Miya Creative Care

What Miya Creative Care does

MIYA Creative Care is a Toronto-based, privately-held creative arts therapy services company founded in 2015 by Miya Adout. It provides certified music therapy, art therapy, and dance/movement therapy to three primary customer sets: (i) healthcare and wellness organizations through Care Partnership contracts with long-term care homes, hospices, mental health centers, disability services, and hospitals across Ontario; (ii) individuals and families via in-home and virtual private sessions; and (iii) corporations through The Harmony Method workplace wellness workshops. The company also runs a subscription-based direct-to-consumer and direct-to-caregiver program (Creative Care for Caregivers) and a membership platform (Creative Care Club, with Bronze, Silver, Care Teams, and Individual tiers) that distributes digital therapeutic activity plans, instructional videos, and quarterly resource kits.

Name

Miya Creative Care

Legal name

MIYA Creative Care

Website

https://miyacreativecare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MIYA Creative Care is a Toronto-based creative arts therapy provider offering certified music, art, and dance/movement therapy to Ontario healthcare facilities, individuals, caregivers, and corporate clients through Care Partnerships, private sessions, and subscription platforms.

Ownership category

akta.pro rank

Product category

Creative Arts Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Music Therapy (Educational/Developmental Programs) (EDAMANAK)

Keywords

• Creative arts therapy
• Music therapy services
• Art therapy services
• Dance movement therapy
• Long-term care therapy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Care Partnership Services: Recurring service contracts with healthcare facilities including certified therapists, group sessions, individual sessions, documentation, and specialized programs. Offered in packages: Drop-In (weekly group sessions), Half-Day (groups, 1-to-1, documentation), Full-Day+ (comprehensive including talent shows)
2. Creative Care Club Membership: Subscription-based online hub providing therapeutic activity plans, printable resources, instructional videos. Bronze membership includes monthly program plans and skill building; Silver adds personalized plans, consultation sessions, and quarterly Creative Care Kit delivery.
3. Private Therapy Sessions: Individual and family sessions offered in-home or virtually for music therapy, art therapy, dance/movement therapy, and psychotherapy services.
4. Corporate Workplace Wellness: The Harmony Method music-centered wellness workshops for organizations including stress management, team cohesion, and workplace culture enhancement.
5. Creative Care for Caregivers Program: Monthly subscription program providing caregivers access to music, art, and movement therapy sessions. $60 for 10 months (March-December 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MIYA Creative Care delivers certified music therapy, art therapy, and dance/movement therapy services to care facilities, private individuals, families, and corporate clients across Ontario. The company combines recurring Care Partnership contracts with healthcare organizations (long-term care, hospice, mental health, disability), private in-home and virtual sessions for individuals, the Creative Care Club subscription hub for caregivers and care professionals, and The Harmony Method corporate wellness workshops.

Product overview

MIYA Creative Care is a creative arts therapy services company offering three core therapeutic modalities: Music Therapy, Art Therapy, and Dance/Movement Therapy. The company operates through multiple channels including care partnerships with facilities (senior living homes, hospices, mental health organizations, disability services), private in-home and virtual sessions, workplace wellness programs (The Harmony Method), and the Creative Care Club subscription membership. The Creative Care Institute serves as the educational division offering training, symposiums, and professional development. A sister site, CreativePsych.ca, provides online psychotherapy integrating creative arts therapies with traditional psychotherapy.

Differentiator

Problem solved

Functional benefit

Brands

• CreativePsych.ca: Sister site offering online psychotherapy services by dual-certified creative arts therapists and psychotherapists.
• Creative Care Institute
• Creative Care Club
• Creative Care Symposium
• The Harmony Method

Products and services

• Music Therapy Therapeutic sessions led by certified music therapists employing musical elements such as rhythm, melody, and harmony to address social, emotional, cognitive, and physical needs. Offered to individuals, groups, and care facilities across Ontario.
• Art Therapy Expressive therapy integrating art and the creative process to support mental, emotional, and physical well-being for individuals, families, or communities. Includes activities such as collage making, sculpting, painting, and drawing.
• Dance/Movement Therapy Creative arts therapeutic modality drawing on the intrinsic characteristics of dance as an embodied art form, providing a multi-sensory experience that engages body, mind, and spirit.
• Care Partnerships B2B integration of creative arts therapies into care facilities including senior living homes, hospices, mental health centres, disability services, hospitals, and community-based organizations. Offered in Drop-In, Half-Day, and Full-Day Plus packages with certified therapists, group sessions, individual sessions, documentation, and specialized programs.
• Private Therapy Sessions In-home and virtual creative arts therapy sessions for individuals and families, serving children, teens, adults with disabilities, adults with mental health challenges, older adults with dementia, individuals in end-of-life care, and those experiencing grief and bereavement.
• Creative Care Club Subscription-based online hub providing high-quality therapeutic and engaging creative activity plans, printable resources, instructional videos, and practical guidance for care professionals and caregivers. Available in Bronze, Silver, and Individual membership tiers, plus a Care Teams 6-month plan.
• The Harmony Method Music-centered wellness workshops for organizations designed to reduce stress, enhance team cohesion, and support positive workplace culture through evidence-based music wellness strategies. Delivered on-site and virtually for corporate clients.
• Creative Care Institute Educational division of MIYA Creative Care supporting care professionals and organizations through education, training, resources, and connection. Includes the Creative Care Symposium, Meaning-Centred Creative Care Training, Creative Care Club membership, and Lecture Series.
• Creative Care for Caregivers Monthly online wellness program for caregivers providing one music session, one art session, and one movement session per month, led by certified creative arts therapists, focusing on self-care and community care. $60 for 10 months (March–December 2025) with 10% discount available for MCC Care Partners.
• CreativePsych.ca Sister site offering online psychotherapy services by dual-certified creative arts therapists and psychotherapists, integrating traditional therapy with music and art for personal growth and emotional healing.

Named customers8 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• March of Dimes Canada: National charity providing services for people with disabilities including recreation and arts programming. Comparable to MIYA's disability services segment with similar target populations (developmental disabilities, special needs) but broader service scope.
• Alzheimer Society of Canada: National charity delivering dementia support programs and resources. Comparable in target population (people living with dementia and their caregivers) and in providing educational/training resources; competes for both grant funding and program contracts in the dementia care space.

Broad incumbents

• Holland Bloorview Kids Rehabilitation Hospital: Toronto pediatric rehabilitation hospital with music therapy and creative arts programming. Comparable to MIYA's pediatric and developmental disability therapy offerings, but operating as a hospital rather than a service-provider model.
• VHA Home HealthCare: Toronto-based not-for-profit home health provider offering personal support, therapy, and caregiver respite across Ontario. Direct overlap with MIYA's in-home therapy and caregiver support segments, though with broader service breadth.
• SE Health (Saint Elizabeth Health Care): Major Canadian not-for-profit home health provider serving seniors, hospice, and complex care populations across multiple provinces. Overlaps with MIYA's care partnership and in-home service model at a much larger scale and broader geographic footprint.
• Bayshore HealthCare: One of Canada's largest home and community health services providers. Overlaps with MIYA's in-home and facility-based service delivery to elderly and disabled populations, though not specializing in creative arts therapy.
• Baycrest Health Sciences: Toronto-based geriatric healthcare and research center offering arts-based therapy programs (including music therapy internships cited in MIYA's team bios). Competes as a larger established institution serving similar dementia and senior populations with broader medical services.

Others

• Music Therapy Association of Ontario: Professional association setting music therapy standards in Ontario. MIYA's founder serves on its Board. Not a competitor, but the association shapes certification requirements, scope of practice, and category norms that govern MIYA's addressable market.
• Canadian Art Therapy Association: National professional body governing art therapist credentials in Canada. Not a service provider, but defines the standards MIYA's art therapists must meet and influences institutional procurement criteria for art therapy services.

Direct peers

• Nordoff-Robbins Music Therapy Centre: Internationally recognized music therapy provider offering clinical music therapy services and training. Comparable to MIYA's music therapy core offering, though operating from a UK/affiliate-center model rather than Ontario-specific B2B care partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/miyacreativecare
• LinkedInlinkedin.com/company/miyacreativecare
• Instagraminstagram.com/miyacreativecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miya Creative Care