Insane Business Ideas s.r.o.

What Insane Business Ideas s.r.o. does

Insane Business Ideas s.r.o. is a privately-held Czech limited liability company (s.r.o.) founded in 2011 and headquartered at Celetná 19, Prague 1. The entity operates as an umbrella organization that helps companies awaken their innovation potential and pursues what it describes as a sustainable digital future across four target sectors: health, industry, cities, and art. Rather than running a single integrated product platform, the company manages a portfolio of distinct sub-brands and projects: Caelestinus (a technology venture focused on sustainable digital solutions), THEaiTRE (an AI-theater collaboration with Svandovo Divadlo), BLACKOUT PRAGUE (a Prague-based digital/urban experience project), Science of Failure (a science communication initiative), and CEE Hacks (a Central and Eastern European hackathon program). Each sub-brand operates on its own domain and appears to function as an independent initiative unified only by the parent entity's mission.

The company's core technology is not publicly disclosed, and it maintains no applications, APIs, SDKs, integrations, or technology stack documentation. There are no disclosed pricing models, customer logos, revenue figures, funding rounds, headcount numbers, patents, certifications, or awards. Distribution and marketing channels are likewise unspecified. The only named leader is CEO Tomas Studenik; no other management team, board, or advisors are listed.

The business model is not articulated in the available source material. Given the project mix — which is heavily weighted toward cultural, educational, and community-building initiatives alongside a single technology venture — monetization mechanics are likely a heterogeneous blend (e.g., project-based consulting, sponsorship, event revenue, and potentially grant or public funding for cultural activities), but this is not confirmed. Geographic footprint is centered on the Czech Republic with regional signals across Central Europe (via CEE Hacks); no global presence is claimed. Overall, Insane Business Ideas functions as a small, founder-led innovation studio with a portfolio of mostly non-commercial or pre-commercial initiatives and limited disclosed commercial traction.

Name

Insane Business Ideas s.r.o.

Legal name

Insane Business Ideas s.r.o.

Website

https://inbui.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Innovation Consulting

NAICS

Professional, Scientific, and Technical Services (541), Advertising Agencies (541810), Scientific Research and Development Services (5417)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Innovation & Design Thinking Programs (EDAMAHAD), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Innovation consulting
• Digital transformation
• Sustainable technology
• Hackathon organization
• Science communication

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Insane Business Ideas s.r.o. operates as an innovation studio and umbrella organization that helps companies awaken their innovation potential by creating sustainable digital solutions across health, industry, cities, and art. It delivers this through a portfolio of sub-brands and projects including technology development (Caelestinus), AI-driven theater (THEaiTRE), urban digital experiences (BLACKOUT PRAGUE), science communication (Science of Failure), and Central and Eastern European hackathons (CEE Hacks).

Product overview

Insane Business Ideas s.r.o. operates as an umbrella organization managing multiple distinct sub-brands and projects focused on creating a sustainable digital future in health, industry, cities, and art. The portfolio includes Caelestinus (technology solutions), THEaiTRE (AI-powered theater), BLACKOUT PRAGUE (digital experiences), Science of Failure (science communication), and CEE Hacks (innovation hackathons). These appear to be independent initiatives unified under the company's mission rather than a single integrated product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Caelestinus A technology project under the Insane Business Ideas portfolio focused on sustainable digital solutions, positioned as an innovation initiative.
• THEaiTRE An AI theater collaboration project with Svandovo Divadlo exploring artificial intelligence in theatrical writing and performance, targeting arts and culture audiences.
• BLACKOUT PRAGUE A project or initiative focused on Prague related to urban digital experiences, likely tied to blackout-themed events or installations.
• Science of Failure A science communication and educational initiative exploring failure as a component of scientific and business innovation processes.
• CEE Hacks A Central and Eastern European hackathon event focused on technology innovation and startup ecosystem development in the CEE region.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CaelestinuscoreOthersA venture/project under the Insane Business Ideas portfolio focused on technology innovation.
• THEaiTREcoreOthersAI theater project in collaboration with Svandovo Divadlo, exploring artificial intelligence in dramatic writing and performance.
• BLACKOUT PRAGUEminorOthersA project/initiative focused on Prague, likely related to blackout events or urban digital experiences.
• Science of FailureminorOthersEducational or research initiative exploring failure as a component of scientific and business innovation processes.
• CEE HacksminorOthersCentral and Eastern European hackathon event focused on technology innovation and startup ecosystem development in the CEE region.

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• IDEO: Global design and innovation consultancy with a long-standing practice in helping enterprises unlock innovation potential across sectors. Comparable to INBUI as the category-defining incumbent in innovation consulting, though materially larger and more international.
• Frog Design (Capgemini Invent): Global design and innovation firm, now part of Capgemini Invent, offering digital transformation and innovation strategy services. Comparable as a scaled incumbent in the same digital transformation / innovation space.
• BCG X (formerly BCG Digital Ventures): The build-and-invest arm of Boston Consulting Group focused on corporate innovation, venture studios, and digital transformation. Comparable as a scaled competitor in the digital strategy and transformation category.

Direct peers

• Pentagram: Independent design consultancy with multi-disciplinary partner model covering brand, digital, and creative projects. Comparable in its partner-led boutique studio model that produces distinct creative outputs across sectors.
• Dreamit Ventures: US-based venture studio and accelerator running cohort-based programs for enterprise-focused startups. Comparable in the venture-builder / innovation-ecosystem model, though more structured around funded cohorts.
• Ars Electronica: Linz, Austria-based organization operating at the intersection of art, technology, and society through research, festivals, and exhibitions. Comparable to INBUI's THEaiTRE/Caelestinus work on AI x creative and emerging-tech research initiatives.
• Science Gallery International: Global network (originating at Trinity College Dublin) running programs at the intersection of science, art, and public engagement. Comparable to INBUI's Science of Failure initiative and the cross-sector science-communication focus.
• Make (Makeable): European digital innovation studio that runs venture-building, prototyping, and creative technology projects for enterprises. Directly comparable to INBUI's portfolio of sub-brands and project-based innovation model.
• ustwo: London-headquartered digital product and innovation studio that combines consulting, venture-building, and creative output across multiple verticals (health, cities, etc.). Closely comparable operating model to INBUI's multi-venture innovation studio approach.

Emerging players

• Major League Hacking: Operator of the official hackathon league for college students. Comparable to CEE Hacks as a hackathon ecosystem organizer, though focused on students and the US rather than the CEE region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insanebui
• Facebookfacebook.com/ceehacks
• LinkedInlinkedin.com/company/insane-business-ideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insane Business Ideas s.r.o.