MPA Måleri

What MPA Måleri does

MPA Måleri AB is a privately held Swedish painting and finishing services contractor founded in 1986 and headquartered in Västerås. The company employs approximately 35 staff with hundreds of years of combined painting experience, delivering interior painting, exterior painting, wallpapering, window refinishing, color consultation, and ROT-eligible renovation services. It is MVK-authorised for wet-room work and is a member of Måleriföretagen, offering customers a two-year workmanship guarantee with impartial inspection under the Nöjd-Kund-Garantin program.

The company serves a diversified mix of customers across the Mälardalen region in central Sweden, including private individuals (with ROT tax-deduction support), housing cooperatives (BRF), property owners, commercial businesses, industrial facilities, construction companies, and municipal/regional public-sector clients via framework agreements (ramavtal). Service delivery is direct and field-based, with project leaders handling inbound inquiries, quotes, and relationship management. The company extends its offering through partnerships with trusted plumbing, electrical, and carpentry firms to provide coordinated turnkey construction solutions (helhetslösning), and with professional paint stores for color and material consultation.

Revenue is generated entirely through project-based, quote-driven fees for one-time service engagements and framework contracts; no recurring subscription or licensing model exists. Pricing is not publicly disclosed; quotes are provided free of charge. The company's go-to-market relies primarily on direct customer contact, word-of-mouth referrals, and its website (mpamaleri.se), with no digital marketplace or intermediary channels. There is no publicly disclosed revenue figure, no external funding, and no parent company involvement, reflecting its status as an independent regional trade-services business.

Name

MPA Måleri

Legal name

MPA Måleri AB

Website

https://mpamaleri.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

MPA Måleri is a privately held Swedish painting and finishing services contractor founded in 1986, based in Västerås and serving private, commercial, industrial, and public-sector customers across the Mälardalen region with ~35 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Painting and finishing services: Project-based painting and finishing services for private individuals, housing associations, property owners, businesses, industries, and municipalities. Revenue is generated through one-time project fees and service contracts. ROT tax deductions (up to 30% on labor costs, capped at 50,000 SEK per person per year) are facilitated for private customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MPA Måleri is a regional painting contractor delivering indoor and outdoor painting, wallpapering, window refinishing, and ROT-eligible renovation services to private individuals, housing cooperatives, property owners, businesses, industries, and municipalities across the Mälardalen region. The company operates on a quote-driven, project-based model with approximately 35 employees, and supplements its core painting labor with color consultation, wet room (MVK) certified work, and coordinated multi-trade turnkey solutions via authorized partner firms.

Product overview

MPA Måleri is a painting services company founded in 1986 offering a comprehensive suite of painting and finishing services. The core offerings include indoor painting, outdoor painting, wallpapering, window painting, and ROT renovation services, all delivered by approximately 35 employees with hundreds of years of combined experience. The company also provides color consultation as a complementary add-on service through partnerships with professional paint retailers. Services are offered to private individuals, businesses, housing cooperatives, property owners, industries, and public sector clients across Västerås and the Mälardalen region.

Differentiator

Problem solved

Functional benefit

Products and services

• Inomhusmålning (Indoor Painting) Comprehensive indoor painting services covering floors, ceilings, walls, and all intermediate surfaces, requiring proper preparation work and knowledge of different paint types and their properties. Served to private individuals, housing cooperatives, businesses, and public sector clients.
• Utomhusmålning (Outdoor Painting) Full range of outdoor painting services from fences to complete houses, covering treatment of various materials and surfaces with proper preparation including washing and priming. Served to private individuals, housing cooperatives, property owners, and businesses.
• Tapetsering (Wallpapering) Professional wallpaper installation including pattern matching and fabric turning. Services range from a single accent wall to complete houses. Targeted at residential and commercial interior projects.
• Fönstermålning (Window Painting) Window repair and repainting services including washing, sanding, removing old putty, applying oil, new putty and paint according to customer preferences. Targeted at property owners and homeowners.
• ROT-uppdrag (ROT Renovation) Renovation services for private individuals and property owners with access to ROT tax deduction (up to 30% labor cost reduction). Offers comprehensive solutions through partnerships with other trades for coordinated turnkey delivery.
• Färgsättning (Color Consultation) Professional color and material selection assistance delivered through partnerships with professional paint stores (proffsbutiker), helping customers achieve satisfactory aesthetic results as part of broader painting projects.

Quantifiable outcome

• Two-year warranty on all painting work, backed by impartial inspection through Måleriföretagen's Nöjd-Kund-Garantin.

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Måleriföretagen (Painters' Association)coreOthersMPA Måleri is a member of Måleriföretagen, the Swedish painters' trade association. This membership provides access to the Nöjd-Kund-Garantin (Satisfied Customer Guarantee) program, industry standards, and consumer protection frameworks including the Swedish Consumer Services Act for private customers.
• Proffsbutiker (professional paint stores)minorStrategic or Co-development PartnerPartnerships with professional paint supply stores to offer color consultation and material selection assistance to customers, enhancing the service offering beyond pure painting labor.
• Trusted craftsmanship partner firms (plumbers, electricians, carpenters)coreStrategic or Co-development PartnerClose collaborations with authorized and trusted plumbing, electrical, and carpentry firms to provide customers with comprehensive turnkey construction solutions (helhetslösning / komplett hantverksutförande) through coordinated multi-trade project delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skanska AB: Skanska is Sweden's largest construction and project development company with a substantial painting and finishing services division. Comparable as a Swedish contractor serving both residential and commercial/institutional clients, though active across all of Sweden and internationally with national scale.
• NCC AB: NCC is one of Sweden's largest construction companies, offering property development and building construction including painting and finishing services as part of broader project delivery. Comparable to MPA as a major Swedish contractor with overlapping commercial and institutional customer base, though at vastly larger scale and national reach.
• Peab AB: Peab is a major Swedish construction and civil engineering firm with painting services delivered as part of its broader building portfolio. Comparable as a Swedish contractor with overlapping customer segments including housing cooperatives, property owners, and public sector clients, though at materially larger scale.
• JM AB: JM is a leading Swedish residential developer that procures painting services for new housing construction. Comparable both as a downstream counterparty and as a broad Swedish player whose residential pipeline creates demand for the kind of painting services MPA delivers.
• Veidekke Entreprenad AB: Veidekke's Swedish operations cover construction and infrastructure including painting services delivered through its building division. Comparable as a Nordic broad-line contractor serving similar commercial and residential segments, though operating at significantly larger scale than MPA.

Others

• Tikkurila Oyj: Tikkurila is a Nordic paint manufacturer (now part of PPG) supplying decorative paints to professional contractors across the Nordics. Comparable as a paint supplier supporting MPA's service delivery, not a direct competitor in painting services.
• Jotun A/S: Jotun is a Norwegian-headquartered global paint manufacturer with decorative and industrial coatings lines relevant to MPA's industrial painting segment. Comparable as a paint manufacturer/supplier ecosystem participant rather than a direct painting services competitor.
• Flügger A/S: Flügger is a Nordic paint manufacturer and retailer with extensive Swedish operations, supplying professional paints to contractors including painting services firms. Comparable as a key supplier in MPA's value chain rather than a direct service competitor — ecosystem participant rather than peer in services delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPA Måleri