What Euronorm does

EURONORM Gesellschaft für Qualitätssicherung und Innovationsmanagement mbH is a Berlin-based, privately held German limited liability company (GmbH) operating as an official project management organization (Projektträger) for the Bundesministerium für Wirtschaft und Klimaschutz (BMWK). Founded in 1994 and employing 51–100 staff from its Stralauer Platz 34 headquarters, the firm administers multiple federal SME innovation funding programs on behalf of the German government — including ZIM-Einzelprojekte, INNO-KOM, go-digital, and go-inno — and supports an associated network of research institutions (Industrieforschungseinrichtungen) in structurally weak regions of Germany.

The company's service portfolio is built around four interconnected practice areas: (1) technology and innovation assessment (Technologiebewertung) for investment-grade scientific analysis of new technologies; (2) project trusteeship (Projektträgerschaft) for federal SME funding programs, including application processing, project monitoring, and final-report review; (3) studies and evaluation (Studien und Evaluation) for analytical research on innovation economics; and (4) event management for technology and innovation topics. Delivery is supported by proprietary infrastructure: EN-Connect, an encrypted in-DMZ document exchange portal for applicant communications, and the go-digital.euronorm.de learning management system (built on the German ILIAS LMS) used to train and certify authorized consulting companies. The firm is DQS-certified to ISO 9001:2015 and ISO 27001:2013.

EURONORM generates revenue primarily through multi-year government contracts with BMWK for program administration (managed services) and secondarily through fee-for-service event management for ministries, associations, and corporates. SMEs and research institutions do not pay directly for funding-program services; instead, end-user programs (ZIM, go-inno, go-digital) provide 50%-of-cost subsidies for consulting and digitalization measures. The go-to-market is sales-led and relationship-driven, anchored by dedicated program hotlines, an advisory presence at BMWK-backed events (e.g., Innovationstag Mittelstand), digital content channels, and the firm's membership in the 13-institution Projektträger-Netzwerk.

Name

Euronorm

Legal name

EURONORM Gesellschaft für Qualitätssicherung und Innovationsmanagement mbH

Website

https://euronorm.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

EURONORM is a Berlin-based government project management organization (Projektträger) that administers BMWK innovation funding programs — ZIM, INNO-KOM, go-digital, and go-inno — for German SMEs and research institutions, supported by technology assessment and event management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project Management Services for BMWK: EURONORM acts as project manager (Projektträger) for multiple BMWK SME innovation funding programs including ZIM, INNO-KOM, go-digital, and go-inno. Revenue is derived from government contracts to manage and administer these federal funding programs on behalf of the Bundesministerium für Wirtschaft und Klimaschutz.
2. Event Management Services: Fee-for-service event organization and management for ministries, municipal administrations, associations, and companies in the technology and innovation field. Services include conferences, workshops, roadshows, international delegation trips, congresses, and trade fair presentations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

EURONORM is an official project management organization (Projektträger) for the German Federal Ministry for Economic Affairs and Climate Action (BMWK), administering federal SME innovation funding programs including ZIM-Einzelprojekte, INNO-KOM, go-digital, and go-inno. Beyond program trusteeship, the company offers scientific technology and innovation assessments, analytical studies and evaluations of innovation activities, and full-service event management for technology and innovation topics. Operations are supported by proprietary digital platforms EN-Connect (secure document exchange) and the go-digital Learning Platform for consulting companies.

Product overview

EURONORM is a medium-sized company operating at the intersection of business, politics, and science with over 25 years of experience in innovation support. The company offers a portfolio of interconnected services centered on technology assessment, project trusteeship for federal SME funding programs, research studies, and event management. Their core product suite includes: Technology Assessment (Technologiebewertung) for analyzing innovations; Project Trusteeship (Projektträger) for administering funding programs including ZIM-Einzelprojekte, INNO-KOM, go-digital, and go-inno; Studies and Evaluation (Studien und Evaluation) for innovation research; and Event Management (Veranstaltungsmanagement) for technology-focused conferences and exhibitions. Digital service delivery is supported by EN-Connect (secure document portal) and the go-digital Learning Platform. These services work together to guide SMEs and research institutions through the innovation process from idea to market success.

Differentiator

Problem solved

Functional benefit

Products and services

• Technologiebewertung (Technology and Innovation Assessment) Scientific analysis and evaluation of technologies and innovations to help companies make informed investment decisions for future development. EURONORM assesses innovations to enable secure, future-oriented investment decisions by its clients.
• Projektträgerschaft (Project Trusteeship) Overall project management and administration services for SME-oriented federal funding programs, including processing applications, monitoring project progress, and reviewing final reports on behalf of BMWK.
• ZIM-Einzelprojekte Trusteeship (Central Innovation Programme for SMEs - Individual Projects) Trusteeship services for ZIM individual projects, Germany's largest federal funding program for SME innovation, facilitating technology development and knowledge transfer for SMEs.
• INNO-KOM Trusteeship (Innovation Competence) Trusteeship for the BMWK program funding non-profit external industrial research institutions in structurally weak German regions, enabling knowledge and technology transfer to SMEs.
• go-digital Trusteeship Trusteeship for the BMWK program providing digital consulting vouchers that cover 50% of costs for SMEs and craft businesses to implement digitization measures.
• go-inno Trusteeship Trusteeship for the BMWK program offering innovation vouchers that cover 50% of external consulting costs for preparing and implementing product and technical process innovations in SMEs.
• Studien und Evaluation (Studies and Evaluation) Analytical research and evaluation services examining technological and economic factors of German and international innovation activities.
• Veranstaltungsmanagement (Event Management) Complete event organization and execution for technology and innovation topics, including conferences, workshops, roadshows, trade fair presentations, and international delegation trips, sold to ministries, municipal administrations, associations, and companies.
• EN-Connect Document Portal Encrypted secure document upload portal enabling encrypted communication and document exchange between applicants and EURONORM as project trustee. Supports multiple funding programs including INNO-KOM, go-digital, and go-inno with file transfers up to 50 megabytes, hosted at company headquarters in a DMZ.
• go-digital Learning Platform Online learning platform (ILIAS-based) for authorized consulting companies participating in the go-digital BMWK funding program, providing training modules and certification resources.
• Innovationstag Mittelstand (Innovation Day for SMEs) Annual outdoor exhibition event showcasing SME innovations funded by BMWK programs, featuring presentations, networking, and awards for successful innovation projects. EURONORM operates advisory stands at the event.

Quantifiable outcome

• ZIM-funded companies increased revenues by 29% on average and created 14% more jobs (per RKW effectiveness analysis)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Bundesministerium für Wirtschaft und Klimaschutz (BMWK)coreStrategic or Co-development PartnerEURONORM serves as official project manager (Projektträger) for BMWK SME innovation funding programs including ZIM-Einzelprojekte, INNO-KOM, go-digital, and go-inno. This is the company's primary strategic partnership enabling its core business operations.
• VDI/VDE Innovation + Technik GmbHcoreStrategic or Co-development PartnerCo-project manager for ZIM program: VDI/VDE-IT handles ZIM-Innovationsnetzwerke while EURONORM handles ZIM-Einzelprojekte. Both are members of the Projektträger-Netzwerk (PTnetz).
• AiF Projekt GmbHcoreStrategic or Co-development PartnerCo-project manager for ZIM program: AiF handles ZIM-Kooperationsprojekte. Both organizations are members of the Projektträger-Netzwerk and collaborate on federal SME funding.
• Netzwerk der Projektträger (PTnetz)coreStrategic or Co-development PartnerEURONORM is a member of the Projektträger-Netzwerk, which includes 13 institutions with approximately 5,000 employees collectively managing federal and state research and innovation programs.
• Deutsche Industrieforschungsgemeinschaft Konrad Zuse (ZUSE)minorStrategic or Co-development PartnerNetwork partner listed on EURONORM website for innovation ecosystem collaboration.
• Zentrum für Innovation und Technik in NRW (ZENIT)minorStrategic or Co-development PartnerNetwork partner for innovation collaboration in North Rhine-Westphalia.
• Zentralverband des Deutschen Handwerks (ZDH)minorStrategic or Co-development PartnerNetwork partner representing German trade and crafts sector for SME innovation support.
• Institut für Mittelstandsforschung Bonn (IfM Bonn)minorStrategic or Co-development PartnerNetwork partner collaborating on Mittelstand (SME) research and innovation initiatives.
• KfWminorStrategic or Co-development PartnerNetwork partner - German development bank providing SME financing support.
• Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft (RKW)minorStrategic or Co-development PartnerNetwork partner for SME rationalization and innovation support in Germany.
• Deutscher Industrie und Handelskammertag (DIHK)minorStrategic or Co-development PartnerNetwork partner - German Chamber of Commerce and Industry association.
• Bundesverband Informationswirtschaft, Telekommunikation und neue Medien (Bitkom)minorStrategic or Co-development PartnerNetwork partner - German digital industry association.
• Verband innovativer Unternehmen (VIU)minorStrategic or Co-development PartnerNetwork partner - Association of innovative companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Projektträger Jülich (PtJ): Research center PT managing federal programs across energy, sustainability, and innovation. PT-Netzwerk member with overlapping SME/sustainability program management capabilities and similar government contractor model.
• AiF Projekt GmbH: Co-project manager for ZIM-Kooperationsprojekte and fellow PT-Netzwerk member. Direct competitor for federal SME innovation funding mandates with overlapping client base.
• DLR Projektträger: Germany's largest federal project management organization, part of the DLR. Manages a wide portfolio of federal research and innovation programs; competes with EURONORM for new BMWK mandates and represents the upper-end scale benchmark.
• prognos AG: German research and consulting firm providing policy advisory, evaluations, and innovation studies for public-sector clients. Directly comparable to EURONORM's 'Studies and Evaluation' service line and federal customer base.
• VDI Technologiezentrum GmbH (VDI TZ): PT-Netzwerk member organizing Projektträger-Tag and managing federal research/innovation programs. Direct comparable in PT business model and federal customer base.
• VDI/VDE Innovation + Technik GmbH: Co-project manager for the ZIM program (handles ZIM-Innovationsnetzwerke while EURONORM handles ZIM-Einzelprojekte). Both are PT-Netzwerk members managing federal innovation funding. Closest direct competitor with overlapping program scope.

Emerging players

• Fraunhofer IAO: Applied research institute conducting technology assessment and innovation management research. Comparable to EURONORM's technology assessment offering and a frequent collaborator in the German innovation ecosystem networks.
• technopolis Switzerland / Fraunhofer ISI: Innovation research and evaluation organizations comparable to EURONORM's 'Studies and Evaluation' practice. Regional/adjacent players with similar policy research capabilities for SME innovation.

Broad incumbents

• TÜV Rheinland Consulting GmbH: Large certification and consulting group with ISO 9001/27001 audit capability and government advisory services. Overlaps with EURONORM's certification-process and quality-management expertise, but at much larger scale.

Others

• KfW Bankengruppe: German state development bank providing SME financing and a listed network partner of EURONORM. Adjacent rather than competitive — both serve SME funding ecosystems but KfW is capital provider, EURONORM is program administrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EURONORM_GmbH
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronorm