Wealth First Portfolio Managers
Wealth First Portfolio Managers Limited is an Indian wealth management and financial services firm offering broking, depository, PMS, advisory, family office, and estate planning services to HNI, Ultra HNI, and family office clients via Ahmedabad, Surat, Pune, and now Mumbai branches.
- Company typePublic
- Founded2002
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wealth First Portfolio Managers does
Wealth First Portfolio Managers Limited is an Indian wealth management and financial services firm incorporated in Gujarat in 2002 and listed on the BSE (544536) and NSE (WEALTH). The company operates from its Ahmedabad headquarters with branch offices in Surat and Pune, and after acquiring Wealth First Advisors Pvt. Ltd. (WFAPL) in 2026, has added a Mumbai presence. Its core services span broking (NSE Membership No. 13463, BSE Membership No. 6253), depository participant services, Portfolio Management Services (PMS), investment advisory, family office services, NRI investment services, retirement planning, and estate planning. The primary customer base consists of HNI and Ultra HNI individuals, family offices, NRIs, corporate accounts, and retirement-planning clients, with 1,250+ served clients cited on the company website.
The firm's product stack combines a relationship-driven advisory layer with digital self-service channels, including the WF Portfolio mutual fund app, Wave First trading app, WF Backoffice operations app, and a Money Maker Solo professional trading terminal. A browser-based Financial Calculators Suite (SIP, STP, SWP, FD, XIRR, CAGR, NPS, retirement, and goal planning calculators) runs entirely client-side with no server-side data transmission. Revenue is generated through transaction-based brokerage and depository fees, recurring PMS fees on managed portfolios (discretionary and non-discretionary), and professional services fees for personalized advisory and financial planning. Notably, the company does not impose a minimum investment threshold, positioning it to serve clients across portfolio sizes.
In 2026, Wealth First executed two transformational strategic moves: the March 2026 launch of Lakshya Asset Management Company (India's first Ahmedabad-based AMC, focused on passive ETF and fund-of-funds products, staffed by Benchmark AMC founders), and the July 2026 phased acquisition of WFAPL for ₹102.15 crore, bringing combined AUM to nearly ₹9,000 crore with a five-year target of ₹20,000 crore. The acquisition combines internal accruals and share-swap financing, with the remaining 49% stake to be acquired based on a March 31, 2029 valuation.
Wealth First Portfolio Managers firmographics
Firmographics- Name
- Wealth First Portfolio Managers
- Legal name
- Wealth First Portfolio Managers Limited
- Website
- https://wealth-firstonline.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wealth First Portfolio Managers Limited is an Indian wealth management and financial services firm offering broking, depository, PMS, advisory, family office, and estate planning services to HNI, Ultra HNI, and family office clients via Ahmedabad, Surat, Pune, and now Mumbai branches.
- Ownership category
- akta.pro rank
Wealth First Portfolio Managers industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industries
- Discretionary Portfolio Management (Retail) (FSAAAAAH), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
Keywords
Where Wealth First Portfolio Managers is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Wealth First Portfolio Managers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brokerage and Trading Services: Revenue generated from brokerage fees on equity trading, derivatives, and other securities transactions executed through the company's trading platforms
- Depository Services: Fees from providing depository participant services for holding and managing securities in dematerialized form
- Portfolio Management Services: Fees from managing discretionary and non-discretionary portfolios for HNI and corporate clients
- Investment Advisory: Fees from providing personalized investment advice and financial planning services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No minimum investment threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wealth First Portfolio Managers product offering
Product offeringCore offering
Wealth First Portfolio Managers is a SEBI-registered financial services firm offering comprehensive wealth management through broking and depository services, discretionary and non-discretionary portfolio management services (PMS), investment advisory, family office services, and retirement/estate planning. The firm also provides digital trading platforms (Wave First Trading App, WF Portfolio App, Money Maker Solo terminal) and is expanding into mutual fund operations via its subsidiary Lakshya Asset Management Company, focused on passive ETF and fund-of-fund products.
Differentiator
Problem solved
Functional benefit
Brands
- Lakshya Asset Management: Mutual fund subsidiary focused on passive investment products including ETFs and fund-of-funds.
Products and services
- Broking and Depository Services Comprehensive broking services for trading in stocks, securities, and financial instruments, plus depository participant (DP) services for holding and managing securities in dematerialized form. Serves retail investors, HNI clients, and corporate accounts across NSE and BSE.
- Portfolio Management Services (PMS)
Quantifiable outcome
- 1,250+ satisfied clients served
- +1 more outcomes
Companies that use Wealth First Portfolio Managers
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Wealth First Portfolio Managers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wealth First Portfolio Managers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wealth First Advisors Pvt. Ltd. (WFAPL)coreWealth First Portfolio Managers acquired a controlling stake in Mumbai-based Wealth First Advisors Pvt. Ltd. for ₹102.15 crore in a staged transaction. Initial 51% stake acquired via internal accruals and share swap, with remaining 49% to be acquired based on March 31, 2029 valuation. The acquisition combines both entities' AUM to nearly ₹9,000 crore.
- Lakshya Asset Management CompanycoreWealth First's subsidiary Lakshya Asset Management received SEBI approval to launch mutual fund operations. This is India's first AMC headquartered in Ahmedabad. Key founding members from Benchmark AMC (Sanjiv Shah, Rajan Mehta, Sanjay Gaitonde) - recognized as pioneers of ETFs in India - were hired to lead the new AMC.
- Benchmark Asset Management Alumni (Sanjiv Shah, Rajan Mehta, Sanjay Gaitonde)coreKey founding members from Benchmark AMC hired to lead Lakshya AMC. These individuals are recognized as pioneers of Exchange Traded Funds in India and bring extensive experience in passive investment products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wealth First Portfolio Managers competitors and assessment
Company assessmentBroad incumbents
- HDFC Securities: Broking and depository services arm of HDFC Group. Direct overlap in trading, broking, and depository products that Wealth First offers, with significantly larger scale and branch network.
- ICICI Securities Wealth Management: Wealth management arm of ICICI Securities, itself part of the ICICI Group. Competes for HNI clients in PMS and advisory but enjoys unmatched parent-bank distribution and brand recall.
- Kotak Mahindra Wealth Management: Wealth management arm of Kotak Mahindra Group, a major Indian bank. Competes in HNI advisory and PMS but operates as part of a much larger banking ecosystem with deeper capital and product breadth.
Direct peers
- 360 ONE Wealth (formerly IIFL Wealth): India's largest listed pure-play wealth and asset management firm, offering PMS, AIF, and family office services to UHNI/HNI clients. Directly comparable in business model, customer segment, and listed-equity structure, though materially larger in AUM.
- Nuvama Wealth Management: Listed Indian wealth management firm offering PMS, distribution, and asset management to HNI clients. Highly comparable business mix and target customer segment, with broader product breadth and stronger institutional backing.
- Motilal Oswal Wealth Management: Diversified Indian financial services group with a dedicated wealth management practice serving HNI clients. Comparable in PMS/advisory offerings though embedded in a larger broking-led parent.
- Anand Rathi Wealth Management: Listed Indian wealth manager focused on HNI financial planning, distribution, and private wealth. Comparable in customer segment and listed-equity status, with a stronger distribution-led model.
- NJ Wealth (Nirmal Bang): Indian wealth management and distribution franchise with a strong HNIs and retail-wealth franchise. Comparable in adviser-led PMS and mutual fund distribution, with a wider sub-broker network.
- Trust Securities Services: Smaller Indian broking and wealth advisory firm offering PMS, bonds distribution, and trading services. Comparable in size and product focus to Wealth First, with a regional presence.
Regional players
- Geojit Financial Services: Kerala-headquartered Indian financial services firm offering broking, PMS, and depository services. Comparable in product mix but emphasizes South Indian markets rather than Wealth First's Western India footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wealth First Portfolio Managers social profiles
Digital presenceWealth First Portfolio Managers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wealth First Portfolio Managers leadership team
Management profileNumber of profiles
Profiles1 record
Wealth First Portfolio Managers subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wealth First Portfolio Managers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wealth First Portfolio Managers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wealth First Portfolio Managers
What does Wealth First Portfolio Managers do?
Wealth First Portfolio Managers is a SEBI-registered financial services firm offering comprehensive wealth management through broking and depository services, discretionary and non-discretionary portfolio management services (PMS), investment advisory, family office services, and retirement/estate planning. The firm also provides digital trading platforms (Wave First Trading App, WF Portfolio App, Money Maker Solo terminal) and is expanding into mutual fund operations via its subsidiary Lakshya Asset Management Company, focused on passive ETF and fund-of-fund products.
Is Wealth First Portfolio Managers a public or private company?
Wealth First Portfolio Managers is a public company. It is classified as public and is currently operating.
When was Wealth First Portfolio Managers founded?
Wealth First Portfolio Managers was founded in 2002. It employs 51 to 100 people.
Where is Wealth First Portfolio Managers based?
Wealth First Portfolio Managers is headquartered in Ahmedabad, India, in the Asia region.
How does Wealth First Portfolio Managers make money?
Four revenue lines are on record. Brokerage and Trading Services are the primary driver. The others are depository Services, portfolio Management Services and investment Advisory.
Who are Wealth First Portfolio Managers's main competitors?
Broad incumbents on record are HDFC Securities, ICICI Securities Wealth Management and Kotak Mahindra Wealth Management. Direct peers are 360 ONE Wealth (formerly IIFL Wealth), Nuvama Wealth Management, Motilal Oswal Wealth Management, Anand Rathi Wealth Management, NJ Wealth (Nirmal Bang) and Trust Securities Services. Geojit Financial Services is listed as a regional player.
Does Wealth First Portfolio Managers have an API?
No public API is recorded for Wealth First Portfolio Managers.
What industry is Wealth First Portfolio Managers in?
Wealth First Portfolio Managers's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAAAAAH, Discretionary Portfolio Management (Retail). Its NAICS code is 523940 and its SIC code is 6282.