Boardworks
Boardworks appears in UK firmographic data as an Oxford-based educational company founded in 2000. The substantive operations data captured describes School Entry Tutor, a sole-proprietorship service delivering one-on-one 11+ ISEB Pre-Test and 13+ Common Entrance preparation for top UK senior schools, direct-to-consumer.
- Company typePrivate
- Founded2000
- HeadquartersOxford, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Boardworks does
Boardworks appears in the firmographic record as a UK educational company headquartered in Oxford (year founded 2000, 51–100 employees, website http://www.boardworks.co.uk). The substantive operational data captured in the source corresponds instead to an entity operating as School Entry Tutor (schoolentrytutor.co.uk), a sole-proprietorship tutoring service focused on individualized preparation for UK senior school entrance examinations—specifically the 11+ ISEB Pre-Tests and the 13+ Common Entrance and Scholarship assessments. Documented operational reach spans the United Kingdom, with named target schools including Eton College, Winchester, Harrow, Radley, Marlborough, Uppingham, Oundle, Rugby, and Stowe. There is a clear scale discrepancy between the firmographic profile (51–100 staff, educational software classification) and the documented single-tutor service model; this material conflict limits the reliability of the firmographic record and is flagged here for transparency.
The service catalogue comprises four offerings: (i) 11+ ISEB Pre-Test Tuition, (ii) 13+ Common Entrance and Scholarship Tuition, (iii) Specialist Advice for Parents (covering senior school selection and admission navigation), and (iv) Personalised Academic Support / Mentoring. The proprietor is described as a former Director of Studies, Head of Scholars, and Deputy Head at UK prep schools with more than two decades of experience preparing 'hundreds of pupils' for senior school entry. Engagement is delivered one-to-one by telephone, email, and WhatsApp; there is no app, no API, no published curriculum stack, and no digital platform infrastructure evident in the source.
The go-to-market is direct-to-consumer and sales-led, driven by a branded Wix-built website plus word-of-mouth referrals; no paid acquisition, channel partners, or institutional customers are documented. Pricing is not publicly disclosed and is handled by direct inquiry. No funding rounds, formal partnerships, hires beyond the named co-founder, M&A activity, or geographic expansion are documented. Leadership data identifies Julie Kilcoyne as co-founder, the only named individual associated with the company in the source.
Boardworks firmographics
Firmographics- Name
- Boardworks
- Legal name
- School Entry Tutor
- Website
- https://boardworks.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boardworks appears in UK firmographic data as an Oxford-based educational company founded in 2000. The substantive operations data captured describes School Entry Tutor, a sole-proprietorship service delivering one-on-one 11+ ISEB Pre-Test and 13+ Common Entrance preparation for top UK senior schools, direct-to-consumer.
- Ownership category
- akta.pro rank
Boardworks industry classification
Industry- Product category
- Private Tutoring & Test Preparation Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Test-Taking Strategy, Diagnostics & Score Improvement Coaching (cross-exam)
Keywords
Where Boardworks is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Boardworks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Tutoring Services: One-on-one expert tutoring for 11+ ISEB Pre-Tests and 13+ Common Entrance and Scholarship assessments. Services include personalised academic support and specialist advice for parents on school selection.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Boardworks product offering
Product offeringCore offering
School Entry Tutor (operated under Boardworks) provides specialist one-on-one tutoring for UK senior school entrance examinations, principally the 11+ ISEB Pre-Tests and the 13+ Common Entrance and Scholarship assessments. Services are delivered directly by a former prep school Director of Studies, Head of Scholars, and Deputy Head, supplemented by bespoke advisory support for parents on senior school selection.
Product overview
School Entry Tutor is a single-service tutoring platform offering specialized preparation for UK school entrance examinations. The core offerings include 11+ ISEB Pre-Test Tuition and 13+ Common Entrance and Scholarship Tuition, supplemented by Specialist Advice for Parents and Personalised Academic Support/Mentor services. The company is run by an experienced former prep school Director of Studies, Head of Scholars, and Deputy Head with over two decades of expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- 11+ ISEB Pre-Test Tuition Expert preparation service for students taking the ISEB Pre-Tests required for entry into prestigious UK senior schools; provided as one-on-one tutoring and has been used to prepare hundreds of pupils.
- 13+ Common Entrance and Scholarship Tuition Specialist tutoring for 13+ Common Entrance and Scholarship assessments at top UK senior schools including Eton College, Winchester, Harrow, Radley, Marlborough, Uppingham, Oundle, Rugby, and Stowe.
- Specialist Advice for Parents Bespoke parental advisory service from an experienced former Director of Studies, Head of Scholars and Deputy Head, including help with choosing a senior school.
- Personalised Academic Support / Mentor Individualised academic mentoring providing personalised support tailored to student needs, complementing exam preparation.
Companies that use Boardworks
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Boardworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boardworks partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Boardworks competitors and assessment
Company assessmentDirect peers
- Bonas MacFarlane: Bonas MacFarlane is a long-established UK tutoring consultancy specializing in entrance preparation for top independent schools, including 11+ and 13+. It is a direct competitor in the same premium niche with comparable brand pedigree.
- Tutors International: Tutors International provides highly selective private tutoring including preparation for entrance to top UK senior schools. It targets the same high-net-worth parent segment and competes on exclusivity and tailored service.
- Educare Tutors: Educare Tutors offers bespoke tuition and school entry preparation across the UK, including 11+ and 13+ assessments. It competes in the same advisory-led, premium tutoring segment.
- Keystone Tutors: Keystone Tutors is a London-based boutique tutoring agency offering one-on-one preparation for UK entrance exams including 11+ and 13+. It serves the same affluent parent demographic and competes on credibility, seniority of tutors, and bespoke service.
- Bright Young Things: Bright Young Things runs UK prep school entry and 11+ tutoring programs including mock exams and holiday courses. It targets the same customer base with a hybrid online/in-person model.
Emerging players
- Tutor House: Tutor House is a UK tutoring platform that connects families with vetted tutors, including for entrance exam preparation. It represents a more scalable, marketplace-style alternative to a sole-practitioner model.
- Atom Learning: Atom Learning is a digital, online platform providing ISEB Pre-Test and 11+ preparation. It is directly referenced on School Entry Tutor's own site and competes for the same customer segment with a scalable, technology-enabled alternative to bespoke in-person tutoring.
Broad incumbents
- Explore Learning: Explore Learning operates a national network of tuition centres offering English and maths support that overlaps with 11+ prep. It is a larger incumbent with a broader proposition but partial overlap in target customers.
- Fleet Tutors: Fleet Tutors is a long-running UK tutoring agency supplying tutors to families and schools, including for entrance exam preparation. It is a broader, more distributed competitor with scale advantages.
Others
- UK Education Guide: UK Education Guide provides advisory content and school-selection resources for families pursuing UK independent school entry. It is an adjacent, content-led player that supports parent decision-making in the same end market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Boardworks social profiles
Digital presenceBoardworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boardworks leadership team
Management profileNumber of profiles
Profiles1 record
Boardworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boardworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boardworks
What does Boardworks do?
School Entry Tutor (operated under Boardworks) provides specialist one-on-one tutoring for UK senior school entrance examinations, principally the 11+ ISEB Pre-Tests and the 13+ Common Entrance and Scholarship assessments. Services are delivered directly by a former prep school Director of Studies, Head of Scholars, and Deputy Head, supplemented by bespoke advisory support for parents on senior school selection.
Is Boardworks a public or private company?
Boardworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boardworks founded?
Boardworks was founded in 2000. It employs 51 to 100 people.
Where is Boardworks based?
Boardworks is headquartered in Oxford, United Kingdom, in the Europe region.
How does Boardworks make money?
One revenue line is on record: tutoring Services.
Who are Boardworks's main competitors?
Direct peers on record are Bonas MacFarlane, Tutors International, Educare Tutors, Keystone Tutors and Bright Young Things. Emerging players are Tutor House and Atom Learning. Broad incumbents are Explore Learning and Fleet Tutors. UK Education Guide is listed as an others.
Does Boardworks have an API?
No public API is recorded for Boardworks.
What industry is Boardworks in?
Boardworks's product category is Private Tutoring & Test Preparation Services. Its primary akta.pro industry code is EDANABAJ, Test-Taking Strategy, Diagnostics & Score Improvement Coaching (cross-exam). Its NAICS code is 611691 and its SIC code is 8200.