Upper Dysart Larder

Name

Upper Dysart Larder

Legal name

Upper Dysart Larder

Website

https://upperdysart.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Prepared Potato and Vegetable Products

NAICS

Food Manufacturing (311), Caterers (72232)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

Keywords

• Vacuum-sealed mashed potatoes
• Farm-to-table food products
• Quick-cook tatties
• Family farm food brand
• Convenient ready-meal sides

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Sales — Farm Shop: On-farm vending machine farm shop (The Larder) selling Upper Dysart Larder products and third-party Scottish food and drink items directly to visitors. Open 7 days a week, 7am–10pm.
2. Hot Food Kitchen: On-site kitchen serving hot food including breakfast, lunches, sweet treats, and drinks. Sit-in and takeaway available with indoor, outdoor and dome seating. Catering bookings also available for events.
3. Hay & Play Visitor Attraction: Outdoor playpark and animals experience with ticketed entry. Includes farm trail, animal paddocks, climbing frame, and seasonal farm explorer sessions. Tickets sold via FareHarbor booking platform.
4. Retail / Wholesale Distribution: Bulk supply of vacuum-sealed mash dishes and tattie products to retail chains (SPAR Scotland, Aldi, Scotmid) and wholesale distributors (The Cress Co). Revenue generated through per-unit wholesale pricing to stockists.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Upper Dysart Larder produces and retails vacuum-sealed mashed potato dishes (Cauliflower Cheese, Luxury Creamy, Cheesy, Root Veg, Wholegrain Mustard, Chorizo, Haggis 'n' Mash, Colcannon, Farm, Neep), Peeled and Ready Tatties, Scottish Baking Tatties and seasonal Larder Specials from its family farm at Lunan Bay, Angus. The brand also operates The Larder vending machine farm shop, an on-site hot food kitchen, and the Hay & Play outdoor animal playpark, while distributing products through SPAR Scotland, Aldi, Scotmid, The Cress Co and 30+ independent retailers across Scotland.

Product overview

Upper Dysart Larder is a family-run farm shop and food producer based in Lunan Bay, Angus, Scotland. The business operates a multi-offering portfolio consisting of: (1) vacuum-sealed mash dishes and quick-cook potato products (mashes, Peeled & Ready Tatties, Scottish Baking Tatties, and seasonal Larder Specials like soups and stews) sold through retail partners and the on-site vending machine farm shop; (2) The Larder — a farm-to-table vending machine retail experience open 7am-10pm daily; (3) Upper Dysart Kitchen — a hot food kitchen serving breakfast and all-day menu with indoor/outdoor/dome seating; (4) Hay & Play — an outdoor playpark and animal experience featuring Highland Cows, alpacas, goats, sheep, pigs, and more; and (5) seasonal events including Pop-Up Market Days and Christmas Reindeer Roundup. The business also operates a Community Support Initiative donating meals to families across Angus & Tayside.

Differentiator

Problem solved

Functional benefit

Brands

• Hay & Play: The outdoor playpark and animals experience at Upper Dysart Farm, featuring Highland Cows, Alpacas, Mini Cashmere Goats, Valais Blacknose Sheep, Kunekune Pigs, Shetland Ponies, Wallabies, Miniature Donkeys, and rabbits, plus wooden playground equipment.

Products and services

• Upper Dysart Larder Mashes

Quantifiable outcome

• 123,550+ meals donated to community groups and food banks across Angus and Tayside since 2020
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BASF Agricultural SolutionsminorOthers · 1 January 2023Co-founder Andrew Stirling featured on BASF's #BiggestJobOnEarth podcast discussing food availability, affordability, and community support. Podcast hosted by Jane Craigie with Sally Mercer and Ali Gourley from FareShare.
• Scotmid Co-operativecoreChannel Partner/ Reseller/ Distributor · 1 September 2022Cheesy Mash listed in 53 Scotmid stores and Chorizo Mash in 49 stores during Scottish Food and Drink Fortnight September 2022. Root Veg Mash selected for Scottish Favourites promotion across up to 187 stores.
• The Cress CocoreChannel Partner/ Reseller/ Distributor · 1 June 2022Fine food wholesale distributor providing access to the full Upper Dysart Larder product range for independent retailers and caterers across Scotland from June 2022.
• Aldi ScotlandcoreChannel Partner/ Reseller/ Distributor · 1 April 2022National retailer stocking Cheesy Mash and Wholegrain Mustard Mash in Aldi stores across Scotland from 7 April 2022 for a limited promotional period.
• SPAR ScotlandcoreChannel Partner/ Reseller/ Distributor · 1 January 2022SPAR Scotland stocks Upper Dysart Larder Scottish Baking Tatties and Peeled and Ready Tatties in 107 stores across Scotland. Significant national retail distribution partnership.
• Independent Scottish RetailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Over 30 independent stockists across Scotland including Fleming Butchers (Arbroath), Scott Brothers (Dundee), JK Fine Foods (Aberdeen), Thorneybank Farm Shop, The Buffalo Farm (Kirkcaldy), Bruce Brymer (Brechin), S Collins & Son (Glasgow), and Williamson Food Service (Inverness).
• Bon Accord Drinks, Fleming Butchers, Grahams the Family Dairy, Galloway Lodge, L Forsyth Foodie, Mrs Bridges Treats, Craignathro FarmsminorChannel Partner/ Reseller/ Distributor · 1 January 2022Third-party Scottish food and drink brands stocked alongside Upper Dysart products in the on-farm vending machine farm shop. Includes Bon Accord Drinks, Fleming Butchers, Grahams the Family Dairy, Galloway Lodge, L Forsyth Foodie, Mrs Bridges Treats, and Craignathro Farms.
• Scottish Enterprise Rural Leadership ProgrammeminorOthers · 1 January 2022Multiple members of the Stirling family have participated in the Scottish Enterprise Rural Leadership Programme (in partnership with Highland and Islands Enterprise and South of Scotland Enterprise). Andrew Stirling featured as first guest on the programme's In Conversation With Rural Leaders podcast.
• Community Groups & Food Banks (Angus & Tayside)coreStrategic or Co-development Partner · 1 January 2020Since 2020, Upper Dysart Larder has been donating thousands of meals to community groups and food banks across the Angus & Tayside region, including Arbroath, Forfar, and Dundee. The Buy Meals, Help Others scheme allows customers to contribute. Total meals donated: 123,550+.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daylesford: Daylesford is a UK organic farm shop, restaurant, and prepared-food brand operating from a Cotswolds estate. It is comparable to Upper Dysart's farm-to-table retail and on-site hospitality model, but at a much larger luxury scale across multiple categories beyond potato products.

Direct peers

• Mash Direct: Mash Direct is a Northern Ireland-based prepared vegetable producer (mashed potato, root vegetables, ready meals) supplying UK supermarkets. It is the closest direct peer to Upper Dysart's vacuum-sealed mashed potato and tattie range, sharing product format, retail channels, and prepared-meal positioning.
• Cook: Cook is a UK prepared-meal retailer/franchisor selling frozen ready meals through own shops and wholesale into farm shops and delis — directly comparable to Upper Dysart's prepared-meal wholesale via The Cress Co and on-farm shop.
• Charlie Bigham's: Charlie Bigham's is a UK premium prepared-meal brand selling ready-to-cook dishes through major supermarkets including Waitrose, Sainsbury's, and Tesco. It is a direct peer in the premium prepared-meals category where Upper Dysart competes for shopper spend.
• Farmer J: Farmer J is a London-based farm-to-table restaurant and prepared-food brand offering traceable field-to-fork dishes. It is comparable to Upper Dysart's combined farm production + on-site kitchen + retail format, although operating in a more urban/dining context.

Regional players

• Stoats: Stoats is a Scottish oat-based snack and porridge brand supplying UK supermarkets, cafés, and travel hubs. Comparable to Upper Dysart as a Scotland-based premium food brand scaling from local stockists into national grocery, though in breakfast/snack rather than prepared-meal category.
• Hall's of Scotland: Hall's is a Scottish sausage and prepared-meat manufacturer supplying UK retail. Comparable to Upper Dysart as a Scotland-based family producer scaling into national grocery retail (similar SPAR/Aldi listings), although in meat rather than vegetable-based prepared food.
• Macsween of Edinburgh: Macsween is a long-established Edinburgh-based Scottish prepared-food brand (haggis, ready meals) supplying UK retailers and food service. It is a regional comparable on Scottish provenance-led prepared-food positioning, though in meat rather than potato.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upperdysart
• LinkedInlinkedin.com/company/stirling-potatoes-stirfresh-
• Instagraminstagram.com/upperdysart

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Dysart Larder