Laurel Electronics
Laurel Electronics manufactures programmable digital panel meters, transmitters, electronic counters, industrial timers, and large digit displays for aerospace, oil and gas, medical, and industrial automation customers, selling direct via e-commerce and phone support.
- Company typePrivate
- Founded1990
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laurel Electronics does
Laurel Electronics, LLC is a Costa Mesa, California-based manufacturer of electronic measurement and control instruments, founded in 1990 and operating as a privately held LLC. The company's core offering is the Laureate Series of programmable 1/8 DIN digital panel meters built around a modular plug-in board architecture that accommodates up to five optional boards — signal conditioner, power supply, setpoint controller, analog output, and digital interface — within a single housing. The platform supports multiple measurement types including DC voltage and current, true RMS AC, temperature (thermocouple and RTD), load cell, process signals, frequency, and quadrature position, with stated accuracy of 0.01% of reading ± 2 counts and read rates of 50-60 conversions per second. Complementary product lines include LT/LTE/LTS DIN-rail transmitters, QLS quad current loop splitters, MAGNA Series large digit LED displays in 2- to 8-inch digit sizes, and the XLog2 PC-based instrument data logging software, plus an accessory catalog of enclosures, splashproof covers, NEMA-4X cases, communication interface boards, and cables.
The company sells directly to industrial customers via its e-commerce website (laurels.com) and phone-based sales support, with base panel meter configurations priced between $313 and $396. Served customer segments span aerospace, oil and gas, chemical processing, medical equipment, and industrial automation, with integration into SCADA and PLC systems supported through Modbus RTU, Modbus TCP/IP, RS-232, RS-485, USB, Ethernet, and WiFi communication options. Laurel maintains certifications including ETL (Intertek #4006497), CE, RoHS 3, REACH, FAR, DFARS, Proposition 65, and conflict minerals compliance, supporting both European commercial access and US federal and defense procurement channels.
Laurel Electronics operates with 11-50 employees, no disclosed external funding, and no parent company or subsidiary structure. Revenue is generated primarily through one-time hardware sales of configured instruments and accessories, with a secondary licensing stream from XLog2 data logging software. Distribution is predominantly direct-to-customer with global product availability claimed on the website, though specific international sales infrastructure is not detailed.
Laurel Electronics firmographics
Firmographics- Name
- Laurel Electronics
- Legal name
- Laurel Electronics, LLC
- Website
- https://laurels.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laurel Electronics manufactures programmable digital panel meters, transmitters, electronic counters, industrial timers, and large digit displays for aerospace, oil and gas, medical, and industrial automation customers, selling direct via e-commerce and phone support.
- Ownership category
- akta.pro rank
Laurel Electronics industry classification
Industry- Product category
- Industrial Instrumentation
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Industrial Panel PCs & HMI Terminals (HDACALAE)
- akta.pro secondary industries
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ), Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH)
Keywords
Where Laurel Electronics is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laurel Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of programmable Digital Panel Meters, Transmitters, Electronic Counters, Industrial Timers, and Large Digit Displays. Products offered as configured units with optional plug-in boards for customization. Prices range from $313 to $396 for base panel meter configurations.
- Accessories and Options: Sale of accessories including Certificates of Calibration, Splashproof Covers, 1/8 DIN Cases, Benchtop Laboratory Cases, Nema-4x Enclosures, and various cables (RS232, USB, RS485).
- Software Licenses: Laureate XLog2 Instrument Data logging Software for Series 2 Laureates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DC Voltage and Current Input Signal Digital Panel Meters |
| Unit Pricing | Pay-as-you-go | Load Cell, Strain Gauge and Microvolt Digital Panel Meters |
| Unit Pricing | Pay-as-you-go | Scale Meter for Weighing Digital Panel Meters |
| Unit Pricing | Pay-as-you-go | True RMS AC Voltage and Current Digital Panel Meters |
| Unit Pricing | Pay-as-you-go | Frequency, Rate, or Period Digital Panel Meters |
| Unit Pricing | Pay-as-you-go | Rate, Totalizer with Functions A+B, A-B, AxB, A/B, A/B-1 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Laurel Electronics product offering
Product offeringCore offering
Laurel Electronics designs and manufactures programmable Laureate Series digital panel meters, electronic counters, industrial timers, and signal-conditioning transmitters for precise measurement and display of electrical and process parameters (voltage, current, temperature, pressure, load, frequency). Its modular 1/8 DIN platform accepts up to five plug-in option boards for setpoint control, analog output, and digital communications (RS-232, RS-485, USB, Ethernet, WiFi, Modbus). The portfolio is complemented by LT/LTE/LTS DIN-rail transmitters, QLS quad current loop splitters, and MAGNA Series large-digit LED displays.
Product overview
Laurel Electronics offers the Laureate Series as its primary product line—a modular, programmable measurement platform where the same 1/8 DIN base instrument accommodates different signal conditioner boards to function as digital panel meters, electronic counters, or industrial timers. This core series supports up to five plug-in option boards for setpoint controllers, analog outputs, and digital communications (RS-232, RS-485, USB, Ethernet, WiFi). Complementing the Laureate panel meters and counters/timers are the LT Series (standard DIN rail transmitters), LTE Series (Modbus I/O transmitters), LTS Series (serial-to-analog converters), QLS Series (quad 4-20 mA current loop splitters), and MAGNA Series (large digit LED displays ranging from 2" to 8" with 4 or 6 digits). Accessories include XLog2 data logging software, enclosure cases, splashproof covers, NEMA-4X enclosures, and a full range of serial communication interface boards and cables.
Differentiator
Problem solved
Functional benefit
Products and services
- Laureate Digital Panel Meters Programmable 1/8 DIN Digital Panel Meters with modular plug-in option boards for setpoint controllers, analog outputs, and digital interfaces; support DC voltage/current, AC true RMS, thermocouple/RTD temperature, load cell, process signals, and frequency measurements with accuracy of 0.01% of reading ±2 counts.
- Laureate Electronic Counters Electronic counters and totalizers for frequency, rate, period, batch control, phase angle, and quadrature encoder position/rate measurement, using a time-base crystal calibrated to ±2 ppm with optional dual-channel pulse input.
- Laureate Industrial Timers Digital stopwatch and timer instruments for time interval, periodic events, duty cycle, and PWM measurement with single or accumulated event timing using a high-precision crystal time base.
- LT Series Transmitters DIN rail mountable 4-20 mA and 0-10V transmitters for DC voltage/current, true RMS AC, process signals, strain gauge, load cell, temperature (thermocouple/RTD), resistance, frequency/rate, pulse totalizer, batch controller, duty cycle, and timer functions.
- LTE Series Modbus I/O Transmitters DIN rail transmitters with Modbus I/O for DC/AC signals, load cell, process, temperature, resistance, frequency/rate, pulse totalizer, batch control, duty cycle, timer, phase angle, and quadrature position/rate measurement.
- LTS Series RS232/485 Serial-to-Analog Converter DIN rail transmitter that converts RS232/485 serial data to analog output signals for integration with legacy systems.
- QLS Series Quad Output 4-20 mA Current Loop Splitter/Retransmitter Quad output 4-20 mA current loop splitter that takes a single 4-20 mA input and provides four isolated outputs for driving multiple indicators or control systems from one signal source, in QLS-1 and QLS-2 variants.
- MAGNA Series Large Digit Displays Large digit LED displays available in 2-inch (57mm), 4-inch (102mm), 6-inch (150mm), and 8-inch (200mm) sizes with 4 or 6 digit options, accepting serial RS232/RS485, process (4-20 mA), strain gauge/load cell, pulse for frequency/rate or total/quadrature position, and temperature (Pt100 RTD or thermocouple) inputs.
Companies that use Laurel Electronics
Customer profileSegments4 records
Ideal customer profiles1 record
Laurel Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Laurel Electronics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Laurel Electronics competitors and assessment
Company assessmentBroad incumbents
- Omega Engineering: Omega Engineering is a broad-line industrial measurement and process control supplier with deep catalogs of panel meters, transmitters, and sensors. Competes with Laurel through its wide product breadth and direct e-commerce motion.
- Phoenix Contact: Phoenix Contact is a large industrial connection and automation supplier with signal conditioners, transducers, and panel metering products. Comparable in DIN-rail transmitter and signal conditioning offerings, serving overlapping industrial automation customers.
- Yokogawa Electric: Yokogawa is a large industrial automation incumbent offering digital panel meters as part of a much broader process instrumentation, control systems, and DCS portfolio. Overlaps in measurement products but competes in Laurel's verticals (oil & gas, chemical) at the high end.
Emerging players
- AutomationDirect: AutomationDirect sells low-cost industrial automation products including meters, counters, and timers through direct e-commerce. Comparable in channel model (direct website) and overlap with Laurel's process measurement and counter/timer categories.
- Acromag: Acromag manufactures signal conditioners, transmitters, and panel meters for industrial process and military applications. Closely comparable in product line (4-20 mA transmitters, panel meters) and target verticals including aerospace and defense.
Direct peers
- Trumeter: Trumeter manufactures electronic counters, timers, and panel meters, directly overlapping with Laurel's Electronic Counters, Industrial Timers, and Digital Panel Meter product lines. Comparable in target markets (industrial automation, process control) and offering mix.
- Weschler Instruments: Weschler Instruments is a niche panel meter and instrumentation supplier serving power utility and industrial markets. Closely comparable in product category (analog and digital panel meters) and consultative sales approach.
- Red Lion Controls: Red Lion Controls is a direct competitor in panel meters, counters, and industrial instrumentation, with overlapping products in digital panel meters, large digit displays, and protocol converters (Modbus, Ethernet). Highly comparable product portfolio and target customer base in factory automation.
- OTEK Corporation: OTEK Corporation makes digital panel meters, bargraph displays, and signal conditioners with a strong emphasis on ruggedized and military-spec instrumentation. Comparable in niche panel meter focus and aerospace/defense orientation.
- Precision Digital: Precision Digital specializes in digital panel meters, loop-powered indicators, and process displays for industrial applications. Directly comparable in product category (1/8 DIN panel meters), modular offerings, and target verticals (oil & gas, chemical, water/wastewater).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Laurel Electronics social profiles
Digital presenceLaurel Electronics compliance and trust
Trust signalCompliance11 records
Laurel Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laurel Electronics leadership team
Management profileNumber of profiles
Laurel Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laurel Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laurel Electronics
What does Laurel Electronics do?
Laurel Electronics designs and manufactures programmable Laureate Series digital panel meters, electronic counters, industrial timers, and signal-conditioning transmitters for precise measurement and display of electrical and process parameters (voltage, current, temperature, pressure, load, frequency). Its modular 1/8 DIN platform accepts up to five plug-in option boards for setpoint control, analog output, and digital communications (RS-232, RS-485, USB, Ethernet, WiFi, Modbus). The portfolio is complemented by LT/LTE/LTS DIN-rail transmitters, QLS quad current loop splitters, and MAGNA Series large-digit LED displays.
Is Laurel Electronics a public or private company?
Laurel Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laurel Electronics founded?
Laurel Electronics was founded in 1990. It employs 11 to 50 people.
Where is Laurel Electronics based?
Laurel Electronics is headquartered in Costa Mesa, United States, in the North America region.
How does Laurel Electronics make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are accessories and Options and software Licenses.
Who are Laurel Electronics's main competitors?
Broad incumbents on record are Omega Engineering, Phoenix Contact and Yokogawa Electric. Emerging players are AutomationDirect and Acromag. Direct peers are Trumeter, Weschler Instruments, Red Lion Controls, OTEK Corporation and Precision Digital.
Does Laurel Electronics have an API?
No public API is recorded for Laurel Electronics.
What industry is Laurel Electronics in?
Laurel Electronics's product category is Industrial Instrumentation. Its primary akta.pro industry code is HDACALAE, Industrial Panel PCs & HMI Terminals, with a secondary code of IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration). Its NAICS code is 334513 and its SIC code is 3823.