Le Gouessant

What Le Gouessant does

Le Gouessant is a French agricultural cooperative (Société Coopérative Agricole) founded in 1964 and headquartered in Lamballe-Armor, Brittany, serving 4,300+ farmer-members and employing 888 people across the Brittany and Grand Ouest regions. Its core activity is manufacturing and commercializing animal nutrition feed, with 838,240 tonnes of feed volumes reported in 2018 spanning pig, poultry, ruminant, and aquaculture species, supplemented by 21 retail stores selling agro-supplies and related products. The cooperative operates an integrated platform that combines feed formulation, precision-feeding technology (connected pilot farms with automatic weighing and individual animal identification), 40 Sencrop-connected weather stations, and proprietary concepts such as Physior (alternative pig farming) and AquaBoost (essential-oil-based aquaculture health product reducing antibiotic need).

The group's revenue model blends transaction-based feed sales, professional agricultural advisory services, and consumer food products marketed under the Terres de Breizh brand with Bleu Blanc Cœur and Label Rouge certifications. Pork marketing is centralized through the wholly-owned SYPROporcs subsidiary, which commercializes 563,800 pigs annually across 25 market outlets and 15 departments. Aquaculture operations (Le Gouessant Aquaculture SAS) produce specialized feeds for salmonids, marine fish, freshwater fish, and shrimp, with international sales representing 40% of aquaculture hobby-feed revenue and exports to Belgium, Germany, and the UK. Companion animal nutrition is served through Easypill, NAC/Raizup Nutrition Care, My-pet, and the new SoftChew pet treats line, with Vetinnov contributing 70%+ export revenue.

Growth is supported by a sustained M&A strategy (Vetinnov 2020, Aqualia 2021, Agriplus merger, Celtileg majority stake), a €16.6M SoftChew pet treats factory scheduled for August 2027 commissioning in Sèvremoine, and a 2024-launched Beanova plant-based ingredients brand targeting industrial food manufacturers. The cooperative divested its fuel distribution activity to Bolloré Energy in June 2026 to refocus on agricultural core operations, and appointed a new Group Marketing and Communication Manager in April 2026. Disclosed 2018 financials show €538M revenue, €11.3M net profit, €107M shareholder equity, and €1M net financial debt, with the 2024 management commentary indicating regained growth on the core market.

Name

Le Gouessant

Legal name

Société Coopérative Agricole Le Gouessant

Website

https://legouessant.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Le Gouessant is a French agricultural cooperative founded in 1964, serving 4,300+ farmer-members across Brittany and Grand Ouest with animal nutrition feeds, aquaculture feeds, agricultural advisory services, pork marketing, and branded consumer food products.

Ownership category

akta.pro rank

Product category

Animal Feed & Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Support Activities for Animal Production (1152), Animal Slaughtering and Processing (3116)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI), Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)

Keywords

• Animal feed manufacturing
• Aquaculture nutrition
• Agricultural cooperative
• Pet supplements
• Farm management services

Headquarters

HQ city

Lamballe

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Sales: Core business of manufacturing and commercializing animal feed for pork, poultry, ruminants, and aquaculture. In 2018, volumes reached 838,240 tonnes representing +0.9% growth versus market
2. Agricultural Services: Comprehensive farmer support services including technical advice, farm setup, building/renovation, performance tracking, and diversification assistance for members
3. Pork Marketing (SYPROporcs): Pork marketing and sales through SYPROporcs group, commercializing 563,800 pigs annually including 43,600 bio and farm pigs across 25 market outlets
4. Consumer Food Products: Direct food products including Terres de Breizh brand eggs, pork, and dairy products; processed vegetables; sold through retail channels
5. Aquaculture Feed: Specialized feed for salmonids, marine fish, freshwater fish, shrimp, and hobby/recreational fishing. International sales represent 40% of aquaculture revenue
6. Pet Food (DAR'win Brand): Pet nutrition products including companion animal supplements under Easypill brand acquired via Vetinnov, and DAR'win recreational fish food
7. Energy Distribution: Fuel (FOD, FH, GNR, GO) and gas delivery services to farmers and rural customers, now being transitioned to Bolloré Energy
8. Pet Supplements (Vetinnov): Nutritional solutions for companion animals including the Easypill concept for easy medication administration to dogs and cats, with 70%+ export revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Le Gouessant is a French agricultural cooperative that manufactures and commercializes animal nutrition feed for pork, poultry, ruminants, aquaculture, and companion animals (838,240 tonnes annually). It also markets consumer food products (eggs, pork, dairy) under brands like Terres de Breizh, produces pet supplements via acquired brands (Easypill, DAR'win), and provides comprehensive farm advisory, technical support, and market-access services to its 4,300+ farmer-members across Brittany and Grand Ouest.

Product overview

Le Gouessant is a French agricultural cooperative group operating primarily in animal nutrition and farming. The portfolio consists of feed products across aquaculture, livestock, and companion animals; farm management technology platforms; and branded food products. The aquaculture division (Le Gouessant Aquaculture) produces species-specific feeds for salmonids, marine fish, freshwater fish, shrimp, and leisure/recreational fishing under the DAR'WIN brand. The companion animal segment includes Easypill (acquired 2020), NAC/Raizup Nutrition Care, and My-pet brands. Farm management is supported through Aunéor technical-economic monitoring software, Fermes 4 Soleils farmer network, and Physior alternative pig farming concept. The food division markets eggs and pork products under Terres de Breizh, while organic operations run through UFAB with Beanova ingredients for industrial clients. Pet treats (SoftChew) are produced through the Synergie Prod manufacturing arm, which is expanding with a new €16.6M factory.

Differentiator

Problem solved

Functional benefit

Brands

• Easypill: Palatable food supplement brand for administering medications to dogs and cats
• Terres de Breizh
• Bleu Blanc Cœur
• SYPROporcs
• SoftChew
• DAR'win
• Raizup Nutrition Care
• Physior
• Fermes 4 Soleils
• Picorette
• My-pet
• Aunéor

Products and services

• Animal Feed (Pork, Poultry, Ruminants) Manufactured compound feeds for pig, poultry (broiler, layer, breeder), and ruminant (dairy and beef cattle) production; sold to farmer-members across France.
• Le Gouessant Aquaculture Feed Species-specific feeds for salmonids, marine fish, freshwater fish, shrimp, and recreational/hobby fishing; 40% of aquaculture revenue from international sales (Belgium, Germany, England).
• DAR'win Hobby Aquaculture Feed Brand of pellets for carp and koi, fishing bait, and aquaponics feeds marketed through retail chains including Pacific Pêche and Décathlon.
• Easypill Pet Supplements Appetizing dietary supplement products for dogs and cats designed to facilitate medication administration; export revenue share above 70%.
• AquaBoost Aquaculture Health Product

Quantifiable outcome

• Reduce feed costs by approximately 10% through precision feeding
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SencropcoreTechnology or Integration · 1 December 2020Weather data partnership deploying 40 connected agro-meteorological stations across Ille-et-Vilaine, Côtes d'Armor, Morbihan, and Manche departments. Provides real-time temperature, wind speed, and rainfall data to farmers for optimized crop management and treatment timing.
• Oniris (École Nationale Vétérinaire de Nantes)minorStrategic or Co-development PartnerCollaboration with veterinary school for aquaculture health research, including in vitro testing of AquaBoost alternative to antibiotics and thesis work on trout pathologies.
• Pacific Pêche and DécathlonminorChannel Partner/ Reseller/ DistributorDistribution partnerships for recreational fishing feeds through major retail chains in France.
• Bolloré EnergyminorChannel Partner/ Reseller/ DistributorFuel distribution activity transferred to Bolloré Energy in June 2026 to ensure continuity and development of the fuel distribution business.
• VetinnovcoreOEM/ Whitelabel/ Licensing PartnerAcquired company specializing in nutritional solutions for companion animals, including Easypill concept. Based in Castelnaudary with 8 employees and 70%+ export revenue. Complements Newborn Animal Care and Synergie Prod offerings.
• Nutri OuestcoreStrategic or Co-development PartnerMerged ruminant activity with Nutri Ouest, contributing to 10% growth in ruminant sector in 2018.
• Valorial (Pôle de compétitivité)minorStrategic or Co-development PartnerRegional competitiveness cluster supporting Physior pig farming innovation project and other research initiatives.
• Bleu Blanc CœurminorStrategic or Co-development PartnerQuality label partnership for agricultural products with health benefits, 3rd most recognized quality sign in France with 46% awareness.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Agrial: French agricultural cooperative active in animal feed, livestock (poultry, dairy, beef), crop production, and branded consumer foods. Closely comparable cooperative structure, multi-species feed offering, and diversified downstream food brands.
• Cooperl Arc Atlantique: Major French agricultural cooperative focused on pork production, slaughtering, processing, and feed manufacturing. Most direct peer to Le Gouessant given overlap in pig farming feed supply, SYPROporcs-style pig marketing, and Brittany footprint.
• Terrena: French agricultural cooperative operating in animal nutrition, livestock production (poultry, pork, dairy), and consumer food. Highly comparable business model and cooperative governance to Le Gouessant, with overlapping feed-to-food vertical integration.
• Eureden (formerly Triskalia): French agricultural cooperative in Brittany formed from the merger of Triskalia and Cecab, operating in animal nutrition, vegetables, eggs, and retail. Strong geographic and operational overlap with Le Gouessant in Brittany/Grand Ouest.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition and feed manufacturer serving livestock, poultry, aquaculture, and pet food markets. Comparable to Le Gouessant in core feed formulation and species breadth, but operating at vastly larger scale across multiple continents.
• BioMar Group: Global aquaculture feed manufacturer owned by Schouw & Co., producing feeds for salmon, trout, shrimp, and other species. Directly competes with Le Gouessant Aquaculture in specialty fish feed and shares the antibiotic-reduction/sustainability positioning.
• ADM Animal Nutrition: Global agribusiness giant with a major animal nutrition segment producing livestock, poultry, aquaculture, and pet feeds. Comparable in product breadth and international reach to Le Gouessant's feed portfolio.
• Skretting (Nutreco): Global leader in aquaculture feed (salmonids, marine fish, shrimp) and part of Nutreco, the animal nutrition division of SHV Holdings. Directly comparable to Le Gouessant Aquaculture but at significantly larger international scale.
• Charoen Pokphand Foods (CPF): Thailand-based integrated animal feed and protein producer operating globally across aquaculture, poultry, and swine feed and farming. Comparable in vertical integration from feed to farmed protein, though at much larger scale and Asian footprint.
• InVivo Group: One of France's largest agricultural cooperatives with activities spanning animal nutrition, crop production, retail (Gamm vert), and international grain trading. A direct structural peer to Le Gouessant as a French cooperative, with broader scale and diversification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeGouessant
• YouTubeyoutube.com/user/legouessant
• LinkedInfr.linkedin.com/company/le-gouessant

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Gouessant