RQR Global

What RQR Global does

RQR Global is a Paris-based data and analytics company that provides quality ratings and integrated valuations for institutional real estate assets. Founded in 2018 (legal entity RQR Inc., governed by French law) and headquartered at 42 Rue des Jeuneurs in Paris, the company serves four primary customer segments: institutional real estate investors, banks and financial institutions, corporate occupiers, and independent real estate appraisers. Its value proposition targets the gap that "quality is the most powerful and least measured driver of real estate value" by converting subjective quality judgments into measurable, comparable, and defensible metrics.

The company's core technology is the IVDS (Integrated Value & Development Score) platform, which scores real estate assets on a 1000-point scale across six quality dimensions — three real estate dimensions (workspace, building, location) and three sustainable development dimensions (economic utility, social utility, environmental utility). This is paired with a holistic rating system on an E-to-AAA scale and a suite of modules including leasing market positioning, integrated valuation, value creation modeling, portfolio risk and potentials, new generation benchmarking, portfolio appraisal quality assurance, urban quality, and KPI frameworks for extra-financial (ESG) communication. The platform is continuously calibrated by collective intelligence surveys of 15,000+ real estate professionals (planned to scale to ~20,000 annually under a September 2025 program expansion), giving the company a growing preference dataset that feeds its quality assessment models.

RQR monetizes primarily through quote-based subscription engagements with institutional clients, with 12-month initial terms and automatic annual renewal, plus additional fees for data room structuring when more than ten documents are submitted. The company operates a direct enterprise sales motion targeting institutional investors, banks, occupiers, and appraisers, supplemented by a self-service/PLG channel through the IVDS platform. Geographic reach spans Europe (with 8-country office sector coverage representing €16.3bn of aggregated capital value across 183 buildings) and Asia-Pacific (RQR Japon subsidiary established September 2023, followed by a March 2024 partnership with Starts Asset Management). The company is privately held with 1-10 employees and has not disclosed any external funding rounds; it counts IVSC corporate membership (since June 2019) among its credentials.

Name

RQR Global

Legal name

RQR Inc.

Website

https://rqr-global.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RQR Global is a Paris-based data and analytics company providing quality ratings and integrated valuations for institutional real estate. It serves investors, banks, occupiers, and appraisers through its IVDS platform, which combines demand analysis, physical features, and pricing into a single scoring system.

Ownership category

akta.pro rank

Product category

Real Estate Analytics and Valuation Software

NAICS

Offices of Real Estate Appraisers (53132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appraisal Review & Quality Assurance Services (BPAJAKAN)

akta.pro secondary industries

ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Real estate valuation
• Property quality rating
• Real estate analytics
• ESG assessment
• Portfolio appraisal

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rating Services: Core rating services providing quality assessments of real estate assets. Pricing is quote-based and defined in Orders. Services include portfolio appraisals, market positioning, integrated valuations, and value creation modeling.
2. Data Structuring Fees: Additional fees charged when clients provide access to data rooms containing more than 10 documents requiring examination and structuring.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RQR Global provides data-driven real estate quality assessment and integrated valuation services for institutional real estate market participants. Its core deliverable is the IVDS (Integrated Value & Development Score) platform, which scores assets on a 1000-point scale across 6 dimensions (workspace, building, location, and economic, social, and environmental utility) and produces holistic E-to-AAA quality ratings, integrated valuations, value creation modeling, portfolio risk analysis, and ESG assessments. Collective intelligence from 15,000+ market participants feeds the underlying quality models.

Product overview

RQR Global operates as a unified platform combining IVDS technology with RQR Rating Services to deliver data-driven real estate intelligence. The core offering consists of the IVDS (Integrated Value & Development Score) platform providing integrated quality scores on a 1000-point scale with local market benchmarks, combined with RQR's holistic quality rating system evaluating assets across 6 dimensions. Supporting modules include leasing market positioning, integrated valuation, value creation modelling, portfolio potentials and risks analysis, new generation benchmarking, portfolio appraisal quality assurance, urban quality assessment, and KPI frameworks for extra-financial communication. The ecosystem is augmented by community surveys that collect market participant preferences to feed and continuously improve the quality assessment models.

Differentiator

Problem solved

Functional benefit

Brands

• IVDS (Integrated Value & Development Score): Valuation platform that measures the real quality of real estate assets according to objective and comparable criteria, providing integrated quality scores, market positioning, ESG assessment, and financial valuation.

Products and services

• IVDS Platform (Integrated Value & Development Score) Cloud-based platform that measures the real quality of real estate assets against objective and comparable criteria. Provides integrated quality scores on a 1000-point scale with local market benchmarks, financial valuation integration, ESG utility assessment, and optimization planning tools. Used by institutional investors, banks, occupiers, and appraisers to make property quality and value decisions.
• RQR Rating Services Holistic quality rating service evaluating real estate assets across 6 dimensions (workspace quality, building quality, location quality, environmental utility, economic utility, and social utility) and producing E-to-AAA ratings that position assets against market peers. Sold on a 12-month subscription basis with quote-based pricing, including portfolio appraisals, market positioning, integrated valuations, value creation modeling, portfolio risk analysis, and portfolio appraisal quality assurance.
• Community Surveys (Collective Real Estate Intelligence Program) Collective intelligence platform conducting market surveys across logistics, office, retail, residential, and urban fabric sectors to gather market participant preferences that feed and continuously improve RQR's quality assessment models. Engages approximately 20,000 professionals annually as part of the expanded Collective Real Estate Intelligence program.

Quantifiable outcome

• 4x faster business plan development
• +3 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Starts Asset Managementkey regional partnerStrategic or Co-development Partner · 6 March 2024Collaboration on Japan's first property sustainable value rating. RQR Japan and Starts Asset Management partnered to conduct sustainability evaluations for Japanese real estate assets, representing an expansion of RQR's sustainable value methodology into the Asia-Pacific market.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Catella: Catella is a European-focused real estate advisory and investment manager with research and valuation services. It is a regional peer serving Nordic and continental European institutional investors with comparable advisory offerings, though without RQR's standardized quality scoring engine.

Direct peers

• GRESB: GRESB is the dominant global ESG benchmark for institutional real estate portfolios. It is highly comparable to RQR's KPI for Extra-Financial Communication module and ESG utility dimension, addressing the same institutional investor base that wants standardized ESG data on property assets.
• WiredScore: WiredScore rates commercial buildings on connectivity and digital quality, issuing a recognized certification (WiredScore, SmartScore) similar in form to RQR's E-AAA rating. Both companies translate an objective building-quality framework into a market-recognized scoring system sold to landlords, occupiers and institutional investors.
• Altus Group: Altus Group is the closest direct peer: provides real estate valuation, advisory and technology (ARGUS software) to institutional investors and lenders globally. Both companies monetize software-enabled real estate valuation for institutional decision-making, and both serve banking and investor clients with recurring engagements.

Broad incumbents

• CoStar Group: CoStar is the dominant commercial real estate intelligence platform in the US/UK with vast transaction and asset datasets. It is a broad incumbent that could extend into property quality benchmarking, representing both a benchmark competitor and a potential strategic acquirer of RQR-style methodology.
• Cushman & Wakefield: Cushman & Wakefield operates a global valuation and advisory practice serving institutional investors and lenders, including sustainability and ESG advisory. Comparable as a third major brokerage incumbent with overlapping European institutional clients.
• CBRE Group: CBRE is the largest global commercial real estate services firm, with a substantial valuation and advisory practice. Comparable in serving institutional investors with property valuation and research, and represents the dominant incumbent against which RQR's methodology competes for credibility.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm offering valuation, research and advisory to institutions. Comparable via its Capital Markets and Valuation Advisory services, which address the same investor customer base and could in principle bundle a quality-rating offering.
• MSCI Real Capital Analytics: MSCI provides CRE transaction analytics, indices and benchmarks used by the same institutional investors that RQR serves. Overlap is in market data and benchmarking; MSCI could add quality-dimension scoring to its analytics stack as a competitive response.

Emerging players

• Fitwel: Fitwel is a building-level certification for health and wellbeing, comparable in form to RQR's rating system as a third-party quality seal for buildings. It is an emerging player with narrower scope (occupier health) but occupies the adjacent building-quality rating category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RealRqr
• LinkedInlinkedin.com/company/real-quality-rating

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RQR Global