Roosevelt County Electric Cooperative

What Roosevelt County Electric Cooperative does

Roosevelt County Electric Cooperative (RCEC) is a member-owned electric distribution cooperative headquartered in Portales, New Mexico, serving approximately 6,188 electric meters across 2,650 miles of distribution line in Roosevelt County. Founded in 1940 and operating continuously for 86 years as of 2026, RCEC holds an exclusive regulated franchise to distribute electricity within its service territory, functioning as a natural-monopoly distribution utility with no publicly disclosed parent company or institutional ownership.

The cooperative's core offering is regulated electricity distribution under published rate schedules, supplemented by an ecosystem of member programs: 3% Interest Energy Efficiency Loans, LEPA Loans, an Energy Efficiency Matching Funds Program, Net Metering for member-owned renewables, Budget Billing, and a Capital Credits mechanism that returns margins to members on a patronage basis. In June 2024, the cooperative launched the SmartHub online member portal, providing web and mobile bill payment, account management, and service request functionality, and in September 2023 it introduced an Electric Vehicle Rebate. Community engagement is material to its operating model and includes a scholarship program, youth educational tours, electrical safety demonstrations, and a Safety Coloring Contest. The cooperative is affiliated with Touchstone Energy Cooperatives, a national network providing brand presence and access to the Co-op Connections discount program.

RCEC generates revenue on a recurring subscription basis from member electricity consumption, with rates set through regulatory processes rather than market competition. Member governance is exercised through an elected Board of Trustees, and the cooperative reinvests margins into infrastructure and member-benefit programs rather than distributing profit to external shareholders. The most recent publicly observable development is an October 28, 2024 Notice of Proceeding and Hearing, indicating active regulatory engagement that is likely rate- or service-rule-related.

Name

Roosevelt County Electric Cooperative

Legal name

Roosevelt County Electric Co-op

Website

https://rcec.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Roosevelt County Electric Cooperative is a member-owned electric distribution utility serving 6,188 meters across 2,650 miles of line in Roosevelt County, New Mexico, with revenue from regulated residential and commercial electricity rates and member programs including efficiency loans, net metering, and capital credits.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

Keywords

• Electric utility distribution
• Member-owned cooperative
• Rural electricity service
• Energy efficiency programs
• Residential power supply

Headquarters

HQ city

Portales

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Electric Utility Service: Revenue generated from providing electricity distribution services to cooperative members in Roosevelt County. Members pay for electricity consumption based on published rate schedules.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Roosevelt County Electric Cooperative is a member-owned electric distribution utility providing electricity service to 6,188 meters across 2,650 miles of power lines in Roosevelt County, New Mexico. Its core service is electricity distribution to residential and small commercial members at published rate schedules, supported by online account management through the SmartHub portal and a suite of member programs including energy efficiency loans, net metering, budget billing, capital credits, and community engagement initiatives.

Product overview

Roosevelt County Electric Cooperative offers member services through its SmartHub online portal (launched June 2024) combined with various energy efficiency and member benefit programs. The core offering is electricity distribution service covering 2,650 miles of line to 6,188 meters across Roosevelt County, supported by member programs including energy efficiency loans (3% Interest ERC Loan), LEPA Loans, net metering, budget billing, capital credits, and the Co-op Connections prescription discount program. Community engagement includes a scholarship program for 2026-2027 and youth educational tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Distribution Service Member-owned electricity distribution service delivering power to residential and commercial accounts across Roosevelt County, NM, billed monthly at published rate schedules.
• SmartHub Online Member Portal Web and mobile platform that allows members to view bills, make payments, manage accounts, register for online access, and submit service requests.
• 3% Interest Energy Efficiency Loan Program

Quantifiable outcome

• Serving 6,188 meter locations across Roosevelt County
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Touchstone Energy CooperativescoreGTM or Marketing PartnerAffiliation with Touchstone Energy Cooperatives provides national brand presence and cooperative network benefits. Allows co-op to leverage collective marketing resources and brand identity associated with Touchstone Energy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Touchstone Energy Cooperatives: National network and brand representing more than 750 member-owned electric cooperatives across the U.S. As RCEC's affiliated umbrella organization, Touchstone provides shared marketing, branding, and cooperative purchasing, and serves as the broader incumbent network for the cooperative utility model.

Direct peers

• Continental Divide Electric Cooperative: New Mexico rural electric cooperative serving Cibola and surrounding counties. Identical member-owned distribution model, similar scale and regulatory framework under the New Mexico PRC.
• Lea County Electric Cooperative: Member-owned electric distribution cooperative serving Lea County in southeastern New Mexico. Same business model, similar rural/agricultural customer base, and overlapping regulatory jurisdiction.
• Northern Rio Grande Electric Cooperative: Touchstone Energy-affiliated New Mexico electric cooperative. Same business model and scale tier as RCEC, offering comparable member programs and operating under the same state regulatory framework.
• Otero County Electric Cooperative: New Mexico rural electric cooperative serving Otero County with member-owned cooperative structure. Comparable scale and service territory type, same Touchstone Energy network, same New Mexico PRC regulatory environment.
• Central Valley Electric Cooperative: Member-owned electric distribution cooperative serving eastern New Mexico (Eddy County). Same Touchstone Energy affiliation, similar rural member-owned utility model, comparable customer scale, and identical regulatory and capital structure.
• Farmers' Electric Cooperative (NM): Member-owned electric distribution cooperative serving parts of eastern New Mexico. Direct comparability in territory overlap, customer base (agricultural and rural residential), and cooperative governance structure.
• Kit Carson Electric Cooperative: Member-owned electric cooperative serving northern New Mexico (Taos region). Same cooperative business model, Touchstone Energy affiliation, similar rural distribution profile and member services.
• Southwestern Electric Cooperative: Touchstone Energy-affiliated New Mexico electric cooperative serving rural members. Identical cooperative structure, similar member-program offerings (Capital Credits, net metering), and comparable scale.
• Tri-County Electric Cooperative (TX/NM): Member-owned electric distribution cooperative with overlapping service footprint in the Texas/New Mexico region. Comparable cooperative structure, similar rural customer mix, and overlapping wholesale power supply relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Roosevelt-County-Electric-Cooperative-636176586408187
• LinkedInlinkedin.com/company/roosevelt-county-electric-cooperative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roosevelt County Electric Cooperative