What Courchevel Tourisme does

Courchevel Tourisme is the official public destination marketing organization (DMO) for the Courchevel ski resort, a six-village resort complex spanning altitudes from 1,300m (Le Praz) to 1,850m (Courchevel 1850) in the Savoie department of the French Alps. It functions as the central booking and information platform for the destination, operating a multilingual website in eight languages (French, English, German, Italian, Spanish, Portuguese, Russian, Chinese), a central reservation portal (reservation.courchevel.com), a ski pass e-commerce platform (skipasscourchevel.com), and five physical welcome bureaus across its villages. The organization generates revenue through transaction fees on ski passes (Courchevel-only at 150 km and Les 3 Vallées at 600 km), commissions on accommodation and activity bookings, and partnership fees from tourism promotion services.

The underlying technology stack is described as standard web infrastructure with no proprietary platform — Courchevel relies on third-party booking infrastructure (reservatoo.com), the shared Les 3 Vallées mobile application, content delivery via Storyblok, digital guides on Calameo, and live webcam feeds. Its product surface includes ski passes (single-resort, 3 Vallées, Minipass for beginners, Family Flex for multi-generational groups, pedestrian summer passes), accommodation aggregation across hotels/chalets/apartments, ski school distribution (ESF, ESI, Bureau des Guides), equipment rental referrals, the Aquamotion aquatic and wellness center, summer activities (200+ km of hiking trails, Bike Park, via ferrata), and a gastronomy proposition anchored by multiple Michelin-starred restaurants.

Its business model is a hybrid of destination marketing and transaction intermediation. Pricing varies by season (winter/summer), age, and access scope, with the 3 Vallées unlimited access pass priced at a ~€5.83/day premium over the Courchevel-only pass and a 6-day pass priced at the 5-day rate. Customer segments include families (primary), skiers and snowboarders of all levels, summer outdoor tourists, gastronomic and luxury travelers, wellness seekers, and corporate/MICE groups. Courchevel sells primarily direct-to-consumer through digital and physical channels, with a B2B partner portal extending reach via local service providers. The organization is a publicly administered destination management entity rather than a venture-backed commercial company.

Name

Courchevel Tourisme

Legal name

Courchevel Tourisme

Website

https://courchevel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Courchevel Tourisme is the official public destination marketing organization for the six-village Courchevel ski resort in the French Alps, operating as the central booking, information, and ski pass platform for access to the 600 km Les 3 Vallées ski domain and serving leisure families, skiers, summer tourists, gastronomic travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Mountain Ski Resort Destination Services

NAICS

Skiing Facilities (71392), Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Ski resort destination
• Mountain tourism services
• Ski lift access
• Accommodation booking platform
• Destination marketing organization

Headquarters

HQ city

Courchevel

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Ski pass sales: Ski passes are sold across multiple domains (Courchevel alone, 3 Vallées, pedestrian/summer passes) via online platform, mobile app, vending kiosks, and physical points of sale across all six villages. Revenue is transaction-based, with pricing varying by duration, area access, and age category. Passes range from half-day to 21-day products.
2. Accommodation booking commission: A central booking platform (reservation.courchevel.com) enables visitors to reserve accommodations (hotels, chalets, apartments, gîtes) across all six villages. The platform charges commission to property owners and generates referral/revenue-sharing income.
3. Activity and experience bookings: The reservation platform also covers activity bookings including Aquamotion, ski schools, equestrian centre, bowling, and other paid leisure services. Revenue is generated through booking commissions on these ancillary services.
4. Tourism promotion and partnership fees: Courchevel Tourisme operates the official destination website, digital guides, press and pro portals, and partner ecosystem. Revenue is derived from destination promotion services and partnership arrangements with commercial operators who advertise or distribute via official Courchevel channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Courchevel Tourisme is the official destination management organization for the Courchevel ski resort, marketing and selling ski passes for the Courchevel and Les 3 Vallées domains, operating a central reservation platform for third-party accommodations and activities, and running welcome bureaus across six villages. It serves both winter (skiing, ski schools, equipment rental) and summer (hiking, biking, Aquamotion wellness) mountain tourism markets, and supports the destination through partnership coordination, webcams, and visitor information services.

Product overview

Courchevel is a major ski resort destination in the Savoie region of the French Alps, operating as a multi-village resort complex composed of six interconnected villages (Courchevel 1850, Courchevel Moriond, Courchevel Village, Courchevel Le Praz, Courchevel La Tania, and Saint-Bon). The resort's core product offering centers on ski access through its Forfaits de ski (ski pass) system, which provides entry to the Courchevel ski domain (150 km) and direct ski-in/ski-out connectivity to Les 3 Vallées—the world's largest ski area spanning 600 km of interconnected pistes. Beyond skiing, the resort provides a comprehensive tourism platform encompassing equipment rental services, ski schools (écoles de ski), diverse accommodations (hotels, chalets, apartments, gîtes), restaurant and gastronomic experiences (including Michelin-starred establishments), and the Aquamotion aquatic center. Summer operations feature hiking trails (32 itineraries, 270 km), mountain biking/VTT with dedicated Bike Park and Col de la Loze routes, via ferrata, and over 200 seasonal animations. The resort's digital presence includes skipasscourchevel.com for pass purchases and reservation.courchevel.com for accommodation bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Passes (Forfaits de ski)
• Ski Schools (Écoles de ski)
• Equipment Rental (Location de matériel)
• Accommodations (Hébergements)
• Restaurants (Restauration)
• Aquamotion (Aquatic and Wellness Center)
• Summer Activities (Activités estivales)
• Winter Activities (Activités hivernales)
• Pedestrian Pass (Forfait piéton)

Quantifiable outcome

• 85% of the 3 Vallées domain above 1,800m — guarantees snow coverage from December through April
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Les 3 ValléescoreStrategic or Co-development PartnerCourchevel is a founding and principal resort of the Les 3 Vallées ski area, the world's largest interconnected ski domain. This partnership provides Courchevel visitors with access to 600 km of pistes across 8 resorts via a unified ski pass and shared digital infrastructure (app, skipass platform, webcams).
• Vanoise National Park (Parc national de la Vanoise)coreStrategic or Co-development PartnerCourchevel serves as the primary gateway to the Vanoise National Park — France's first national park, established 1963. The partnership positions Courchevel as a nature-access hub for hikers, snowshoers, and wildlife enthusiasts, with curated trail networks and guided experiences.
• Volvo / Discover GroupminorGTM or Marketing PartnerVolvo and Discover Group are listed as official partners of Courchevel Tourisme, visible in the partner logo section of the website footer. The nature of the partnership appears to be co-marketing or sponsorship.
• HesperideminorGTM or Marketing PartnerHesperide (outdoor furniture brand) is listed as an official partner of Courchevel Tourisme in the website footer, suggesting a co-branding or sponsorship arrangement.
• La Croix SportsminorGTM or Marketing PartnerLa Croix Sports (sports media outlet) is listed as an official partner of Courchevel Tourisme in the website footer, indicating a media partnership or sponsorship.
• AquamotioncoreStrategic or Co-development PartnerAquamotion is the premier aquatic and wellness center in Courchevel, promoted as one of the largest mountain aquatic centers in Europe. Courchevel Tourisme markets Aquamotion as a flagship year-round activity for families and wellness visitors, featuring pools, waterslides, surf wave, and spa facilities.
• ESF (École du Ski Français) CourchevelcoreChannel Partner/ Reseller/ DistributorMultiple ESF (French Ski School) branches operate across Courchevel's villages (Courchevel Village, Moriond, La Tania) and are promoted as the primary ski instruction provider. Courchevel Tourism directs visitors to ESF schools for group and private ski lessons, snowboarding, cross-country skiing, and ski touring instruction.
• Carré NeigeminorGTM or Marketing PartnerCarré Neige is a ski insurance product offered as an add-on during ski pass purchase at Courchevel. It covers rescue costs, pass reimbursement, ski lesson compensation, and supplementary medical expenses. Recommended actively during the pass-buying flow.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Chamonix-Mont-Blanc Tourisme: DMO for Chamonix, the iconic French Alpine destination. Comparable to Courchevel on ski pass sales, accommodation booking, and event programming, with broader appeal to expert skiers and outdoor enthusiasts.
• St. Moritz Tourism: Swiss DMO for St. Moritz, a luxury Alpine destination comparable to Courchevel on premium positioning, Michelin dining density, and international high-net-worth visitor base.
• Zermatt Tourism: Swiss DMO for Zermatt — a premium international ski destination comparable to Courchevel on luxury positioning and iconic mountain backdrop (Matterhorn), operating the same integrated booking, ski pass, and event model in a different country.

Direct peers

• Val Thorens Tourisme: DMO for Val Thorens — Europe's highest ski resort and a Les 3 Vallées partner. Shares the integrated ski pass, multilingual booking platform, and event-driven GTM motion that defines Courchevel Tourisme.
• Val d'Isère Tourisme: Official DMO for Val d'Isère, a premium French ski resort in the Tarentaise valley. Operates a structurally similar business model: ski passes, accommodation booking, activity commissions, and event programming for a high-end international clientele.
• Tignes Tourisme: DMO for Tignes, a high-altitude French ski resort in the Tarentaise. Operates ski pass sales, accommodation booking, and event programming for an international audience with comparable product structure to Courchevel.
• La Plagne Tourisme: DMO for La Plagne, one of the largest French ski areas, with the same ski pass sales, accommodation booking, and animation/event programming business model as Courchevel Tourisme.
• Méribel Tourisme: DMO for Méribel, a fellow Les 3 Vallées resort with direct shared ski pass infrastructure and comparable altitude positioning. Operates the same booking/pass ecosystem and serves a similar premium British and international clientele.

Broad incumbents

• Compagnie des Alpes (CDA): Listed operator of leading French ski resorts (including management contracts for several ski lift domains) and leisure parks. Comparable to Courchevel as a peer in ski domain operations, though Courchevel is a DMO while CDA is a commercial ski lift operator.
• Aspen Chamber Resort Association: DMO for Aspen, Colorado — the leading premium North American ski destination. Comparable to Courchevel on premium brand positioning, family and luxury traveler segments, and integrated booking/event programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/courcheveltourisme
• Xx.com/courchevel
• Facebookfacebook.com/courchevel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courchevel Tourisme