Marler Auto Supply

What Marler Auto Supply does

Marler Auto Supply Inc. operates a single-location auto salvage yard at 2715 N. 15th E. in Idaho Falls, Idaho, selling used and recycled auto parts to individual vehicle owners and local auto repair shops. The company purchases or acquires salvaged vehicles, disassembles usable components, and resells them at price points below new OEM and aftermarket alternatives. Its customer base is split between retail consumers seeking affordable replacement parts for personal vehicles (described as the primary segment) and commercial buyers — local independent mechanics and repair shops — sourcing cost-effective components for vehicle repair services. Distribution is conducted primarily through walk-in visits to the physical yard and telephone-based orders, with the company's Idaho Falls footprint serving as the geographic anchor for the entire operation.

The business operates with minimal proprietary technology. The company's digital presence consists of a basic WordPress website that provides contact information and links to an external third-party used auto parts inventory system (search4717.used-auto-parts.biz) for parts search. There is no mobile application, no e-commerce checkout, no API, and no disclosed integrations beyond the parts-search redirect. Revenue is generated through one-time transactional sales of salvaged components; pricing is not publicly disclosed and customers are directed to contact the business directly for quotes. The company employs between 11 and 50 people, holds no patents or trademarks, has no disclosed partnerships, and has no funding history.

Marler Auto Supply is a privately held Idaho-incorporated corporation with no parent company, no subsidiaries, and no disclosed ownership structure. There is no public ticker, no founder or executive team information available beyond a general contact line (208-523-4187), and no certifications or regulatory actions on record. Operating geographies are limited to Idaho, USA, with no claims of broader distribution. The website (image upload paths dated 2015) and external inventory integration have been the primary operational posture for an extended period, with no documented strategic pivots, expansions, or capital events in the available record.

Name

Marler Auto Supply

Legal name

Marler Auto Supply Inc.

Website

https://marlerauto.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marler Auto Supply Inc. is a single-location auto salvage yard in Idaho Falls, Idaho that sells used and recycled auto parts to individual vehicle owners and local auto repair shops across the surrounding region.

Ownership category

akta.pro rank

Product category

Used Auto Parts Retail

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)

akta.pro secondary industry

Salvage, Total Loss & Insurance Auction Services (TLABAKAH)

Keywords

• Recycled auto parts
• Used auto parts
• Salvage yard
• Auto parts retail
• Vehicle recycling

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Auto Parts Sales: Revenue generated from the sale of used/salvage auto parts to customers. Parts are sourced from salvaged vehicles and resold to individual car owners and repair shops seeking cost-effective replacement components.

Distribution channels1 record

Marketing channels1 record

Core offering

Marler Auto Supply operates a physical salvage yard in Idaho Falls, Idaho, selling used and recycled auto parts sourced from salvaged vehicles. Customers can browse and purchase parts by visiting the yard, calling the business directly, or using an online parts search that connects to an external inventory database. The company serves both individual vehicle owners seeking affordable replacement parts and local auto repair shops sourcing cost-effective components for repair jobs.

Product overview

Marler Auto Supply operates as a single-location salvage yard offering used auto parts to customers. The primary customer-facing offering is the Search Parts feature, which provides access to an external inventory database to locate salvaged vehicle components. The company operates from a physical location in Idaho Falls, Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Auto Parts Salvaged and recycled auto components recovered from dismantled vehicles and resold in person at the Idaho Falls salvage yard to individual vehicle owners and local auto repair shops seeking cost-effective replacement parts.
• Search Parts An online parts search tool linking to an external used auto parts inventory database that helps customers identify available salvaged components by vehicle before visiting the yard or calling for a quote.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Pick-n-Pull: Self-service used auto parts retail chain operating multiple physical salvage yards. Closely comparable to Marler on business model — salvage vehicles, walk-in retail, used parts — though Pick-n-Pull operates at greater geographic scale.
• Pull-A-Part: Self-service salvage yard chain where customers pull used parts from totaled vehicles. Directly comparable business model to Marler's salvage yard — same end product (used auto parts from ELVs), same walk-in/diy retail channel.
• U-Pull-&-Pay: Self-service salvage yard chain (subsidiary of Pull-A-Part). Comparable on used-parts retail model and ELV recovery focus, serving customers seeking affordable replacement components.

Broad incumbents

• O'Reilly Auto Parts: Large US auto parts retailer serving both DIY consumers and professional installers. Comparable dual retail/commercial customer base to Marler, though focused on new parts rather than recycled inventory.
• LKQ Corporation: The largest US distributor of recycled and aftermarket auto parts. Directly comparable because it sources used parts from salvage operations like Marler's and resells them through wholesale and retail channels; though LKQ operates at national scale while Marler is single-location.
• Copart: Online salvage and vehicle auction platform that is a major upstream supplier of total-loss vehicles to salvage yards. Comparable because it sits in the same ELV recycling value chain that feeds Marler's parts inventory.
• AutoZone: Largest US specialty retailer of aftermarket and new auto parts. Comparable target customer (DIY vehicle owners, local repair shops) but competes primarily in new parts rather than Marler's used/recycled niche.
• RockAuto: Online catalog retailer of aftermarket auto parts (new, not used). Comparable on parts-distribution business model and target customer (DIY repairers), though RockAuto competes on breadth of new parts rather than used-parts pricing.
• IAA (Insurance Auto Auctions): Salvage vehicle auction company that supplies total-loss inventory to dismantlers and recyclers. Comparable as a key upstream source for the salvaged vehicles whose parts Marler resells.

Emerging players

• Car-Part.com: Online marketplace and inventory-search platform that connects buyers with used auto parts inventories from salvage yards — including the type of third-party system Marler currently uses. Comparable as a technology-enabled intermediary in the same parts-discovery workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/marlerauto
• LinkedInlinkedin.com/company/marler-auto-supply-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marler Auto Supply