Salesianer Miettex

What Salesianer Miettex does

Salesianer Miettex GmbH is an Austrian family-owned textile rental and industrial laundry group founded in 1916 in Vienna and now in its third generation under Managing Partner Thomas Krautschneider, with Dr. Victor Ioane serving as CEO. The company provides end-to-end textile management — rental, collection, industrial laundering, repair, and redistribution — for B2B customers across 32 production sites in 11 countries (Austria, Germany, Switzerland, Croatia, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia, Czech Republic). Its primary customer verticals are healthcare and nursing homes, hotels/restaurants/catering, and industry, with secondary coverage in facility management, trade/crafts, education, municipal/public sector, pharma/microelectronics, transport/logistics, and operational organisations.

The product portfolio spans professional workwear (including HI-VIS, MULTI-RISK ESD, and welding PPE), sterile reusable surgical sets (SmartPack combining reusable and disposable components, certified to EN 13795), reusable infection control gowns (EU 2016/425 Category III, EN 14126), patient clothing and ward linen, bedding and table linen for hospitality, cleanroom textiles and equipment for pharmaceutical/microelectronics/automotive manufacturing, industrial cleaning cloths and mops (SALI Basic, Star, Micro, Care lines), professional mat services, and washroom hygiene systems under the Bluecare sub-brand. The technology layer comprises RFID-enabled tracking, automated clothing dispensing systems (ACDS), the SmartRoom RFID walk-in apparel room, Closet Service with combination-lock lockers, barcode-based traceability, a repair app and web portal, photovoltaic energy generation across ~20,000 solar panels, and ~3,500 employees from 60+ nationalities.

Revenue is generated through recurring rental subscriptions and managed laundry services under multi-year B2B contracts, sold via direct field sales representatives organised regionally per country. Distribution runs through company-owned truck fleets and fixed-route logistics. Customer acquisition is concentrated in enterprise accounts (e.g., ÖBB, Austrian Airlines, Österreichische Post, Wiener Linien) alongside high-volume mid-market accounts in healthcare, hospitality, and industrial segments. The company sells no consumer/retail channel. Sustainability credentials — first Austrian Eco-Label for rental textiles, state prize for textile recycling, UN Global Compact membership, ISO 30415:2021 diversity certification, and ISO 9001 — function as material B2B procurement differentiators.

Name

Salesianer Miettex

Legal name

SALESIANER MIETTEX GmbH

Website

https://salesianer.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Salesianer Miettex is a Vienna-based, 1916-founded, family-owned textile rental and industrial laundry group serving B2B customers across healthcare, hospitality, industry, pharma/microelectronics, transport, and facility management via 32 production sites in 11 European countries with 3,500+ employees.

Ownership category

akta.pro rank

Product category

Industrial Laundry and Textile Rental Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD), Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH), Facility Mat & Mop Rental/Service (Complementary Textile Programs) (HSAJAMAL)

Keywords

• Textile rental services
• Industrial laundry services
• Workwear rental
• Cleanroom textiles
• Washroom hygiene solutions

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Textile Rental Services: Core rental of linens, workwear, professional clothing, cleanroom textiles, and other textile products on a recurring rental basis. Products are delivered, used, collected, professionally laundered, and returned. Rental textiles designed for long service life withstand many washing, repair, and reuse cycles.
2. Professional Laundry Services: Industrial laundry processing for personal laundry, surgical linens, cleaning cloths, mop covers, and healthcare textiles. Includes specialized cleanroom laundry, sterile processing of surgical linens, and certified infection control garment reprocessing.
3. Washroom Hygiene Products (Bluecare): Rental and service of Bluecare washroom hygiene products including textile hand towel dispensers, soap dispensers, paper towel dispensers, air fresheners, disinfectant dispensers, feminine hygiene boxes, and toilet seat cleaners.
4. Mat Service: Rental of dust control mats, logo mats, message mats, ergonomic/anti-fatigue mats, rubber mats, and premium mats with washing service.
5. Personal Protective Equipment (PPE): Rental and certified service of HI-VIS garments, multi-risk PPE clothing, welding attire, and infection control gowns. Includes standard-compliant treatment, repair, and certified disinfection washing methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Salesianer Miettex is an Austrian family-owned company that rents, launders, and services textiles for B2B customers across 11 European countries. Its core offering includes rental and laundering of professional workwear, healthcare textiles (sterile surgical sets, patient clothing, ward linen), hospitality linens (bed linen, table linen, towelling), cleanroom textiles for pharmaceutical and microelectronics industries, industrial cleaning cloths and mops, washroom hygiene products (Bluecare line), and mat services. All offerings are delivered through an integrated rental model with collection, professional cleaning, repair, and redistribution.

Product overview

SALESIANER is an Austrian family-owned textile rental and service company offering a comprehensive portfolio of textile management solutions across 32 locations in 11 countries. The core offering comprises professional workwear and clothing rental (including HI-VIS, MULTI-RISK, and welding protective workwear), bedding and table linen for hospitality and healthcare, and specialised healthcare textiles including sterile surgical sets (SmartPack) and infection control gowns. Supporting services include cleanroom textiles and equipment (overalls, hoods, boots, gowns, microfibre cloths, mops) for pharmaceutical, microelectronics, automotive, and high-tech manufacturing industries; washroom hygiene products under the Bluecare sub-brand (towel dispensers, soap dispensers, air fresheners); cleaning cloths and mops (SALI Basic, SALI Star, SALI Micro, SALI Care product lines) with colour-coding systems; professional mat services (Premium, Heavy Duty, Design/Logo, and Special/Ergonomic mats); and system solutions including SmartRoom (RFID walk-in clothing), ACDS (automated dispensing), and Closet Service. The portfolio is delivered through an integrated rental model with collection, professional cleaning, and redistribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Workwear and Clothing Rental Rental of professional workwear and clothing for industrial, healthcare, hospitality, and commercial customers. Includes HI-VIS garments, multi-risk PPE, welding protection, area-specific colour-coded clothing, and corporate wear delivered, laundered, repaired, and redistributed on recurring service cycles.
• Bedding, Table Linen and Terrycloth Products Rental Rental of bed linen, towelling, table linen, and terrycloth products for hotels, restaurants, hospitals, nursing homes, and catering operators. Products are professionally laundered and delivered on agreed service cycles, with sustainable and Fairtrade-certified options available.
• SmartPack Surgical Set Combination of reusable surgical drapes and gowns with disposable consumables in one customised set. Combines safety with economic viability while reducing waste. Allows flexible content changes even at short notice for hospital operating theatres.
• Sterile Surgical Reusable Sets High-quality surgical drapes and gowns made of microfibre and 3-layer laminate exceeding EN13795 requirements. Customised surgical sets with reusable drapes, gowns, and inventory covers supplied sterile to hospital operating theatres.
• Patient Clothing and Ward Linen Complete range of patient clothing, bedding, terrycloth products, and ward linen for healthcare facilities including cotton nappies, bedding, towels, bathrobes, patient gowns, and clothing protectors, with DRYCARE incontinence pads.
• Personal Laundry Service Personal laundry processing service for residents of senior and nursing homes across Austria. Includes collection in personal laundry bags, professional gentle cleaning, and return ready for closet within approximately one week.
• Reusable Infection Control Gown (PPE) Reusable infection control gown certified under EU Regulation 2016/425 Category III, complying with EN ISO 13688:2013, EN 14126:2003+AC:2004 Type PB6-B, and EN 14325:2004 for healthcare and laboratory protection.
• Personal Protective Equipment (PPE) Rental Rental and certified service of HI-VIS garments, multi-risk ESD workwear, and welding attire with certified disinfection washing methods. Part of the reusable rental system serving industrial customers.
• Cleanroom Textiles and Equipment Professional textile service for cleanroom environments in pharmaceuticals, microelectronics, automotive, and high-tech manufacturing. Includes cleanroom overalls, hoods, boots, gowns, undergarments, goggles, microfibre cloths, mops, and cleaning systems with RFID tracking, certified per cleanroom classes.
• SALI Cleaning Cloths and Mops Rental of industrial cleaning cloths and mop covers including SALI Basic (colour-coded cotton), SALI Star (lint-free), SALI Micro (microfibre for sensitive surfaces), SALI Care (four-colour commercial cleaning system), and SALI Mops. Supplied in SALI Box rollbox systems with RFID lifecycle tracking.
• Professional Mat Service Rental and washing service for premium dust control mats, heavy duty industrial mats, design/logo mats, and special ergonomic mats including anti-fatigue and antimicrobial variants. SALESIANER handles delivery, exchange, and professional laundering.
• Bluecare Washroom Hygiene Rental and service of washroom hygiene products including textile hand towel dispensers, soap dispensers, paper towel dispensers, air fresheners (Premium AirPro), disinfectant dispensers, feminine hygiene boxes, and toilet seat cleaners. Features Eco-label certification and silver ion antimicrobial technology.
• SmartRoom System Solution Walk-in clothing room with RFID chip technology for shared workwear offering 24/7 availability, airlock entry system, info screens for status transparency, and minimal technical maintenance compared to rack systems. Deployed at customer facilities.
• ACDS (Automated Clothing Dispensing Systems) Automated dispensing systems for hygienically treated shared workwear. State-of-the-art solution for healthcare, manufacturing, and food industry, planned individually and tailored to customer needs with collection and delivery on agreed service cycles.
• Closet Service Workwear delivery service with eco-friendly recycling. Delivers disinfected workwear to employee lockers with combination locks of 5-15 compartments. Soiled items are collected, disinfected, inspected, and returned to employee lockers.
• Curtain Service Professional curtain and decorative fabric treatment including collection, removal, washing, delivery, and hanging back up. Includes sewing service for minor repairs across healthcare and hospitality facilities.
• Wound Care Instruments Sterile wound care instruments including scissors, tweezers, needle holders, bandage scissors, and washing clamps supplied individually in sterile packaging or integrated in sets for healthcare facilities.

Quantifiable outcome

• ~672 tonnes CO₂ avoided per year through photovoltaic power generation
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Vienna Climate AlliancecoreStrategic or Co-development Partner · 14 April 2026SALESIANER joined the newly established Vienna Climate Alliance, a pact between the City of Vienna and 17 leading domestic companies to combine climate protection with economic development. The initiative is anchored in the Vienna Climate Act and aims for climate neutrality by 2040.
• ETSA (European Textile Services Association)coreStrategic or Co-development Partner · 15 March 2026SALESIANER is a member of ETSA and participates in European recycling initiatives led by the association. End-of-life rental textiles are collected and processed into insulation mats in Poland. ETSA also organises the annual ETSA Congress where SALESIANER received Employer of the Year and Diversity and Inclusion Champion awards in 2026.
• AlscominorStrategic or Co-development Partner · 15 March 2026Partner in the ETSA recycling initiative. Alsco participates with SALESIANER and other European textile service companies in the collection and recycling of end-of-life rental textiles.
• BarduschminorStrategic or Co-development Partner · 15 March 2026Partner in the ETSA recycling initiative. Bardusch participates in the cross-sector cooperation for textile recycling in Europe.
• CWSminorStrategic or Co-development Partner · 15 March 2026Partner in the ETSA recycling initiative. CWS collaborates with SALESIANER in shared recycling capacities and sustainable reuse of rental textiles.
• MEWAminorStrategic or Co-development Partner · 15 March 2026Partner in the ETSA recycling initiative. MEWA participates in the European textile recycling project coordinated by ETSA.
• LindströmminorStrategic or Co-development Partner · 15 March 2026Partner in the ETSA recycling initiative. Lindström collaborates with SALESIANER and other sector peers to process end-of-life textiles into insulation mats.
• Circular Economy Delegation (KWD)coreStrategic or Co-development Partner · 12 March 2026SALESIANER participates in the Austrian Circular Economy Delegation alongside ~60 companies and organisations to promote circular economy practices. At a WKO meeting, a catalogue of measures for practical implementation of circular business models was presented. Mathias Nell, Head of Sustainability, represents SALESIANER. The initiative is founded by Reinhard Backhausen.
• ÖBB (Austrian Federal Railways)coreStrategic or Co-development Partner · 27 February 2026Partner in the 'Uniform-Recycling-Pioniere' (Uniform-Recycling Pioneers) project. ÖBB collaborates with SALESIANER, Austrian Airlines, Österreichische Post, City Airport Train, and Wiener Linien to industrially recycle workwear, keeping textile resources in circulation.
• Austrian AirlinescoreStrategic or Co-development Partner · 27 February 2026Partner in the 'Uniform-Recycling-Pioniere' project. Austrian Airlines collaborates with SALESIANER and other transport companies to recycle workwear and service uniforms at scale.
• Österreichische PostcoreStrategic or Co-development Partner · 27 February 2026Partner in the 'Uniform-Recycling-Pioniere' project. Österreichische Post participates in the large-scale recycling of service and workwear alongside SALESIANER and other partners.
• City Airport TrainminorStrategic or Co-development Partner · 27 February 2026Partner in the 'Uniform-Recycling-Pioniere' project. City Airport Train contributes to workwear recycling in partnership with SALESIANER and other transport operators.
• Wiener LiniencoreStrategic or Co-development Partner · 27 February 2026Partner in the 'Uniform-Recycling-Pioniere' project. Wiener Linien collaborates with SALESIANER to recycle employee workwear and contribute to circular economy goals.
• UN Global CompactcoreStrategic or Co-development PartnerSALESIANER is a member of the United Nations Global Compact and is committed to upholding human rights, respecting employee rights, protecting the environment, promoting fair competition, and fighting corruption.
• respACT - Austrian business council for sustainable developmentcoreStrategic or Co-development PartnerSALESIANER is a member of respACT, the Austrian business council for sustainable development, supporting the advancement of corporate sustainability in Austria.
• klimaaktivcoreStrategic or Co-development PartnerLong-standing partner of the Austrian klimaaktiv project, which promotes climate protection and energy efficiency in businesses. Demonstrates SALESIANER's commitment to climate action.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Miettextilservice/featured
• Facebookde-de.facebook.com/Salesianer
• LinkedInlinkedin.com/company/salesianermiettexgmbh/?originalSubdomain=at
• Instagraminstagram.com/salesianergruppe

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesianer Miettex