Capture Signs

What Capture Signs does

Capture Signs Limited is a privately held, family-owned signage manufacturer and installer founded in 1992 and based in Palmerston North, New Zealand. The company provides end-to-end design, production, and installation of custom signage for businesses ranging from small sole traders to large multinational clients across New Zealand, positioning itself as the largest signage company in the central North Island. Its core product set spans building signage, illuminated signage, 3D signage, vehicle signage, digitally printed graphics, and promotional materials such as banners, business cards, and display stands.

The company's technical foundation is a purpose-built 1200sqm manufacturing facility equipped with a state-of-the-art Mimaki Digital Printer capable of printing up to 1490mm wide in over 60,000 colours, supporting a range of vinyl types including one-way window film, translucent, clear, and specialty vinyls for 3D objects. The team is described as having collectively over 100 years of signage production and digital print expertise, with day-to-day operations led by General Manager Nigel Rook and Tenders Manager Andy Brown, under founding family oversight from Managing Director Grant McCaskie and Project Manager Scott McCaskie.

Capture Signs operates a quote-based, project-driven revenue model with no fixed pricing tiers — each job is priced individually based on scope, materials, and installation complexity. Distribution is direct sales via a website request-a-quote funnel, supplemented by organic social presence on Facebook and Instagram. To extend coverage beyond Palmerston North, the company uses third-party application/installation partners in regional New Zealand centers. The business is small (1-10 employees), self-funded (no external capital disclosed), and has shown no M&A, leadership turnover, or geographic expansion outside New Zealand.

Name

Capture Signs

Legal name

Capture Signs Limited

Website

https://capturesigns.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Capture Signs Limited is a family-owned New Zealand signage manufacturer founded in 1992, designing, producing, and installing custom signage — including building, illuminated, 3D, vehicle, and promotional — for SMBs and multinationals across New Zealand from its Palmerston North facility.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing and Installation

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Services-Advertising (7310)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Event Signage, Props & Custom Installations (HSACAOAG), Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Custom signage manufacturing
• Sign installation services
• Illuminated signage
• Vehicle wraps graphics
• Promotional print materials

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Signage Supply and Installation: Custom signage production and installation services. Pricing is quote-based, determined by project scope, materials, and installation requirements. Payment terms include progress payments, 20-day terms for approved clients, and upfront payment for non-stock items.
2. Promotional Materials: Production of promotional collateral including business cards, pull-up banners, flags, posters, display stands, and custom promotional items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Capture Signs designs, manufactures, and installs custom commercial signage for businesses across New Zealand. Services cover building signage, illuminated signage, 3D signage, vehicle signage and wraps, digitally printed graphics (banners, posters, window films), and promotional materials (business cards, pull-up banners, display stands, flags). Each project is custom-designed, produced in-house using digital print technology, and installed by the company's own team or regional partners.

Product overview

Capture Signs is a full-service signage company that covers all aspects of the supply, installation, and application of signs throughout the lower North Island of New Zealand. Their product portfolio centers around several core offerings: Building Signage for commercial property identification; Illuminated Signage for enhanced visual impact with day/night dual appearance; 3D Signage for dynamic depth effects; Vehicle Signage for fleet and transportation applications; Graphics for digitally printed materials including billboards, banners, and window films; and Promotional materials such as business cards, banners, and flags. Additionally, the company provides custom signage solutions for unique project requirements. The company operates from a purpose-built 1200sqm workshop in Palmerston North and serves clients ranging from small businesses to large multinational corporations across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Signage Building exterior and interior signage solutions including metal surface signs, designed for durability and visual impact on commercial properties.
• Illuminated Signage
• 3D Signage
• Vehicle Signage
• Graphics
• Promotional Materials
• Custom Signage

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Application Partners (Regional)minorOthersCapture Signs works with application partners in almost every regional center across New Zealand to provide installation services outside of Palmerston North.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Speedpro Imaging: Large-format graphics and signage franchise specializing in vehicle wraps, banners, and custom printed graphics. Comparable as a digital-print-led custom signage operator with project-based commercial customers.
• FASTSIGNS: Largest global franchise network for custom signs, graphics, and visual marketing solutions. Directly comparable as a multi-product signage manufacturer/installer serving SMB to enterprise customers with project-based quoting.
• Kwik Kopy: New Zealand/Australia printing and signage franchise offering design, print, signage, and marketing collateral. Directly comparable as a full-service design-to-delivery signage and promotional provider in the same geography.
• Minuteman Press: Global printing and marketing services franchise with signage, promotional products, and design services. Comparable franchise-based model delivering custom signs and printed materials to SMB and mid-market clients.
• Signarama: Global signage franchise offering custom signs, vehicle wraps, banners, and promotional graphics. Closely comparable business model with design, production, and installation across multiple signage categories.
• Snap Print & Design: Australia/NZ franchise network providing design, printing, signage, and promotional products. Directly comparable as a multi-service design-print-sign provider serving small to large businesses in the same region.

Broad incumbents

• VistaPrint (Cimpress): Global online print and marketing services platform offering signage, business cards, banners, and promotional products at scale. Comparable on the promotional/signage product set, though competing primarily through standardized online ordering rather than custom project quoting.
• 3M Commercial Solutions: Diversified manufacturer supplying sign-making substrates (vinyls, films, reflective materials) and graphics solutions used across the signage industry. Comparable as a supplier and solutions provider in the broader sign manufacturing ecosystem rather than a direct local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capturesignsltd
• Instagraminstagram.com/capturesigns
• LinkedInlinkedin.com/company/capture-signs-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capture Signs