Mass Media
Mass Media (+Media) is a privately held, founder-owned marketing agency in Mexico City delivering integrated digital marketing, content, event, and BTL campaign services to established Mexican enterprise brands across entertainment, beverages, personal care, travel, and luxury.
- Company typePrivate
- Founded2014
- HeadquartersCiudad De Mérida, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mass Media does
Mass Media, operating under the trade name +Media, is a privately held marketing agency founded in 2014 by María Angela Morales Portillo. The firm is legally registered in Madrid, Spain (NIF B-87012654, Mercantile Registry of Madrid, May 19, 2014) but operates commercially out of Mexico City (Colonia Merced Gómez) and serves the Mexican and broader Latin American market through a Spanish-language website. Its service portfolio is structured around six modules: EVENTOS (event planning and coordination), ESTRATEGIA DE LANZAMIENTO (launch strategy), CAMPAÑA CON MEDIOS (media campaigns), MEDICIÓN DEL MERCADO (market measurement), CONTENIDO (content creation), and MARKETING DIGITAL (digital/inbound marketing). Underpinning delivery is an internal philosophy called "Cultura +Media" that ties employee engagement to client outcomes.
The company's technology stack is built entirely on mainstream third-party marketing tooling — Inbound Marketing methodology, Hubspot CRM, and Doopler for email automation — with no proprietary platform, API, SDK, or patents disclosed. Revenue is generated through professional-services engagements priced on a custom quote basis under multi-year contracts, sourced via direct B2B client relationships, an inbound content-marketing engine (corporate blog active since at least 2017), and organic social channels. The customer base is concentrated in established Mexican enterprise brands across entertainment/media (Grupo Milenio, ESPN México, Multimedios, Expansión), beverages/spirits (Beam Suntory, Sauza, Hornitos), personal care (Saba), travel (Efecto Travel), and luxury (Mon Platin). The firm remains under individual founder ownership, with no institutional investment, M&A, public listing, or AI/ML capabilities disclosed in the source material.
Mass Media firmographics
Firmographics- Name
- Mass Media
- Legal name
- María Angela Morales Portillo
- Website
- https://massmediamkt.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mass Media (+Media) is a privately held, founder-owned marketing agency in Mexico City delivering integrated digital marketing, content, event, and BTL campaign services to established Mexican enterprise brands across entertainment, beverages, personal care, travel, and luxury.
- Ownership category
- akta.pro rank
Mass Media industry classification
Industry- Product category
- Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Mass Media is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Mérida
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Mass Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Strategy Consulting: Advisory services helping companies create marketing plans tailored to their specific needs and objectives.
- Event Planning and Coordination: Planning and coordinating all details to make events successful occurrences, with specialist team managing quality standards.
- Campaign Development and Execution: Creating and managing online and offline marketing campaigns including launch strategies, media campaigns, and content creation.
- Content Creation Services: Creating, reviewing, writing and optimizing attractive content for brands across traditional media and social media channels.
- Market Measurement Services: Campaign measurement through media monitoring and constant reviews, adapted to client commercial objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services pricing based on project scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Mass Media product offering
Product offeringCore offering
Mass Media (+Media) is a B2B marketing agency that delivers integrated online and offline marketing services to enterprise brands. Its core offerings span event planning and coordination, product launch strategy, media campaign development and execution, market measurement and monitoring, branded content creation, and inbound digital marketing. Services are sold as custom-quoted projects tailored to each client's marketing objectives.
Product overview
Mass Media (+Media) is a marketing agency offering an integrated portfolio of six service modules: EVENTOS (event planning), ESTRATEGIA DE LANZAMIENTO (launch strategy), CAMPAÑA CON MEDIOS (media campaigns), MEDICIÓN DEL MERCADO (market measurement), CONTENIDO (content creation), and MARKETING DIGITAL (digital/inbound marketing). The company operates under a proprietary philosophy called Cultura +Media, which emphasizes employee happiness as a driver of client results. Services span both online and offline channels, combining traditional and digital marketing tactics.
Differentiator
Problem solved
Functional benefit
Products and services
- EVENTOS (Event Planning and Coordination) Event planning and coordination service managing all details to make events successful, with specialists providing high-level experience and quality standards.
- ESTRATEGIA DE LANZAMIENTO (Launch Strategy) Launch strategy service that plans and organizes activities before, during, and after introducing a new product, with campaigns tailored ad hoc to the market.
- CAMPAÑA CON MEDIOS (Media Campaigns) Media campaign service that creates memorable experiences and impacts, giving businesses a new focus and preparing them for significant results.
- MEDICIÓN DEL MERCADO (Market Measurement) Market measurement service that monitors campaigns through media monitoring and constant reviews, adapting to client commercial objectives.
- CONTENIDO (Content Creation) Content creation service that creates, reviews, writes, and optimizes attractive content for brands, organizations, and institutions across traditional and social media.
- MARKETING DIGITAL (Digital/Inbound Marketing) Digital marketing service using non-intrusive tactics through valuable content for consumers, implemented via the Inbound methodology to build loyalty and generate potential sales.
Quantifiable outcome
- Companies achieve their objectives and exceed sales numbers with real and applicable market strategies
- +1 more outcomes
Companies that use Mass Media
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Mass Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mass Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mass Media competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Mexico: Global advertising network with significant Mexico operations offering creative, media, digital, and PR services to enterprise brands. Directly comparable to Mass Media in serving large Mexican and multinational clients with integrated campaigns.
- McCann Mexico: IPG-owned global agency with Mexico operations delivering creative, digital, and media services to enterprise brands. Comparable in serving marquee Mexican and multinational clients with integrated marketing.
- Dentsu Mexico: Japanese-headquartered global network with Mexico operations covering creative, media, digital, and customer experience management. Competes with Mass Media for cross-vertical enterprise marketing budgets.
- Ogilvy Mexico: Part of WPP, Ogilvy operates a major Mexico office providing advertising, brand strategy, content, and digital marketing services. Comparable to Mass Media in targeting enterprise brand clients across verticals in Mexico.
- BBDO Mexico: Omnicom-owned creative network with Mexico presence, offering advertising, brand strategy, and integrated marketing. Competes with Mass Media for the same enterprise brand budgets in Mexico.
- Havas Mexico: Global communications group with Mexico operations providing advertising, media, and digital services. Competes with Mass Media for enterprise brand relationships in the Mexican market.
- Wunderman Thompson Mexico: WPP-owned digital and creative agency with Mexico presence, focused on data-driven creative, technology, and e-commerce. Comparable to Mass Media in serving enterprise brands with digital-first integrated campaigns.
Regional players
- Grupo W Mexico: Mexican regional advertising and communications group offering integrated marketing, digital, and brand services. Comparable as a Latin American mid-scale agency serving enterprise clients with similar full-service offerings.
Emerging players
- MediaMonks (S4 Capital): Digital-first production and content agency with growing Latin America presence. Comparable to Mass Media in delivering content creation, digital marketing, and integrated campaign production for enterprise brands.
Direct peers
- TBWA\\Mexico (Terán TBWA): Mexican agency offering creative, digital, and brand strategy services to enterprise clients. Most directly comparable boutique-to-mid-scale competitor to Mass Media in Mexico with similar integrated marketing offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mass Media social profiles
Digital presenceMass Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mass Media leadership team
Management profileNumber of profiles
Profiles1 record
Mass Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mass Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mass Media
What does Mass Media do?
Mass Media (+Media) is a B2B marketing agency that delivers integrated online and offline marketing services to enterprise brands. Its core offerings span event planning and coordination, product launch strategy, media campaign development and execution, market measurement and monitoring, branded content creation, and inbound digital marketing. Services are sold as custom-quoted projects tailored to each client's marketing objectives.
Is Mass Media a public or private company?
Mass Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mass Media founded?
Mass Media was founded in 2014. It employs 11 to 50 people.
Where is Mass Media based?
Mass Media is headquartered in Ciudad De Mérida, Mexico, in the Latin America region.
How does Mass Media make money?
Five revenue lines are on record. Marketing Strategy Consulting is the primary driver. The others are event Planning and Coordination, campaign Development and Execution, content Creation Services and market Measurement Services.
Who are Mass Media's main competitors?
Broad incumbents on record are Publicis Groupe Mexico, McCann Mexico, Dentsu Mexico, Ogilvy Mexico, BBDO Mexico, Havas Mexico and Wunderman Thompson Mexico. Grupo W Mexico is listed as a regional player. MediaMonks (S4 Capital) is listed as an emerging player. TBWA\\Mexico (Terán TBWA) is listed as a direct peer.
Does Mass Media have an API?
No public API is recorded for Mass Media.
What industry is Mass Media in?
Mass Media's product category is Marketing Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 541830 and its SIC code is 7311.