What Orientaction does

Orientaction (also styled ORIENTACTION or ORIENTACTION Groupe) is a privately-held French career-services company headquartered in Paris (140 rue de Rennes, 75006) with a training academy in Le Mans. The company operates a national network of 800+ independent partner consultants distributed across 550+ agencies in 500+ cities covering metropolitan France, Switzerland, and French overseas territories (DOM-TOM). Founded approximately 12 years ago (sources indicate 2008 in firmographic data, 2012 in corporate registry), it claims the leading position in France for skills assessments (bilan de compétences) by number of accompaniments, with 65,000+ people served and a 97% reported customer satisfaction rate. Service lines span bilan de compétences, professional reconversion, outplacement, recruitment, VAE (Validation des Acquis de l'Expérience), business creation support, school orientation (including Parcoursup coaching), and professional coaching.

The company's core intellectual property is the ORIENTACTION Method, a psychology-based assessment methodology developed by co-founder and CEO Dr. Emeric Lebreton (PhD in Psychology) over approximately 8 years across 88 iterations. This methodology underpins branded assessment tools including Harmony (16 soft skills), Préférences (32 Jung-derived personality types), ANIMA (animal totem card game), Needs (7 professional/personal needs), and a salary simulator covering 779 professions with automation/AI exposure analysis. Digital delivery is through the E-Orientation online platform and ORIENTACTION LAB, which hosts simulators, the TOXIC BOSS serious game (50,000+ users), and free self-tests that feed the marketing funnel.

Orientaction operates a platform-and-network business model. Individual consumers typically fund services through France's CPF (Compte Personnel de Formation) — 95% of services are fully covered or carry a €150 residual charge. B2B skills assessments are priced from €1,750 (floor) to €3,000 (premium) per beneficiary, with a €1,600 derogation floor for exceptional cases. The company also generates revenue from mandatory 56-hour consultant training (€2,500 per consultant, 100% CPF-financed), STARTER PACK training bundles, branded product sales (books, card games, digital tools via an online shop), and B2B outplacement/recruitment contracts. Demand is generated through an SEO-optimized content site (~650,000 annual visitors in 2021) and a national blog/magazine, with 600-1,000 weekly service requests distributed to partner consultants by geography. The group operates through three wholly-owned French entities: SARL ORIENTACTION, SARL ORIENTACTION PARIS, and SAS(U) ORIENTACTION - SKILLS ASSESSMENT, and is controlled by founder Dr. Emeric Lebreton with no disclosed external institutional investors.

Name

Orientaction

Legal name

ORIENTACTION

Website

https://orientaction-groupe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Orientaction is a French private career-services network operating 800+ partner consultants across France, Switzerland, and overseas territories, specializing in skills assessments (bilan de compétences), outplacement, recruitment, VAE, and training, primarily funded through the CPF government training account.

Ownership category

akta.pro rank

Product category

Career Assessment Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

Keywords

• Skills assessment services
• Career transition support
• Outplacement services
• Professional coaching
• Recruitment services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Skills Assessment (Bilan de compétences): Core service providing career assessment for individuals, typically funded through CPF (Personal Training Account). One-time service per client.
2. Expert Training for Consultants: 56-hour mandatory training for new consultants costing €2,500, 100% financed by CPF. Additional specialized training packages available including STARTER PACK.
3. Outplacement Services: Career transition support for employees provided through B2B contracts with companies undergoing restructuring.
4. Recruitment Services: Job placement and recruitment services for companies across metropolitan France and overseas territories.
5. VAE Support: Validation of Prior Experience support service for individuals seeking formal qualifications.
6. Business Creation Support: Support services for entrepreneurs starting their own businesses.
7. Coaching Services: Professional coaching for career development, available for individuals and corporate clients.
8. Online Products and Games: Sale of tools, card games, and digital resources including ANIMA cards, Preferential cards, books and games like TOXIC BOSS.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Orientaction provides career development and professional transition services through a national consultant network and digital assessment tools. It sells skills assessments, outplacement and reclassification support, recruitment, VAE support, business creation support, school orientation, coaching and consultant training to individuals, young people and companies.

Product overview

ORIENTACTION is a national network specializing in career support services, operating as a platform-plus-network model. The core offering centers on the Bilan de compétences (skills assessment) service, supported by specialized consultants across France. The product portfolio includes complementary services for career transitions (Reconversion professionnelle, Outplacement, VAE, Création d'entreprise), educational guidance (Orientation scolaire with Parcoursup coaching), recruitment, and professional coaching. The digital ecosystem includes the E-Orientaction online platform hosting various assessment tools (Harmony® soft skills test, Préférences® personality test, ANIMA totem card game, Jeu des valeurs, Needs® assessment), interactive simulators (salary, unemployment benefits, severance pay, and pricing simulators), and engagement tools like the TOXIC BOSS® serious game. Expert training programs for partner consultants, including France Compétences-recognized certification, round out the service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony: Soft skills assessment tool measuring 16 human qualities
• Préférences
• ANIMA
• Needs
• ORIENTACTION LAB

Products and services

• Skills Assessment [Bilan de compétences]
• E-Orientaction
• Reclassification / Outplacement [Reclassement / Outplacement]
• Career Transition [Reconversion professionnelle]
• Validation of Prior Experience [VAE (Validation des Acquis de l'Expérience)]
• Business Creation Support [Création d'entreprise]
• School Orientation [Orientation scolaire]
• Coaching
• Recruitment [Recrutement]
• Expert Consultant Training [Formation consultant expert]
• Harmony® 16 Soft Skills Test [Harmony® Test des 16 softs skills]
• Preferences® 32 Personality Types Test [Préférences® Test des 32 personnalités]
• ANIMA Totem Animal Card Game [ANIMA - Jeu de cartes des animaux totems]
• Values Game [Jeu des valeurs]
• Needs® 7 Professional and Personal Needs Test [Needs® Test des 7 besoins professionnels et personnels]
• TOXIC BOSS® Anti-Burnout Outlet [TOXIC BOSS® - L'Exutoire anti-burn-out]
• Method 16 [Méthode 16]

Quantifiable outcome

• 97% customer satisfaction rate
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• CPF (Compte Personnel de Formation)coreOthersIntegration with France's national professional training account system, enabling individuals to finance skills assessments, training, and certifications using accumulated CPF funds. 95% of Orientaction services are fully covered or with €150 remaining charge through CPF.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Digital-first coaching and professional development platform scaling globally, including in European markets. Comparable as an emerging, technology-led alternative to traditional consultancy-led career coaching with overlap in mid-market and enterprise coaching budgets.

Regional players

• APEC: French public-sector agency managing executive/manager-level career services with associated skills assessment capacity. Competes indirectly with Orientaction for the same French managerial end-customers and benefits from public funding and brand trust.
• CIBC Network (Centres Interinstitutionnels de Bilan de Compétences): Network of French public-sector skills assessment providers offering bilan de compétences directly comparable to Orientaction's flagship service. Differentiates by public funding and institutional sponsorship rather than private network of partner consultants.

Direct peers

• LHH (Lee Hecht Harrison): Global outplacement and career transition firm operating in France. Provides corporate outplacement, career coaching, and leadership development — directly comparable to Orientaction's B2B reclassement/outplacement offerings and individual coaching services.
• Right Management (ManpowerGroup): Talent and career management arm of ManpowerGroup, with strong outplacement and career transition offerings in France. Comparable across B2B outplacement, individual career management, and assessment-led professional development.

Broad incumbents

• Manpower France: Major French employment and recruitment player offering staffing, permanent placement, and career transition services. Overlaps with Orientaction's recruitment and outplacement offerings under a much broader portfolio.
• Korn Ferry: Global organizational consulting firm with executive search, talent management, and career development practices. Comparable at the high end on career coaching, assessment methodologies, and corporate outplacement engagements.
• PageGroup France (Michael Page): International recruitment group with established French operations providing permanent placement and HR services across professional disciplines. Comparable on recruitment; far less developed on skills assessment or career transition.
• Hays France: International specialist recruiter with a strong French presence focused on professional and senior-level placements. Comparable on B2B recruitment, with a much narrower career services portfolio than Orientaction.
• Adecco France: Large staffing and recruitment group operating in France through Adecco and its career transition subsidiaries. Comparable on recruitment and workforce solutions, with a much broader offering than Orientaction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orientactionfrance
• LinkedInlinkedin.com/company/orient-action

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orientaction