SMEI

Name

SMEI

Legal name

Sales & Marketing Executives International, Inc.

Website

https://smei.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sales & Marketing Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL), Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

Keywords

• Professional sales certification
• Marketing executive certification
• Online professional courses
• Membership continuing education
• Corporate sales training

Headquarters

HQ city

Sumas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Certification Fees: Revenue from professional certification exams and designations including SCPS (exam fee $150 plus course fee), CSE, CME, and SCPM certifications. Certification provides credibility validation for career advancement.
2. Online Course Sales: Sale of self-paced online courses through the catalogue platform. Courses range from $0 (free member resources) to $989 (SCPS exam preparatory). Pricing varies by course complexity and includes video-based instruction, chapter quizzes, and study materials.
3. Membership Subscriptions: Executive Membership and AI Vanguard Membership providing access to member pricing (10-20% discounts), exclusive resources, forums, newsletters, and free or discounted webinars.
4. Webinar and Event Revenue: Live and on-demand webinars on sales and marketing topics. Some webinars are free for members while others have fees ranging from $29 to $69.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SMEI (Sales & Marketing Executives International, Inc.) delivers professional certifications, self-paced online courses, webinars, and membership programs for sales and marketing professionals worldwide. Offerings include the SCPS, CSE, CME, and SCPM certification designations, an AI Vanguards community group, and an Enterprise Partner Program that supplies standardized sales and marketing training to corporate teams.

Differentiator

Problem solved

Functional benefit

Brands

• AI Vanguards: Exclusive membership group providing weekly content on AI integration for sales and marketing professionals
• Growth Hacking Newsletter
• SMEI Academy of Achievement

Products and services

• SCPS Exam Preparatory Course (SMEI Certified Professional Salesperson) Self-paced preparatory course for the SMEI Certified Professional Salesperson (SCPS) designation covering 19 chapters of professional selling curriculum; aimed at individual sales professionals and corporate training programs.
• CSE Exam Preparatory Program (Certified Sales Executive) Three-module preparatory program for senior sales leaders pursuing the Certified Sales Executive (CSE) designation; covers sales management, leadership, ethics, and sales technology.
• CME Certification (Certified Marketing Executive) Professional certification for marketing executives validating expertise in marketing management and strategic marketing application.
• SCPM Certification (SMEI Certified Marketing Professional) Professional certification designation for marketers validating knowledge of modern marketing strategies from insight to impact.
• AI Vanguards Membership Program Exclusive subscription membership group for sales and marketing professionals focused on integrating AI into sales and marketing workflows; provides weekly content, member forum, interactive webinars with AI experts, and a video/article library.
• Executive Membership Subscription membership tier providing members with 10–20% discounts on courses, free access to certain webinars and resources, and exclusive professional development content.
• AI-Powered Marketing Segmentation Certificate Program 6-credit online certificate course that prepares marketing managers to design, validate, and operationalize data-driven market segmentation using artificial intelligence, covering predictive growth strategies and customer data analysis.
• Generative AI for Sales and Marketing Course 5-credit online course teaching sales and marketing professionals how to use ChatGPT, Meta AI, and Gemini for content creation, workflow enhancement, and business process improvement.
• AI-Powered Productivity: Unlocking Sales & Marketing Success with Zoom AI Companion Online course teaching practical use of Zoom AI Companion for meeting summaries, real-time assistance, automated content creation, and CRM integration in sales and marketing workflows.
• Marketing Attribution Certificate Program 4-credit online certificate course covering principles and practical applications of marketing attribution models for analyzing customer journeys and evaluating marketing touchpoints.
• Growth Hacking Newsletter Free subscription email newsletter delivering practical sales and marketing career tips, exclusive webinar invitations, and event information to sales and marketing professionals.
• Enterprise Partner Program Corporate training program for organizations seeking to develop their sales and marketing teams through SMEI certification programs and curriculum delivered at scale.
• On-Demand Sales and Marketing Webinars Live and on-demand educational webinars on sales and marketing topics featuring industry experts, available individually for purchase or via member access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FedExminorOthersSponsor and partner of SMEI, appearing in the sponsors and partners section of the organization.
• Brooks BrothersminorOthersSponsor and partner of SMEI, contributing to the organization's partner ecosystem.
• HAN UniversityminorOthersEducational institution partner featured in SMEI's sponsorship and partnership program.
• Sales Leadership AcademyminorOthersTraining and education partner supporting professional development in sales leadership.
• CE21coreTechnology or IntegrationCE21 provides the learning management system, events platform, and membership management infrastructure powering SMEI's online catalogue, course delivery, certification tracking, and member services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RAIN Group: RAIN Group delivers sales training programs and the Certified Sales Coaching Specialist credential to individuals and enterprises. Comparable to SMEI in offering structured sales certification with both individual and corporate training pathways.
• Association of National Advertisers (ANA): ANA is a membership association serving the marketing/advertising industry with training, certification, and thought leadership. Comparable to SMEI in association-based monetization, certification programs, and B2B marketing audience focus.
• Digital Marketing Institute: DMI offers the Certified Digital Marketing Professional and Certified Digital Marketing Specialist certifications globally. Comparable to SMEI in offering paid, globally recognized digital-marketing credentials with online learning, though DMI is more narrowly focused on digital marketing.
• American Marketing Association (AMA): AMA is the largest professional association for marketers, offering the Professional Certified Marketer (PCM) credential and a broad catalog of marketing training. Directly comparable to SMEI's CME/SCPM offerings in target audience (marketing professionals) and business model (membership + certification + courses).
• Sales Management Association: The Sales Management Association serves sales leaders with research, benchmarking, and the Certified Sales Operations Professional (CSOP) credential. Comparable to SMEI's CSE designation for sales management/executive audiences.
• National Association of Sales Professionals (NASP): NASP provides the Certified National Salesperson (CNS) credential and sales training for individual practitioners. Closely comparable to SMEI's SCPS in entry-level sales certification, with similar membership and self-paced course structure.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) provides on-demand courses spanning sales, marketing, and business with completion certificates. Competes with SMEI's course catalogue as a broad, lower-priced incumbent with deep professional distribution.
• Coursera: Coursera partners with universities and companies to deliver professional certificates and specializations in sales, marketing, and business. Competes with SMEI's higher-priced certification programs through university-backed alternatives.

Emerging players

• HubSpot Academy: HubSpot Academy offers free, widely adopted certifications in inbound marketing, sales, and CRM. Disrupts the paid certification model that SMEI relies on, with comparable course delivery infrastructure but a freemium rather than paid credential model.
• Sales Hacker: Sales Hacker provides community, events, and educational content for sales professionals. Comparable to SMEI in audience focus (sales professionals seeking continuous learning) and in leveraging community-led growth and webinars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smeiorg
• Facebookfacebook.com/willisturnerceo
• LinkedInlinkedin.com/company/smeiorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMEI