Toasted Digital

What Toasted Digital does

Toasted Digital is a London-based, privately held digital agency (Toasted Digital Limited, Company No. 07790770) founded in 2011 that designs and develops bespoke websites, microsites, HTML5 educational games, and interactive digital content for organisations operating in the charity, culture, education, and social change sectors. Its core production capabilities span digital strategy, creative design, responsive front-end development, HTML5 game production, animation, and CMS integration on platforms including MODx and WordPress, with additional integration of Ordnance Survey and Google Maps for interactive geographic storytelling. Notable technical components include a custom interactive video player built for BT Skills for Tomorrow, Ordnance Survey map integrations for the Royal Geographical Society's Discovering Britain project, and an internal CRM used to monitor client CMS and plugin versions for maintenance scheduling.

The agency operates a project-based professional services revenue model, pricing engagements on a fixed-price, custom-scoped basis with prospective clients directed to a website contact form or live chat. Go-to-market relies on website case studies, BIMA community membership, direct enquiry, and referrals from repeat clients; named anchor clients include iDEA CIC, BT, Yorkshire & Humber ROCU (Matrix Challenge), the Royal British Legion (Every One Remembered), Royal Geographical Society, London Philharmonic Orchestra, BBC, and Disney Media+. With a headcount of 1-10 employees and no external funding rounds on record, Toasted Digital positions itself as a vertically specialised micro-agency offering end-to-end production from strategy through to ongoing digital support, training, and analytics, supported by Cyber Essentials certification, ICO registration, and Ecologi carbon-positive membership.

Name

Toasted Digital

Legal name

Toasted Digital Limited

Website

https://toasteddigital.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Toasted Digital is a London-based digital agency (1-10 staff) producing bespoke websites, microsites, and HTML5 educational games for UK charities, cultural institutions, and education programmes on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Project Services: Project-based engagements spanning digital strategy, creative design, web development, HTML5 game production, and digital content creation for clients in the charity, culture, education, and social change sectors. Revenue is generated through fixed-price project contracts and bespoke scoping.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Toasted Digital is a London-based digital agency that designs and develops bespoke websites, microsites, HTML5 educational games, and interactive digital content for clients in the charity, culture, education, and social change sectors. The agency delivers end-to-end production spanning digital strategy, creative design, front-end and CMS development, custom HTML5 game production, and interactive video content for national programmes and awareness campaigns.

Product overview

Toasted Digital is a London-based digital agency that creates high-impact websites, microsites, and HTML5 games for clients in the charity, culture, education, and social change sectors. The company's core offerings include Website Design & Development, Microsites, HTML5 Games, Interactive Video Content, Digital Strategy & Consulting, and Digital Support & Training. These services work together as a full-service digital agency offering strategy, design, development, and ongoing support. The company specializes in creating innovative digital experiences including educational games for national awards programs, interactive video learning content, commemorative microsites, and festival websites featuring mapping integration and animations.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom responsive website design and development for clients in charity, culture, education, and social change sectors, including UX design, front-end development, and CMS integration on platforms such as MODx and WordPress.
• Microsites Bespoke festival and campaign microsites with custom design, animation, and interactive features for cultural, educational, and charity organisations.
• HTML5 Games End-to-end production of educational and interactive HTML5 web games, including game design, scripts, storyboards, illustration, animation, and responsive development, delivered for national awards and awareness campaigns.
• Interactive Video Content Production of interactive video learning content featuring a bespoke interactive video player that lets learners access hints and tips and complete tests and challenges within the video experience, designed for digital skills education programmes such as BT Skills for Tomorrow.
• Digital Strategy & Consulting Digital strategy services including creative concepts, project architecture, research, prototyping, and project management to help purpose-driven organisations enhance their online impact.
• Digital Support & Training Ongoing digital support, training, design and development support, automated testing, and analytics services to maintain and improve client digital assets after launch.

Quantifiable outcome

• Over 1.6 million completions of Toasted Digital-produced iDEA badge games
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PixillioncoreStrategic or Co-development PartnerLong-standing collaborative relationship spanning nearly a decade on creative digital projects. Pixillion handled visual design for the Discovering Britain project while Toasted Digital managed prototyping, development, and animation. Pixillion is described as a digital content production agency.
• BPL MarketingminorStrategic or Co-development PartnerBPL Marketing managed the Every One Remembered project for the Royal British Legion and provided the original designs, while Toasted Digital handled development of the commemorative microsite.
• Nicola GreenminorStrategic or Co-development PartnerFreelance UX and responsive website design partner, collaborating with Toasted Digital on the London Philharmonic Orchestra Stravinsky's Journey microsite.
• Merbis Photography & FilmmakingminorStrategic or Co-development PartnerVideo production partner for BT Skills for Tomorrow, providing direction, cinematography, gaffer, producing, sound recording, and on-screen talent (Remel London and Catherine Rock) for the interactive video content.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Thinkpublic: A London-based digital and design agency that works primarily with public-sector, education, and non-profit clients. Comparable in mission, client mix, and propensity for public-engagement and behaviour-change digital projects.
• Clearleft: A Brighton-based UX and design consultancy serving purpose-led and enterprise clients, with comparable boutique scale and emphasis on accessible, well-researched digital experiences. Closest peer in terms of design-led methodology and craft reputation.
• Reason Digital: A Manchester-based digital agency focused exclusively on the charity and non-profit sector, offering web design, build, and digital strategy. Directly comparable to Toasted Digital in niche specialization, similar boutique scale, and shared mission-driven client base.
• Code Computerlove: A Manchester digital agency of similar boutique scale producing web, mobile, and interactive experiences. Closely comparable on craft-driven delivery and on competing for the same UK mid-market digital project mandates.
• Nixon Design: A London digital studio delivering brand, web, and interactive work for arts, education, and cultural-sector clients. Comparable in geography, scale, and the mix of cultural and educational clientele.
• The Unit / TPXimpact: A UK digital agency purpose-built around public and third-sector clients (now merged into TPXimpact). Highly comparable on sector focus (government, education, non-profit) and on delivery of complex digital services and platforms.

Broad incumbents

• ustwo: A larger, established London-headquartered digital studio spanning consumer, fintech, and public-sector work. Overlaps with Toasted Digital on interactive and digital experience design but at materially larger scale and broader sector remit.
• Deloitte Digital: The digital arm of a Big Four consultancy with a large UK practice serving government, education, and non-profit clients on complex digital programmes. Overlaps with Toasted Digital in target sectors but competes from a vastly different scale, delivery model, and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toasted Digital