FOCUS Asset Management
FOCUS Asset Management GmbH is a Munich-based, BaFin-regulated, bank-independent family office (founded 1987) providing holistic wealth planning, discretionary asset management, and three proprietary fund strategies to high-net-worth individuals and families in Germany.
- Company typePrivate
- Founded1987
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FOCUS Asset Management does
FOCUS Asset Management GmbH is a Munich-based, bank-independent family office founded in 1987, serving high-net-worth individuals and families primarily in Germany. The firm operates three integrated service lines: a Family Office practice offering holistic wealth planning, asset manager selection, controlling, and risk management for families; discretionary Individual Asset Management (Individuelle Vermögensverwaltung) tailored to client risk profiles and financial goals; and a suite of three proprietary fund solutions — FOCUS Stiftungsfonds (defensive multi-asset), FOCUS Multi Asset Strategie (balanced multi-asset), and FOCUS Globale Aktien (global equity) — developed from the firm's long-standing family office practice and employing factor-based stock selection combined with macro-driven asset allocation.
The firm is regulated by BaFin under German securities law (WpIG, WpHG), carries an LEI, and is registered in the Munich commercial register (HRB 91937). It is led by Managing Directors Christina Comeyne and Christoph Marx, with Florian A. H. Piëch as Chairman of the Advisory Board, and operates with a small team of 1-10 employees. Revenue is generated through recurring AUM-based fees on discretionary mandates and proprietary fund products. Distribution is entirely direct, via consultative advisory engagements and referrals; no intermediary or digital distribution channels are used. A sister company, FOCUS Asset Consult AG, located at the same Stievestraße 7 Munich address, receives data from FOCUS Asset Management to perform client reporting services.
The technology profile is that of a traditional wealth manager — no proprietary platform, no API, no mobile app, and no disclosed AI/ML capabilities. The firm's competitive positioning rests on BaFin-licensed fiduciary standing, a 35+ year operating history, a values-aligned "Investieren mit Sinn" / "meaningful investments" brand, and deeply personal multi-generational client relationships rather than on technology differentiation or scale economics.
FOCUS Asset Management firmographics
Firmographics- Name
- FOCUS Asset Management
- Legal name
- FOCUS Asset Management GmbH
- Website
- https://focusasset.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FOCUS Asset Management GmbH is a Munich-based, BaFin-regulated, bank-independent family office (founded 1987) providing holistic wealth planning, discretionary asset management, and three proprietary fund strategies to high-net-worth individuals and families in Germany.
- Ownership category
- akta.pro rank
FOCUS Asset Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industries
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Business Owner & Executive Financial Planning (FSAEAAAO)
Keywords
Where FOCUS Asset Management is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FOCUS Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Discretionary Portfolio Management Fees: Fees earned from managing securities portfolios on behalf of high-net-worth clients. Revenue is likely based on assets under management (AUM), consistent with the wealth management industry model.
- Family Office Services: Comprehensive advisory services including family wealth planning, manager selection, controlling, and risk management for wealthy families.
- Fund Solutions / Investment Advice: Investment advice services for capital management companies and funds, including advice on funds with and without sustainability features.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FOCUS Asset Management product offering
Product offeringCore offering
FOCUS Asset Management is a bank-independent multi-family office based in Munich that delivers holistic wealth planning, discretionary individual asset management, and proprietary fund solutions. The firm serves high-net-worth individuals, families, foundations, and capital management companies, combining personal advisory with institutional-grade investment products.
Product overview
FOCUS Asset Management offers a platform of three interconnected investment services: a bank-independent Family Office providing holistic wealth planning and asset manager selection; Individual Asset Management delivering discretionary portfolio management tailored to client risk profiles and goals; and a suite of three actively managed Fund Solutions—the FOCUS Stiftungsfonds (defensive multi-asset), FOCUS Multi Asset Strategie (balanced multi-asset), and FOCUS Globale Aktien (global equity)—all developed from the firm's long-standing family office practice with institutional-grade stock selection. The fund strategies are designed to complement each other, with the equity fund feeding into the multi-asset strategies' portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- FOCUS Stiftungsfonds: A defensive multi-asset solution with a focus on preserving real capital and generating steady, risk-adjusted returns.
- FOCUS Multi Asset Strategie
- FOCUS Globale Aktien
Companies that use FOCUS Asset Management
Customer profileSegments1 record
Ideal customer profiles3 records
FOCUS Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FOCUS Asset Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FOCUS Asset Consult AGminorFOCUS Asset Consult AG, located at the same address (Stievestraße 7, 80638 Munich) as FOCUS Asset Management GmbH, is a sister company that receives data from FOCUS Asset Management to perform reporting services for clients.
Recent moves5 records
Expansion highlights4 records
FOCUS Asset Management competitors and assessment
Company assessmentDirect peers
- Hauck & Aufhäuser: Frankfurt-based private bank offering private banking, asset management, and fund services to HNW clients and families. Comparable BaFin-regulated wealth manager with multi-asset capabilities and HNW target market.
- FERI AG: German investment firm headquartered in Bad Hombur providing multi-asset portfolio management, advisory, and family-office services to HNW and institutional clients. Comparable on BaFin-regulated portfolio management offering and HNW family-office service model.
- Deutsche Oppenheim: Frankfurt-based family office/private banking platform owned by the Metzler and Bethmann families, serving ultra-HNW German families with holistic wealth planning and discretionary management. Highly comparable as a German bank-independent family office serving multi-generational HNW clients.
- DJE Kapital AG: Munich-area (Pullach) German wealth manager founded by Dr. Jens Ehrhardt, offering multi-asset funds (DJE Strategie, DJE Zins & Dividende) alongside discretionary asset management for HNW clients. Comparable on BaFin regulation, German HNW segment focus, and multi-asset fund product line.
- Huber, Reuss & Kollegen: Munich-based independent family office and wealth manager offering comprehensive advisory, asset management, and succession planning services to HNW families. Strongest direct competitor given shared Munich HQ, bank-independent positioning, and family office service model.
- Donner & Reuschel: Hamburg-based private bank (now part of Signal Iduna group) offering HNW wealth management, asset management, and family office services. Comparable as a German private bank/wealth manager serving family clients with discretionary mandates.
- Flossbach von Storch: Cologne-based German wealth manager combining multi-asset fund strategies (e.g., Flossbach von Storch Multiple Opportunities) with discretionary portfolio management and family-office-adjacent services for HNW clients. Closest direct competitor given shared German footprint, BaFin-regulated multi-asset fund product line, and similar HNW target market.
Broad incumbents
- Pictet Group: Geneva-based Swiss private bank and asset manager with European wealth management operations serving U/HNW clients through discretionary mandates and family-office-style services. Comparable HNW service model and multi-asset capabilities, though larger and more global than FOCUS.
- Vontobel: Swiss private banking and asset management group with a significant German HNW franchise offering discretionary wealth management, multi-asset funds, and family-office-style advisory. Comparable in service breadth and HNW segment, though larger and Swiss-headquartered.
- Bethmann Bank: Frankfurt-based private bank (part of ABN AMRO) specializing in HNW wealth management, family office services, and discretionary portfolio management for German families. Comparable HNW target market and service breadth, though a larger institution rather than a boutique family office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FOCUS Asset Management social profiles
Digital presenceFOCUS Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOCUS Asset Management leadership team
Management profileNumber of profiles
Profiles8 records
FOCUS Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOCUS Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOCUS Asset Management
What does FOCUS Asset Management do?
FOCUS Asset Management is a bank-independent multi-family office based in Munich that delivers holistic wealth planning, discretionary individual asset management, and proprietary fund solutions. The firm serves high-net-worth individuals, families, foundations, and capital management companies, combining personal advisory with institutional-grade investment products.
Is FOCUS Asset Management a public or private company?
FOCUS Asset Management is a private company. It is classified as unknown and is currently operating.
When was FOCUS Asset Management founded?
FOCUS Asset Management was founded in 1987. It employs 1 to 10 people.
Where is FOCUS Asset Management based?
FOCUS Asset Management is headquartered in Munich, Germany, in the Europe region.
How does FOCUS Asset Management make money?
Three revenue lines are on record. Discretionary Portfolio Management Fees are the primary driver. The others are family Office Services and fund Solutions / Investment Advice.
Who are FOCUS Asset Management's main competitors?
Direct peers on record are Hauck & Aufhäuser, FERI AG, Deutsche Oppenheim, DJE Kapital AG, Huber, Reuss & Kollegen, Donner & Reuschel and Flossbach von Storch. Broad incumbents are Pictet Group, Vontobel and Bethmann Bank.
Does FOCUS Asset Management have an API?
No public API is recorded for FOCUS Asset Management.
What industry is FOCUS Asset Management in?
FOCUS Asset Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 523940 and its SIC code is 6282.