idRisk Limited

What idRisk Limited does

idRisk Advisory Ltd is an independent risk and insurance management consulting firm founded in 2002 by Ken Hall and John White, registered in England and Wales with its head office in Bexhill-on-Sea, East Sussex. The firm provides advisory services to large and mid-market organisations — including FTSE 100 companies and international corporates — that need independent oversight of their commercial insurance arrangements. Its core offerings sit within a "Broker Review" pathway of four progressive services: Discreet Broker Review, Insurance Broker Benchmarking, Insurance Broker Tender Management, and Insurance Broker Service Level Agreement Review. Adjacent lines include Captive Manager Review, Captive Feasibility and Performance Review, a Renewal Support Service that spans the 3–4 months before policy renewal, PFi/JICR Review for UK public sector PFI contracts, Risk Review, Employee Benefits Adviser Review, and a standalone Bespoke Service Level Agreement product. Underlying technology is deliberately non-software: the firm relies on consultant expertise, proprietary methodologies, and document artefacts (Fee Calculator, SLA templates) developed over more than a decade, with no proprietary platform, app, API, or AI/ML capability disclosed.

The firm's competitive position rests on complete structural independence — it does not receive commissions from insurers or brokers and is itself not a broker — combined with the deep market knowledge of its six named consultants, who collectively hold over 130 years of corporate insurance broking experience including prior senior roles at Aon and other major brokers. Reported outcomes include savings of more than £5m for clients over the last five years, with over 90% of broker tender engagements delivering at least 20% cost reduction on a like-for-like basis, and client fees typically recovered more than eight times through achieved savings. Delivery is direct-to-client via senior consultants working alongside client Finance, Risk, Legal and Procurement teams; marketing is referral- and reputation-driven, supported by a corporate website, with no paid media or content marketing visible.

The business is privately held with no external funding rounds, no parent company, no subsidiaries, and no disclosed acquisitions. Headcount sits in the 1–10 band and consultants are distributed across the UK, USA, Canada, South America, Australia, New Zealand, South Africa, the Middle East and the Far East, supporting a global delivery claim despite the small absolute team. The pricing model is quote-based and project- or retainer-led, with no publicly disclosed fee schedules; engagements are sized so that client savings materially exceed advisory cost.

Name

idRisk Limited

Legal name

idRisk Advisory Ltd

Website

https://idrisk.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

idRisk Advisory Ltd is an independent UK-registered insurance and risk consulting firm, founded in 2002, that advises FTSE 100 and mid-market corporates on broker reviews, tenders, SLA negotiation, captive reviews, renewal support and PFi/JICR assessments, leveraging six senior consultants with over 130 years of combined broking experience.

Ownership category

akta.pro rank

Product category

Insurance and Risk Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Insurance broker review
• Insurance broker tender
• Captive insurance review
• Risk management consulting
• Insurance benchmarking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Risk and Insurance Consulting Services: idRisk generates revenue through professional consulting fees for services including broker reviews, insurance broker tender management, captive review, renewal support service, risk reviews, PFi/JICR reviews, and employee benefits adviser reviews. Services are delivered on a project or retainer basis, with fees typically justified by the cost savings achieved for clients. The company notes that their fee is often 'covered more than 8 times by the savings made.'

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

idRisk Advisory Ltd is an independent risk and insurance management consultancy that helps large and mid-sized organisations assess, benchmark, and renegotiate the services they receive from their insurance brokers. Its core offering is a suite of broker-focused advisory services, including discreet broker reviews, full broker performance benchmarking, broker tender management, and bespoke broker Service Level Agreement drafting, supported by captive insurance reviews, renewal support, PFi/JICR reviews, risk reviews, and employee benefits adviser reviews.

Product overview

idRisk Advisory Ltd is an independent risk and insurance management company offering a suite of advisory services centered on insurance broker review and risk benchmarking. The company's core offerings include four Broker Review modalities (Discreet Insurance Broker Review, Insurance Broker Benchmarking, Insurance Broker Tender Management, and Insurance Broker SLA Review) which work together as a progressive service pathway from informal assessment through to formal contract negotiation. Supporting services include Captive Review (with Captive Manager Review and Captive Feasibility and Performance Review components), Renewal Support Service, PFi/JICR Review, Risk Review, and Employee Benefits Adviser Review. The company also offers a standalone Bespoke Service Level Agreement product. The portfolio is unified by the company's independence from brokers and insurers, providing clients with unbiased expertise drawn from over 130 years of combined corporate insurance broking experience among their consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Discreet Insurance Broker Review A high-level sense-check on the service and value delivered by the client's insurance broker, conducted discreetly with only the client and idRisk involved, for large and mid-sized organisations that want an independent view without triggering a formal tender.
• Insurance Broker Benchmarking A thorough, independent, audit-quality review of broker performance benchmarked against the client's specific service needs and industry best practice, analysing value for money without conducting a full tender exercise.
• Insurance Broker Tender Management A competitive review process that captures all required broker services in a high-quality Invitation to Tender or Request for Proposal, including managing broker contact, reviewing tender responses, checking references, and organising presentations on behalf of the client.
• Insurance Broker Service Level Agreement Review Creation of a bespoke Service Level Agreement using legal and insurance market knowledge to comprehensively set out services, required service levels, fee structure, payment arrangements, and key performance indicators between client and broker.
• Captive Manager Review An independent review of the services and value provided by a captive manager, using a methodology similar to the Broker Review but tailored to captive management issues, for organisations that operate captive insurance vehicles.
• Captive Feasibility and Performance Review Advice and assistance on the ongoing feasibility and performance of captive insurers, including programme and retention analysis, domicile appropriateness, performance measurement, and consolidation or exit strategies.
• Renewal Support Service Independent insurance support delivered from 3-4 months before renewal through 2-4 weeks after the renewal date, ensuring the broker delivers optimal cover, cost, and service, timely documentation, and best market practices.
• PFi/JICR Review Assessment of the correctness of Joint Insurance Cost Reports produced every two years under PFi contract Project Agreements, helping authorities implement Insurance Review provisions under SoPC 4 guidance.
• Risk Review Review of an organisation's risks, attitude to risk, and risk mitigation strategies, linking the Risk Register to the Insurance Programme to identify and address coverage gaps.
• Employee Benefits Adviser Review Review service to assess whether existing Employee Benefits Advisers are the best strategic fit, including producing an Invitation to Tender or Request for Proposal, managing adviser contact, reviewing tender responses, and providing audit-quality reports.
• Bespoke Service Level Agreement A fair and balanced SLA document designed from scratch with flexible schedules of services, KPIs, and fee schedules, replacing conflicting TOBA, SLA, and renewal letter documents to put clients in control of their broker relationship.

Quantifiable outcome

• Over 90% of clients save at least 20% on insurance programme costs on a like-for-like basis
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EliteminorOthersElite is identified as the website operator (not owner) for idRisk Advisory Ltd, managing the technical operation of the idrisk.com website. This is a technology/vendor relationship for website hosting and management services, not a strategic partnership.
• Royal Bank of Scotland (RBS)minorOthersRBS serves as the payment services provider for financial transactions relating to idRisk's website and services. Transaction data is shared with RBS to the extent necessary for processing payments, refunds, and handling complaints. This is a standard payment processing relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lockton: Largest independent insurance broker in the world, competing for the same enterprise broker-review and risk advisory mandates as idRisk. While Lockton is itself a broker, it represents the closest independent alternative for FTSE-grade corporate clients evaluating their insurance arrangements.

Broad incumbents

• Marsh: World's largest insurance broker with a Risk Consulting practice serving FTSE-level clients in the UK and globally. Overlaps with idRisk on broker performance review, risk advisory, and placement strategy work but operates as a broker rather than independent advisor.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with a Risk & Broking segment and significant insurance consulting capability. Addresses similar enterprise risk and insurance programme challenges as idRisk but as part of a much larger, broker-led portfolio.
• Aon: Global insurance broker and advisory firm with a Risk Consulting practice and a dedicated UK broker team. Competes with idRisk for corporate insurance and risk advisory budgets, though Aon itself acts as a broker (which idRisk explicitly is not).
• Howden Group: Independent insurance group providing broking and risk advisory to corporate clients across the UK and internationally. Overlaps with idRisk in helping organisations review, structure, and improve their insurance programmes and broker relationships.
• Deloitte (Insurance Advisory): Big Four firm with a large Insurance sector practice covering insurance strategy, broker advisory, and risk management. Overlaps with idRisk on broker review, risk register alignment, and corporate insurance programme transformation engagements.
• Oliver Wyman: Global management consulting firm with a dedicated Insurance & Asset Management practice advising insurers, brokers, and large corporate buyers. Competes for similar enterprise insurance advisory mandates, particularly around broker strategy and programme optimisation.
• PwC (Insurance Advisory): Big Four professional services firm with a global Insurance practice advising corporate buyers on insurance programme design, broker selection, and risk optimisation. Direct overlap with idRisk's broker review and tender management services at the enterprise level.
• KPMG (Insurance Advisory): Big Four firm with an Insurance sector practice providing risk, actuarial, and broker advisory services to insurers and large corporate buyers. Competes with idRisk for the same FTSE-grade insurance programme review and broker oversight workstreams.

Emerging players

• Baringa Partners: Independent management and technology consultancy with a Financial Services and Insurance practice advising insurers, brokers, and large buyers. Overlaps with idRisk on insurance value chain advisory and corporate risk/insurance transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idrisk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idRisk Limited