What Idenyt does

Idenyt is a Danish-language home and garden media brand operated by Bonnier Publication A/S, a privately held Danish subsidiary of the Bonnier Publications media conglomerate headquartered at Strandboulevarden 130, Copenhagen. The brand has been in continuous operation since 1977 and serves Danish homeowners and lifestyle consumers with practical editorial content spanning house maintenance, renovation, garden design and care, cleaning, energy efficiency, recipes, pets, holidays, and consumer smart-home technology. Its content surface is organized into deeply sub-categorized sections (garden calendar, plant encyclopedia, energy/heating, cleaning expert, recipes by meal type, etc.), and is delivered through a multi-channel stack including the idenyt.dk website, a subscription print magazine, an email newsletter, a casual games suite, and reader competitions with prize budgets exceeding 35,000 DKK.

The underlying technology stack is a conventional CMS-driven digital publishing platform backed by Bonnier News shared infrastructure (assets served from static.bonniernews.se); the company has no API, no proprietary mobile app, no integrations, and no documented AI/ML capabilities. The SmartHome section covers consumer smart-home products editorially but does not represent any device-management or AI product. Internal management visibility is limited to a single disclosed editor (Jeppe Nybye, Webredaktør); staff count is 11–50.

The business model combines advertising (display, sponsored content, lead generation) on the digital properties with print magazine subscriptions and newsletter distribution, all monetized within the Danish domestic market only. The company does not disclose pricing, subscription rates, audience size, or revenue. As a brand within the Bonnier Publications group, Idenyt benefits from shared sales, editorial, and infrastructure resources but has no independent capital structure, no venture funding, and no public listing.

Name

Idenyt

Legal name

Bonnier Publication A/S

Website

https://idenyt.dk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Idenyt is a Danish home and garden magazine and digital content platform operated by Bonnier Publication A/S, providing editorial articles, recipes, and guides on house maintenance, gardening, cleaning, energy, and smart home technology to Danish homeowners and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Home and Garden Lifestyle Media

NAICS

Information (51)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Self-Publishing & Author Platforms (BPAMAJAF)

Keywords

• Home garden magazine
• Lifestyle digital content
• Consumer media publishing
• Home improvement advice
• Danish lifestyle media

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

Idenyt publishes a Danish-language home and garden lifestyle content platform via idenyt.dk, complemented by a print magazine subscription and a digital newsletter. The platform delivers editorial articles, practical guides, recipes, cleaning tips, gardening advice, energy and smart home content, holiday features, and online puzzle games to Danish consumers.

Product overview

Idenyt is a Danish home and garden magazine platform operated by Bonnier Publication A/S, consisting of a website (idenyt.dk), a print magazine, and a digital newsletter. The platform provides editorial content across multiple categories including home maintenance, garden care, recipes, cleaning, energy, smart home technology, holidays, and online games. The core website serves as the primary digital hub offering articles, tips, and guides, while the magazine provides print subscriptions and the newsletter delivers content directly to subscribers. The product portfolio also includes reader competitions and interactive games as engagement features.

Differentiator

Problem solved

Functional benefit

Products and services

• Idenyt Website A Danish online magazine and content platform providing tips, articles, and guides about home and garden topics including house maintenance, gardening, recipes, cleaning, energy, and smart home technology, serving Danish homeowners and lifestyle consumers.
• Idenyt Print Magazine Print magazine edition of Idenyt providing home and garden content, available to Danish readers via subscription with home delivery option.
• Idenyt Newsletter Digital newsletter delivering home and garden inspiration, tips, and editorial updates directly to subscribers' email inboxes.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/idenyt
• LinkedInlinkedin.com/company/idenyt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idenyt