Select Windows

What Select Windows does

Select Windows (Home Improvements) Limited is a UK-based, privately held manufacturer and installer of windows, doors, conservatories, orangeries, replacement roofs, and porches, founded in 1980 and headquartered in Walsall Wood, West Midlands. The company operates from a 40,000 sq ft manufacturing facility producing made-to-measure uPVC and aluminium products using Profile 22 and Liniar profile systems, and holds an extensive compliance stack including FENSA, ISO 9001:2015, BBA, BM TRADA Q-Mark, Secured by Design, CHAS, Constructionline, and CSCS. It serves two primary customer segments: residential homeowners in the West Midlands through two showrooms (Walsall Wood and Burton-on-Trent) and an in-home consultation sales force, and commercial/public sector clients — including whg, One Vision Housing, the Ministry of Defence, local councils, major house builders, and contractors — via a dedicated business development function. The commercial sector accounts for approximately 55% of business, with recent contract wins including the £7.7M Brownhills regeneration (whg) and the £2.4M Hornby Flats refurbishment (One Vision Housing). Revenue is generated through one-time product sales and installation, with 10-year insurance-backed guarantees on retail work, while the company has begun offering FCA-authorised Buy Now Pay Later finance (0% APR for 12 months, nil deposit) to broaden consumer affordability. Distribution is hybrid: physical showrooms, in-home quote-led sales, online quote requests, and a trade/reseller channel.

Name

Select Windows

Legal name

Select Windows (Home Improvements) Limited

Website

https://selectwindows.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Select Windows is a 45-year-old UK manufacturer and installer of made-to-measure uPVC and aluminium windows, doors, conservatories, orangeries, and porches, serving West Midlands homeowners via showrooms and a nationwide commercial/public sector client base.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industries

Windows (IMADAIAC), Window Replacement (Residential) (HSAPAJAA), Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• UPVC windows
• Composite doors
• Conservatory installations
• Aluminium glazing
• Home improvement manufacturing

Headquarters

HQ city

Walsall Wood

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Window and Door Sales: Direct sales of made-to-measure uPVC and aluminium windows, doors, conservatories, orangeries, and porches to homeowners. Products are custom-manufactured and professionally installed with 10-year insurance-backed guarantees. Revenue is generated through one-time product sales plus installation fees.
2. Commercial Contracts: Large-scale supply and installation contracts for local authorities, housing associations, house builders, schools, and government bodies. The company manufactures thousands of units annually for commercial projects including new-build schemes and refurbishments. Approximately 55% of business comes from commercial sector.
3. Finance and Payment Plans: Buy Now Pay Later options with nil deposit and nothing to pay for 12 months at 0% APR interest. The company is FCA authorised (FRN 781089) and acts as a credit broker offering finance from a panel of lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Select Windows manufactures and installs made-to-measure uPVC and aluminium windows, doors (composite, uPVC, bi-fold, French/patio), conservatories, orangeries, replacement roofs, and porches. Products are produced in-house at a 40,000 sq ft manufacturing facility in Walsall Wood using Profile 22 and Liniar profile systems, then professionally installed with a 10-year insurance-backed guarantee. The company serves residential homeowners across the West Midlands through showrooms and in-home consultations, and supplies commercial clients including local authorities, housing associations, the Ministry of Defence, and major house builders with thousands of units annually.

Product overview

Select Windows is a manufacturer and installer of high-quality windows, doors, conservatories, and home improvement products for the residential and commercial sectors in the UK. Their product portfolio centres on uPVC and aluminium windows (including casement, flush sash, tilt & turn, reversible, bay & bow, and aluminium styles), composite and uPVC doors (including bi-fold, French/patio doors), conservatories (Victorian, Edwardian/Georgian, Lean To, Gable, and Combination styles), orangeries, replacement roofs (polycarbonate, solid, tiled, glass), and porches. All products are made to measure and professionally installed with a 10-year guarantee, serving homeowners across the West Midlands through their Walsall Wood factory and showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminium Windows Slim-sightline aluminium windows with thermally broken frames, offering modern aesthetics, durability, and strong energy performance with a wide choice of colours and finishes. Designed for homeowners seeking contemporary, energy-efficient glazing.
• Flush Sash Windows Windows with sashes that sit level with the frame for a clean, timber-style appearance, combining the look of traditional timber with the practicality of modern uPVC and low maintenance. Suitable for period-style homes requiring authentic aesthetics.
• Casement Windows Side-hinged windows that swing open like a door, delivering excellent ventilation and clear views. One of the UK's most popular and versatile window styles suitable for traditional and modern homes.
• Bay & Bow Windows Curved bow windows using four or more window sections to create a panoramic outlook and brighter interior, or angular bay windows that add floor space to rooms. Designed for homeowners seeking to expand and brighten living spaces.
• Fully Reversible Windows Windows that pivot a full 180 degrees within the frame, allowing safe outdoor glass cleaning from indoors. Ideal for upper floors, apartments, and multi-story buildings where external cleaning is difficult.
• Tilt & Turn Windows Dual-function windows that tilt inward at the top for secure background airflow and turn inward for full opening and easy cleaning. Suitable for busy family homes and upper floors.
• Composite Doors Doors combining multiple materials with a robust core and tough GRP skin for secure, weather-resistant entrances with premium kerb appeal, excellent thermal performance, and low maintenance. Designed for homeowners seeking secure and stylish front entrances.
• UPVC Doors Durable uPVC doors offering everyday durability, modern security, and strong weather performance without timber upkeep. Available in styles for front, back, French, and patio entrances.
• Bi-fold Doors Multi-panel doors that fold neatly to one side on a track, creating a wide opening between home and garden with thermally broken frames and high-performance glazing. Suitable for homeowners seeking indoor-outdoor living.
• French/Patio Doors Classic French doors providing wide walk-through opening or sleek sliding patio doors with space-saving track operation. Both variants feature weather-seals and energy-rated glazing.
• Victorian Conservatory Conservatory with faceted bay front, steeper roof pitch, and optional decorative crestings delivering a timeless Victorian look with period styling and modern performance. Designed for homeowners seeking period-style extensions.
• Edwardian/Georgian Conservatory Conservatory with square/rectangular footprint, clean symmetrical lines, and pitched roof with central ridge for timeless proportion, easier furnishing, and maximum floorspace.
• Lean To Conservatory Space-efficient conservatory with single-slope roof that sits neatly beneath low eaves, featuring rectangular footprint and clean modern aesthetic ideal for bungalows and properties with height restrictions.
• Gable Conservatory Conservatory with upright full-height front rising to apex, maximizing height and light with cathedral-like interior and statement roofline, built on square/rectangular base. Designed for homeowners seeking dramatic, light-filled spaces.
• Combination Conservatory Hybrid conservatory combining two styles such as Lean-to with Victorian or Edwardian to form P-shape, L-shape, or T-shape footprints for creating separate zones and maximising awkward plots.
• Orangeries Bespoke orangery extensions blending light-filled conservatory nature with solid traditional extension feel, featuring glass lantern roofs and more masonry for year-round comfort. Designed for homeowners seeking premium extensions.
• Replacement Roofs Cost-effective replacement conservatory roofs available in solid, tiled, glass, or polycarbonate systems that solve leaks and dramatically improve comfort with year-round performance. Ideal for upgrading existing conservatories.
• Porches Bespoke enclosed porches manufactured in-house, designed to enhance kerb appeal, energy efficiency, and security with options for colours, glazing, and decorative details. Suited for homeowners seeking entrance upgrades.

Quantifiable outcome

• Energy-efficient A-rated windows reduce heat loss and lower energy bills
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mansell Construction Services LimitedcoreStrategic or Co-development PartnerPrincipal contractor for Brownhills High Street regeneration project. Select Windows was appointed to deliver new windows as part of new build scheme in partnership with Mansell Construction.
• whg (Walsall Housing Group)coreStrategic or Co-development PartnerSocial housing provider that adopted former Walsall Council housing stock. Select Windows delivered windows for their £7.7 million Brownhills regeneration project including 47 apartments and 33 additional homes.
• One Vision HousingcoreStrategic or Co-development PartnerMerseyside-based not-for-profit social housing provider. Select Windows supported the £2.4 million Hornby Flats refurbishment project with triple-glazed PVC-u windows, winning recognition for the project.
• Profile 22coreTechnology or IntegrationWindow profile system supplier. Profile 22 casement windows A-rated were used in major housing projects including Brownhills regeneration (£4.2 million phase) and Hornby Flats (£2.4 million project).
• Walsall CouncilminorStrategic or Co-development PartnerLocal council that partnered with whg and HCA to fund the Brownhills High Street regeneration project where Select Windows installed windows.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Climatec Windows & Conservatories: Mid-sized UK manufacturer and installer of windows, doors, conservatories, and orangeries. Closely comparable in scale and product offering, with similar vertical integration and regional DTC focus.
• Compass Windows: Mid-sized UK fabricator and installer of uPVC windows, doors, and conservatories serving both retail and trade customers. Comparable product set and hybrid retail/trade distribution model.
• CR Smith: Scottish fenestration manufacturer and installer of windows, doors, and conservatories with in-house fabrication. Closely comparable as a regional manufacturer-installer with similar product breadth and custom manufacturing.
• Britelite Windows: UK PVC-u window, door, and conservatory manufacturer-installer with a regional footprint. Closely comparable on product mix (windows, doors, conservatories) and in-house manufacturing approach.
• Safestyle UK: UK-listed installer of uPVC and composite windows and doors targeting value-conscious homeowners via in-home sales. Directly comparable on product (PVC-u windows/doors), target customer (residential replacement), and regional installer model.

Others

• Profile 22: UK PVC-u window and door profile supplier whose casement systems Select Windows installs on commercial projects (Brownhills, Hornby Flats). Comparable as a key upstream supplier rather than direct competitor.
• Liniar: UK profile systems supplier (PVCu window, door, and conservatory profiles) used by Select Windows for conservatory and window production. Comparable as an ecosystem participant and technology partner rather than a direct competitor.

Broad incumbents

• Everest: National UK windows, doors, and home improvement manufacturer/installer with strong consumer brand and in-home sales motion. Highly comparable product set (uPVC and aluminium windows, composite/UPVC doors) and go-to-market approach, but with national scale.
• Anglian Home Improvements: UK's largest manufacturer and installer of windows, doors, conservatories, and home improvements with a national branch and installer network. Directly comparable product range and dual residential/commercial model, but operating at materially greater scale and geographic reach.

Regional players

• Zenith Staybrite: UK window, door, conservatory, and roofline installer with regional focus. Comparable as a direct-to-consumer installer offering a similar product mix (windows, doors, conservatories) using PVC-u and aluminium profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/selectwdc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Windows