Construction Guild Heilbronn

Name

Construction Guild Heilbronn

Legal name

Construction guild Heilbronn gGmbH

Website

https://www.aufbaugilde.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Construction Guild Heilbronn is a social organization that specializes in home assistance and consulting services.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Employment & Job Readiness Support Services (BPAGAEAJ), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Social services
• Homeless assistance
• Addiction recovery
• Vocational rehabilitation
• Workforce integration

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Public funding and government contracts: Primary revenue from publicly funded social services contracts, welfare payments, and government subsidies for homeless shelters, addiction services, and employment programs.
2. Donations and charitable contributions: Revenue from individual donations, corporate donations, and foundation grants supporting specific projects like ErfrierungsschutzPLUS, housing projects, and educational programs.
3. Social enterprise operations: Revenue from Secondhand-Kaufhaus (thrift store), OptiMumm Dienstleistung GmbH (gardening and cleaning services), and other social businesses.
4. Education and training services: Revenue from Susanne-Finkbeiner-Schule and Bildungsparks vocational training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aufbaugilde Heilbronn is a non-profit diaconal social enterprise providing integrated services for homeless, addicted, long-term unemployed, and socially disadvantaged individuals in the Heilbronn-Franken region. Core offerings include emergency shelters and supported housing (Tagesstätte GildeTreff, ErfrierungsschutzPLUS, Aufnahmehaus, Eingliederungsheim, Ambulant Betreutes Wohnen), addiction-recovery residential care (Lebenshaus Weinsberg), vocational education (Susanne-Finkbeiner-Schule, Bildungspark Heilbronn-Franken gGmbH), workforce-integration enterprises (Secondhand-Kaufhaus thrift store, OptiMumm Dienstleistung GmbH for gardening/cleaning, Integrationsbetriebe gGmbH for people with disabilities), and debt/insolvency and energy counselling. Services are delivered free or at low cost, funded mainly through public welfare contracts and donations.

Product overview

Aufbaugilde Heilbronn is a diaconal social services organization operating as a multi-subsidiary group. The organization offers a coordinated portfolio of social services centered on housing support (emergency shelters, supported housing, mini-modular homes), vocational rehabilitation (job training, second-hand retail employment), and education (vocational schools, language training). Key offerings include the ErfrierungsschutzPLUS seasonal shelter, Lebenshaus Weinsberg addiction recovery facility, Secondhand-Kaufhaus retail stores, Susanne-Finkbeiner-Schule vocational school, and the Bildungspark Heilbronn-Franken training center. Subsidiary companies include OptiMumm (facility management), Aufbaugilde Franken (labor integration), Aufbaugilde Integrationsbetriebe (disability employment), and HR Gebäudeservice (property management). The organization serves approximately 1,300 clients annually with nearly 500 employees across locations in Heilbronn and surrounding districts.

Differentiator

Problem solved

Functional benefit

Brands

• Secondhand-Kaufhaus: Secondhand retail store offering clothing, books, furniture, household goods and electronics.
• Lebenshaus Weinsberg
• Tagesstätte Gildetreff
• ErfrierungsschutzPLUS
• Susanne-Finkbeiner-Schule

Products and services

• Secondhand-Kaufhaus A secondhand retail store offering clothing, books, furniture, household goods, and electronics, providing sustainable shopping while creating job opportunities for long-term unemployed individuals.
• ErfrierungsschutzPLUS (Frost Protection Plus) Seasonal overnight shelter program providing protection from freezing temperatures for homeless individuals during cold months, operating from November to March.
• Lebenshaus Weinsberg A residential facility for individuals with long-term addiction issues, offering 30 single rooms with bathrooms and balconies across five living groups, including day programs, therapeutic support, and assistance toward independent living.
• Susanne-Finkbeiner-Schule A state-recognized private vocational school offering special vocational school (SBFBV), dual vocational preparation (AVdual), preparation for work and profession without German skills (VABO), and 2-year professional schools, helping youth achieve secondary education and vocational training.
• Tagesstätte GildeTreff (UWi26) A day center for homeless and poverty-affected individuals providing support services, meals, and a safe space for respite.
• OptiMumm Dienstleistung GmbH A subsidiary offering gardening and landscaping services, building cleaning, demolition and disposal services for private and business customers.
• Bildungspark Heilbronn-Franken gGmbH A subsidiary providing vocational training, youth career assistance, language integration, professional development, and inclusion services, including a nursery and play group for children with and without disabilities.
• Mini-Modulhaus (Tiny House) Project Small modular housing units (starting at 12 m²) providing dignified living space for homeless individuals, including beds, bathrooms, kitchens, and basic furnishings, placed on various sites in the region.
• #spendetwärme (Donate Warmth) Campaign A donation campaign providing winter supplies including filled backpacks, hats, sleeping bags, and warm meals to support homeless individuals during cold months, financing overnight shelter accommodations.

Quantifiable outcome

• 171,818 customers served at Secondhand-Kaufhaus in 2025
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rotary Club Heilbronn-UnterlandcoreGTM or Marketing PartnerLong-standing partnership dating back to 1950s. Rotary Club provides annual Christmas celebration support for homeless guests, including meals and gifts. Co-organizes Agapemahl events with Aufbaugilde.
• Drauz Stiftung HeilbronncoreStrategic or Co-development PartnerJoint housing project in Weinsberg: Drauz Stiftung constructing 38-44 affordable apartments; Aufbaugilde providing property management and social support services.
• Kiwanis-Club HeilbronnminorGTM or Marketing PartnerAnnual Thanksgiving and Christmas support, including 4,000 EUR donation for Wohnungsnotfallhilfe and hosting celebrations.
• Diakonisches Werk WürttembergcoreStrategic or Co-development PartnerParent church organization; Aufbaugilde is a member organization. Over 160 association members including municipalities, churches, Diakonie, welfare associations, and private individuals.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Diakonie Deutschland: Federal umbrella organization of Protestant social welfare services in Germany, of which Aufbaugilde Heilbronn is a member through Diakonie Württemberg. Operates similar services (homeless assistance, addiction recovery, vocational training) at national scale.
• Caritas Deutschland: Catholic social welfare confederation offering directly comparable services including homelessness support, addiction counseling, vocational training, and debt advisory across Germany. Closest mission-aligned peer to Aufbaugilde's diaconal model.
• Arbeiterwohlfahrt (AWO) Bundesverband: Major German welfare organization providing social services, housing assistance, employment programs, and education. Comparable in scope and target population to Aufbaugilde's integrated service model.
• Johanniter-Unfall-Hilfe: National social services organization providing emergency assistance, social support, and youth services in Germany. Overlaps with Aufbaugilde in homeless support and emergency shelter operations.
• Malteser Hilfsdienst: Catholic relief service offering social services, emergency assistance, and integration support across Germany. Comparable in serving disadvantaged populations and providing volunteer-supported service delivery.
• Deutscher Paritätischer Wohlfahrtsverband: Umbrella organization for non-confessional social service providers in Germany. Many of Aufbaugilde's peer organizations and funding relationships flow through Parität's network.

Direct peers

• BruderhausDiakonie: Diaconal social services organization based in Reutlingen, Baden-Württemberg, offering housing assistance, disability employment, vocational training, and youth services in the same region as Aufbaugilde Heilbronn.
• Samariterstiftung: Diaconal foundation in Württemberg providing housing, support for people with disabilities, youth services, and senior care. Directly comparable in mission, regional geography, and service mix to Aufbaugilde.
• Condrobs e.V. Munich-based social services nonprofit specializing in addiction recovery, housing assistance, and youth support. Directly comparable in mission focus on Suchtkrankenhilfe and Wohnungsnotfallhilfe.

Regional players

• Paulinenpflege Winnenden: Diaconal organization in Baden-Württemberg supporting people with disabilities through residential care, vocational training, and employment integration. Comparable in Aufbaugilde Integrationsbetriebe gGmbH's disability employment mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aufbaugilde-heilbronn-ggmbh
• Instagraminstagram.com/aufbaugilde
• Xx.com/aufbaugildehn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construction Guild Heilbronn