Advanta
- Company typePrivate
- Founded1982
- HeadquartersEastbourne, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Advanta firmographics
Firmographics- Name
- Advanta
- Legal name
- Advanta Business Services Limited
- Website
- https://advanta-ca.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Advanta is headquartered
LocationHeadquarters
- HQ city
- Eastbourne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Advanta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Professional Accounting Services: The firm earns revenue by providing accounts preparation, taxation services (personal tax, corporate tax, VAT), business advisory, and compliance services to business and individual clients on a fee-for-service basis. Services include compliance (payroll, bookkeeping, VAT returns), support services, consultancy, business start-up advice, futures and options traders services, investments and pensions, and international/expatriate accounting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Advanta product offering
Product offeringCore offering
Advanta Business Services Limited is an independent firm of Chartered Accountants providing accounts preparation, tax compliance (personal, corporate, and VAT), payroll, bookkeeping, business start-up support, consultancy, investments and pensions, and specialised services for futures and options traders, brokers, and international/expatriate clients. Service delivery is enabled by mainstream third-party tools, including an IRIS OpenSpace client portal and MTD-compatible accounting software integrated with platforms such as SAGE, QuickBooks, and Xero.
Product overview
Advanta Business Services Limited is a firm of chartered accountants based in Eastbourne, East Sussex, offering a comprehensive suite of accounting and business advisory services. The firm's core service offerings include Compliance Services, Support Services, Consultancy & Systems Advice, Business Start Up Services, Futures and Options Traders and Brokers Services, Investments & Pensions, Taxation Services, and International and Expatriate Accounting Service. Additionally, the firm provides digital resources through its OpenSpace client portal, online calculators, tax calendar, tax rates & allowances, market data, and downloadable forms. The portfolio represents a traditional accounting practice with client-facing digital tools rather than a technology product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Compliance Services Professional compliance support covering all aspects of business administration and statutory compliance, including payroll, bookkeeping, VAT returns, and regulatory filings. Targeted at small and medium-sized businesses across Eastbourne and East Sussex.
- Support Services Business growth and profitability advisory service for established SMEs, covering credit control, raising finance, insurance, and ongoing operational support.
- Consultancy & Systems Advice Strategic consultancy service providing tailored best-practice business advice and accounting-systems recommendations for individual client circumstances.
- Business Start Up Services End-to-end start-up support for new ventures covering business planning, structure selection, and regulatory compliance. Aimed at entrepreneurs launching new businesses.
- Futures and Options Traders and Brokers Services Specialist accounting and tax advisory service for futures and options traders and brokers, addressing the unique compliance needs of this client segment.
- Investments & Pensions Financial planning and advisory service for investment and pension arrangements, delivered under the firm's ICAEW investment business regulation.
- Taxation Services Comprehensive tax advisory and compliance service covering personal tax, corporate tax, and VAT, including Making Tax Digital (MTD) compliance and various VAT schemes (annual accounting, flat rate, cash accounting).
- International and Expatriate Accounting Service Specialist accounting and tax service designed for international businesses and expatriate individuals with cross-border tax and compliance needs.
- OpenSpace Client Portal IRIS OpenSpace secure online portal enabling clients to submit documents, access resources, and communicate with the firm, supporting ongoing service delivery.
Quantifiable outcome
- The firm serves a wide range of businesses and individuals across many sectors in the local community, indicating a broad and established client base.
Companies that use Advanta
Customer profileSegments2 records
Ideal customer profiles2 records
Advanta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advanta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HM Revenue & Customs (HMRC)coreHMRC is referenced in the firm's privacy policy as an external third party (regulator) to whom data may be disclosed where required by law. The firm interacts with HMRC on behalf of clients for tax returns, VAT filings, payroll (PAYE), and Making Tax Digital compliance. This is a mandatory regulatory relationship rather than a voluntary partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Advanta competitors and assessment
Company assessmentBroad incumbents
- Mazars UK: Top-10 international audit, tax, and advisory firm with UK regional presence serving owner-managed businesses — comparable SME tax/accounting offering but with significantly broader capability and resources than Advanta.
- Crowe UK: Top-10 UK accounting, tax, and advisory firm with regional offices serving SME and mid-market clients — comparable service offerings but with a national platform and broader audit/regulatory capability than Advanta.
- MHA (formerly MacIntyre Hudson): Top-20 UK chartered accountancy and advisory group formed via federation of regional firms, providing accounting, tax, audit, and advisory to SMEs — comparable operating model and client base to Advanta, but at materially greater scale.
- RSM UK: Top-6 UK audit, tax, and consulting firm serving mid-market and SME clients with compliance and advisory — directly overlapping with Advanta on SME tax/accounting but operating at far larger scale.
Emerging players
- TaxScouts: Digital-first UK tax preparation platform targeting individuals and micro-businesses — an emerging digital disruptor competing for the personal tax and SME compliance work that forms Advanta's traditional core.
Regional players
- Moore UK (Moore Kingston Smith): Mid-tier London/South East chartered accountancy firm serving SMEs, owner-managed businesses, and not-for-profits — comparable target market and service mix, with stronger London-centric specialisms than Advanta.
- UHY Hacker Young (UK): Federation of independent UK chartered accountancy firms serving SMEs with tax, accounting, and advisory — structurally similar to Advanta as a member-firm-style local practice delivering a full professional services suite.
- PKF Smith Cooper: Mid-tier East Midlands/UK chartered accountancy firm offering compliance, tax, and advisory to SMEs and individuals — comparable in service mix, scale, and target customer segment to Advanta.
- TC Group (formerly The Counting House): Federated UK accountancy group of independent firms providing tax, accounting, and advisory to SMEs — closest structural analogue to Advanta's local independent chartered practice model.
- Kreston Reeves: Mid-tier chartered accountancy firm headquartered in Kent with a strong South East England footprint, serving SMEs and individuals with accounting, tax, and advisory services — directly comparable to Advanta's service mix and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Advanta social profiles
Digital presenceAdvanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanta leadership team
Management profileNumber of profiles
Profiles1 record
Advanta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanta
What does Advanta do?
Advanta Business Services Limited is an independent firm of Chartered Accountants providing accounts preparation, tax compliance (personal, corporate, and VAT), payroll, bookkeeping, business start-up support, consultancy, investments and pensions, and specialised services for futures and options traders, brokers, and international/expatriate clients. Service delivery is enabled by mainstream third-party tools, including an IRIS OpenSpace client portal and MTD-compatible accounting software integrated with platforms such as SAGE, QuickBooks, and Xero.
Is Advanta a public or private company?
Advanta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advanta founded?
Advanta was founded in 1982. It employs 11 to 50 people.
Where is Advanta based?
Advanta is headquartered in Eastbourne, United Kingdom, in the Europe region.
How does Advanta make money?
One revenue line is on record: professional Accounting Services.
Who are Advanta's main competitors?
Broad incumbents on record are Mazars UK, Crowe UK, MHA (formerly MacIntyre Hudson) and RSM UK. TaxScouts is listed as an emerging player. Regional players are Moore UK (Moore Kingston Smith), UHY Hacker Young (UK), PKF Smith Cooper, TC Group (formerly The Counting House) and Kreston Reeves.
Does Advanta have an API?
No public API is recorded for Advanta.