TRUE Communications
- Company typePrivate
- Founded1992
- HeadquartersApeldoorn, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
TRUE Communications firmographics
Firmographics- Name
- TRUE Communications
- Legal name
- TRUE Communications
- Website
- https://wearetrue.nl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TRUE Communications industry classification
Industry- Product category
- Advertising & Branding Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)
Keywords
Where TRUE Communications is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
TRUE Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Positioning Services: TRUE Communications generates revenue through professional services for brand positioning, rebranding, and marketing strategy development. Services include brand audits (BrandScan), brand story development, and brand activation campaigns. Revenue is project-based and retainer-based depending on client engagement scope.
- Campaign Development and Activation: Development of integrated activation campaigns including creative concepting, media planning, content creation, and campaign execution across digital and traditional channels.
- Web Design and UI/UX Services: Website design, responsive development, and user interface design services with ongoing maintenance and security updates.
- Content Strategy and Marketing: Content creation, storytelling, content marketing strategy, and SEO optimization services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
TRUE Communications product offering
Product offeringCore offering
TRUE Communications is a Dutch branding and advertising agency that delivers strategic brand positioning, customer journey mapping, brand identity development, web design, content strategy, and integrated brand activation campaigns. Services follow a proprietary three-step BrandLove methodology (BrandScan, BrandStory, BrandLove) using frameworks such as Carl Jung's Archetypes and the Golden Circle, aimed at creating emotional brand connections (merkliefde) for Dutch organizations.
Product overview
TRUE Communications is a marketing and branding agency (reclamebureau) positioned as 'a brandlove company' based in Apeldoorn, Netherlands, founded in 1992. The agency's core offering is a three-phase methodology: Brandscan (brand analysis using tools like Jung's Archetypes and Golden Circle), Brandstory (translating brand essence into concept and visual identity), and Brandlove (long-term brand activation across offline, online, social, and mobile channels). The service portfolio includes strategic brand positioning, customer journey mapping with stakeholder mapping and persona canvas, web design and development with responsive design, user interface design, content strategy and storytelling, brand identity development, and brand strategy. In July 2018, TRUE Communications was acquired by the Amazing Groep and continues to operate under its own brand name.
Differentiator
Problem solved
Functional benefit
Products and services
- Merkpositionering (Brand Positioning) Strategic brand positioning service using the three-step BrandLove methodology (BrandScan, BrandStory, BrandLove) to create distinctive brand identity and effective activation campaigns for Dutch organizations.
- Customer Journey Mapping Proprietary customer journey mapping model covering orientation, information, and decision phases, including stakeholder mapping and persona canvas development for organizations with complex B2B sales cycles.
- Webdesign (Website Design and Development) Website design and responsive development services including strategy, technology selection, visual design, SEO optimization, and ongoing maintenance and security updates.
- User Interface Design (UI Design) UI design focused on user interaction, navigation, graphical elements, form, style, color usage, logical menus, and buttons for optimal website user experience.
- Contentstrategie (Content Strategy) Content strategy and storytelling services including website content, social media, blog texts, content marketing distribution, and SEO optimization.
- Merkidentiteit (Brand Identity Development) Brand identity development including visual identity, communication style, behavior, typography, photography, layout, and logo design or refresh based on the BrandDoc and corporate story.
- Merkstrategie (Brand Strategy) Comprehensive brand strategy service spanning BrandScan to BrandLove, covering identity analysis, creative look and feel, and multi-channel brand activation strategy.
Quantifiable outcome
- Strong market position achieved for CSG Reggesteyn relative to other schools in the area
- +5 more outcomes
Companies that use TRUE Communications
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
TRUE Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TRUE Communications partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
TRUE Communications competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising and communications holding company owning multiple agency brands including Landor, Brand Union, and Ogilvy. Comparable to TRUE through its agency subsidiaries offering brand strategy and creative services at global scale.
- Interbrand: Global brand consultancy offering brand strategy, naming, verbal identity, and brand valuation. Closely comparable to TRUE's brand positioning and naming/verbal identity work, but operates at global scale across multiple geographies.
- Landor & Fitch: Global brand strategy and design consultancy (part of WPP) specializing in brand positioning, identity, and experience design. Comparable to TRUE on brand strategy and identity methodology, but serves multinational clients at larger scale.
- Publicis Groupe: Global advertising and communications holding company with multiple agency networks including Leo Burnett, Saatchi & Saatchi, and Publicis. Operates broadly in advertising and PR services overlapping with TRUE's offering through its subsidiaries.
- FutureBrand: Global brand consultancy (part of McCann/Interpublic) providing brand strategy, naming, and brand experience work. Comparable to TRUE on strategic brand positioning methodology, but operating globally with a broader portfolio.
Direct peers
- TBWA\Neboko: Amsterdam-based creative agency within the TBWA global network, serving Dutch and international brands. Directly comparable to TRUE on brand strategy and campaign execution, but at a larger scale within a global holding structure.
- N=5: Dutch independent creative agency combining brand strategy, campaign work, and content production. Comparable to TRUE in its Dutch market focus, mid-market client base, and emphasis on brand storytelling.
- Dept Agency: Amsterdam-based digital creative and technology agency offering brand, design, and digital marketing services across Europe. Closely comparable to TRUE as a Dutch-headquartered creative agency serving mid-market and enterprise clients with integrated brand and digital work.
- DDB Amsterdam: Dutch arm of the global DDB network providing advertising, brand, and creative services. Comparable to TRUE in serving Dutch clients with brand and campaign work, but with significantly larger scale and broader reach.
Emerging players
- Hearts & Science: Data-driven marketing agency within the Omnicom network focused on media, analytics, and integrated campaigns. Adjacent to TRUE's campaign activation work, with overlap in client engagement models but a stronger focus on media buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TRUE Communications social profiles
Digital presenceTRUE Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUE Communications leadership team
Management profileNumber of profiles
Profiles1 record
TRUE Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUE Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUE Communications
What does TRUE Communications do?
TRUE Communications is a Dutch branding and advertising agency that delivers strategic brand positioning, customer journey mapping, brand identity development, web design, content strategy, and integrated brand activation campaigns. Services follow a proprietary three-step BrandLove methodology (BrandScan, BrandStory, BrandLove) using frameworks such as Carl Jung's Archetypes and the Golden Circle, aimed at creating emotional brand connections (merkliefde) for Dutch organizations.
Is TRUE Communications a public or private company?
TRUE Communications is a private company. It is classified as corporate owned and is currently operating.
When was TRUE Communications founded?
TRUE Communications was founded in 1992. It employs 1 to 10 people.
Where is TRUE Communications based?
TRUE Communications is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does TRUE Communications make money?
Four revenue lines are on record. Brand Positioning Services are the primary driver. The others are campaign Development and Activation, web Design and UI/UX Services and content Strategy and Marketing.
Who are TRUE Communications's main competitors?
Broad incumbents on record are WPP, Interbrand, Landor & Fitch, Publicis Groupe and FutureBrand. Direct peers are TBWA\Neboko, N=5, Dept Agency and DDB Amsterdam. Hearts & Science is listed as an emerging player.
Does TRUE Communications have an API?
No public API is recorded for TRUE Communications.
What industry is TRUE Communications in?
TRUE Communications's product category is Advertising & Branding Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.