonprofit client base, but operates at a larger, multi-service agency scale.
- The Variable: Full-service creative agency producing brand, video, and integrated campaign work for B2B and consumer clients. A broader incumbent relative to p3, but overlaps directly on corporate video production and employer brand storytelling engagements.
Regional players
- Velocity Productions: Chicago-based video production agency producing corporate, event, and brand content for Midwest enterprise clients. Most directly comparable to p3 on regional and service-line overlap, though serves a broader commercial client base.
Emerging players
- Waymark: AI-powered video creation platform producing TV-ready ads and brand videos at scale with minimal human input. An emerging competitor/adjacent model to p3's newly launched p3 AI Studio — both target cost-efficient, scalable video production for SMB/mid-market buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
p3 mediaworks social profiles
Digital presencep3 mediaworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
p3 mediaworks leadership team
Management profileNumber of profiles
Profiles2 records
p3 mediaworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
p3 mediaworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about p3 mediaworks
What does p3 mediaworks do?
p3 mediaworks is a full-service creative video agency that produces culture/employer brand videos, event videos, nonprofit mission videos, and AI-generated videos for organizations. The agency operates a four-stage process (Discovery, Strategy, Creation, Distribution) and is known for its proprietary "Why" video storytelling approach that reveals the human impact and purpose behind a company's mission, culture, event, or people. AI-powered production is delivered through the p3 AI Studio workflow with publicly disclosed tiered pricing by video length.
Is p3 mediaworks a public or private company?
p3 mediaworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was p3 mediaworks founded?
p3 mediaworks was founded in 2003. It employs 1 to 10 people.
Where is p3 mediaworks based?
p3 mediaworks is headquartered in Chicago, United States, in the North America region.
How does p3 mediaworks make money?
Three revenue lines are on record. AI Video Production is the primary driver. The others are custom Video Production and ongoing Client Partnerships.
Who are p3 mediaworks's main competitors?
Direct peers on record are Lemonlight, Demo Duck, Kasra Design, Studio B Films, Penumbra Foundation and Epipheo. Broad incumbents are Citizen Group and The Variable. Velocity Productions is listed as a regional player. Waymark is listed as an emerging player.
Does p3 mediaworks have an API?
No public API is recorded for p3 mediaworks.
What industry is p3 mediaworks in?
p3 mediaworks's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video. Its NAICS code is 51211 and its SIC code is 7812.