Satterwhite Log Homes

What Satterwhite Log Homes does

Satterwhite Log Homes is a privately held, family-owned U.S. manufacturer and builder of custom log homes and log cabins, founded in 1974 by Sam Satterwhite in Longview, Texas. The company's distinguishing material specification is its exclusive use of dead-standing Engelmann Spruce timber — trees killed by natural causes (primarily bark beetles) — sourced from U.S. National Forests in the Rocky Mountains under U.S. Forest Service timber sales. Logs are processed at company-operated sawmill facilities in Gunnison, Utah (the primary mill, relocated from Gypsum, Colorado in 1997) and Chama, New Mexico (added in 2016), with the arid high-altitude climate enabling natural air-drying to below 17% moisture content without kiln drying. Skilled craftsmen shape logs by hand using traditional tools (foot adz, draw knives) into standardized profiles (notably 6"x6" D-Shape) plus custom profiles, and the company offers 80+ published floor plans, of which approximately 80% of customers customize.

The company operates three physical locations — Longview, TX (headquarters, two model homes, 16,000 sq ft building); Gunnison, UT (100+ acre manufacturing and sales site with high-altitude construction expertise); and Ellijay, GA (Blue Ridge Mountains regional sales office and flagship model home) — generating revenue through a three-tier purchase pathway: "We Build It" (full constructed-shell construction services in most southern states), "You Build It" (comprehensive DIY material package delivered to jobsite), and "Logs Only" (exterior log package of logs, caulking, and screws). Pricing is quote-based, non-public, and varies by office due to transportation costs. The go-to-market motion is consultative, sales-led, and community/event-driven, augmented by weekly Satterwhite TV YouTube content, multi-channel social media, email newsletters, and recurring Satterwhite Seminars (Fall Seminar 2026 in Longview, TX at $75/ticket with catered meals), and serves customers across all 50 U.S. states and internationally. Cumulative output over nearly 50 years is described as "tens of thousands of homes."

Name

Satterwhite Log Homes

Legal name

Satterwhite Log Homes

Website

https://satterwhite-log-homes.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Log Home Manufacturing and Construction

NAICS

Sawmills (321113), Forestry and Logging (113), Logging (1133)

SIC

Sawmills & Planting Mills, General (2421), Prefabricated Wood Bldgs & Components (2452), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Salvage Logging (Fire/Wind/Insect-Damaged Timber) (AFAMABAK)

akta.pro secondary industries

Logging & Timber Harvesting (IMAMAAAB), Hardwood Lumber Sawmills (IMAMABAB)

Keywords

• Log home construction
• Custom log cabins
• Log home manufacturing
• Timber home building
• Log home materials

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure

Revenue model

1. Constructed Shell (We Build It): Company provides materials and labor. Experienced crews construct the dried-in shell including labor, foundation, roughed-in plumbing/electrical, floor framing, roof framing, and porches/carports/garages if shown on plan. Available in most southern states.
2. Material Package (You Build It): Comprehensive building materials delivered to jobsite including foundation framing, floor framing system, decking, windows, exterior doors, gable framing, siding, stairway framing, second floor framing, and porches/carports/garages. Back-to-basics construction for hands-on customers or those outside constructed shell range.
3. Exterior Log Package (Logs Only): Cost-effective exterior log package including logs, caulking, and screws. Includes 6" x 6" D-Shape house logs, polyurethane caulking, 9", 11", or 15" log screws, and sill seal gasket. For customers who want to build independently.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Satterwhite Log Homes designs, manufactures, and builds custom log homes and log cabins using dead-standing Engelmann Spruce timber sourced from U.S. National Forests. The company sells through three purchase options: a professionally constructed dried-in shell (We Build It), a comprehensive building material package (You Build It), and an exterior log package (Logs Only), supported by an in-house catalog of 80+ customizable floor plans. Operations are run from manufacturing and sales facilities in Texas, Georgia, and Utah, with an additional sawmill in New Mexico.

Product overview

Satterwhite Log Homes is a custom log home and cabin builder offering three distinct purchase options: the Constructed Shell ("We Build It") for professional crew construction, the Material Package ("You Build It") for DIY builders with comprehensive materials delivery, and the Exterior Log Package ("Logs Only") for customers who only need house logs. The company also provides floor plans with 80% customization rates, hand-crafted log shapes and finishes, specialty woods for interior finishing, a catalog, Satterwhite TV video series, and educational seminars. All homes are built using dead-standing Engelmann Spruce timber sourced from U.S. National Forests.

Differentiator

Problem solved

Functional benefit

Products and services

• We Build It (Constructed Shell) Full-service construction offering in which Satterwhite provides both materials and labor; experienced crews construct the dried-in shell including labor, foundation, roughed-in plumbing/electrical, floor framing, roof framing, and porches/carports/garages if shown on the plan. Available in most southern states.
• You Build It (Material Package) Back-to-basics material package delivered to the jobsite for hands-on customers or those outside the constructed shell service area. Includes foundation framing, floor framing system, decking, windows, exterior doors, gable framing, siding, stairway framing, second floor framing, and porches/carports/garages.
• Logs Only (Exterior Log Package) Cost-effective exterior log package for independent builders, including 6" x 6" D-Shape house logs, polyurethane caulking, 9", 11", or 15" log screws, and sill seal gasket. Delivered nationwide for customer self-build of log walls.
• Floor Plans Catalog of over 80 published floor plans with thousands more on file, where approximately 80% of customers customize a plan to fit their needs and lifestyle. Used as the design basis for all three purchase options.
• Shop for Logs Selection of top-quality exterior and interior log shapes and finishes, all crafted by hand using foot adz and draw knives, including specialty woods for interior finish sourced from small sawmills.

Quantifiable outcome

• 80% of customers customize their floor plan
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• U.S. Forest ServicecoreOthersSatterwhite sources dead-standing timber from U.S. National Forests under Forest Service timber sales. Stringent regulations protect land, watersheds, and residual timber during logging and hauling. Satterwhite has many friends in the Forest Service, and timber sales have been used for congressional tours demonstrating responsible dead timber harvesting.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Deltec Homes: North Carolina-based manufacturer of prefabricated round and energy-efficient custom homes. Adjacent category overlap with Satterwhite's prefab/material package offerings but uses different structural systems.

Regional players

• Wilderness Log Homes: Idaho-based log home manufacturer serving primarily the Western U.S. and mountain regions. Comparable in product offerings and similar to Satterwhite's high-altitude construction expertise.

Direct peers

• Appalachian Log Structures: West Virginia-based manufacturer of log homes, log cabins, and log siding. Comparable in log home manufacturing capabilities and direct customer sales model across the Eastern U.S.
• Ward Log Homes: Maine-based log home builder selling custom log home packages nationwide. Comparable in direct-sales model, multiple log profile offerings, and full-package delivery approach.
• Real Log Homes: Vermont-based log home manufacturer offering full log home packages with multiple log profiles, energy-efficient designs, and direct sales. Closely comparable in product depth, customization options, and customer service model.
• Honest Abe Log Homes: Tennessee-based log home manufacturer offering custom log homes with multiple timber species options and direct sales. Comparable in product positioning, customization rate, and Southern U.S. market overlap.
• Coventry Log Homes: New Hampshire-based log home manufacturer with a similar catalog of floor plans, custom design services, and direct-to-customer sales approach. Direct competitor in the Eastern U.S. log home market.
• Blue Ridge Log Cabins: North Carolina-based manufacturer of log cabin and log home kits sold direct nationwide. Comparable in modular log package offerings and direct-to-customer e-commerce-style sales.
• Katahdin Cedar Log Homes: Maine-based manufacturer of cedar log home packages sold direct to consumers across the U.S. Most directly comparable to Satterwhite in product offering (custom log homes), direct-sales model, and tiered purchase options.

Broad incumbents

• Lindal Cedar Homes: Washington-based, larger and longer-established post-and-beam and cedar home manufacturer with a national dealer network. Broader portfolio including non-log designs makes it a wider incumbent rather than a direct log-only peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SatterwhiteLog
• YouTubeyoutube.com/user/SatterwhiteLogHomes
• Facebookfacebook.com/satterwhite.log.homes
• LinkedInlinkedin.com/company/satterwhite-log-homes
• Instagraminstagram.com/satterwhiteloghomes
• Pinterestpinterest.com/satterwhitelogs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satterwhite Log Homes