Going Green Media
Going Green Media is a London-based, bootstrapped media and consulting firm that produces documentaries and social media content documenting sustainability solutions, and offers productized consulting (Fresh Start, Social Media, Corporate Guidance, Tune Up) plus a curated Eco Stays affiliate directory to sustainable brands, enterprises, and eco-conscious travelers globally.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Going Green Media does
Going Green Media is a London-based, founder-led media and consulting firm operating since 2020 in the sustainability content vertical. The company produces documentary films, short-form social media content, and editorial output that profiles environmental innovations, sustainable brands, and conservation initiatives for a global audience. Its core media offering is anchored by feature projects such as 'Heart of the Wild: Africa's Wildlife Rangers' (with Tusk Trust) and 'Inside WWF's HeadQuarters,' distributed via a verified presence on Instagram, YouTube, Facebook, TikTok, and LinkedIn. Underlying technology is a low-carbon digital design approach for the company's own web properties (image compression, efficient CSS) rather than any proprietary production platform or AI tooling.
The business operates four professional services revenue streams on a project/quoted-pricing basis: documentary and film production, social media content creation, sustainability consulting, and curated Eco Stays accommodation recommendations. The consulting arm, branded Going Green Consultancy, is productized into four modules targeting different buyer types: Fresh Start (a 6-18 week bootcamp for pre-revenue startups), Social Media (strategy overhaul), Corporate Guidance (6-18 week packages for companies with 50+ employees), and Tune Up (focused optimization). Eco Stays functions as an affiliate/curation vertical spanning 14 countries. Distribution is primarily direct via website inquiry and social channels, with no disclosed physical retail or third-party channel partners.
The customer base spans enterprise and impact-oriented organizations (International Olympic Committee, WWF UK, Norrsken, BMW Neue Klasse, Eden Project) alongside sustainable startups (Alive Labs, Colorifix, Farm Urban). The company is privately held and bootstrapped by co-founders Ben and Ciara, with no disclosed funding rounds, parent company, or institutional investors. External validation includes the King's Foundation 35 Under 35 recognition, the 2024 P.E.A. Award, and the ChangeNOW Selected Pitch Coup de Coeur 2025.
Going Green Media firmographics
Firmographics- Name
- Going Green Media
- Legal name
- Going Green Media
- Website
- https://goinggreenmedia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Going Green Media is a London-based, bootstrapped media and consulting firm that produces documentaries and social media content documenting sustainability solutions, and offers productized consulting (Fresh Start, Social Media, Corporate Guidance, Tune Up) plus a curated Eco Stays affiliate directory to sustainable brands, enterprises, and eco-conscious travelers globally.
- Ownership category
- akta.pro rank
Going Green Media industry classification
Industry- Product category
- Sustainability Media Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Travel & Adventure Documentaries (MPADADAM)
- akta.pro secondary industries
- REC/GO Claims, Labeling & Consumer Programs (Green Claims, Eco-labels) (EUAMAKAK), Eco-Tours & Sustainable Nature Travel (THAJAIAD), Sustainability/Green Certified Conference Hotels (THAGALAN), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)
Keywords
Where Going Green Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Going Green Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Documentary and Film Production: Going Green Media produces films and documentaries documenting sustainable solutions for people and planet. They create content for partners and clients showcasing environmental innovations and organizations.
- Social Media Content Creation: Short-form social media content creation for sustainable brands and organizations, documented across projects portfolio including Instagram reels, YouTube videos, and TikTok content.
- Sustainability Consulting Services: Consulting packages including Fresh Start (business bootcamp), Social Media overhaul, Corporate Guidance, and Tune Up services for businesses seeking to improve sustainability practices.
- Eco Stays Recommendations: Curated recommendations for sustainable accommodations, featuring eco-hotels and retreats that align with the company's sustainability standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 6-week Corporate Guidance package - Perfect for fixing 1-2 elements of corporate sustainability strategy |
| Other | Multi-year contract | 12-week Corporate Guidance package - Perfect for putting ideas into action and helping business thrive |
| Other | Multi-year contract | 18-week Corporate Guidance package - Perfect if you don't know where to start and need full overhaul |
| Other | Multi-year contract | 6-week Social Media package - Perfect for fixing one or two elements of social strategy |
| Other | Multi-year contract | 12-week Social Media package - Perfect for starting from scratch and helping socials thrive |
| Other | Multi-year contract | 18-week Social Media package - Perfect if you don't know where to start and want a social media bootcamp |
| Other | Multi-year contract | Fresh Start 6-week package - Perfect for pre-revenue start-ups or businesses that are still only ideas |
| Other | Multi-year contract | Fresh Start 12-week package - Perfect for taking your small business to the next level |
| Other | Multi-year contract | Fresh Start 18-week package - Perfect for an in-depth transformation of your small to medium business |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Going Green Media product offering
Product offeringCore offering
Going Green Media is a planet-first media company that produces documentary films and social media content focused on environmental solutions and sustainability. The company also operates Going Green Consultancy, a sustainability advisory practice offering bespoke packages for startups, growing businesses, and established corporations seeking to reduce their environmental footprint. Additional offerings include curated Eco Stays recommendations for sustainable accommodations and the Going Green podcast.
Product overview
Going Green Media is a planet-first media company operating as a unified brand that offers multiple interconnected products and services. The core offering is media content creation through documentary projects and social media content documenting environmental solutions. The consultancy arm, Going Green Consultancy, provides four distinct service modules: Fresh Start (business bootcamp), Social Media (strategy overhaul), Corporate Guidance (sustainability consulting for enterprises), and Tune Up (focused optimization). The Eco Stays sub-brand curates and recommends sustainable accommodations. Additional offerings include a podcast, blog, and an external course. These services are designed to work together, with the consultancy packages helping businesses achieve sustainability goals while the media services amplify their stories to a global audience passionate about environmental action.
Differentiator
Problem solved
Functional benefit
Brands
- Going Green Recommended: A sustainability certification badge program for eco-hotels, stays, and retreats that meet the company's six key sustainability principles covering energy, water, design, waste, food, and community.
- Going Green Consultancy
- Social Media with a Mission
Products and services
- Going Green Documentary Production
Quantifiable outcome
- Documented engagement showing Instagram posts with 5,372+ likes and 979+ comments on individual posts
- +1 more outcomes
Companies that use Going Green Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Going Green Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Going Green Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tusk TrustcoreGoing Green Media produced their first feature documentary 'Heart of the Wild: Africa's Wildlife Rangers' in association with Tusk Trust, documenting wildlife conservation efforts in Africa.
- WWF UKcoreCreated content documenting WWF UK's Living Planet Centre, one of the world's most sustainable buildings, as part of their documentary portfolio.
- Eden ProjectminorDocumented the Eden Project in Cornwall, the world's largest greenhouse showcasing biodiversity and sustainable design.
- EcologiminorGoing Green Media supports Ecologi's tree-planting and carbon offset initiatives, with the company listed as a supporter on the Ecologi platform.
- Ocean Azores FoundationminorFeatured Solar Branco Eco-Estate, which founded the Ocean Azores Foundation working to make the Azores a certified Whale Heritage Site.
- ACCT (Community Carbon Trees)minorRio Celeste Hideaway partners with ACCT for tree planting initiatives to mitigate carbon footprint, featured in Going Green Media's eco-stays.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Going Green Media competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Going Green Media social profiles
Digital presenceGoing Green Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Going Green Media leadership team
Management profileNumber of profiles
Profiles2 records
Going Green Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Going Green Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Going Green Media
What does Going Green Media do?
Going Green Media is a planet-first media company that produces documentary films and social media content focused on environmental solutions and sustainability. The company also operates Going Green Consultancy, a sustainability advisory practice offering bespoke packages for startups, growing businesses, and established corporations seeking to reduce their environmental footprint. Additional offerings include curated Eco Stays recommendations for sustainable accommodations and the Going Green podcast.
Is Going Green Media a public or private company?
Going Green Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Going Green Media founded?
Going Green Media was founded in 2020. It employs 1 to 10 people.
Where is Going Green Media based?
Going Green Media is headquartered in London, United Kingdom, in the Europe region.
How does Going Green Media make money?
Four revenue lines are on record. Documentary and Film Production is the primary driver. The others are social Media Content Creation, sustainability Consulting Services and eco Stays Recommendations.
Does Going Green Media have an API?
No public API is recorded for Going Green Media.
What industry is Going Green Media in?
Going Green Media's product category is Sustainability Media Services. Its primary akta.pro industry code is MPADADAM, Travel & Adventure Documentaries, with a secondary code of EUAMAKAK, REC/GO Claims, Labeling & Consumer Programs (Green Claims, Eco-labels). Its NAICS code is 512 and its SIC code is 7812.