What Laith Al Obaidi Group does

Laith Al Obaidi Group is a family-owned automotive dealership and vehicle export company founded in 1968 in Baghdad, Iraq, and headquartered in Dubai, UAE since 2003. The company operates three retail showrooms in Dubai's Ras Al Khor and Ducamz auto markets, plus regional offices and showrooms across Iraq (Baghdad, Erbil), Jordan (Amman), Kuwait, Saudi Arabia, and Europe (Germany, Poland, Hungary, Austria), with export reach spanning more than 50 countries across Africa, the Middle East, Asia, and Europe.

The company sells new and used luxury and premium vehicles across 16 marques including Mercedes-Benz, BMW, Range Rover, Lexus, GMC, Toyota, Hyundai, Porsche, Cadillac, Chevrolet, Ferrari, Lamborghini, Rolls-Royce, KIA, Mini Cooper, and Dongfeng/Forthing. It supplements dealership sales with end-to-end export services that include documentation, RTA clearance, shipping (RoRo or container), customs assistance, and delivery tracking. Notable OEM-level relationships include its appointment as General Distributor of FCA (Fiat Chrysler Automobiles) for Iraq in 2018 and an exclusive Dongfeng (DFM/DFSK) distribution partnership for Jordan and Iraq starting 2022. Warranty services are offered through partnerships with Gargash Auto (Mercedes-Benz) and AGMC (Rolls-Royce), and pre-export vehicle inspection reports are provided to buyers.

Revenue mechanics are transaction-based: one-off vehicle sales at negotiated prices, supplemented by fees tied to export documentation and shipping logistics. Go-to-market is direct enterprise field sales through showrooms, supported by an e-commerce storefront (alobaidi-cars.com) and a broad social media presence across Facebook, Instagram, YouTube, LinkedIn, TikTok, and Snapchat. Customer segments include car dealers purchasing inventory for resale, fleet buyers, individual buyers, and collectors, served by a multilingual team (English, Arabic, French). No AI/ML capabilities, software platform, or proprietary technology are evident; the business is fundamentally an asset- and relationship-intensive physical dealership and trading operation.

Name

Laith Al Obaidi Group

Legal name

Laith Al Obaidi Group

Website

https://alobaidi-cars.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Laith Al Obaidi Group is a Dubai-based, family-owned multi-brand luxury car dealership and global vehicle exporter founded in 1968, operating showrooms in the UAE, Iraq, Jordan, and Europe, and exporting to 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New and Used): Sale of new and used luxury and premium vehicles including sedans, SUVs, coupes, and convertibles. Stock includes both GCC specs and international specs (Japanese, Korean, European).
2. Vehicle Export Services: Export services to Africa, Europe, Asia, and Middle East including documentation, RTA clearance, worldwide shipping via RoRo or container, delivery tracking, and customs assistance. Ships to Germany, Nigeria, France, Ghana, Kenya, Saudi Arabia, Iraq, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Laith Al Obaidi Group is a multi-brand luxury and premium vehicle retailer operating three showrooms in Dubai Auto Market (Ras Al Khor and Ducamz) that sells new and used sedans, SUVs, coupes, hatchbacks, and convertibles from brands including Mercedes-Benz, BMW, Range Rover, Lexus, GMC, Toyota, Hyundai, Porsche, Cadillac, Chevrolet, Ferrari, Lamborghini, Rolls-Royce, Dongfeng/Forthing, KIA, and Mini Cooper. The group complements domestic retail with a global vehicle export operation providing end-to-end documentation, RTA clearance, RoRo or container shipping, customs assistance, and pre-export inspection to buyers and dealers across Africa, Europe, Asia, and the Middle East.

Product overview

Laith Al Obaidi Group operates as a multi-brand luxury car dealership and global vehicle exporter based in Dubai, UAE. The company offers a diverse portfolio of vehicles from over 15 international brands including Mercedes-Benz, BMW, Range Rover, Lexus, GMC, Toyota, Hyundai, Porsche, Cadillac, Chevrolet, Ferrari, Lamborghini, Rolls-Royce, Dongfeng/Forthing, KIA, and Mini Cooper. Vehicles span multiple categories including sedans, coupes, SUVs, hatchbacks, and convertibles. The core business combines local sales through multiple Dubai showrooms with comprehensive export services to 50+ countries worldwide, handling documentation, shipping, and customs clearance. The company also offers vehicle inspection services and various warranty options through partners like Gargash Auto Warranty and AGMC.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand New and Used Luxury Vehicle Sales

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dongfeng (DFM & DFSK)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive distribution partnership for Dongfeng brand vehicles (DFM and DFSK) in Jordan and Iraq markets starting 2022.
• FCA (Fiat Chrysler Automobiles)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Appointed as General Distributor of FCA brand for Iraq market since 2018, handling distribution and sales of Fiat and Chrysler brand vehicles in Iraq.
• Gargash AutominorOthersProvides dealer warranty services for Mercedes-Benz vehicles sold. Gargash Auto Warranty available on multiple Mercedes models including G-Class and GLS.
• AGMC (Al Futtaim Motors)minorOthersProvides dealer warranty and service contract for Rolls-Royce vehicles including Rolls-Royce Cullinan Black Badge models.
• Pitstop 360minorOthersWarranty provider for Rolls-Royce Dawn vehicles, offering extended warranty services through AGMC.

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Liberty Automobiles: Dubai-headquartered multi-brand automotive retailer representing Nissan, Infiniti, Renault, and others across the UAE. Comparable as a UAE-anchored multi-brand dealer operating showrooms in Dubai and serving regional markets with similar retail-showroom-plus-export dynamics.
• Ali & Sons Holding: UAE-based diversified group with automotive operations including official Porsche, Audi, and Volkswagen dealerships as well as oil and marine businesses. Comparable as a long-established UAE family/group-owned multi-brand automotive dealer with similar Gulf-region heritage.
• Arabian Automobiles (Al Rostamani Group): Dubai-headquartered official Nissan, Renault, and INFINITI dealer — one of the largest automotive groups in the UAE. Comparable as a long-established UAE multi-brand dealer with similar showroom distribution in Dubai and family/group governance structure.
• Al Nabooda Automobiles: UAE-based official Porsche, Audi, and Volkswagen dealer with showrooms in Dubai and the Northern Emirates. Comparable as a Dubai-anchored premium/luxury dealer serving the same Gulf HNW and dealer-buyer customer base with showroom-based retail motion.
• Gargash Auto: Dubai-based official Mercedes-Benz dealer and a current warranty partner of Laith Al Obaidi Group. Comparable as a UAE-headquartered premium German-vehicle dealer operating in the same Dubai luxury auto ecosystem with overlapping customer base of luxury buyers and collectors.
• Galadari Brothers (Galadari Automotive): Long-standing Dubai-based conglomerate with automotive operations including Mazda, Chevrolet, and other brands. Comparable as a Dubai-headquartered, multi-brand automotive group with similar showroom footprint and decades-long operating history in the UAE market.
• Tradeline Motors: Dubai-based multi-brand luxury and exotic car dealer operating in the Al Quoz and Ras Al Khor areas. Comparable as a Dubai-headquartered non-franchise multi-brand luxury trader competing in the same showroom districts and targeting similar collector, dealer, and export-buyer customers.
• Premier Motors: Abu Dhabi-based official dealer for luxury brands including Rolls-Royce, McLaren, and Aston Martin in the UAE. Comparable as a UAE-anchored luxury auto retailer operating from premium showroom locations and serving regional luxury collectors and dealers.

Emerging players

• Kavak: Mexico-founded used-car marketplace that has expanded into the Middle East (including UAE and Turkey) with a tech-enabled used vehicle trading and export platform. Comparable as an emerging digital-first used vehicle platform targeting emerging-market export flows that partially overlap with this group's traditional Dubai-based export business.

Broad incumbents

• Al-Futtaim Automotive: One of the largest automotive groups in the Middle East, representing Toyota, Lexus, Honda, and many other brands across multiple Gulf markets. Comparable as a UAE-anchored broad-line automotive retail incumbent that overlaps with this group's multi-brand and export-oriented model but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@laithalobaidimotorsuae?si=AtSBVWR6N24y_zd3
• Facebookfacebook.com/share/1EYJBsoYSG/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/laith-al-obaidi-cars-trading
• Instagraminstagram.com/laithalobaidimotorsuae?igsh=MWN4dTZ1am5kNDdhYg==
• TikToktiktok.com/@laithalobaidimotorsuae?_r=1&_t=ZS-96ZXUM4SqZU
• Xx.com/AlObaidi_Cars

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laith Al Obaidi Group