GEOTAR-Media

What GEOTAR-Media does

GEOTAR-Media (Издательская группа «ГЭОТАР-Медиа») is a Russian medical and pharmaceutical publishing group founded in 1995 and headquartered in Moscow, operating as a limited liability company (OGRN 1047796817881). The company is the self-described leading Russian publisher of professional medical and pharmaceutical literature, serving the full medical education continuum — from vocational college students through university students to practicing physicians, pharmacists, nurses, mid-level medical staff, and veterinary professionals. Its product portfolio is organized around two flagship subscription platforms: Консультант студента (studentlibrary.ru), an electronic library system (EBS) for medical students with an AI study assistant, and Консультант врача (rosmedlib.ru), an AI-powered medical knowledge platform with clinical recommendations for practicing physicians. These platforms are complemented by a drug reference (ЛС ГЭОТАР), WSI-based interactive histology and pathology atlases, simulation software (ISCULAP, FILATOV Pediatrics with 3D virtual patients, MedMan, GENOSKILL), the Golden Series of translated international medical bestsellers, a Calendar 365 digital product, and a Military Medicine library, all underpinned by the proprietary MB4 platform developed by the wholly-owned GEOTAR-ЦИФРА subsidiary.

The company monetizes through a mix of one-time print book and atlas sales, recurring institutional and individual subscriptions to its electronic library systems and interactive digital products, advertising in publications, and revenue from medical conferences and webinars (e.g., XVII International Congress 'Manage Pain', ROAG 'Women's Health'). Go-to-market combines direct institutional sales to medical universities, colleges, and hospitals, sales through its own e-commerce site and physical bookstore locations, partner resellers (notably Medknigaservis), and active community channels across VK, Telegram, Rutube, Odnoklassniki, Dzen, and MAX. Content is adapted to Russian regulatory requirements (FGOS standards, national clinical recommendations, locally registered medications), and a partnership with ВШОУЗ supports co-organized webinars and events. The company is privately held with no disclosed funding rounds, no parent company, and operates entirely within the Russian domestic market.

Name

GEOTAR-Media

Legal name

ООО Издательская группа «ГЭОТАР-Медиа»

Website

https://geotar.ru

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

GEOTAR-Media is a Russian medical and pharmaceutical publishing group, founded in 1995 and headquartered in Moscow, that publishes textbooks, electronic library systems, AI-powered clinical platforms, and interactive simulation products for medical students, physicians, pharmacists, nurses, and veterinary professionals across Russia.

Ownership category

akta.pro rank

Product category

Medical Publishing and Education

NAICS

Book Publishers (513130), Software Publishers (51321)

akta.pro primary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Medical publishing
• Medical textbooks
• Electronic library systems
• Medical education platforms
• Clinical decision support

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Print Book and Journal Publishing: Traditional publishing of medical textbooks, scientific journals, atlases, and reference books for physicians, pharmacists, students, and veterinary professionals. Revenue from sales of physical books through retail, wholesale, and direct channels.
2. Electronic Library Systems (EBS): Subscription-based access to electronic library platforms ('Консультант студента' for students and 'Консультант врача' for practicing physicians). Revenue generated through institutional subscriptions and individual subscriptions to digital platforms.
3. Interactive Digital Products: Sale and subscription of interactive educational products including simulation software, virtual patient platforms, and AI-powered study tools for medical institutions and individual learners.
4. Conferences, Webinars, and Educational Events: Organization of medical congresses, conferences, and webinars (e.g., 'Manage Pain', ROAG 'Women's Health') and participation in industry exhibitions for revenue generation and brand building.
5. Advertising in Publications: Placement of advertising in print and digital publications targeting the medical professional audience. Flexible approach and discount system for advertising clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

GEOTAR-Media publishes and distributes professional medical and pharmaceutical literature in Russia, including textbooks, scientific journals, atlases, and reference books for physicians, pharmacists, students, and veterinary professionals. The company operates subscription-based electronic library systems — Консультант студента (Student's Consultant) for medical students and Консультант врача (Doctor's Consultant) for practicing physicians — augmented by AI assistants, interactive simulation software (ИСКУЛАП, ФИЛАТОВ, МедМан), and WSI-based digital atlases. Products are adapted to Russian regulatory frameworks (FGOS, clinical recommendations, registered medications) and distributed through own e-commerce, partner resellers, physical bookstores, and institutional sales.

Product overview

GEOTAR-Media is a leading Russian medical publishing group offering a comprehensive portfolio of medical education solutions. The portfolio is organized as a multi-platform ecosystem centered around two core electronic library systems: Консультант врача (Doctor's Consultant) — an AI-powered medical knowledge platform for practicing physicians, and Консультант студента (Student's Consultant) — an electronic library system with AI study assistant for medical students. Supporting these platforms are specialized modules including ЛС ГЭОТАР (drug reference system) with classification and risk assessment tools, and the AI-enabled Student Consultant assistant for exam preparation. The interactive products suite includes simulation-based learning tools (ФИЛАТОВ Педиатрия with 3D virtual patients, ИСКУЛАП clinical simulator, МедМан medical procedures trainer, GENOSKILL genetics tool) and visualization atlases (Цитология and Патанатомия with WSI microphotographs). The Золотая серия (Golden Series) publishes authoritative translated medical textbooks adapted for Russian readers. Additional offerings include the Календарь 365 digital calendar and the military medicine library, all supported by the underlying Платформа MB4 technology platform developed by GEOTAR-TSIFRA.

Differentiator

Problem solved

Functional benefit

Brands

• Консультант врача: AI-powered medical knowledge platform for practicing physicians with clinical recommendations and reference materials
• Консультант студента
• Золотая серия
• ЛС ГЭОТАР
• iСКУЛАП
• ФИЛАТОВ
• МедМан

Products and services

• Консультант врача (Doctor's Consultant) AI-powered medical knowledge platform for practicing physicians, providing clinical recommendations modules, drug reference, and AI-driven knowledge assistance via rosmedlib.ru.
• Консультант студента (Student's Consultant) Electronic library system (EBS) for medical students with access to textbooks, study materials, and an integrated AI assistant for exam preparation at studentlibrary.ru.
• Консультант Студента ИИ (Student Consultant AI) AI assistant within the EBS Консультант студента that provides answers to questions with references to specific textbook sections, explains complex topics in accessible language, and helps compose study summaries.
• Золотая серия (Golden Series) Medical bestsellers series featuring world-renowned medical textbooks translated into Russian and adapted for Russian readers, including Nelson Pediatrics (21st ed., 5,392 pp), Schwartz Surgery (11th ed.), Cecil Therapy (26th ed.), Hurst Cardiology (14th ed.), and Fitzpatrick Dermatology (9th ed.). Distributed through partner bookstore Medknigaservis with individual title prices from ₽4,610 to ₽45,000.
• ЛС ГЭОТАР (Drug Reference GEOTAR) Drug reference handbook system for pharmaceutical information, including search capabilities, classification systems, and pharmaceutical risk assessment tools for medical professionals.
• ИСКУЛАП (ISCULAP) Interactive educational simulator for Propedeutics of Childhood Diseases and Propedeutics of Internal Medicine with three modes (learning, testing, diagnostics), covering 7 medical sections with 100+ syndromes in therapy and 9 organ systems with 70+ syndromes in pediatrics.
• ФИЛАТОВ. Педиатрия (FILATOV. Pediatrics) Screen-based virtual patient simulator covering Propaedeutics in Pediatrics, with realistic 3D patient models, functional and pathological sounds, full pediatric clinical encounter workflow (symptom collection, physical examination, lab tests, diagnosis, treatment), FGOS 3++ compliant domestic software.
• МедМан (MedMan) Interactive educational program for modeling the execution of medical manipulations for nursing students and medical interns, with two modes (learning and testing) covering 138 medical procedures.
• Цитология (Cytology Interactive Atlas) Interactive atlas for first-year medical students covering Histology, Cytology, and Embryology, featuring over 200 annotated WSI microphotographs and 12 diagrams and tables.
• Патанатомия (Pathological Anatomy Interactive Atlas) Interactive atlas and guide for 3rd–4th year medical students covering Pathological Anatomy, with approximately 400 annotated micro- and macro-preparations.
• GENOSKILL Interactive educational tool for genetics studies designed for medical students.
• Календарь 365 (Calendar 365) Desktop daily calendar "Around Medicine in 365 Days" containing 365 medical facts, available as a website, widget, and downloadable wallpapers.
• Платформа MB4 (MB4 Platform) Proprietary software platform developed by GEOTAR-CIFRA for medical education content delivery, hosted at medbase.ru.
• Библиотека военного медика (Military Medic Library) Specialized library of military medicine resources and publications for medical professionals in military medicine.

Quantifiable outcome

• Interactive Histology Atlas features over 200 annotated WSI microphotographs and 12 diagrams and tables.
• +9 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• ВШОУЗ (Высшая школа организации и управления здравоохранением)coreStrategic or Co-development PartnerGEOTAR-Media partners with ВШОУЗ for the joint organization of educational webinars and professional events for medical students and healthcare workers. ВШОУЗ appears as a branding partner on both geotar.ru and calendar365.geotar.ru, indicating a collaborative relationship in medical education content and event delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMJ (British Medical Journal): Medical publisher and clinical decision support provider (BMJ Best Practice). Comparable to GEOTAR's combination of medical journals, clinical recommendations, and physician education platforms.
• Springer Nature: Scientific and medical publisher with extensive textbook portfolio. Provides comparable medical textbooks and digital reference products in adjacent markets.
• Wolters Kluwer: Owner of Lippincott and Ovid, with deep medical textbook and clinical decision support portfolios. Comparable to GEOTAR's combination of authoritative medical content and clinical reference platforms like Doctor's Consultant.
• Elsevier: Global medical and scientific publisher whose textbooks (e.g., Netter, Gray's Anatomy) and clinical platforms (ClinicalKey) compete directly with GEOTAR's Golden Series. Comparable as a multinational medical publisher with both print and digital offerings.

Emerging players

• Lecturio: Medical education platform offering video lectures, question banks, and clinical reasoning tools. Comparable to GEOTAR's interactive simulation and AI-assisted study products targeting medical students.
• AMBOSS: Medical knowledge platform for students and clinicians combining curated content with AI-powered decision support. Comparable to GEOTAR's Консультант студента and Консультант врача platforms, though primarily serving English-language markets.
• UWorld: Medical exam preparation and clinical knowledge platform with strong subscription model. Comparable to GEOTAR's exam-prep and clinical reference subscription offerings for medical trainees.

Regional players

• Eksmo (Издательство Эксмо): Major Russian publisher with broader (non-medical) catalog but comparable in distribution scale and book retail presence within the Russian market. Indirect comparison for publishing operations in the same geography.

Direct peers

• McGraw-Hill Medical: Publisher of Harrison's Principles of Internal Medicine and other medical bestsellers translated into Russian by GEOTAR. Directly comparable as a source publisher whose works GEOTAR licenses and distributes.

Others

• WebMD / Medscape: Online clinical reference and physician education platforms. Comparable as adjacent clinical information resource providers, though they serve primarily English-speaking audiences and operate via different monetization models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/24688147
• Xx.com/geotarmedia
• Facebookfacebook.com/GEOTAR-Media-Publishing-Group-208589945896069

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOTAR-Media