Cranetec

Name

Cranetec

Legal name

Cranetec

Website

https://cranetec.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Cranes and Lifting Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Overhead (Bridge) Cranes (IMAHAJAC)

akta.pro secondary industries

Jib Cranes (IMAHAJAE), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Industrial crane manufacturing
• Overhead crane systems
• Gantry crane supply
• Material handling equipment
• Crane maintenance services

Headquarters

HQ city

Smithfield

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crane and Hoist Sales: Manufacturing and selling custom overhead cranes, gantry cranes, jib cranes, portal cranes, electric chain hoists, electric wire rope hoists, and light crane systems. Products range from standard configurations to fully customized solutions up to 120+ tonnes capacity.
2. Crane Hire Services: Mobile crane hire services with short-term and long-term options, available with or without operators. Provides all-terrain cranes, rough-terrain cranes, and truck-mounted units for construction, civil works, logistics, and infrastructure projects.
3. Maintenance and Repair Services: 24/7 emergency breakdown services, planned maintenance programs, crane inspections, and compliance certifications. Services include 10-year and 25-year compliance inspections per Australian Standards.
4. Modernisation and Upgrades: Upgrading existing lifting equipment with next-generation components to improve availability, reliability, safety, and performance while decreasing total cost of ownership.
5. Crane Accessories and Spare Parts: Supply of overload protective devices, limit switches, anti-collision devices, hook blocks, and precision-manufactured crane spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cranetec manufactures, supplies, and services industrial lifting equipment including overhead cranes (single and double girder), gantry/portal cranes, jib cranes, portable cranes, light crane systems, and monorail cranes. Their portfolio spans capacities from 125 kg to over 120 tonnes, supported by Starlluf electric wire rope hoists, electric chain hoists, permanent magnets, radio control systems, and crane accessories. The company delivers end-to-end solutions covering custom design, fabrication, installation, 24/7 breakdown support, 10/25-year compliance inspections, modernisation upgrades, and crane hire services across Australia.

Product overview

Cranetec offers a comprehensive portfolio of industrial lifting solutions spanning multiple product categories. The core offering includes overhead cranes (single and double girder configurations), gantry/portal cranes, jib cranes, and portable cranes—all manufactured in Australia with custom engineering capabilities up to 120 tonnes. Supporting the crane systems are complementary product lines: Starlluf electric wire rope hoists (1-80 tonnes) and electric chain hoists (125kg-10 tonnes), permanent magnets for steel handling, and radio control systems for wireless crane operation. Additional products include light crane systems and monorail configurations (up to 2,000 kg) for modular workspace solutions. The accessories range covers overload protective devices, limit switches, anti-collision systems, and hook blocks. Services encompass the full lifecycle including manufacture, installation, 10/25-year compliance inspections, modernisation upgrades, 24-hour breakdown support, and chain/wire rope inspections.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Girder Overhead Cranes Overhead travelling cranes with a single bridge girder supporting a trolley hoist, suitable for loads up to 25 tonnes and lifting heights up to 30 meters. Available with rolled section or welded box girders, designed for industrial facilities requiring reliable overhead material handling.
• Double Girder Overhead Cranes Overhead cranes with two parallel bridge girders providing greater hook height and load stability. Capacities from 125 kg to 2 tonnes standard, with custom engineering available for heavier loads. Designed for facilities needing maximum hook access and high-capacity lifting.
• Jib Cranes Articulating boom cranes available in freestanding, wall-mounted, column-mounted, wall-traveling, and motorised configurations with 270-360 degree rotation. Ideal for repetitive workstation applications and localised lifting tasks in manufacturing and industrial facilities.
• Gantry Cranes Portal cranes supported by four legs with mobility for outdoor and indoor applications. Available in full gantry, semi-gantry, single-girder, and double-girder configurations for construction sites, shipyards, and industrial facilities where runway installation is impractical.
• Portable Cranes Adjustable and portable gantry cranes for light-to-medium lifting up to 10 tonnes with spans up to 12 meters. Includes wheeled mobility for multi-site use and easy dismantling for transport between work areas.
• Light Crane Systems Modular steel and aluminium overhead lifting systems including workstation cranes, monorail cranes, ceiling-mounted and freestanding configurations with capacities up to 2,000 kg. Designed for flexible workspace lifting solutions.
• Monorail Crane Systems Fixed-track crane systems moving hoists along straight or curved routes for material transport between workstations and production areas. Available in ceiling-mounted or freestanding configurations for assembly line and production facility integration.
• Electric Wire Rope Hoists (Starlluf) Heavy-duty German-engineered electric wire rope hoists with capacities from 1,000 kg to 80,000 kg. Manufactured to ISO 9001 standards with variable-speed control and LED load indicators. Capable of more than 30 lifts per hour with an 18-month warranty.
• Electric Chain Hoists Electrically powered chain hoists for lifting loads from 125 kg to 10,000 kg with lifting speeds from 1.9 to 15 meters per minute. Features aluminium alloy construction and friction overload clutches for industrial lifting applications.
• Permanent Magnets Permanent magnets for efficient load handling of steel sheets and plates, facilitating vertical-to-horizontal transitions during lifting operations. Available in 1-tonne capacity for handling round and flat materials in steel fabrication and warehouse operations.
• Radio Control Systems Wireless crane remote control systems enabling operators to control crane movement from a safe distance. Improves visibility of loads and surroundings, reduces collision risks, and enhances operational safety in industrial lifting environments.
• Crane Accessories and Spare Parts Range of crane components including overload protective devices, geared limit switches, anti-collision devices using photoelectric technology, hook blocks (1-80 tonnes, 2-10 falls), and precision-manufactured spare parts for Starlluf, Cranetec, and third-party hoists.
• Crane Service, Maintenance, and Repair 24/7 emergency breakdown services, planned maintenance programs, crane inspections, and compliance certifications including 10-year and 25-year compliance inspections per Australian Standards. Provided by 20+ trained service technicians with fully equipped service vehicles.
• Modernisation and Upgrades Upgrading existing lifting equipment with next-generation components to improve availability, reliability, safety, and performance while decreasing total cost of ownership. Extends the operational life of installed crane systems.
• Crane Hire Services Mobile crane hire services with short-term and long-term options, available with or without operators (wet and dry hire). Provides all-terrain cranes, rough-terrain cranes, and truck-mounted units for construction, civil works, logistics, and infrastructure projects primarily in Sydney.
• Manufacture and Install Custom design, fabrication, and installation of crane systems delivered directly by Cranetec engineers and technicians. Includes site assessment, custom design consultation, manufacturing at Australian facilities, and complete installation services.
• 10 and 25 Year Compliance Inspections Mandatory compliance inspections at 10-year and 25-year intervals per Australian Standards AS 2550.3 and AS 1418.1. Includes mechanical component assessments, re-certification, and continued safe operation verification for bridge, gantry, and portal cranes.

Quantifiable outcome

• 18-month warranty on cranes using Starlluf and SHH Chain hoists
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gorbel: US manufacturer of overhead cranes, jib cranes, and ergonomic lifting systems with global distribution. Overlaps with Cranetec's jib crane and light crane system lines and serves the same workstation and industrial manufacturing use cases.
• Konecranes: Finland-headquartered global leader in overhead cranes, hoists, and material handling service with established Australian operations. Directly competes across Cranetec's core product categories (overhead cranes, hoists, modernisation, and maintenance services) and offers a benchmark for service-led recurring revenue at scale.
• Demag (Terex Material Handling): German-engineered overhead cranes, hoists, and components (now part of Terex) that compete head-to-head with Cranetec on premium bridge cranes and wire rope hoists. Highly comparable product line-up, quality positioning, and target customer base in Australian industrial accounts.
• R&M Materials Handling: Global materials handling manufacturer offering hoists, cranes, and components. Closely comparable to Cranetec's hoist and crane product portfolio and competes for the same industrial customer base in Australia and globally.
• Columbus McKinnon: US-based hoist, crane, and material handling manufacturer with brands including CM Hoists and Coffing. Competes directly with Cranetec on electric chain hoists, wire rope hoists, and overhead crane systems across industrial customers.
• ABUS Kransysteme: German overhead crane and hoist manufacturer with a presence in Australia. Competes in the same premium bridge crane and wire rope hoist segments as Cranetec, with similar German-engineering value proposition.
• Hoist & Crane Service Group (HCS Group): Australian provider of crane and hoist service, inspection, modernisation, and supply. Directly comparable to Cranetec on the service-and-maintenance side of the business, particularly for compliance inspections and breakdown response.
• Crane Industries Australia: Australian crane manufacturer and service provider offering overhead, gantry, and jib cranes with national service coverage. The closest direct Australian head-to-head competitor to Cranetec across product line, customer segments, and geographic footprint.

Broad incumbents

• Liebherr: Diversified German manufacturer with a significant cranes division covering tower, mobile, and crawler cranes. Larger scale and broader product range than Cranetec, but competes in construction and infrastructure lifting markets where Cranetec also operates.
• Terex Corporation: Global manufacturer of aerial work platforms, materials processing machinery, and cranes (including Demag). Competes broadly across Australian lifting and construction equipment markets with greater scale and a wider product portfolio than Cranetec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranetec