The Plastic Surgery Institute of Miami

What The Plastic Surgery Institute of Miami does

Aeris Plastic Surgery & Aesthetic Medicine (formerly The Plastic Surgery Institute of Miami) is a private, doctor-owned cosmetic and aesthetic surgery practice headquartered in Coral Gables, Florida. The practice is built around three board-certified plastic surgeons: Dr. Marcelo Ghersi (20+ years of experience, 30,000+ procedures), Dr. Liann Chin Casey (facial rejuvenation), and Dr. Jacob Carlson (aesthetic and reconstructive surgery). It operates from a purpose-built, AAAASF-accredited surgical facility at 1537 San Remo Ave with two operating rooms, dedicated preoperative and recovery areas, and a private elevator for patient discretion. The clinical offering is organized into three pillars: facial procedures (rhinoplasty with multiple variants, facelift, eyelid lift, brow lift, facial implants, facial fat transfer, otoplasty), breast and body procedures (augmentation, lift, reduction, revision, explantation, gynecomastia, liposuction including Vaser Hi-Def, BBL, tummy tuck, mommy makeover, body contouring), and MedSpa services (neuromodulators, dermal fillers, Morpheus8, PDO thread lifts, PRP, medically assisted weight loss via Semaglutide). The practice deploys 3-D Vectra 3D imaging at all in-person consultations to provide realistic previews of procedure outcomes.

The business runs on a direct-to-consumer, self-pay model with no insurance billing and no third-party payers. Pricing is consultation-based and varies by procedure complexity; financing options are offered through a dedicated financing page. Patient acquisition is driven entirely by digital channels (Instagram and TikTok for awareness, YouTube and blog for education, before/after galleries and testimonials for conversion, plus an email newsletter), with in-person and virtual consultations at the Coral Gables facility. The practice operates exclusively from a single location, supplemented by an Out-of-Town Patients program that coordinates travel and accommodation for patients from outside South Florida, effectively extending reach into a national patient pool. The company is entirely doctor-owned, with no external investors or PE involvement, and was recently rebranded from The Plastic Surgery Institute of Miami to Aeris Plastic Surgery & Aesthetic Medicine to signal an elevated clinical and patient-experience standard.

Name

The Plastic Surgery Institute of Miami

Legal name

Aeris Plastic Surgery & Aesthetic Medicine

Website

https://psimiami.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aeris Plastic Surgery & Aesthetic Medicine (formerly The Plastic Surgery Institute of Miami) is a doctor-owned, AAAASF-accredited cosmetic surgery practice in Coral Gables, Florida, serving self-pay patients with facial, breast, and body procedures plus MedSpa services delivered by three board-certified plastic surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic and Aesthetic Plastic Surgery

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

Keywords

• Cosmetic surgery services
• Aesthetic plastic surgery
• Med spa treatments
• Facial rejuvenation procedures
• Body contouring surgery

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from invasive cosmetic and reconstructive surgical procedures including rhinoplasty, facelift, breast augmentation, liposuction, tummy tuck, Brazilian Butt Lift, and other body contouring procedures. These are one-time procedures with pricing based on complexity and surgeon.
2. MedSpa Services: Non-invasive and minimally invasive aesthetic treatments including neuromodulators (Botox), dermal fillers, PDO thread lifts, platelet rich plasma (PRP), Morpheus8, medically assisted weight loss (Semaglutide), and facials. These generate recurring revenue from repeat treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Plastic Surgery Institute of Miami, operating as Aeris Plastic Surgery & Aesthetic Medicine, provides elective cosmetic and reconstructive surgical procedures—including rhinoplasty, facelift, breast augmentation, liposuction, Brazilian Butt Lift, and tummy tuck—alongside non-invasive MedSpa treatments such as neuromodulators, dermal fillers, Morpheus8, PDO thread lifts, PRP, and Semaglutide weight loss. All surgical work is performed by board-certified plastic surgeons in an AAAASF-accredited private facility, with 3-D Vectra Imaging used during consultations.

Product overview

Aeris Plastic Surgery & Aesthetic Medicine (formerly The Plastic Surgery Institute of Miami) is a state-of-the-art, fully accredited clinical and surgical facility offering a comprehensive range of aesthetic and reconstructive procedures. The practice operates on a platform-plus-services model centered around three core pillars: Facial Procedures (including Rhinoplasty, Facelift, Eyelid Lift, and Facial Implants), Breast & Body Procedures (including Breast Augmentation, Liposuction, Brazilian Butt Lift, and Tummy Tuck), and Med Spa Services (including Neuromodulators, Dermal Fillers, Morpheus8, and PDO Thread Lift). The practice differentiates through proprietary 3-D Vectra Imaging technology for pre-procedure visualization and operates its own AAAASF-accredited private surgical facility. Services are delivered by board-certified plastic surgeons Marcelo Ghersi, MD, Liann Chin Casey, MD, and Jacob Carlson, MD.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinoplasty Surgical reshaping of the nose to change its appearance and/or improve breathing function. Offered to adult patients seeking cosmetic or functional nasal improvement.
• Otoplasty Surgical procedure to correct the shape, position, or proportion of the ears. Offered to patients seeking ear aesthetic correction.
• Eyelid Lift (Blepharoplasty) Surgical procedure to improve the appearance of the upper and/or lower eyelids. Offered to patients seeking periorbital rejuvenation.
• Facial Implants Surgical implants to enhance facial contours, including chin augmentation and jawline sculpting. Offered to patients seeking defined facial profile enhancement.
• Facial Harmonization Comprehensive surgical approach to achieve balanced facial proportions and aesthetic harmony. Offered to patients seeking overall facial balance rather than a single isolated change.
• Facial Fat Transfer Procedure using the patient's own fat to restore volume and rejuvenate facial areas. Offered to patients seeking natural-volume facial rejuvenation.
• Facelift Surgical facial rejuvenation procedure offered as SMAS Facelift, Mini Facelift, Full Facelift, or Facelift Revision. Offered to patients seeking surgical correction of facial aging.
• Neck Lift Surgical procedure to improve the appearance of the neck and jawline. Offered to patients seeking neck and jawline rejuvenation.
• Brow Lift Surgical procedure to elevate the brow and reduce forehead wrinkles. Offered to patients seeking upper-face rejuvenation.
• Breast Augmentation Surgical procedure to increase breast size using implants. Offered to patients seeking breast enlargement.
• Breast Lift Surgical procedure to raise and reshape sagging breasts. Offered to patients seeking breast ptosis correction.
• Breast Explantation Surgical removal of breast implants. Offered to patients seeking implant removal.
• Breast Revision Surgical procedure to revise or replace existing breast implants. Offered to patients seeking correction or update of prior breast augmentation.
• Breast Reduction Surgical procedure to reduce the size of large breasts. Offered to patients seeking breast size reduction.
• Gynecomastia Surgery Surgical procedure to address excess breast tissue in men. Offered to male patients seeking correction of gynecomastia.
• Liposuction Body contouring procedure to remove excess fat, including Vaser Hi-Def Lipo, Stomach Liposuction, Male Liposuction, and Liposuction Revision. Offered to patients seeking targeted fat removal and body sculpting.
• Labiaplasty Surgical procedure to reshape the labia. Offered to patients seeking female genital aesthetic correction.
• Body Contouring Surgical procedures to reshape and tone body areas. Offered to patients seeking comprehensive body reshaping.
• Brazilian Butt Lift (BBL) Body procedure using fat transfer to enhance the buttocks, including Skinny BBL variant. Offered to patients seeking buttock augmentation via fat grafting.
• Mommy Makeover Customized combination of procedures to restore post-pregnancy body appearance, including a recovery program. Offered to women seeking post-pregnancy body restoration.
• Tummy Tuck Abdominoplasty procedure to flatten and tighten the abdomen. Offered to patients seeking abdominal contouring.
• Neuromodulators (Botox) Non-surgical injectable treatment (Botox) to reduce wrinkles and fine lines. Offered to patients seeking non-invasive facial rejuvenation.
• Dermal Fillers Non-surgical injectable treatments to restore volume and enhance facial features, including Lip Filler. Offered to patients seeking non-invasive volume restoration and lip enhancement.
• PDO Thread Lift Non-surgical facelift procedure using dissolvable PDO threads to lift and tighten skin. Offered to patients seeking non-surgical skin lifting.
• Platelet Rich Plasma (PRP) / Autologous Conditioned Plasma Autologous Conditioned Plasma treatment using the patient's own blood platelets for rejuvenation. Offered to patients seeking regenerative skin and hair rejuvenation.
• Morpheus8 Radiofrequency microneedling treatment for skin resurfacing and rejuvenation. Offered to patients seeking non-surgical skin tightening and texture improvement.
• Medically Assisted Weight Loss (Semaglutide) Medical weight loss program using semaglutide medication under physician supervision. Offered to patients seeking medically supervised weight loss.
• 3-D Vectra Imaging Consultation 3-D Vectra imaging technology providing a realistic three-dimensional preview of post-procedure appearance. Offered to all in-person consultation patients to visualize potential surgical outcomes.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allure Plastic Surgery (Miami): Miami-based practice offering a comparable menu of cosmetic procedures including BBL, breast augmentation, and facial surgery. Targets a similar self-pay patient demographic with social-media-driven lead generation.
• Jolie Plastic Surgery: Miami cosmetic surgery practice offering body contouring, breast, and facial procedures with a similar digital-first marketing approach. Directly competes for the same South Florida and medical tourism patient base.
• Spectrum Aesthetics: High-volume Miami cosmetic surgery center offering BBL, liposuction, breast, and mommy makeover procedures. Competes directly on price and out-of-state patient acquisition with a similar DTC digital marketing approach.
• Careaga Plastic Surgery: Premier Miami plastic surgery practice led by Dr. Daniel Careaga, with a fully accredited surgical facility. Directly competes in body contouring, breast surgery, and facial aesthetics within the same premium positioning tier as Aeris.
• Body by Craft (Dr. T.Y. Steven Ip): Miami/New York-based plastic surgery practice led by Dr. T.Y. Steven Ip offering breast, body, and facial procedures with a strong social media presence. Competes for similar premium-segment patients in the Miami market.
• Dr. Miami (Michael Salzhauer, MD): One of the most recognized Miami cosmetic surgery practices, built on Dr. Salzhauer's social media presence. Directly competes with Aeris for BBL, breast augmentation, and rhinoplasty patients in the same Coral Gables/South Florida market with a similarly DTC-driven marketing model.
• New Life Plastic Surgery: Miami-based cosmetic surgery practice led by Dr. Jeffrey LaGrasso, offering a comparable menu of BBL, liposuction, breast, and facial procedures. Competes directly for the same self-pay, out-of-town patient demographic in South Florida.
• My Cosmetic Surgery (Dr. Stephen Prendergast): Miami-based cosmetic surgery practice providing a similar range of body and facial procedures with an in-house surgical facility. Directly competes on price-point and procedure volume in the South Florida market.
• Miami Plastic Surgery (Dr. Ary Krau): Long-established Coral Gables-based practice offering breast, body, and facial plastic surgery with a private accredited facility. Competes in the same premium South Florida market segment with overlapping surgeon credentials.

Regional players

• Galen Plastic Surgery: South Florida-based private cosmetic surgery practice with an AAAASF-accredited facility, similar service breadth in face/breast/body procedures. Comparable in operating model and capital-intensive facility footprint but serves a broader regional catchment including Broward and Palm Beach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Aeris.plasticsurgery
• Facebookfacebook.com/PSIMiami
• Instagraminstagram.com/aeris.plasticsurgery
• TikToktiktok.com/@aerisplasticsurgery
• Xx.com/PSIofmiami
• LinkedInlinkedin.com/company/the-plastic-surgery-institute-of-miami-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Plastic Surgery Institute of Miami