Mediroyal
Mediroyal Nordic AB is a Swedish designer and manufacturer of orthopedic orthoses and rehabilitation supports, serving healthcare professionals and consumers across 50+ countries via direct e-commerce, regional sales managers, and wholly-owned production in Taiwan.
- Company typePrivate
- Founded2002
- HeadquartersSollentuna, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mediroyal does
Mediroyal Nordic AB, founded in 2002 and headquartered in Sollentuna, Sweden, designs, manufactures, and distributes orthopedic orthoses and rehabilitation supports covering the full body — neck, shoulder, elbow, hand, back, hip, knee, and foot/ankle. The company's technology stack rests on proprietary textile construction: advanced neoprene, spacer fabrics, thermoplastic materials, and trademarked strap systems (NRX, ARX, SRX) plus specialized product lines such as Proxi thumb orthoses, EXTO spinal orthoses, Erix shoulder orthoses, Resto neurological resting splints, and the Neptune low-profile hook material. Approximately 50 patents and design protections underwrite the IP base, and the firm integrates licensed BOA Fit System dial-closure and Click Medical (RevoFit/RevoLock) adjustable components into multiple products.
Mediroyal operates a vertically integrated model. In 2015 it established Mediroyal Asia Pacific, a wholly-owned subsidiary in Taichung, Taiwan, that develops textile raw materials and manufactures finished orthoses, providing control over function, comfort, durability, and reproducibility. The European headquarters in Sollentuna runs commercial operations, customer service, logistics, and quality/environmental management under ISO 9001 and ISO 14001 certifications.
The company monetizes through one-time unit sales priced in SEK (ranging from roughly 89 SEK for simple accessories to over 12,000 SEK for complex multi-component systems). It reaches customers via a direct e-commerce storefront on mediroyal.se operating 24/7, two regional district managers covering North and South Sweden for B2B healthcare professional relationships, and international export channels spanning more than 50 countries. Primary customers are occupational therapists, physiotherapists, and orthopedic technology professionals, with a secondary segment of end consumers purchasing directly online. All products are CE-marked, and more than 2,000 products have been registered in EUDAMED under the EU Medical Device Regulation.
Mediroyal firmographics
Firmographics- Name
- Mediroyal
- Legal name
- Mediroyal Nordic AB
- Website
- https://mediroyal.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediroyal Nordic AB is a Swedish designer and manufacturer of orthopedic orthoses and rehabilitation supports, serving healthcare professionals and consumers across 50+ countries via direct e-commerce, regional sales managers, and wholly-owned production in Taiwan.
- Ownership category
- akta.pro rank
Mediroyal industry classification
Industry- Product category
- Orthopedic Supports and Orthoses
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)
- akta.pro secondary industries
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Comfort, Orthopedic & Medical Footwear (CRAAACAG)
Keywords
Where Mediroyal is headquartered
LocationHeadquarters
- HQ city
- Sollentuna
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Mediroyal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Products sold directly to customers through the mediroyal.se online shop, open 24/7. Orders delivered within 2-5 working days.
- B2B/Healthcare Professional Sales: Sales to occupational therapists, physiotherapists, orthopedic technology professionals, and healthcare providers across Scandinavia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with quantity-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mediroyal product offering
Product offeringCore offering
Mediroyal designs, manufactures, and sells orthopedic orthoses and rehabilitation supports for the entire body (neck, shoulder, elbow, hand, back, hip, knee, foot, and ankle) using proprietary textile materials, neoprene, spacer fabrics, and thermoplastic components. Products are sold both directly to end consumers via their own e-commerce shop mediroyal.se and to healthcare professionals (occupational therapists, physiotherapists, orthopedic technologists) via dedicated field sales managers and international export. The portfolio spans multiple branded product lines (NRX, ARX, SRX, EXTO, Proxi, Resto, Origo, Erix, CRX, Neptune) plus orthopedic insoles and thermoplastic materials.
Differentiator
Problem solved
Functional benefit
Brands
- NRX: Product line for orthoses including wrist supports, knee braces, and various straps with advanced textile construction
- ARX
- SRX
- Origo
- Neptune
- Proxi
- EXTO
- Click Medical
- CRX
Products and services
- NRX Strap System
- ARX Soft Strap
- SRX Sports Product Line
- EXTO Spinal Extension Orthoses
- Proxi Thumb and Finger Orthoses
- Resto Functional Resting Splints
- Origo Wrist and Thumb Orthoses
- Erix Shoulder Orthoses
- NRX C-GO Thumb Orthosis
Quantifiable outcome
- Over 2,000 products registered in EUDAMED under MDR
- +2 more outcomes
Companies that use Mediroyal
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Mediroyal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Mediroyal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BOA Technology (BOA Fit System)coreBOA Fit System is integrated into various Mediroyal orthoses including ErixThree Neuro shoulder orthosis, wrist supports, and patella luxation products. The BOA system provides precise, adjustable fit through a dial-based closure mechanism.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Mediroyal competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mediroyal social profiles
Digital presenceMediroyal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediroyal leadership team
Management profileNumber of profiles
Profiles12 records
Mediroyal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mediroyal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediroyal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediroyal
What does Mediroyal do?
Mediroyal designs, manufactures, and sells orthopedic orthoses and rehabilitation supports for the entire body (neck, shoulder, elbow, hand, back, hip, knee, foot, and ankle) using proprietary textile materials, neoprene, spacer fabrics, and thermoplastic components. Products are sold both directly to end consumers via their own e-commerce shop mediroyal.se and to healthcare professionals (occupational therapists, physiotherapists, orthopedic technologists) via dedicated field sales managers and international export. The portfolio spans multiple branded product lines (NRX, ARX, SRX, EXTO, Proxi, Resto, Origo, Erix, CRX, Neptune) plus orthopedic insoles and thermoplastic materials.
Is Mediroyal a public or private company?
Mediroyal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediroyal founded?
Mediroyal was founded in 2002. It employs 11 to 50 people.
Where is Mediroyal based?
Mediroyal is headquartered in Sollentuna, Sweden, in the Europe region.
How does Mediroyal make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B/Healthcare Professional Sales.
Does Mediroyal have an API?
No public API is recorded for Mediroyal.
What industry is Mediroyal in?
Mediroyal's product category is Orthopedic Supports and Orthoses. Its primary akta.pro industry code is HLAHAEAI, Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 3391 and its SIC code is 3842.