MROQC
MROQC is a Michigan-based nonprofit Collaborative Quality Initiative, founded in 2011 and funded by Blue Cross Blue Shield of Michigan, that operates a clinical data registry and quality improvement program for radiation oncology across 25-27 facilities.
- Company typePrivate
- Founded2011
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MROQC does
MROQC (Michigan Radiation Oncology Quality Consortium) is a nonprofit Collaborative Quality Initiative (CQI) established in 2011 to improve the quality, value, and outcomes of radiation therapy for breast, lung, and prostate cancers and bone metastases across the state of Michigan. The consortium operates as a multi-stakeholder clinical data network, with 25-27 participating hospital-based and free-standing radiation oncology facilities and over 300 active members including clinical champions, radiation oncologists, medical physicists, dosimetrists, clinical data abstractors, and facility administrators. Its core technology is a comprehensive clinical data registry that captures patient-reported outcomes, physician toxicity assessments, and detailed radiation treatment delivery and dose data, organized into four disease-specific databases (Breast/Lung, Bone Mets, Prostate) and surfaced through Power BI-based facility performance, CDA, physics, and prostate matching dashboards. Supporting tools include the Pneumonitis Prediction App, Eclipse treatment planning templates, TG-263 nomenclature standards, clinical and physics data forms, and patient-facing resources covering tobacco cessation, cannabis education, and reirradiation.
MROQC's business model is fundamentally payer-funded rather than product-sold. The consortium is supported by Blue Cross Blue Shield of Michigan and Blue Care Network through the BCBSM Value Partnerships program, with participating facilities receiving annual FTE/Participation Payments tied to case volume at a benchmark of 181 patients per FTE, and with the potential to earn CQI Value-Based Reimbursement at 103-110% of the standard fee schedule through the PGIP program. The Coordinating Center is housed at Michigan Medicine, University of Michigan, with Program Director Dr. Lori Pierce and Co-Directors Dr. Bob Dess and Dr. Martha Matuszak providing clinical leadership, and a dedicated team of statisticians, health informaticists, and quality specialists operating the registry, analytics, and working groups (Breast, Lung, Mets, Prostate, and M-EQUAL). The go-to-market is community-led: facilities join through direct engagement with the Coordinating Center, commit to minimum case volumes (150+ new cases annually) and active participation, and engage through three annual collaborative-wide meetings plus monthly working group meetings.
MROQC firmographics
Firmographics- Name
- MROQC
- Legal name
- Michigan Radiation Oncology Quality Consortium
- Website
- https://mroqc.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MROQC is a Michigan-based nonprofit Collaborative Quality Initiative, founded in 2011 and funded by Blue Cross Blue Shield of Michigan, that operates a clinical data registry and quality improvement program for radiation oncology across 25-27 facilities.
- Ownership category
- akta.pro rank
MROQC industry classification
Industry- Product category
- Radiation Oncology Quality Improvement
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)
- akta.pro secondary industry
- Reference Data Management (RDM) (HDAEADAE)
Keywords
Where MROQC is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
MROQC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- BCBSM Value Partnerships Funding: MROQC receives funding through Blue Cross Blue Shield of Michigan's Value Partnerships program. Participating facilities receive annual Participation Payments for FTE funding based on case volume through BCBSM-BCN support.
- FTE/Participation Payments: Facilities receive annual Participation Payments for full-time equivalent (FTE) funding based on their case volume. The model is based on 181 patients per FTE. Payments are distributed in July.
- CQI Value-Based Reimbursement: MROQC is one of 13 CQIs offering CQI VBR to participating PGIP physicians based on meeting clinical targets. Physicians can receive 103-110% of the standard fee schedule.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MROQC product offering
Product offeringCore offering
MROQC is a nonprofit quality consortium that operates clinical data registries and quality improvement programs for radiation oncology facilities across Michigan. It maintains cancer-specific databases (Breast, Lung, Bone Mets, Prostate), standardized treatment planning templates, and analytical dashboards, while facilitating collaborative working groups, best-practice dissemination, and integration with Blue Cross Blue Shield of Michigan value-based reimbursement programs.
Product overview
MROQC (Michigan Radiation Oncology Quality Consortium) is a quality consortium platform established in 2011 comprising a unified core platform of clinical data registries and databases for radiation oncology quality improvement, supported by multiple specialized modules and tools. The core consists of four cancer-specific databases (Breast/Lung, Bone Mets, Prostate) feeding into integrated dashboards (Facility Performance, CDA, Physics, Prostate Matching). Supporting modules include the Pneumonitis Prediction App, Clinical and Physics data forms, Eclipse treatment planning templates, Tobacco Cessation and Cannabis Education resource libraries, Patient Follow-up Calculator, and Reirradiation Resources. The consortium organizes five Working Groups (Breast, Lung, Mets, Prostate, M-EQUAL) to focus quality improvement efforts by cancer type.
Differentiator
Problem solved
Functional benefit
Products and services
- MROQC Clinical Data Registry Centralized clinical data registry maintained by the MROQC Coordinating Center that captures patient-reported outcomes, physician toxicity assessments, and radiation treatment delivery data for breast, lung, prostate cancers and bone metastases across participating Michigan facilities.
- MROQC Breast and Lung Database Dedicated database system for tracking and managing clinical data for breast and lung cancer radiation treatment cases at participating consortium facilities.
- MROQC Bone Mets Database Dedicated database for bone metastases patient data within the MROQC consortium, supporting palliative radiation treatment quality improvement.
- MROQC Prostate Database Database system for prostate cancer radiation treatment case data management, launched as part of the Prostate Working Group expansion.
- MROQC Facility Performance Dashboard Dashboard providing facility-level performance metrics including enrollment summary, demographics, and performance measures for participating facilities.
- MROQC Pneumonitis Prediction App Web-based tool for estimating risk of Grade 2 and Grade 3 pneumonitis in lung cancer patients, enabling clinicians to compare treatment plans and predict outcomes based on dosimetric and clinical parameters including Target Lung V5 Gy, Mean Lung Dose, smoking status, age, and comorbidities.
- MROQC Working Groups Specialized clinical working groups (Breast, Lung, Mets, Prostate, M-EQUAL) focused on quality improvement initiatives for specific cancer types, each led by physician and physics co-leads and meeting regularly to drive collaborative improvement.
Quantifiable outcome
- Reduced radiation treatment times for breast, lung, prostate cancers and bone metastases
- +1 more outcomes
Companies that use MROQC
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
MROQC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature4 records
MROQC partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
MROQC competitors and assessment
Company assessmentDirect peers
- Michigan Urological Surgery Improvement Collaborative (MUSIC): Sister Michigan CQI under BCBSM Value Partnerships, focused on urological care quality improvement. Operates an analogous consortium model with clinical data registry, value-based reimbursement, and coordinating center infrastructure, with explicit collaboration with MROQC's Prostate Working Group.
- Michigan Arthroplasty Registry Collaborative Quality Initiative (MARCQI): Michigan CQI under BCBSM Value Partnerships focused on hip and knee arthroplasty quality. Operates with the same consortium model, hospital participation criteria, and payer-funded governance structure as MROQC.
- Michigan Surgical Quality Collaborative (MSQC): Michigan CQI under BCBSM Value Partnerships focused on general and vascular surgical quality. Competes with MROQC for the same pool of BCBSM Value Partnerships funding and uses an analogous data-registry-driven quality improvement model.
- Blue Cross Blue Shield Michigan Cardiovascular Consortium (BMC2): Another Michigan CQI under the same BCBSM Value Partnerships program covering percutaneous coronary intervention, vascular surgery, and cardiac surgery quality. Shares the CQI funding pool, VBR mechanism, and coordinating-center governance model with MROQC.
Broad incumbents
- National Cancer Institute SEER Program: NCI's authoritative population-based cancer registry covering incidence, treatment, and outcomes across the U.S. MROQC's disease-specific radiation therapy registry provides deeper treatment-level granularity than SEER for the cancer sites both cover.
- NRG Oncology (formerly RTOG): National NCI-sponsored clinical trial cooperative group for radiation oncology, covering many of the same disease sites (breast, lung, prostate). Operates at a much larger scale with multi-institutional trial infrastructure and overlapping leadership with academic radiation oncology.
- American Association of Physicists in Medicine (AAPM): National professional society for medical physicists that publishes the TG-263 nomenclature standard implemented by MROQC. MROQC leadership actively chairs AAPM task groups, making AAPM both a peer and a governing-standards partner.
- Imaging and Radiation Oncology Core (IROC): NCI-funded quality assurance core for radiation oncology clinical trials. Performs credentialing and dosimetry QA services that overlap with MROQC's physics data standardization and TG-263 nomenclature work.
- ASTRO (American Society for Radiation Oncology): National professional society for radiation oncology that sets clinical practice guidelines (which MROQC operationalizes) and operates the RO-ILS patient safety initiative. Provides the national standards framework that MROQC's quality measures are built upon.
Emerging players
- Radiation Oncology Incident Learning System (RO-ILS): National radiation-oncology-specific patient safety and incident learning system operated by ASTRO and AAPM. Overlaps with MROQC's quality improvement mission by capturing radiation therapy safety events across participating facilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MROQC social profiles
Digital presenceMROQC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MROQC leadership team
Management profileNumber of profiles
Profiles7 records
MROQC funding detail
Funding detailFunding overview
Funding rounds
Investors
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MROQC M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about MROQC
What does MROQC do?
MROQC is a nonprofit quality consortium that operates clinical data registries and quality improvement programs for radiation oncology facilities across Michigan. It maintains cancer-specific databases (Breast, Lung, Bone Mets, Prostate), standardized treatment planning templates, and analytical dashboards, while facilitating collaborative working groups, best-practice dissemination, and integration with Blue Cross Blue Shield of Michigan value-based reimbursement programs.
Is MROQC a public or private company?
MROQC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MROQC founded?
MROQC was founded in 2011. It employs 11 to 50 people.
Where is MROQC based?
MROQC is headquartered in Ann Arbor, United States, in the North America region.
How does MROQC make money?
Three revenue lines are on record. BCBSM Value Partnerships Funding is the primary driver. The others are FTE/Participation Payments and CQI Value-Based Reimbursement.
Who are MROQC's main competitors?
Direct peers on record are Michigan Urological Surgery Improvement Collaborative (MUSIC), Michigan Arthroplasty Registry Collaborative Quality Initiative (MARCQI), Michigan Surgical Quality Collaborative (MSQC) and Blue Cross Blue Shield Michigan Cardiovascular Consortium (BMC2). Broad incumbents are National Cancer Institute SEER Program, NRG Oncology (formerly RTOG), American Association of Physicists in Medicine (AAPM), Imaging and Radiation Oncology Core (IROC) and ASTRO (American Society for Radiation Oncology). Radiation Oncology Incident Learning System (RO-ILS) is listed as an emerging player.
Does MROQC have an API?
No public API is recorded for MROQC.
What industry is MROQC in?
MROQC's product category is Radiation Oncology Quality Improvement. Its primary akta.pro industry code is HLACAIAB, Healthcare Master Data Management (MDM) & Patient/Provider Identity Data, with a secondary code of HDAEADAE, Reference Data Management (RDM). Its NAICS code is 621512 and its SIC code is 8000.