Grawe Insurance

What Grawe Insurance does

Grawe Insurance is a small, privately held retail insurance agency headquartered in Payson, United States, operating with a reported headcount of 1 to 10 employees. According to the available firmographic data, the agency offers home and auto insurance products and functions as the home office for Payson Farmers Mutual, indicating an embedded operational relationship with an established mutual insurance entity in the local market. The firm's stated product surface is narrow — residential property and personal auto — and its customer base is, by structure, geographically concentrated within Payson and surrounding communities.

No substantive information is available regarding the agency's business model mechanics: pricing models, commission structures, carrier appointments, underwriting authority, technology stack, digital channels, or revenue figures are not disclosed in the input. The only contact artifact present is a generic webmaster email ([email protected]), and the firm's public website (graweinsurance.com) is currently returning a default cPanel error page, suggesting DNS propagation or server-misconfiguration issues at the host level rather than necessarily indicating a change in operating status. There is no evidence of funding events, M&A activity, management team detail, regulatory actions, or product launches in the provided data. The overall profile is consistent with a traditional small-town independent insurance agency whose primary moat is local presence and an affiliation with a mutual carrier partner, and whose digital and growth posture is at minimum ambiguous given the inoperable web presence.

Name

Grawe Insurance

Website

https://graweinsurance.com

Company type

Private

Headcount range

1–10 employees

Short description

Grawe Insurance is a small (1-10 employee), privately held retail insurance agency in Payson, United States, offering home and auto insurance products and serving as the home office for Payson Farmers Mutual. It serves local residential and personal-lines customers in the Payson market.

Ownership category

akta.pro rank

Product category

Personal Property and Casualty Insurance

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Home insurance
• Auto insurance
• Personal lines insurance
• Mutual insurance
• Property and casualty

Headquarters

HQ city

Payson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Grawe Insurance offers home and auto insurance to individual consumers and serves as the home office for Payson Farmers Mutual. The company operates from a single location in Payson, United States, with a headcount of 1–10 employees, suggesting a small, locally focused personal-lines insurance agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Personal-lines home/property insurance coverage offered to individual consumers; the firm describes offering home insurance and serving as the home office for Payson Farmers Mutual.
• Auto Insurance Personal auto insurance coverage offered to individual consumers; the firm explicitly lists auto insurance among its offerings in its short description.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• GEICO: Largest direct-to-consumer auto insurer in the U.S. Represents the dominant digital competitive threat to small bundled agencies like Grawe in the auto line.
• Allstate: National personal lines carrier with a large captive agent network selling bundled home and auto policies. Competes with Grawe in the same product categories through a similar local-agent distribution approach.
• State Farm: The largest U.S. personal lines insurer, heavily distributed through local agents offering bundled home and auto coverage — directly comparable to Grawe's local bundled agency model, but at vastly greater scale.
• Progressive: Major national personal lines insurer with a strong direct-to-consumer digital channel and growing home product. A key indirect competitor pressuring local agencies' auto economics.
• Liberty Mutual: Large national personal and commercial lines insurer offering bundled home/auto through both direct channels and local agents, operating in the same product space as Grawe.

Direct peers

• Erie Insurance: Regional mutual-style personal lines insurer distributed through independent agents across a defined multi-state footprint, focused on bundled home/auto. Comparable mutual heritage and agency-driven distribution model.
• Auto-Owners Insurance: Regional mutual personal lines carrier selling through independent agents with a strong emphasis on bundled home and auto coverage. Comparable regional mutual structure and independent-agency distribution.
• COUNTRY Financial: Regional mutual financial services company offering bundled home and auto through local agents in the Midwest/West. Comparable mutual structure, regional focus, and multi-line product set.
• Farmers Insurance: Personal lines carrier distributed through a captive agent model focused on bundled home/auto coverage in regional markets. Closely comparable to Grawe in product mix and local-agent go-to-market, with the Farmers brand specifically relevant given the 'Farmers Mutual' affiliation.
• Arizona Mutual: Small Arizona-focused mutual insurer offering personal property coverage in the Payson region. Highly comparable geography, mutual structure, and product focus to Grawe / Payson Farmers Mutual.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grawe Insurance