What Pedalbox Türkiye does

Pedalbox Türkiye is a private automotive aftermarket distributor based in Kartal, Istanbul, with a secondary office in Antalya. Founded in 1997 and operating with 51–100 employees, the company is the authorized Turkish distributor for German manufacturer DTE Systems and sells three core product lines: the PedalBox electronic throttle-response accelerator (including the Bluetooth-enabled PedalBox App variant), the BoostrPro chip-tuning kit for turbocharged vehicles, and the Power Control horsepower-enhancement kit. The underlying technology does not modify the vehicle's ECU; instead, the device intercepts and optimizes the electronic signal between the gas pedal sensor and the throttle, providing 21 selectable driving modes (Economy, Sport, Sport Plus and intermediates) and offering claimed fuel savings of 4–7% in normal driving and up to 15% in city driving. The hardware is plug-and-play, TÜV-certified, and TSE-certified for 3,600 vehicle applications.

The company generates revenue primarily through one-time hardware sales of vehicle-specific kits, with no subscription or recurring component. Its go-to-market combines a 119-dealer authorized-service network across Turkey, a direct-to-consumer website with make/model/year selector and call-back forms, a toll-free call center (444 3 043), and influencer/celebrity marketing. The target customer is the individual Turkish vehicle owner seeking improved throttle response and fuel economy without permanent engine modification or warranty risk; the secondary customer is the authorized service center that derives installation and resale revenue.

Pedalbox Türkiye's reported scale metrics include 158,265+ customer reviews/testimonials and 353,182 satisfaction instances. Distribution of BoostrPro in Turkey is handled by Uludağ Group, and the broader product portfolio is supported by a multi-channel marketing strategy spanning content marketing, YouTube test videos, influencer endorsements, and dealer meetings.

Name

Pedalbox Türkiye

Legal name

Pedalbox Türkiye

Website

https://pedalboxturkiye.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Pedalbox Türkiye is the authorized Turkish distributor of DTE Systems' automotive performance products — PedalBox throttle-response accelerator, BoostrPro chip tuning, Power Control, and the Bluetooth-enabled PedalBox App — serving individual vehicle owners through 119 dealers and direct online sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Kartal

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. PedalBox Product Sales: Pedalbox Türkiye generates revenue primarily through the sale of its core PedalBox device, which is an electronic gas pedal response accelerator. The product is sold to end consumers through authorized dealers, the company's website, and call center sales. Each vehicle requires a vehicle-specific kit, creating per-unit sales revenue.
2. BoostrPro Product Sales: Sales of BoostrPro, a chip tuning kit for turbocharged vehicles developed by DTE Systems with Turkish distribution by Pedalbox Türkiye / Uludağ Group. The product includes a separate control unit installed in the engine bay.
3. Power Control Product Sales: Power Control is a German-branded performance product that increases horsepower by installing a vehicle-specific kit. Sold as a one-time hardware purchase through dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pedalbox Türkiye distributes and sells a portfolio of automotive performance enhancement hardware devices developed by German manufacturer DTE Systems. The core product, PedalBox, is an electronic accelerator pedal response optimizer that plugs into a vehicle's gas pedal sensor to deliver faster throttle response across 21 driving modes with no mechanical or ECU modification. Supporting products include the Bluetooth-enabled PedalBox App, BoostrPro chip tuning for turbo vehicles (25%+ power increase), and Power Control horsepower enhancement kit.

Product overview

Pedalbox Türkiye distributes a portfolio of automotive performance enhancement products developed by German manufacturer DTE Systems, with Turkey distribution handled by Uludağ Group. The core offering is PedalBox, an electronic gas pedal response accelerator device that connects to vehicles' electronic pedal sensors to improve throttle response without modifying the vehicle's electronics. Supporting products include PedalBox App (Bluetooth-enabled mobile control application), BoostrPro (chip tuning for turbo vehicles providing 25%+ power increase), and Power Control (horsepower enhancement kit). The products work together to provide complete vehicle performance optimization from throttle response improvement to engine power enhancement.

Differentiator

Problem solved

Functional benefit

Brands

• PedalBox: A driving mode application developed by DTE Systems engineers, optimizing vehicle response time through an electronic accelerator pedal. Features 21 different driving modes, including economy mode (4-7% fuel savings) and sport modes. TÜV certified and approved by quality standards associations.
• BoostrPro
• Power Control

Products and services

• PedalBox Electronic gas pedal response accelerator device developed by DTE Systems (Germany) that connects to a vehicle's electronic gas pedal sensor and optimizes throttle response across 21 driving modes (Economy, Sport, Sport Plus, and intermediate settings). Installs in approximately 5 minutes without drilling, cutting, screwing, or software modifications, and is instantly removable returning the vehicle to factory state. Sold to individual vehicle owners across Turkey through 119 authorized dealers, the company website, and the call center.
• PedalBox App Mobile application that connects to the PedalBox device via Bluetooth, allowing users to control and switch driving modes from a smartphone. Includes an optical reader system that automatically detects the vehicle's values and performs self-optimization, with onboard (+/-) buttons for performance calibration.
• BoostrPro Chip tuning kit for turbocharged vehicles developed by DTE Systems and distributed in Turkey by Uludağ Group, providing a minimum 25% power increase. Uses a separate control unit installed under the hood without intervening in the vehicle's original ECU, with adjustable driving modes and power settings via onboard buttons. Sold to owners of turbocharged passenger vehicles.
• Power Control German-branded performance product that increases vehicle horsepower via a vehicle-specific kit installed on the vehicle. Sold as a one-time hardware purchase through the authorized dealer network to vehicle owners seeking horsepower gains as an alternative to chip tuning.

Quantifiable outcome

• Fuel savings of 4-7% under normal driving conditions and up to 15% in city driving with Economy mode
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• DTE SystemscoreTechnology or IntegrationDTE Systems is a German engineering firm and the original developer and manufacturer of the PedalBox product line. Pedalbox Türkiye operates as the authorized Turkish distributor and exclusive partner for DTE Systems products including PedalBox, BoostrPro, and Power Control. DTE Systems has 20+ years of experience in automotive performance modification and supplies products to over 120 countries worldwide. The German firm develops vehicle-specific software and hardware, while Pedalbox Türkiye handles local distribution, marketing, dealer network management, and customer support in Turkey.
• Uludağ GroupcoreChannel Partner/ Reseller/ DistributorUludağ Group is identified as the Turkish distributor for the BoostrPro product in Turkey. While Pedalbox Türkiye appears to be the primary Turkish entity for PedalBox distribution, Uludağ Group is separately credited as the distributor for BoostrPro. This suggests a multi-distributor arrangement for different product lines within the Turkish market.
• 119 Authorized Dealers (Bayiler)coreChannel Partner/ Reseller/ DistributorPedalbox Türkiye has established a network of 119 authorized automotive service sellers and dealerships across Turkey. These dealers serve as the primary offline channel for product demonstration, free test drives, installation, and after-sales service. The company actively recruits new dealers through a franchise/dealership application process on its website.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• APR: Established aftermarket performance and ECU-tuning company offering throttle-response controllers and chip-tuning — comparable in technology category and enthusiast-customer overlap, with a broader VW/Audi-focused portfolio.
• DTE Systems: German parent company and original developer of the PedalBox, BoostrPro, and Power Control product lines; broader global footprint (120+ countries) makes DTE Systems a broad incumbent peer in the same product categories.
• K&N Engineering: Global aftermarket automotive performance-parts brand (intakes, filters, throttle controllers) — comparable as a broader performance-accessory incumbent distributed through authorized dealer networks.
• ABT Sportsline: German automotive performance and tuning company offering ECU upgrades and power-enhancement kits — comparable in product category (performance enhancement for turbo vehicles) and German-engineering heritage.

Direct peers

• Sprint Booster: Manufacturer of an electronic accelerator-pedal signal modifier — a direct functional competitor to PedalBox with similar value proposition (faster throttle response, multiple modes, no ECU modification).
• Unitronic: Performance software and hardware tuner for VAG-platform vehicles offering chip tuning and performance modules — closely comparable to BoostrPro's value proposition for turbocharged European vehicles.
• RaceChip: Leading European chip-tuning brand selling plug-in performance modules for turbocharged vehicles — directly comparable to BoostrPro and Power Control in product category and customer base.
• Mountune: Performance upgrade specialist offering ECU tuning and hardware modules for Ford and other platforms — comparable aftermarket chip-tuning and performance-product model targeting enthusiast consumers.
• Pedal Commander: Direct competitor offering an electronic throttle-response controller with multiple driving modes — same product category as PedalBox, addressing identical OEM throttle-dead-zone pain points in a plug-and-play form factor.

Regional players

• B&B Sportauspuff: German aftermarket performance-parts manufacturer with ECU-tuning modules — comparable in product category and engineering origin, though primarily serving German-speaking markets rather than Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/Zal91H5kE3k
• Facebookfacebook.com/PedalboxTR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedalbox Türkiye