What Affinity RV does

Affinity RV offers a wide variety of new and pre-owned RVs for sale right here at Affinity RV. We have a ton of fantastic products that you will absolutely love; from motorhomes to travel trailers, we have it all! No matter what kind of RV you might be in the market for, Affinity RV can provide you with an awesome selection with plenty of features to suit your every need.

Name

Affinity RV

Legal name

Blue Compass RV

Website

https://www.affinityrv.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Affinity RV offers a wide variety of new and pre-owned RVs for sale right here at Affinity RV.

Ownership category

akta.pro rank

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, Class A, Class B, Class C motorhomes, and toy haulers from various manufacturers. One-time transaction revenue with pricing ranging from under $10,000 to over $120,000.
2. Used RV Sales: Sale of pre-owned recreational vehicles through direct sales, trade-ins, and consignment. Inventory includes over 2,000 used RVs across the national network.
3. RV Service and Parts: Certified technician services for repair, maintenance, collision work, appliance service, roof repairs, winterization, and installation services. Parts department stocks components for major RV brands.
4. RV Financing: Financing services offered through partnerships to help customers purchase RVs. Payment calculator and financing options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Affinity RV is a retail RV dealership that sells new and used recreational vehicles, including Class A, B, and C motorhomes, travel trailers, fifth wheels, pop-up campers, and toy haulers from major manufacturers. The dealership also provides in-house RV service and repair, RV parts and accessories, RV financing through third-party lenders, RV insurance, trade-in and consignment, and delivery services for buyers.

Product overview

Blue Compass RV Prescott is an RV dealership offering a diverse portfolio of motorized and towable recreational vehicles. The product lineup includes Class A, Class B, and Class C motorhomes, as well as towable options such as travel trailers, fifth wheels, and toy haulers built for Arizona terrain. Inventory frequently features brands including Alliance, Forest River, Grand Design, and Keystone RV. The dealership also provides comprehensive supporting services including RV financing (through RV Complete), certified repair and maintenance services, a fully stocked parts department, and trade-in/consignment programs. The company operates across multiple states with over 2,000 used RVs in stock nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Class A Motorhomes New Class A motorized RVs sold at retail to consumers seeking the largest, most amenity-rich motorhome for long-distance travel and full-time or extended RV living.
• Class B Motorhomes and Camper Vans New Class B camper vans and motorhomes sold to consumers who want a compact, drivable RV for couples, solo travel, or adventure use.
• Class C Motorhomes New Class C motorhomes sold to families and buyers seeking a mid-size motorhome that balances drivability, sleeping capacity, and amenities.
• Travel Trailers New towable travel trailers sold to consumers who already own or will use a tow vehicle and want a lighter, versatile RV for camping and road trips.
• Fifth Wheels New fifth-wheel trailers sold to consumers with a pickup truck who want larger, more residential-style floorplans for extended stays and full-time RVing.
• Toy Haulers New toy hauler RVs — motorhomes and trailers with a rear garage for powersports vehicles — sold to outdoor and motorsports enthusiasts.
• Pop-Up Campers New lightweight pop-up campers sold to entry-level buyers and traditional tent-campers upgrading to a hard-sided towable unit.
• Used RVs Pre-owned recreational vehicles across all categories, sourced through trade-ins, consignment, and wholesale acquisition, sold at retail to value-oriented consumers.
• RV Service and Repair In-house RV service and repair department performing warranty work, diagnostics, mechanical and body repairs, and maintenance for customers and walk-ins.
• RV Parts and Accessories On-site parts and accessories department selling replacement parts, RV supplies, and aftermarket upgrades to retail customers and service customers.
• RV Financing RV loan origination and finance placement through multiple third-party lenders (including Good Sam Finance, Southwest Financial, and others) for retail RV buyers.
• RV Insurance RV insurance placement offered as part of the finance and insurance (F&I) package at the point of sale.
• Trade-In and Consignment Trade-in appraisal and consignment intake of customer-owned RVs to apply toward a new purchase or to be resold on the dealership lot.
• RV Delivery Delivery of purchased RVs from the dealership to the buyer's home, campground, or storage site.

Quantifiable outcome

• 4.6/5.0 Google rating based on 1,396 reviews

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• AllianceminorOthersRV manufacturer brand sold at the Prescott dealership. Inventory frequently includes Alliance products.
• Forest RiverminorOthersMajor RV manufacturer brand regularly stocked at the Prescott location. Products include travel trailers and motorhomes.
• Grand DesignminorOthersPopular RV manufacturer brand carried in Prescott inventory. Known for fifth wheels and travel trailers.
• Keystone RVminorOthersMajor RV manufacturer brand in regular inventory. Includes brands like Cougar and other travel trailers/fifth wheels.
• RV CompleteminorOthersFinancing partner offering RV Complete VIP program. External financing service linked from dealership website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camping World Holdings: Largest publicly traded US RV dealership group with a national multi-state footprint, full-service sales/service/parts offering, and Good Sam financing — directly comparable in product mix, customer base, and growth-via-acquisition strategy.
• Lazydays Holdings: Public RV dealership chain with multiple locations across the Sun Belt, offering new and used RVs, service, and parts — comparable product categories, customer segments, and dealership consolidation model.
• General RV Center: Large privately held multi-state RV dealership group with supercenter locations across the Eastern US — directly comparable in scale, full-service sales/service/parts offering, and family-owned multi-state operating model.
• RV One: Multi-state RV dealership group with locations across the Southeast and Mid-Atlantic — directly comparable in product mix (towables and motorhomes), service-center offering, and roll-up acquisition strategy.
• Motor Home Specialist: Large Texas-based RV dealership operating one of the largest new-RV inventories in the US — directly comparable in product breadth (motorhomes, travel trailers, fifth wheels), premium brand positioning, and supercenter retail model.
• Windish RV: Multi-location RV dealership group with Colorado and Midwest locations — comparable in product categories, new/used mix, service capabilities, and family-operated multi-store operating model.

Broad incumbents

• Cruise America: Largest US RV rental and sales operator with a national footprint and used-RV inventory — overlaps in consumer RV access, brand presence, and used-RV supply, though primary business is rental rather than dealership.

Others

• Airstream (Thor Industries): Iconic premium RV manufacturer and a key OEM partner carried by Blue Compass RV — comparable as the supplier side of the same value chain, and a benchmark for premium brand positioning in towable RVs.
• Forest River (Berkshire Hathaway): Major US RV manufacturer and key Blue Compass RV supplier across travel trailers, fifth wheels, and motorhomes — directly connected as the OEM that supplies a meaningful share of the company's new inventory.
• Winnebago Industries: Public RV manufacturer producing motorhomes and towables under Winnebago, Grand Design, and other brands — comparable as an OEM supplier, with Grand Design products actively retailed through Blue Compass RV locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bluecompassrv
• YouTubeyoutube.com/@BlueCompassofSpringfield
• Facebookfacebook.com/BlueCompassRV
• LinkedInlinkedin.com/company/bluecompassrv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity RV